Article Per Year (5 Year)
p-Index From 2021 - 2026
8.365
P-Index
This Author published in this journals
All Journal JURNAL ILMU SOSIAL Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Indonesian Journal of Business and Entrepreneurship (IJBE) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Economics Development Research (IJEDR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmiah Manajemen Ubhara Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis Jurnal Abdimas Bina Bangsa Transformasi Manageria: Journal of Islamic Education Management KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Nanggroe: Journal Of Scholarly Service Konstanta: Jurnal Matematika dan Ilmu Pengetahuan Alam Nanggroe: Journal of Scholarly Service Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Jurnal Pengabdian Masyarakat Al-Fatimah Jurnal Cendekia Ilmiah Economics and Business Management Journal
Lia Nirawati
Department Of Business Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya, Surabaya, Indonesia 60293
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 69 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 69 Documents
Search

 3   4   5   6   7 
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM GRIYA MANIK DI DESA PLUMBON JOMBANG nadya maulita; soewarno yuanita; nirawati lia
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 13 No. 2 (2020): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v13i2.273

Abstract

Many strategies that can be used to increase sales and attract consumers to buy products offered by manufacturers. One strategy that is widely used by companies is the marketing mix strategy. Marketing activities that focus on product self-focus, pricing, distribution policies, and means of promotion are known as the marketing mix or Marketing Mix. This study aims to evaluate the internal evaluation and indicators of the appropriate marketing mix strategy and is applied to increase the sales volume at Griya Manik-Manik Kaca Plumbon. This study uses a qualitative descriptive analysis method, by collecting data directly from the company by making observations, interviews according to the research subject. The results showed that the strategy adopted by Griya Manik-Manik Kaca Plumbon has worked well, where the four marketing strategy variables support and complement each other, and have different roles in marketing their products. We recommend that the owner of the Plumbon Griya Glass Bead UMKM should be upgraded with the marketing mix that has been applied. The strategy used by the company is good, but it would be better if the company plans to continue to improve strategies considering that many other competitors have issued similar products.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Pada Pelanggan PT KAI DAOP 8 Surabaya) Ryan Fiqih TriHidayat; Lia Nirawati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9758

Abstract

It is known that today's transportation is very diverse. There are a lot of options that customers can choose according to their preferences and budget. PT KAI DAOP 8 Surabaya was chosen as the research object because it is a large transportation company that has been established for a long time in the Surabaya City area. The purpose of this research is to determine the effect of service quality (X1) and facilities (X2) on customer loyalty (Y) through customer satisfaction (Z). The data collected is in numerical form and analyzed using SPSS, so the method used is quantitative. Data collection was carried out by distributing questionnaires and documentation. The population of this study are people who have used the services of PT KAI DAOP 8 Surabaya. The research sample was 100 respondents. The research results show that service quality and facilities have a significant effect on customer loyalty. The quality of service and facilities significantly influences customer satisfaction. Customer satisfaction significantly influences customer loyalty. The quality of services and facilities affects customer loyalty indirectly and significantly through customer satisfaction.
Pengaruh Kualitas Produk, Citra Merek, Dan Harga Terhadap Kepuasan Konsumen Pada Konsumen Sepatu Nike Di Surabaya Resanda Putra Sulistiono; Lia Nirawati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9849

Abstract

The purpose of this study is to identify the extent to which product quality, brand image, and price influence customer satisfaction among Nike shoe consumers in Surabaya. The population for this study was determined to be 674,564 Surabaya residents in the year 2022. Data collection was done using a questionnaire distributed to a sample of 100 respondents. The sampling technique employed was non-probability sampling, specifically purposive sampling. The sample criteria included Surabaya residents aged 20 to 34 who use Nike shoes. The study utilized validity testing, reliability testing using Cronbach’s alpha, normality testing using the Kolmogorov-Smirnov test, multicollinearity testing, heteroskedasticity testing using scatterplot methods, multiple linear regression analysis, coefficient of determination analysis, simultaneous (F) test, and partial (T) test. All statistical analyses were performed using SPSS 23. The results of this study indicate that product quality, brand image, and price collectively have a significant impact on customer satisfaction, with an effect size of 37.744. Specifically, product quality and price individually significantly influence customer satisfaction, with effect sizes of 3.750 and 5.634, respectively. However, the brand image variable does not significantly affect customer satisfaction, with an effect size of 1.301.
Development of Culinary Tourism Through Cooking Classes and Processing of Local Souvenirs in Pabean Village Taufikurrahman Taufikurrahman; Wahyuni Wahyuni; Lia Nirawati; Tegar Prayoga; Rifa Muhamad Rizki
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 1 No. 2 (2024): Edisi II, December 2024
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pabean Village, located in Dringu Subdistrict, has significant potential for developing creative economy-based tourism. However, limited human resources and expertise in the tourism sector remain major obstacles to fully realizing this potential. In 2023, the UPN Mengabdi team conducted a community service program in this village, focusing on assisting in the development of educational tourism packages. The program aimed to optimize the potential of local MSMEs, crafts, culture, home industries, livestock, plantations, and agriculture in the area. Currently, the residents of Pabean Village primarily sell raw shallots, with some processing them into fried shallots. However, there have been no initiatives to transform shallots into ready-to-eat food products with higher market value. Local ingredients hold significant potential for being creatively developed into a variety of new culinary products. Based on this background, the UPN “Veteran” Jawa Timur community service team designed a training program that includes: 1) Training on creating Pabean Village’s signature souvenirs, such as various ready-to-serve sambal products, and 2) Training on developing cooking class-based tourism packages, targeting families, school children, and women’s groups as the primary tourist segments
Community Empowerment in The Field of Education Through Sanggar Kegiatan Belajar in Surabaya City Bayu Priambodo; Oktarizka Reviandani; Lia Nirawati
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3334

Abstract

The phenomenon of children dropping out of school is a classic problem in Indonesia which does not only occur in remote areas where access to Education is still difficult but also occurs in big cities that are easy to access. Surabaya has a fairly large APBD where 20% of the APBD is allocated for education funds. However, there are still Surabaya residents whose children drop out of school because of financial problems. This study tries to see how the Surabaya City Government reduces the dropout rate through Sanggar Kegiatan Belajar. The research method used is qualitative, and the data search process uses interviews with the Education Authority and UPT Sanggar Kegiatan Belajar. The results showed that implementing Sanggar Kegiatan Belajar could reduce children dropping out of school due to cost problems. Sanggar Kegiatan Belajar is a non-formal education that is included in equality education so that those who enter the Sanggar Kegiatan Belajar will get free Education
IMPLIKASI PINJAMAN TERHADAP KEUANGAN START-UP: STRATEGI EFEKTIF PENGELOLAAN RISIKO DAN BIAYA Nirawati, Lia
Jurnal Bisnis Indonesia Vol 16, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i2.4924

Abstract

Start-up sangat penting untuk pertumbuhan ekonomi inovatif dan global di era digital yang berkembang pesat. Namun, mendapatkan modal yang cukup untuk meluncurkan dan memperluas bisnis mereka adalah salah satu hambatan utama yang dihadapi para pengusaha muda. Ekspansi dan investasi yang dibutuhkan sering didukung oleh pinjaman dan bentuk penggalangan dana lainnya, seperti crowdfunding. Crowdfunding, melalui platform internet, menciptakan komunitas pelanggan yang berdedikasi serta mempercepat dan menurunkan proses pendanaan. Ekonomi dan penciptaan hal baru telah terbukti sangat menguntungkan dari crowdfunding. Meski pinjaman penting bagi start-up, hal tersebut dapat menyebabkan masalah pada struktur modal dan arus kas yang membutuhkan teknik pengendalian risiko. Stabilitas keuangan jangka panjang dan keberhasilan start-up sangat tergantung pada manajemen risiko dan biaya pinjaman. Strategi pengelolaan pinjaman meliputi perencanaan keuangan, diversifikasi pendanaan, negosiasi syarat, dan evaluasi berkala untuk menjaga kesehatan finansial dan operasional secara efektif. Start-up dapat meningkatkan kapasitas produksi mereka, mengurangi dampak negatif pada skor kredit, dan menggunakan pinjaman untuk investasi strategis dengan pendekatan manajemen yang tepat dan hati-hati. Penelitian bermetode pendekatan deskriptif kualitatif dari sumber yang telah ada digunakan sebagai bahan dasar dan acuan penyusunan artikel, dengan tujuan menjadikan start-up dapat mengoptimalkan pinjaman untuk mencapai pertumbuhan berkelanjutan dan stabil dalam jangka panjang, serta meningkatkan daya saing di pasar global. Kata kunci: Pinjaman, Start-up, dampak, strategi
SWOT Analysis in Improving Competitiveness of Cleanwear Shoe Washing Services Gheasya Nonik Indrasari; Lia Nirawati
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4646

Abstract

This study aims to improve the competitiveness of Cleanwear shoe washing services Surabaya City branch through SWOT analysis, namely strengths, weaknesses, opportunities, threats. This study used a qualitative descriptive approach, and data collection was carried out through data narratives, namely interviews (oral and written), observation, and documentation. The principle of suitability and adequacy is based on the research of informants. There are five informants who serve as the basis of this study. Results show that the current state of Cleanwear is in quadrant 1, which indicates that the company is in a favorable condition because the company has the ability to select multiple opportunities at this time to enable optimal expansion, growth, and progress. In this condition, the Surabaya branch of Cleanwear faces a huge market opportunity. The strategy that must be carried out is to minimize internal problems so that it can seize better market opportunities.
Optimalisasi Proses Bisnis Melalui Business Process Excellence untuk Peningkatan Kinerja di PT Semen Indonesia (Persero) Tbk. Laura Faradina Wally; Lia Nirawati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7184

Abstract

Proses bisnis yang optimal dan efisien merupakan kunci keberhasilan perusahaan dalam mencapai tujuan strategisnya. Penelitian ini bertujuan untuk mengidentifikasi dan mengimplementasikan optimalisasi proses bisnis melalui pendekatan Business Process Excellence (BPE) di PT Semen Indonesia (Persero) Tbk guna meningkatkan efisiensi dan kinerja perusahaan. Data diperoleh melalui kegiatan magang yang berfokus pada penyempurnaan dokumentasi proses bisnis, pengembangan dashboard daftar induk dokumen, serta sistem pelaporan kinerja BPE. Hasilnya menunjukkan bahwa digitalisasi dalam pengelolaan dokumen, seperti penerapan dashboard interaktif berbasis Excel, mampu meningkatkan efisiensi monitoring dan pengambilan keputusan. Selain itu, standarisasi format dokumen prosedur dan instruksi kerja membantu meningkatkan kepatuhan terhadap kebijakan perusahaan serta mempermudah implementasi operasional di lapangan. Kolaborasi lintas departemen, khususnya dengan Business Process Owner (BPO), berperan penting dalam menyelesaikan proyek ini dengan lebih cepat dan tepat sasaran. Meskipun dihadapkan pada tantangan berupa keterbatasan pengetahuan awal terhadap sistem dan fitur analitik, pembelajaran mandiri dan bimbingan mentor memungkinkan peserta magang mengatasi kendala tersebut dengan baik. Kesimpulannya, optimalisasi proses bisnis melalui pendekatan BPE memberikan dampak positif yang signifikan terhadap efisiensi operasional dan kinerja perusahaan secara keseluruhan. Studi ini juga menekankan pentingnya kolaborasi dan adaptasi teknologi dalam mendukung transformasi bisnis yang berkelanjutan.
Digital Marketing Strategy in Increasing Bus Ticket Sales at PT Rosalia Indah Transport Surakarta – Central Java Anggara Putra Bimantara; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6062

Abstract

The Service industry sector has a very important role in economic growth and development. The service industry provides convenience in every aspect of life, both economic aspects, social aspects, and political aspects. Transportation, telecommunications, banking, education, health services, construction services, and tourism are some examples of service industries that play an important role in a nation's economic development. Among the many service businesses currently developing, transportation services are a promising business, both land, sea, and air transportation. In this research, quantitative descriptive methods were used. The data collection method in this research was carried out utilizing observation, interviews, questionnaires, and literature study, and data processing was carried out with the help of the SPSS 25 program. So, the results of the t-test that was carried out in this research were obtained, so it can be concluded that there is an influence that digital marketing strategy variables have on bus ticket sales at PT Rosalia Indah Transport Surakarta-Central Java.
The Influence of Product Diversity, Store Atmosphere, and Service Quality on Customer Satisfaction at Sports Station Galaxy Mall Surabaya Faradilla Aghnia Alifia; Lia NIrawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6536

Abstract

The rapid development of the retail business in Indonesia is closely linked to shifts in consumer shopping behavior. One of the retail brands actively competing in this dynamic environment is Sports Station, which specializes in the sale of various sports-related products. This study aims to examine the influence of product diversity, store atmosphere, and service quality on customer satisfaction at Sports Station Galaxy Mall Surabaya. This research adopts a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to selected respondents, and statistical processing was conducted using SPSS version 18. The primary analytical method employed in this study is multiple linear regression analysis. The results of the study reveal that product diversity, store atmosphere, and service quality have a simultaneous and statistically significant influence on customer satisfaction. Furthermore, the partial (t-test) results indicate that each of the independent variables—product diversity, store atmosphere, and service quality—also has a significant individual effect on customer satisfaction at Sports Station Galaxy Mall Surabaya.
Co-Authors Abdillah Hanif Isna Acep Samsudin Addinda Isselyn Adelia Mutiahana Adelia Rizma Yuniar Adelia Yovita Nur Oktavia Adistya Dwi Pratiwi Ajie Pandu Suarga Alfitriani Andharesti Andarini, Sonja Angela Virga Eka Hananda Anggara Putra Bimantara Anggi Stifanie Annisa Cindy Maurina Arum Natazya Aryaseta, Bagas Aurelia Tari Fortuna Azarine Tahniah Setiawan Bayu Priambodo Bayu Priambodo Cinthya Luthfiatul Aisyah Cyntia Ayu Sukmaningati Desi Wahyuningsih Diva Rihhadatul Aisy Durotun Nafisah Elfitra Widia Wulandari Elida Ahya Afida Fania Putri Nuriska Faradilla Aghnia Alifia Farahsalsabil Yudhiane C Ferry Fahrial Rakhmad Fikia Siti Meisaroh Firdausi, Iasa Nur Firdha Amalia Nareswari Firdiana Nur Auliya Firly Dwi Ainur Rochmah Gendut Sukarno Gendut Sukarno Gheasya Nonik Indrasari Habib Ahamd Halid Adli Hamzah Haidar Alwi Hana Farras Zhafir Ridha Herninda Dara Puspita A5 Iasa Nur Firdausi Ihtadat Alam Makarima Mainun Ihyaul Ulumuddin, Yusril Ilham Asta Pangestu Imelda Fitria Pratama Putri Indy Melva Adinda Marsha Ivander Lioneld Sutanto Jessie Aprillia Setiawan Khowin Ardianto Labibah Izzati Firdaus Laisya Kezia Clarinta Larenza, Vieno Dio Laura Faradina Wally Lilis Rakhmawati Lukitasari Lukitasari M.Khoirur Rifqi Mei Retno Adiwaty Melinda Putri Aprilia Simatupang Minanti Dwi Setianingrum Miranda Maharani Mochamad Iqbal Assigaf Mochamad Rafi Kurniawan Mohammad Vavian Baharudinsyah Mufnil Ida Muhammad Fauzy H. Muhammad Ryan Syahputra Mumtaza Rifda Maulidiyah Nabila Adelia Nabila Rizqi Oktavia Nabilla Rahma Maharsany nadya maulita Nanda Oktavia Naomi Nindya Pramestie Novita Nur Fitria Dewi Novita Sari Nurul Hidayati Nurul Nabilla Khrisnawati Nurul Nur Rohmawati Wulandari Oktarizka Reviandani Oktarizka Reviandani Ossa Yuansah Putri Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Ratih Nariwanti Anggraeni Renanda Auresty Faradita Reni Vianggraini Resanda Putra Sulistiono Reviandani, Oktarizka Rifa Muhamad Rizki Ririn Sasmianingtias Riva Dika Adhilni Rusdi Hidayat Nugroho Ryan Fiqih TriHidayat Salsabila Adilah Putri Endarto Salsabila Ramadhani Rahman Siti Akromah Siti Midanur Rahmah soewarno yuanita Sri Mulyaningsih Sukarno, Gendut Taufikurrahman Taufikurrahman Tegar Prayoga Tiara Meyla Seibinna Trio Noorsy Wahyudi Virara Aprilia Purwannia Visca, Aulia Wahyuni Wahyuni Wilda Sazkia Nuryana Yuni Indah Sar Yunida Anggun Saputri