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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi Modernisasi Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Teori dan Terapan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen International Journal of Supply Chain Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Management and Bussines (JOMB) Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa
Sri Hartini
Airlangga University
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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THE EFFECT OF E-WOM ON PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE ON IPHONE SMARTPHONES (Study On Customers In Jakarta) Viola Cahyaningrum; Sri Hartini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims (1) to analyze the effect of E-WOM on purchase intention; (2) analyze the effect of E-WOM on customer satisfaction; (3) the effect of customer satisfaction on purchase intention; (4) analyze the effect of E-WOM on purchase intention mediated by customer satisfaction. The population is all iPhone customers who have never purchased an iPhone smartphone. The total sample of 100 respondents was taken using a purposive sampling technique. Data collection techniques using a questionnaire. Data analysis using path analysis and Sobel test. The results of the study show that (1) E-WOM has a significant effect on purchase intention. (2) E-WOM has a significant effect on customer statistics. (3) customer satisfaction has a significant effect on purchase intention. (4) E-WOM has a significant effect on purchase intention which is mediated by customer satisfaction.
The Effect of Fear of COVID-19 on Destination Image, Tourist Satisfaction, and Revisit Intention: Protection Motivation Theory Perspective Muhammad Ihwanudin; Sri Hartini Hartini; Harris Prasetya Rahmandika
Jurnal Organisasi dan Manajemen Vol. 19 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i1.3111.2023

Abstract

Purpose – This study examines the effect of fear of COVID-19, tourist satisfaction, and destination image on the revisit intention. Methodology – Data was collected through social media surveys to 370 total domestic tourist respondents. Then, the data was processed with IBM SPSS version 26 to describe demographics and SmartPLS 3.2.9 to test structural equation modelling between variables. Findings – This study showed that the fear of COVID-19 significantly affected destination image, tourist satisfaction and revisit intention. Novelty – This study has presented that health risks (COVID-19) are not a problem for domestic tourists when travelling. Thus, the threat of COVID-19 does not affect tourists' perceptions of destination image, tourist satisfaction, and revisit intention.
Business Strategy Formulation UD. Reza Jaya Muhammad Syafri Syafreza Hasyim; Sri Hartini; Muh Rezky Pangeran
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 21, No 1 (2023): December 2023
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v21i1.23477

Abstract

This study aims to identify strategic positions through Internal and External (IE) analysis at UD. Reza Jaya and Formulate what business strategy should be carried out by UD. Reza Jaya to be able to win the business competition. This study uses a quantitative approach with descriptive analysis. The location of research was carried out at the Building Store, UD. Reza Jaya Besur Village, Sekaran District, Lamongan Regency. The research was used from April-May 2023. The data collection method is by making a reservation or studying directly on the research object. The data used are interviews and secondary data documentation. SWOT analysis is used for the advantages and disadvantages of UD. Reza Jaya, both internally and externally. The results showed that internal and external factors indicated the position of UD. Reza Jaya is currently in quadrant I, namely, showing the "grow and build" position. And the SWOT analysis produces eight alternative strategies with specifications through SO, WO, ST, and WT strategies. Proposed improvement priorities used to improve the company's business processes can be carried out by applying the concept of the Business Model Canvas. The results of the QSPM analysis show the formulation of the most likely alternative strategy to be carried out by UD. Reza Jaya is a Product Development Strategy with the highest score of 11.80000. While the second alternative, namely the horizontal integration strategy, only gets a value of 10.37000
Media Social Marketing terhadap Brand Awareness, Brand Image dan Niat mendaftarkan Anak ke Go Power Kids Diego Muhamad Alkhadaf; Sri Hartini
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9324

Abstract

This research aims to analyze the influence of social media marketing on brand awareness, brand image, and purchase intention, as well as analyzing the relationship between brand awareness, brand image, and purchase intention on gopowerkids.id Instagram followers. This research uses the Partial Least Squares (PLS) Structural Equation Modeling (SEM) analysis method with a population of respondents who are Instagram followers of gopowerkids.id. A total of 85 respondents were selected using purposive sampling technique. Data was collected through the use of questionnaires distributed to respondents. The results of data analysis show that social media marketing has a significant influence on increasing brand awareness, brand image and purchase intention. Apart from that, it was found that brand awareness also has a significant influence on purchase intention, as well as brand image. These findings show that social media marketing has an important role in increasing brand awareness, brand image and purchase intention among gopowerkids.id Instagram followers. The conclusion is that social media marketing has a significant impact in shaping consumer perceptions of brands, as well as influencing their purchasing intentions. Therefore, companies need to pay close attention to marketing strategies via social media to strengthen brand awareness, build a positive brand image, and increase consumer purchasing intentions. Keywords: Brand Image, Brand Awareness, Purchase Intention, Social Media Marketing
Pengaruh Brand Personality DimensionTerhadap Brand Loyalty Gawik Setiawan; Nadilia Yuni Marta; Sri Hartini
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10982

Abstract

Penelitian ini mengeksplorasi pengaruh dimensi brand personality, yaitu Ruggedness, Competence, dan Excitement, terhadap brand loyalty konsumen produk Eiger di Indonesia. Dengan pendekatan explanatory research dan metode kuantitatif, penelitian ini melibatkan 105 responden untuk menguji hubungan antara variabel. Hasilnya menunjukkan bahwa, meskipun Ruggedness tidak berpengaruh signifikan pada loyalitas kognitif pelanggan, dimensi ini memiliki dampak positif yang signifikan pada hubungan loyalitas afektif pelanggan. Sebaliknya, Competence memiliki pengaruh positif dan signifikan terhadap loyalitas kognitif pelanggan serta niat untuk melakukan tindakan tertentu. Excitement, meskipun tidak signifikan dalam mempengaruhi loyalitas kognitif, berdampak positif pada hubungan loyalitas afektif pelanggan. Analisis hubungan antar dimensi menunjukkan loyalitas kognitif yang kuat secara positif mempengaruhi loyalitas afektif, dan pengaruh loyalitas afektif yang positif memotivasi loyalitas konatif, serta loyalitas konatif secara positif berpengaruh terhadap behavioral loyalty. Kata kunci: Brand Personality, Loyalitas Kognitif, Loyalitas Afektif, Loyalitas Konatif, Behavioral Loyalty.
Co-Authors Aji Sudarsono Akbar Maulana Firmansyah Arbhie Nugraha Hanafi Aryo Dwipo Kusumo Aventina Aventina Bambang Setiyo Pambudi Cathleya Anglelyn Christina, C. Diego Muhamad Alkhadaf Dien Mardhiyah Gancar Candra Premananto Gancar Premananto Gawik Setiawan Gayatri Putri Mubandari Harris Prasetya Rahmandika Hendy Chrisnathaniel Henky Supit Indrianawati Usman Jovi Sulistyawan Kimaya Dewi Nastiti Kristiningsih Kristiningsih M. Ihwanudin Maulana Puji Kusumadewi Muh Rezky Pangeran Muhammad Syafri Syafreza Hasyim Mujiarto Muslichah Erma Widiana Nadilia Yuni Marta Nandya Whita Moniva Nisa Andini Faradina Rovilla Amalia S. Nurul Hidayati Sari Puji Rahayu Shafira Khairunnisa Sony Kusumasondjaja Sri Yunan Budiarsi Stefanus Alvin Hartono Sugeng Purwanto Sukaris Tanti Hendriyana Victor Pratama Viola Cahyaningrum Wiwiek Harwiki Wiwik Maryati Yessy Artanti Zuyyinna Choirunnisa