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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi Modernisasi Journal of Business & Banking SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Teori dan Terapan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen International Journal of Supply Chain Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Management and Bussines (JOMB) Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Manajemen Pendidikan Islam
Sri Hartini
Airlangga University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Business Strategy Formulation UD. Reza Jaya Muhammad Syafri Syafreza Hasyim; Sri Hartini; Muh Rezky Pangeran
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 21, No 1 (2023): December 2023
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v21i1.23477

Abstract

This study aims to identify strategic positions through Internal and External (IE) analysis at UD. Reza Jaya and Formulate what business strategy should be carried out by UD. Reza Jaya to be able to win the business competition. This study uses a quantitative approach with descriptive analysis. The location of research was carried out at the Building Store, UD. Reza Jaya Besur Village, Sekaran District, Lamongan Regency. The research was used from April-May 2023. The data collection method is by making a reservation or studying directly on the research object. The data used are interviews and secondary data documentation. SWOT analysis is used for the advantages and disadvantages of UD. Reza Jaya, both internally and externally. The results showed that internal and external factors indicated the position of UD. Reza Jaya is currently in quadrant I, namely, showing the "grow and build" position. And the SWOT analysis produces eight alternative strategies with specifications through SO, WO, ST, and WT strategies. Proposed improvement priorities used to improve the company's business processes can be carried out by applying the concept of the Business Model Canvas. The results of the QSPM analysis show the formulation of the most likely alternative strategy to be carried out by UD. Reza Jaya is a Product Development Strategy with the highest score of 11.80000. While the second alternative, namely the horizontal integration strategy, only gets a value of 10.37000
Media Social Marketing terhadap Brand Awareness, Brand Image dan Niat mendaftarkan Anak ke Go Power Kids Diego Muhamad Alkhadaf; Sri Hartini
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9324

Abstract

This research aims to analyze the influence of social media marketing on brand awareness, brand image, and purchase intention, as well as analyzing the relationship between brand awareness, brand image, and purchase intention on gopowerkids.id Instagram followers. This research uses the Partial Least Squares (PLS) Structural Equation Modeling (SEM) analysis method with a population of respondents who are Instagram followers of gopowerkids.id. A total of 85 respondents were selected using purposive sampling technique. Data was collected through the use of questionnaires distributed to respondents. The results of data analysis show that social media marketing has a significant influence on increasing brand awareness, brand image and purchase intention. Apart from that, it was found that brand awareness also has a significant influence on purchase intention, as well as brand image. These findings show that social media marketing has an important role in increasing brand awareness, brand image and purchase intention among gopowerkids.id Instagram followers. The conclusion is that social media marketing has a significant impact in shaping consumer perceptions of brands, as well as influencing their purchasing intentions. Therefore, companies need to pay close attention to marketing strategies via social media to strengthen brand awareness, build a positive brand image, and increase consumer purchasing intentions. Keywords: Brand Image, Brand Awareness, Purchase Intention, Social Media Marketing
Pengaruh Brand Personality DimensionTerhadap Brand Loyalty Gawik Setiawan; Nadilia Yuni Marta; Sri Hartini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10982

Abstract

Penelitian ini mengeksplorasi pengaruh dimensi brand personality, yaitu Ruggedness, Competence, dan Excitement, terhadap brand loyalty konsumen produk Eiger di Indonesia. Dengan pendekatan explanatory research dan metode kuantitatif, penelitian ini melibatkan 105 responden untuk menguji hubungan antara variabel. Hasilnya menunjukkan bahwa, meskipun Ruggedness tidak berpengaruh signifikan pada loyalitas kognitif pelanggan, dimensi ini memiliki dampak positif yang signifikan pada hubungan loyalitas afektif pelanggan. Sebaliknya, Competence memiliki pengaruh positif dan signifikan terhadap loyalitas kognitif pelanggan serta niat untuk melakukan tindakan tertentu. Excitement, meskipun tidak signifikan dalam mempengaruhi loyalitas kognitif, berdampak positif pada hubungan loyalitas afektif pelanggan. Analisis hubungan antar dimensi menunjukkan loyalitas kognitif yang kuat secara positif mempengaruhi loyalitas afektif, dan pengaruh loyalitas afektif yang positif memotivasi loyalitas konatif, serta loyalitas konatif secara positif berpengaruh terhadap behavioral loyalty. Kata kunci: Brand Personality, Loyalitas Kognitif, Loyalitas Afektif, Loyalitas Konatif, Behavioral Loyalty.
Overview of Compliance with Payment of Employment Social Security Contributions for the Wage Recipient Segment and Its Improvement Strategy Riana Harumi Putri; Sri Hartini
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5314

Abstract

Employment social security in Indonesia must be followed by everyone who works, including foreigners who work for at least 6 months in Indonesia. In the Wage Recipient (PU) membership segment, Employers are required to register and pay their labor contributions to the Social Security Administration Agency (BPJS) Employment. Employers are required to pay employment social security contributions no later than the 15th of the following month after the period of contributions billed. There are still employers who do not comply in terms of paying employment social security contributions which hurts their workforce. Therefore, BPJS Employment seeks to increase compliance with the payment of contributions of Wage Recipient Participants so that workers get maximum employment social security services. This study aims to provide an overview of the compliance of employment social security contributions by employers and the efforts made by BPJS Employment in improving compliance with contribution payments. The research method used is descriptive analysis with secondary data sources in the form of BPJS Employment reports and literature studies. Based on the results of the study, on average per month 18% of employers do not comply with paying employment social security contributions. The strategy carried out by BPJS Ketenagakerjaan is to increase compliance with contribution payments by employers through participant coaching, improving service quality, and the audit supervision process.
Marketing Strategy of Islamic Higher Education Institutions: A structured-thematic analysis M. Shohibul Aziz; Sri Hartini; Sri Gunawan
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 2 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i2.153

Abstract

This study aims to explore marketing strategies implemented by Islamic higher education institutions through a structured literature review method. This method was chosen to assess the extent and depth of research related to this theme. A systematic search was conducted on journal articles published in the period 2014–2023 from the Google Scholar, Emerald Insight, and Springer Link databases. The selection focused on articles from journals indexed by Scopus or Sinta and those most relevant to the research objectives. The findings indicate that although interest in marketing strategies in Islamic higher education institutions is increasing, research in this area is still in its infancy and lacks strong theoretical integration. The main strategies identified include digital marketing, promotional mix, social marketing, Islamic branding, and experiential marketing. These approaches are considered effective in attracting prospective students and strengthening institutional visibility. However, most of the reviewed studies still lack empirical validation and contextual adaptation, especially within the cultural and religious framework of Islamic education. The findings of this study provide practical insights for institutional leaders and contribute to academic discourse by highlighting emerging themes and gaps in the literature. Limitations of this study include the limited scope of the database and the lack of representation of non-English language sources. Future research needs to build a robust theoretical model and explore the application of contextual strategies to improve marketing effectiveness
Co-Authors Aji Sudarsono Akbar Maulana Firmansyah Arbhie Nugraha Hanafi Aryo Dwipo Kusumo Aventina Aventina Bambang Setiyo Pambudi Cathleya Anglelyn Christina, C. Diego Muhamad Alkhadaf Dien Mardhiyah Gancar Candra Premananto Gancar Premananto Gawik Setiawan Gayatri Putri Mubandari Harris Prasetya Rahmandika Harwiki, Wiwiek Henky Supit Indrianawati Usman Jovi Sulistyawan Kimaya Dewi Nastiti Kristiningsih Kristiningsih M. Ihwanudin M. Shohibul Aziz Maulana Puji Kusumadewi Muh Rezky Pangeran Muhammad Syafri Syafreza Hasyim Mujiarto Muslichah Erma Widiana Nadilia Yuni Marta Nandya Whita Moniva Nisa Andini Faradina Riana Harumi Putri Rovilla Amalia S. Nurul Hidayati Shafira Khairunnisa Sony Kusumasondjaja Sri Gunawan Sri Yunan Budiarsi Stefanus Alvin Hartono Sugeng Purwanto Sukaris Tanti Hendriyana Victor Pratama Viola Cahyaningrum Wiwik Maryati Yessy Artanti Zuyyinna Choirunnisa