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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi Modernisasi Journal of Business & Banking SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Teori dan Terapan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen International Journal of Supply Chain Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Management and Bussines (JOMB) Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Manajemen Pendidikan Islam
Sri Hartini
Airlangga University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PREDICTING ELECTRIC CAR PURCHASE INTENTIONS AMONG INDONESIA'S MILLENNIALS Akbar Maulana Firmansyah; Sri Hartini
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.564 KB)

Abstract

Indonesia is a major energy-consuming country and is under pressure to improve its energy efficiency as well as reduce its carbon emissions. Electric cars, as an energy-efficient transport innovation, have the potential to alleviate environmental problems. This study aims to investigate Indonesian millennials' purchase intentions for electric cars by using an extended framework of the theory of planned behavior (TPB). We derived the model through structural equation modeling of a sample of 425 respondents in Indonesia. The findings of this model indicate that consumer attitude, subjective norms, and perceived behavioral control have significant positive influences on the purchase intention of electric cars. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, subjective norm, and purchase intention for electric cars, but not perceived behavioral control. This study contributes to enriching the understanding of the intention to purchase an electric car among millennials in Indonesia.
Penggunaan emotional appeals pada niat berdonasi (guilt appeals vs sadness appeals): sudut pandang Theory of Planned Behavior Zuyyinna Choirunnisa; Tanti Hendriyana; Sri Hartini
Jurnal Ekonomi Modernisasi Vol. 15 No. 2 (2019): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.271 KB) | DOI: 10.21067/jem.v15i2.3026

Abstract

The objective of this study is to compare the use of emotional appeal (guilt appeals and sadness appeals) on donation advertisement on Rohingya social disasters against the intention of donating using the perspective of Planned Behavior Theory. The research method used in this research is quantitative research with experimental design with convenience sampling, that is, master sudent at Airlangga University. By using ANOVA test and multiple linear regression, this study answers the hypothesists. The results show that sadness appeals has greater impact than guilt appeal in the formation of subjective norms and perceived behavioral control. In addition, this study found that behavioral control not signifiacantly impact the intention of donating. This research also provides implications for nonprofit organizational managers to pay attention in delivering information of donation to donors, because respondents had begun to more sensitive of the type of advertising framing.
PERILAKU SHARING KONTEN ONLINE: FAKTOR MOTIVASI INDIVIDUAL DAN PENGARUH MODERASI FAKTOR SITUASIONAL Yessy Artanti; Sri Hartini
Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4470.49 KB) | DOI: 10.25105/jmpj.v12i1.3044

Abstract

Online information sharing behavior is an activity of exchanging or sharing information quickly and widely, as well as viruses on a computer, using interactive internet networks. To comprehensively comprehend the process of social transmission and the factors that influence it, it is necessary to know the variables that affect social relations. Previous studies have still little to discuss the role of social processes that encourage individuals to decide on the affinity of online content sharing. In addition, there are still not many studies that emphasize what kind of online content causes content to be more viral than other types of content supported by individual motivational factors and some variables that can strengthen or even weaken that influence. This research uses 208 student respondents through the Moderated Regression Analysis tool to examine situational factors as moderator variables on the relationship between individual motivational factors and online content sharing behavior. The results of the analysis found that there were significant effects of individual motivational factors on online content sharing behavior but this effect became not significant in the presence of situational factors as moderator variables. This research contributes significantly to marketing strategies in a company by utilizing the type of content and individual motivational factors that cause viral content or news to be faster.
Pengaruh Popularitas, Kualitas Argumen, Daya Tarik Pada Unggahan @Dr.Ziee di Tiktok Terhadap Kepercayaan, Sikap dan Niat Beli Nisa Andini Faradina; Sri Hartini; Shafira Khairunnisa
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 7 No 1 (2022): Juni
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v7i1.2678

Abstract

This research aims to determine the effect of popularity, quality of argument, attractiveness of @dr.ziee skincare product recommendation post on TikTok on trust, attitude and purchase intention by using cue utilization theory. This study uses a quantitative approach with the analytical technique used is partial least square with 200 respondents using TikTok who have a minimum age of 16 years and skincare users. The dependent variable used is the popularity of the post, the quality of the argument and the attractiveness of the post. The independent variable is purchase intention with the mediating variables are beliefs and attitudes. The results show that the popularity, argument quality and attractiveness of the post have a significant positive impact on trust which means that users take advantage of the popularity post, argumentation quality and attractiveness of the post to build on recommendation posts on social media. The attractiveness of post with short videos complements previous research using photo media, where the attractiveness of short videos can make consumers understand product information better because it is an information-rich medium compared to photos, thus affecting trust in recommendation posts. Trust in the recommendation post also affects attitudes and purchase intentions positively and significantly which is in accordance with previous research. Keywords: : Post Popularity; Argument Quality; Post Attractiveness; Trust; Attitude; Purchase Intention; Cue Utilization Theory
Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention Bambang Setiyo Pambudi; Sri Hartini; Sony Kusumasondjaja
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2641

Abstract

Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase intention. The research was conducted on social media users Facebook or Instagram Tik Tok. Sample with purposive sampling, characteristics.
Kinerja Perusahaan, Kepemilikan Keluarga, Dan Kompensasi Eksekutif Kimaya Dewi Nastiti; Sri Hartini
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5510

Abstract

The purpose of this study was to examine the effect of company performance on executive compensation with family ownership as a moderating variable. The sample of this study is non-financial companies listed on the IDX in 2014 - 2018. There are 522 observational data in this study. This study uses multiple linear regression and moderation regression analysis. Executive compensation is the dependent variable and firm performance is the independent variable in this study. Family ownership as the moderating variable. The results of this study confirm the positive effect of firm performance on executive compensation. Family ownership does not moderate the effect of firm performance on executive compensation. Keywords: Firm Performance, Executive Compensation, Family Ownership, ROA
Pengaruh Online Review Dan Virtual Reality Terhadap Attitude Toward Destination Dan Intention To Visit Destination Stefanus Alvin Hartono; Sri Hartini
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 6 No. 2 (2021): September 2021
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v6i2.1447

Abstract

This study aims to validate the effect of online review and application of virtual reality on attitudes towards destinations and canceling intentions to visit destinations. The research approach uses quantitative data and data with survey methods. The sampling technique in this study used purposive sampling which is part of nonprobability sampling. The research sample is a consumer who is active in online activities and can use a website, with a minimum age of 19 years as many as 160 samples. The analysis technique used is anova analysis and regression. The results showed that online reviews and the application of virtual reality had a positive effect on attitudes towards destinations and intention to visit destinations. Then online positive and negative reviews have a significant effect on attitudes towards destinations and intention to visit destinations. Meanwhile, the application of virtual reality also has a significant effect on attitudes towards destinations and intention to visit destinations. This research also shows that the level attitude towards the purpose of visiting tourism can review and weaken the intention to visit the destination. With these results, the perceived attitude of tourist destinations towards tourism can assess or weaken the intention to visit tourist destinations
VALUE PROPOSITION ANALYSIS TELKOMSEL LOOP CARD PRODUCTS Gayatri Putri Mubandari; Sri Hartini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze marketing strategies and value propositions offered by Telkomsel LOOP card products. This study used a descriptive qualitative method. Data collection methods carried out in this study were interviews, observation, and documentation. This study uses an analysis of 11 value proposition elements Osterwalder and Pigneurn (2014). The results of the analysis show that the new nature of LOOP cards has a youth segment, has uneven network performance, LOOP cards adjust services offered with youth, completes work with Ruangguru learning applications, has a design that is characterized by youth, has brand or card status for young creative and inspirational, has a cheap price offer according to youth, reduced fees from promos, reduced risk of credit reminders and quotas and 24-hour call center, ability to access from the MyTelkomsel, LOOPkita application and comfort and usability when registering cards and choose internet package. Therefore, LOOP cards can position products according to their youth segment.
THE EFFECT OF E-WOM ON PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE ON IPHONE SMARTPHONES (Study On Customers In Jakarta) Viola Cahyaningrum; Sri Hartini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims (1) to analyze the effect of E-WOM on purchase intention; (2) analyze the effect of E-WOM on customer satisfaction; (3) the effect of customer satisfaction on purchase intention; (4) analyze the effect of E-WOM on purchase intention mediated by customer satisfaction. The population is all iPhone customers who have never purchased an iPhone smartphone. The total sample of 100 respondents was taken using a purposive sampling technique. Data collection techniques using a questionnaire. Data analysis using path analysis and Sobel test. The results of the study show that (1) E-WOM has a significant effect on purchase intention. (2) E-WOM has a significant effect on customer statistics. (3) customer satisfaction has a significant effect on purchase intention. (4) E-WOM has a significant effect on purchase intention which is mediated by customer satisfaction.
The Effect of Fear of COVID-19 on Destination Image, Tourist Satisfaction, and Revisit Intention: Protection Motivation Theory Perspective Muhammad Ihwanudin; Sri Hartini Hartini; Harris Prasetya Rahmandika
Jurnal Organisasi dan Manajemen Vol. 19 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i1.3111.2023

Abstract

Purpose – This study examines the effect of fear of COVID-19, tourist satisfaction, and destination image on the revisit intention. Methodology – Data was collected through social media surveys to 370 total domestic tourist respondents. Then, the data was processed with IBM SPSS version 26 to describe demographics and SmartPLS 3.2.9 to test structural equation modelling between variables. Findings – This study showed that the fear of COVID-19 significantly affected destination image, tourist satisfaction and revisit intention. Novelty – This study has presented that health risks (COVID-19) are not a problem for domestic tourists when travelling. Thus, the threat of COVID-19 does not affect tourists' perceptions of destination image, tourist satisfaction, and revisit intention.
Co-Authors Aji Sudarsono Akbar Maulana Firmansyah Arbhie Nugraha Hanafi Aryo Dwipo Kusumo Aventina Aventina Bambang Setiyo Pambudi Cathleya Anglelyn Christina, C. Diego Muhamad Alkhadaf Dien Mardhiyah Gancar Candra Premananto Gancar Premananto Gawik Setiawan Gayatri Putri Mubandari Harris Prasetya Rahmandika Harwiki, Wiwiek Henky Supit Indrianawati Usman Jovi Sulistyawan Kimaya Dewi Nastiti Kristiningsih Kristiningsih M. Ihwanudin M. Shohibul Aziz Maulana Puji Kusumadewi Muh Rezky Pangeran Muhammad Syafri Syafreza Hasyim Mujiarto Muslichah Erma Widiana Nadilia Yuni Marta Nandya Whita Moniva Nisa Andini Faradina Riana Harumi Putri Rovilla Amalia S. Nurul Hidayati Shafira Khairunnisa Sony Kusumasondjaja Sri Gunawan Sri Yunan Budiarsi Stefanus Alvin Hartono Sugeng Purwanto Sukaris Tanti Hendriyana Victor Pratama Viola Cahyaningrum Wiwik Maryati Yessy Artanti Zuyyinna Choirunnisa