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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
Customer Behavior in the Processed Wood Industry during Post Covid-19 Pandemic Afifatus Solehah, Artika; Eddyono, Fauziah
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3753

Abstract

As the trend of home renovations increases during the Covid-19 pandemic, a global demand for wood products has declined significantly, mainly due to rising prices. This situation poses a major challenge for wood processing companies, such as PT. Tanahmas Kencana Abadi, which are maintaining its competitive advantage in the middle of increasingly fierce competition and declining consumer purchasing power. Therefore, evaluating customer satisfaction and loyalty is crucial. This study analyzes the factors that influence customer satisfaction and loyalty, focusing on product quality and price. The study population consisted of 50 B2B plywood companies, both domestic and international, selected using a saturated sampling technique. The data collected were analyzed through Smart-PLS, using a Structural Equation Modeling approach focusing on path coefficients and t-tests. The study findings reveal that the environmentally friendly aspect is the most influential factor in the correlation between product quality and customer satisfaction. In addition, customer satisfaction affects customer loyalty and moderates the correlation between product quality and loyalty. In contrast, price does not significantly affect customer satisfaction or loyalty. Based on these findings, companies are advised to improve the certification and marketing communications related to environmentally friendly products to strengthen and enhance their competitive advantage.
Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI's Live Streaming Christanti, Dyah; Eddyono, Fauziah
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3754

Abstract

Over the past decade, RCTI's live television viewership has tended to decline although it experienced an increase, particularly during the Covid-19 pandemic. This decline in traditional media viewership is particularly pronounced in entertainment programs and news broadcasting. Programs that were once exclusively accessible through traditional media can now be accessed on various digital platforms. This study aims to analyze whether consumer preferences, especially those of Generation Z, who are highly connected to technology, have shifted from watching RCTI television to using digital platforms. Based on conjoint analysis, the results show that 96 respondents from Generation Z in Jabodetabek still prefer to watch entertainment, sports, and news programs broadcast during fixed hours. This finding suggests that RCTI should focus on maintaining consistent broadcast schedules and continue innovating in content production to remain competitive in the increasingly crowded broadcasting industry.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Favorita, Danti Firnandi Gufron Hadiningsih, Shanty Harimurti, Itok Hariyadi B. Sukamdani Imam Nur Hakim Imam Nur Hakim, Imam Nur Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Oktapianty, Oky Dwi Poernomo, Marlinda Irwanti Prasetiya, Budi Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rusman, Ulung Saadah, Nailis Manan Satrio, Nugroho Budi Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulfa, Haurani Yohanes Sulistyadi Yudiawan, Rohman