Article Per Year (5 Year)
p-Index From 2021 - 2026
4.409
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Komunikasi Makna Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Sisforma: Journal of Information Systems Komunikator Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Komunikasi PAX HUMANA Jurnal ASPIKOM JIKE : Jurnal Ilmu Komunikasi Efek Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies Avant Garde Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu MASSIVE: Jurnal Ilmu Komunikasi Scriptura: Jurnal Ilmiah Komunikasi IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Deliberatio : Jurnal Mahasiswa Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Rini Darmastuti
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
PENGARUH PROMOSI DIGITAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z JAKARTA DENGAN MEDIASI E-WOM Aisha Anindya Salsabila; Rini Darmastuti; Deasy Carolina
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 6 No 1 (2026): April 2026
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v6i1.880

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi digital terhadap keputusan pembelian dengan Electronic Word of Mouth (E-WOM) sebagai variabel mediasi pada Generasi Z pengguna TikTok di Jakarta. Latar belakang penelitian ini didasarkan pada pesatnya pertumbuhan TikTok sebagai platform pemasaran digital serta tingginya intensitas penggunaan oleh Generasi Z yang menjadikannya kelompok konsumen potensial. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan paradigma positivistik dan desain explanatory research. Sampel penelitian berjumlah 107 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, kemudian dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, uji hipotesis, dan analisis jalur. Hasil penelitian menunjukkan bahwa promosi digital berpengaruh signifikan terhadap E-WOM dan keputusan pembelian dengan nilai signifikansi sebesar 0,000 < 0,05. Selain itu, E-WOM juga berpengaruh signifikan terhadap keputusan pembelian serta mampu memediasi hubungan antara promosi digital dan keputusan pembelian dengan nilai uji Sobel sebesar 4,37 > 1,96. Temuan ini menegaskan bahwa interaksi pengguna melalui ulasan, komentar, dan rekomendasi di TikTok menjadi faktor penting dalam membentuk keputusan pembelian Generasi Z. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan teori pemasaran digital serta menjadi referensi bagi pelaku usaha dalam merancang strategi promosi yang lebih efektif.  
Between Technological Determinism and Social Construction: The Adoption of Smartphones in the Samin Community of Sukolilo, Central Java Angela Atik Setiyanti; Rini Darmastuti; Titi Susilowati Prabawa; Johanes Mardimin
SISFORMA Vol 13, No 1: May 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/sisforma.v13i1.15243

Abstract

The rapid expansion of digital technologies has intensified debates on whether technological change is primarily driven by technological determinism or shaped through social and cultural processes. While smartphones have become central to digital transformation, existing studies often assume linear and uniform patterns of adoption, overlooking the role of local socio-cultural contexts. This study addresses this gap by examining how smartphones are adopted within the Samin community of Sukolilo, Central Java—an indigenous community characterized by strong moral values and non-formal learning practices. Using a qualitative ethnographic approach, data were collected through observation, interviews, and focus group discussions. The findings show that smartphone adoption is selective, socially regulated, and negotiated through the interaction between technological affordances, socio-cultural values, and everyday practices. The study proposes the Negotiated Smartphone Adoption Model, contributing to ICT4D and technology-society discourse.
Strategi Branding Donat Pinkan Mambo dalam Meningkatkan Minat Beli Konsumen melalui TikTok Danny Christiawan; Rini Darmastuti; Deasy Carolina
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3905

Abstract

Digital transformation has reshaped the marketing landscape, establishing TikTok as a crucial platform for brand identity development through intensive digital narratives. This research aims to analyze the branding strategy of Donat Pinkan Mambo in increasing consumer purchase intention via TikTok. The method employed is qualitative descriptive with a Qualitative Content Analysis approach focusing on live streaming content and digital interactions. The results indicate that the integration of personal vulnerability narratives with TikTok’s interactive features successfully creates strong brand differentiation. The "Donat Air Mata" emotional narrative strategy is proven effective in converting audience empathy into actual purchase actions, while premium pricing is validated by the moral values of the communicator's life struggles. The study concludes that authenticity and emotional attachment are the primary keys to building MSME brand equity in today's digital ecosystem. The success of this model demonstrates that honest human dimensions can surpass the dominance of conventional visual aesthetics in securing sustainable consumer loyalty.
Co-Authors Adinda Geraldine Eulike Bertin Aisha Anindya Salsabila Alodia Linsi Fandita Angela Atik Setiyanti Apsari, Rani Atwar Bajari Awallina Yusanda Berta Esti Ari Prasetya Birmanti Setia Utami Budi, Elmanoel Waskito Candra, Gabriel Rizka Danny Christiawan Deasy Carolina Deasy Carolina Derek, Ryand Christian Dian Novita Kristiyani Dian Novita Kristiyani, Dian Novita Eka Surya Herlita Elisa Husein Endang Apriyani Endang Haryani Eni Maryani Erwien Christianto Fandita, Alodia Linsi Feliatra Gabriella Mita Noventia George Nicholas Huwae Gerungan, Kirsten Kimberly Injily Grace Sinthike Kewas Haniel Setiawan Haryani, Endang Haryo S Martodirdjo Intan Djaha Jasson Prestiliano Johanes Mardimin Klangrit, Suriya Kristianto, Daniel Kusuma, Gamaliel Gumilar Lina Sinatra Wijaya Lintang Faradilaningtyas Mustika Kuri Prasela P Purwanto Parastiwi, Nadia Rani Apsari Utamanyu Richard Gordon Mayopu Setya Budi, Richard Sissigi, Damianus Sonia Glory Desinta Sri Winarso Sri Winarso Martyas Edi T Arie Setyawan P T. Arie Setiawan Prasida Titi Susilowati Prabawa Trivosa Pah Winarso, Sri Yoshua Christian Hutabarat