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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi Modernisasi Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Teori dan Terapan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen International Journal of Supply Chain Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Management and Bussines (JOMB) Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Ekonomi Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Indonesia Sosial Teknologi Journal of Community Empowerment JER Jurnal Manajemen Pendidikan Islam
Sri Hartini
Airlangga University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Business Strategy Formulation UD. Reza Jaya Muhammad Syafri Syafreza Hasyim; Sri Hartini; Muh Rezky Pangeran
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 21, No 1 (2023): December 2023
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v21i1.23477

Abstract

This study aims to identify strategic positions through Internal and External (IE) analysis at UD. Reza Jaya and Formulate what business strategy should be carried out by UD. Reza Jaya to be able to win the business competition. This study uses a quantitative approach with descriptive analysis. The location of research was carried out at the Building Store, UD. Reza Jaya Besur Village, Sekaran District, Lamongan Regency. The research was used from April-May 2023. The data collection method is by making a reservation or studying directly on the research object. The data used are interviews and secondary data documentation. SWOT analysis is used for the advantages and disadvantages of UD. Reza Jaya, both internally and externally. The results showed that internal and external factors indicated the position of UD. Reza Jaya is currently in quadrant I, namely, showing the "grow and build" position. And the SWOT analysis produces eight alternative strategies with specifications through SO, WO, ST, and WT strategies. Proposed improvement priorities used to improve the company's business processes can be carried out by applying the concept of the Business Model Canvas. The results of the QSPM analysis show the formulation of the most likely alternative strategy to be carried out by UD. Reza Jaya is a Product Development Strategy with the highest score of 11.80000. While the second alternative, namely the horizontal integration strategy, only gets a value of 10.37000
Media Social Marketing terhadap Brand Awareness, Brand Image dan Niat mendaftarkan Anak ke Go Power Kids Diego Muhamad Alkhadaf; Sri Hartini
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9324

Abstract

This research aims to analyze the influence of social media marketing on brand awareness, brand image, and purchase intention, as well as analyzing the relationship between brand awareness, brand image, and purchase intention on gopowerkids.id Instagram followers. This research uses the Partial Least Squares (PLS) Structural Equation Modeling (SEM) analysis method with a population of respondents who are Instagram followers of gopowerkids.id. A total of 85 respondents were selected using purposive sampling technique. Data was collected through the use of questionnaires distributed to respondents. The results of data analysis show that social media marketing has a significant influence on increasing brand awareness, brand image and purchase intention. Apart from that, it was found that brand awareness also has a significant influence on purchase intention, as well as brand image. These findings show that social media marketing has an important role in increasing brand awareness, brand image and purchase intention among gopowerkids.id Instagram followers. The conclusion is that social media marketing has a significant impact in shaping consumer perceptions of brands, as well as influencing their purchasing intentions. Therefore, companies need to pay close attention to marketing strategies via social media to strengthen brand awareness, build a positive brand image, and increase consumer purchasing intentions. Keywords: Brand Image, Brand Awareness, Purchase Intention, Social Media Marketing
Pengaruh Brand Personality DimensionTerhadap Brand Loyalty Gawik Setiawan; Nadilia Yuni Marta; Sri Hartini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10982

Abstract

Penelitian ini mengeksplorasi pengaruh dimensi brand personality, yaitu Ruggedness, Competence, dan Excitement, terhadap brand loyalty konsumen produk Eiger di Indonesia. Dengan pendekatan explanatory research dan metode kuantitatif, penelitian ini melibatkan 105 responden untuk menguji hubungan antara variabel. Hasilnya menunjukkan bahwa, meskipun Ruggedness tidak berpengaruh signifikan pada loyalitas kognitif pelanggan, dimensi ini memiliki dampak positif yang signifikan pada hubungan loyalitas afektif pelanggan. Sebaliknya, Competence memiliki pengaruh positif dan signifikan terhadap loyalitas kognitif pelanggan serta niat untuk melakukan tindakan tertentu. Excitement, meskipun tidak signifikan dalam mempengaruhi loyalitas kognitif, berdampak positif pada hubungan loyalitas afektif pelanggan. Analisis hubungan antar dimensi menunjukkan loyalitas kognitif yang kuat secara positif mempengaruhi loyalitas afektif, dan pengaruh loyalitas afektif yang positif memotivasi loyalitas konatif, serta loyalitas konatif secara positif berpengaruh terhadap behavioral loyalty. Kata kunci: Brand Personality, Loyalitas Kognitif, Loyalitas Afektif, Loyalitas Konatif, Behavioral Loyalty.
Overview of Compliance with Payment of Employment Social Security Contributions for the Wage Recipient Segment and Its Improvement Strategy Riana Harumi Putri; Sri Hartini
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5314

Abstract

Employment social security in Indonesia must be followed by everyone who works, including foreigners who work for at least 6 months in Indonesia. In the Wage Recipient (PU) membership segment, Employers are required to register and pay their labor contributions to the Social Security Administration Agency (BPJS) Employment. Employers are required to pay employment social security contributions no later than the 15th of the following month after the period of contributions billed. There are still employers who do not comply in terms of paying employment social security contributions which hurts their workforce. Therefore, BPJS Employment seeks to increase compliance with the payment of contributions of Wage Recipient Participants so that workers get maximum employment social security services. This study aims to provide an overview of the compliance of employment social security contributions by employers and the efforts made by BPJS Employment in improving compliance with contribution payments. The research method used is descriptive analysis with secondary data sources in the form of BPJS Employment reports and literature studies. Based on the results of the study, on average per month 18% of employers do not comply with paying employment social security contributions. The strategy carried out by BPJS Ketenagakerjaan is to increase compliance with contribution payments by employers through participant coaching, improving service quality, and the audit supervision process.
Marketing Strategy of Islamic Higher Education Institutions: A structured-thematic analysis M. Shohibul Aziz; Sri Hartini; Sri Gunawan
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 2 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i2.153

Abstract

This study aims to explore marketing strategies implemented by Islamic higher education institutions through a structured literature review method. This method was chosen to assess the extent and depth of research related to this theme. A systematic search was conducted on journal articles published in the period 2014–2023 from the Google Scholar, Emerald Insight, and Springer Link databases. The selection focused on articles from journals indexed by Scopus or Sinta and those most relevant to the research objectives. The findings indicate that although interest in marketing strategies in Islamic higher education institutions is increasing, research in this area is still in its infancy and lacks strong theoretical integration. The main strategies identified include digital marketing, promotional mix, social marketing, Islamic branding, and experiential marketing. These approaches are considered effective in attracting prospective students and strengthening institutional visibility. However, most of the reviewed studies still lack empirical validation and contextual adaptation, especially within the cultural and religious framework of Islamic education. The findings of this study provide practical insights for institutional leaders and contribute to academic discourse by highlighting emerging themes and gaps in the literature. Limitations of this study include the limited scope of the database and the lack of representation of non-English language sources. Future research needs to build a robust theoretical model and explore the application of contextual strategies to improve marketing effectiveness
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja terhadap Kinerja Karyawan Bank BRI Cabang Brawijaya Wulan Nur Zia Fahmi; Sri Hartini
Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Vol. 4 No. 3 (2026): Edisi April
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/factory.v4i3.1622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Gaya Kepemimpinan dan Motivasi terhadap Kinerja Karyawan pada Bank BRI KCP Brawijaya. Metode yang digunakan adalah penelitian kuantitatif dengan teknik sampel jenuh, melibatkan 30 pegawai sebagai responden. Pengumpulan data dilakukan melalui kuesioner yang telah dinyatakan valid (r hitung > 0,2960) dan reliabel (Cronbach’s Alpha > 0,60), serta diolah menggunakan analisis regresi linear berganda dengan taraf signifikansi α = 5%. Hasil penelitian menunjukkan bahwa Gaya Kepemimpinan memiliki koefisien regresi sebesar 0,195 dengan nilai t hitung 1,454 dan nilai signifikansi 0,158 (> 0,05), sehingga tidak berpengaruh signifikan terhadap Kinerja Karyawan. Sementara itu, Motivasi memiliki koefisien regresi sebesar 0,541 dengan nilai t hitung 3,272 dan nilai signifikansi 0,003 (< 0,05), yang berarti berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Secara simultan, Gaya Kepemimpinan dan Motivasi berpengaruh signifikan terhadap Kinerja Karyawan dengan nilai F sebesar 5,875 dan signifikansi 0,008 (< 0,05).Temuan ini mengindikasikan pentingnya meningkatkan motivasi kerja karyawan sebagai faktor dominan, disertai pengembangan gaya kepemimpinan yang efektif untuk mendorong kinerja optimal. Implikasi praktis dari penelitian ini adalah manajemen Bank BRI KCP Brawijaya perlu memprioritaskan strategi peningkatan motivasi kerja, seperti pemberian penghargaan, pengembangan karier, sistem insentif yang adil, melakukan evaluasi dan  pelatihan kepemimpinan untuk mendukung peningkatan kinerja karyawan secara berkelanjutan.
Purchase Intention in TikTok Short-Form Videos: The Roles of Engagement, Product Relevance, and Desire to Postpone Closure Adinda Fauzah Z N; Dien Mardhiyah; Sri Hartini; Fela Dila Mai Charolin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2485

Abstract

This study analyzes the influence of social systems and technical systems on purchase intention, by examining in more depth the role of engagement, desire to postpone closure, and product relevance intention on the TikTok social commerce platform. TikTok is one of the leading platforms with more than 1 billion users that combines social media and e-commerce, allowing users to discover and purchase products through short-form videos. The research method used is a quantitative approach with an explanatory research design, involving 167 respondents selected using purposive sampling. The results of this study indicate that entertainment and social interaction have a positive and significant effect on engagement, product visibility and recommendations have a positive and significant effect on desire to postpone closure. Meanwhile, entertainment and social interaction do not have a significant effect on the desire to postpone closure. Engagement and desire to postpone closure also do not have a significant effect on purchase intention. Product relevance as a moderating variable is also unable to moderate the relationship between recommendations, either on desire to postpone closure or purchase intention. This study provides valuable insights for marketers and advertisers in designing effective marketing strategies on the TikTok platform.
COMPLAINT BEHAVIOR: RELATIONSHIPS INDIVIDUALISM, SELF CONFIDENCE AND VOICE INTENTION WITH GENDER AS MODERATING VARIABLE Sri Hartini; Aventina Aventina
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 3 (2013): December 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.224

Abstract

The study aims to explain the customers’ complaint behavior. This especially attempts to reveal the relationships among antecedent variables ofcomplaint behavior. The study uses hypothetically quantitative design research toexplain relationships among variables. Due to the infinite number of population, accidental sampling technique is implemented. Path analysis and subgroup analysis were adopted to analyze the data. It was found that that customer’s individualism affect customer’s self confidence and gender was found tobe a moderating variable in the relationships. The customer’s self confidence influences the customer’s voice intention and gender was not moderating in this relationships. The customer’s individualism did not affect the voice intention and gender was found to be the moderating variable inthis relationship.
BEI for Creative Industry In Indonesia Gancar Premananto; Sri Hartini; Jovi Sulistyawan
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 1 (2018): April - July 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1140

Abstract

The purpose of this research is to provide a description of the implementation of ethics business in creative industry in Indonesia. This study focuses on understanding the Business Ethics Index (BEI) in Indonesia, especially for the creative industry in millennial generation perception. This study uses survey method with 136 respondents who are millennial generation. In addition, this research also uses 3 subsectors, namely culinary industry, art industry, and showbiz industry. Sampling is done by accidental sampling. The measurement of BEI is done using 4 dimensions, namely "personal - vicarious" and "past - future". The result of the study shows that millennial generation in Indonesia is open with global culture. From BEI calculation, it is found that BEI value for creative industry both general and specific in Indonesia get the result above 100 equal to developed country. The result of the research shows that there is no significant difference of BEI between subsector of creative industry in Indonesia and BEI each subsector with BEI categorized industry in Indonesia. This can be interpreted that Y / millennial generation in Indonesia is an open generation, they are not sensitive to ethical behavior in the creative industry
Corporate Social Responsibility and Pharmacy Customer Loyalty: The Mediating Roles of Brand Awareness and Brand Trust Lina Budiarti; Sri Hartini
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2379

Abstract

Customer loyalty has become a strategic priority for pharmacy service providers due to increasing competition and rising customer expectations for socially responsible healthcare services. While Corporate Social Responsibility (CSR) has been widely recognized as an important strategy for enhancing organizational performance, the mechanisms through which CSR fosters customer loyalty in pharmacy services remain insufficiently explored. This study aims to develop a conceptual framework explaining the role of CSR in enhancing pharmacy customer loyalty through the mediating roles of brand awareness and brand trust. Drawing upon Stakeholder Theory and Relationship Marketing Theory, this paper synthesizes relevant literature on CSR, branding, trust, and customer loyalty within healthcare and service contexts. The proposed framework suggests that CSR initiatives, including community health programs, health education, medication counseling, and preventive healthcare campaigns, strengthen customer loyalty by increasing brand awareness and reinforcing brand trust. This study contributes to the marketing and healthcare literature by integrating these constructs into a comprehensive conceptual model specifically tailored to pharmacy services. The framework also provides practical insights for pharmacy managers seeking to improve long-term customer relationships through socially responsible business practices and offers directions for future empirical research.
Co-Authors Adinda Fauzah Z N Aji Sudarsono Akbar Maulana Firmansyah Arbhie Nugraha Hanafi Aryo Dwipo Kusumo Aventina Aventina Bambang Setiyo Pambudi Cathleya Anglelyn Christina, C. Diego Muhamad Alkhadaf Dien Mardhiyah Dien Mardhiyah Elsa Yustika Putri Fela Dila Mai Charolin Gancar Candra Premananto Gancar Premananto Gawik Setiawan Gayatri Putri Mubandari Harris Prasetya Rahmandika Harwiki, Wiwiek Henky Supit Indrianawati Usman Jovi Sulistyawan Kimaya Dewi Nastiti Kristiningsih Kristiningsih Lina Budiarti M. Ihwanudin M. Shohibul Aziz Maulana Puji Kusumadewi Muh Rezky Pangeran Muhammad Syafri Syafreza Hasyim Mujiarto Muslichah Erma Widiana Nadilia Yuni Marta Nandya Whita Moniva Nisa Andini Faradina Noorlaily Fitdiarini, Noorlaily Puput Tri Komalasari Riana Harumi Putri Rovilla Amalia S. Nurul Hidayati Sasikirono, Nugroho Shafira Khairunnisa Sony Kusumasondjaja Sri Gunawan Sri Yunan Budiarsi Stefanus Alvin Hartono Sugeng Purwanto Sukaris Tanti Hendriyana Victor Pratama Viola Cahyaningrum Wisudanto Wisudanto Wiwik Maryati Wulan Nur Zia Fahmi Yessy Artanti Zahrin Hazrina Qalbi Zuyyinna Choirunnisa