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Setiawan Setiawan
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Journal : MANAJEMEN

 1 
PRAKTEK IMPRESSION MANAGEMENT PADA UMKM DI INDONESIA Vivi Kumalasari Subroto; Eni Endaryati; Setiawan Setiawan
MANAJEMEN Vol. 3 No. 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.212

Abstract

Micro, Small and Medium Enterprises (MSMEs) are productive business entities owned by individuals who have a role and contribution to the Indonesian economy. The presence of MSMEs greatly supports the national economy. Internally, the MSME sector needs to empower employees and build a better management system to maintain its business image. On the other hand, problems related to branding also often occur among MSMEs, these two problems faced by MSMEs can be solved by implementing an image management strategy. One of the motivations for implementing this strategy is how they want to influence and benefit others [13]. Baktik's research [5] proves the influence of impression management on employee productivity at Chocolicious Indonesia Stores. On the other hand, according to dramaturgical theory, the use of digital branding and marketing techniques in MSMEs is part of the front stage. This concept is supported by Prabhawati's findings [10] that brand image has a higher influence on purchasing decisions for MSME products assisted by Jogja Sukurmi Key words: impression management, dramaturgi theory, MSMEs
Co-Authors Achmad Fauzi Yahya Adelia, Gita Agung Supangkat ALIMA Alima Alvien Gunawan Aly Diana Ambrosius Purba Andi Nurhabibi Marwil Andi Srimularahmah Andi Tenri Sua Andita Ayu Mandasari Anik Djuraidah Aripin Ponorogo Asbaniar Asbaniar ASEP SAEFUDDIN Asri Dwi Puspitasari Bunyamin Bunyamin Diah Priyantini Dwi N A Dwiatmono A. W Dwiatmono A. W Elsi Dwi Hapsari Elvine Gunawan Eni Endaryati Evi Rahmawati Fahmi Arti Fahrurrozi A. Fahrurrozi Fahrurrozi Firda Inayah Firda Yunara Gaga Irawan Nugraha Gatot Basuki Hari Mukti Gunawan, Alvien Hadi Suryono Hadiyatussalamah Pusfa Kencanasari Hafiz Ambyo Bagaskoro Hanna Goenawan Hargiani, Fransisca Xaveria Hendy Purnomoadi Henryanto Wijaya Ica Elvina Imama Z Imas Rafiyah Imelda Sirait Indah Nur Aini Irma Ruslina Defi Ismail Astar Juliyani Juliyani Juliyani Juliyani Khairil Anam Khatijah Lim Lim Abdullah Khoirul Ngibad Laila Fauziah Ramadhani Lailatun Ni’mah Lilla Puji Lestari Lola Ilona M. Mudadsir Syatibi M. Rizal Chaidir Marissa Tasya Marlik Maslamah Mei Ayu Setyo Ningrum Miftahudin . Mochammad Machrudi Zakaria Nanang P Ni Luh Putu Inca Buntari Agustini Nova Sylviana Novie Salsabila Nuddin Harahab Nunung N U Nur Basuki Nursalam Nursalam Nurul Amalia Prasetyo Yuli Kurniawan Pudji Ismartini Rahmawaty Alie, Ike Rahmawaty Rahman Renny Nirwana Sari Ricky Anguda Robbi'ul Hamzah Rosihan Rosman Rosina Tarigan Roymond H Simamora Rusmiati Rusmiati Sairun Sairun Sarimun Sarimun Sheila Devi Siti Munfaqiroh Sony Sunaryo Sri Suwarni Sugeng H Sundari Sundari Suryantini Suryantini Susanti Linuwih Sutiarso Sutiarso Sutiarso Sutiarso Sutikno Sutikno Swito Prastiwi Teddy Hidayat Tertianto Prabowo Titing Nurhayati Tony Tony Tri Prayuda Dwipha Surbakti Vivi Kumalasari, Vivi Wiryadi Wiryadi Yulianti Rasud Yuni Susanti Pratiwi