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All Journal JURNAL ILMU SOSIAL Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Indonesian Journal of Business and Entrepreneurship (IJBE) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Economics Development Research (IJEDR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmiah Manajemen Ubhara Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis Jurnal Abdimas Bina Bangsa Transformasi Manageria: Journal of Islamic Education Management KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Nanggroe: Journal Of Scholarly Service Konstanta: Jurnal Matematika dan Ilmu Pengetahuan Alam Nanggroe: Journal of Scholarly Service Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Jurnal Pengabdian Masyarakat Al-Fatimah Jurnal Cendekia Ilmiah Economics and Business Management Journal
Lia Nirawati
Department Of Business Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya, Surabaya, Indonesia 60293
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH KEMUDAHAN DAN KEAMANAN TERHADAP LOYALITAS PELANGGAN E-WALLET APLIKASI DANA Desi Wahyuningsih; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.2123

Abstract

Technology is experiencing very rapid development, especially internet-based technology. The purpose of this study was to determine the effect of convenience and security on customer loyalty of the E-wallet Dana in Surabaya. This type of research used is quantitative research. This study uses primary data, namely data directly through questionnaires which are filled in directly by the respondents. The population taken is E-wallet Dana users who have used E-wallet Dana at least 3 times. The sampling technique used non-probability sampling with the sampling method using purposive sampling. With a total of 100 respondents who have made transactions on the application of Dana at least 3x. By using data analysis techniques, namely multiple linear regression analysis. Based on the results of the study, it can be concluded that the convenience and security variables simultaneously have a positive effect on customer loyalty for the E-wallet Dana; The convenience variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty; The Security Variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty
Strategi Pemasaran Menggunakan Pendekatan Analisis SWOT pada PT Sumber Alam Unggul di Jombang Mochamad Iqbal Assigaf; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 4 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.892 KB) | DOI: 10.47467/reslaj.v5i4.2218

Abstract

Sumber Alam Unggul is a company that sells organic agricultural products, such as organic fertilizers and pesticides. PT. Sumber Alam Unggul is the object of this research. The purpose of this study was to determine the marketing mix strategy in increasing sales at PT. Sumber Alam Unggul. The research method used is a qualitative descriptive method using the SWOT analysis method and data collection techniques through in-depth interviews, observation, documentation, and triangulation related to the marketing mix strategy which includes product, price, promotion, and place by researchers in identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at PT. Sumber Alam Unggul. Based on this study, the results of IFAS and EFAS showed strengths with a score of 2,429 and weaknesses with a score of 1,098. While the EFAS results show opportunities with a score of 1.971 and threats with a score of 1.331. Based on the SWOT Analysis diagram, PT. Sumber Alam Unggul shows in Quadrant I by using an aggressive strategy that the company has opportunities and strengths so that it can take advantage of existing strengths and opportunities. the strategy that can be applied is to support the growth of an aggressive policy (Growth Oriented Strategy) to increase sales at PT. PT. Sumber Alam Unggul. Keywords: Marketing Strategy, SWOT Analysis, IE Matrix
PENGARUH MEDIA SOSIAL DAN POTONGAN HARGA (DISKON) TERHADAP MINAT BELI PRODUK ROUGHNECK DI SHOPEE Ivander Lioneld Sutanto; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2031

Abstract

In today's digital era, the role of e-commerce and Social Media is very important in developing and expanding a business, of course, providing Discounts is also a marketing strategy that can increase interest in buying products. This study aims to find out and analyze the influence of Social Media and Discounts on Interest in Buying Roughneck products on Shopee. This type of research is descriptive quantitative with an associative approach and uses multiple linear regression analysis. The sample in this study is consumers who attend Roughneck official stores at Shopee, totaling 2.1 million and are determined using the Slovin formula calculation with a sample of 100 respondents. The sampling technique used in this study was nonprobability sampling with a purposive sampling approach.  The results of this study show that simultaneously, the variables of Social Media and Discounts have a positive and significant effect on Buying Interest. Partially, the variables Social Media and Discounts have a positive and significant effect on the variables of Buying Interest
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SEREAL SARAPAN PAGI ENERGEN Alfitriani Andharesti; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2190

Abstract

Intense competition has led to competition between companies and led to the emergence of various similar companies that compete strictly in showing their existence. This study aims to determine the effect of Brand image and Product Quality on Customer Loyalty of Energen Breakfast Cereals Study at Surabaya State University. The type of research used is quantitative. The measurement scale used is the Likert scale. The population in this study were consumers who had bought and consumed Energen products. The sample used was 100 students at state universities in Surabaya. Primary data obtained directly by distributing questionnaires. Influence test using regression test with hypothesis testing using t test and F test. Based on the results of data processing it can be concluded that Brand image, Product Quality and Trust simultaneously have a significant effect on customer loyalty of energen breakfast cereals; Brand image partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals; Product Quality partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals; Trust partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals
Pengaruh Kualitas Manajemen Kas terhadap Peningkatan Kinerja Bisnis Perusahaan: Acep Samsudin; Lia Nirawati; Miranda Maharani; Riva Dika Adhilni; Firdha Amalia Nareswari; Halid Adli
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (959.232 KB) | DOI: 10.47467/manageria.v3i2.2968

Abstract

Cash management is the optimization of cash flow and excess cash investment. Financial statements are a form of management accountability in managing the company's resources as well as information that reflects the company's performance. This study aims to determine the effect of cash management quality on improving a business performance on CV. Alphie in the period 2019-2021. The method used in this study is a quantitative method. The results showed that cash and company performance stimulant positive and significant effect on residual, but partial cash does not have a positive and significant effect on residual. Keywords: Cash Management, Company, Residual.
Community Empowerment in The Field of Education Through Sanggar Kegiatan Belajar in Surabaya City Bayu Priambodo; Oktarizka Reviandani; Lia Nirawati
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3334

Abstract

The phenomenon of children dropping out of school is a classic problem in Indonesia which does not only occur in remote areas where access to Education is still difficult but also occurs in big cities that are easy to access. Surabaya has a fairly large APBD where 20% of the APBD is allocated for education funds. However, there are still Surabaya residents whose children drop out of school because of financial problems. This study tries to see how the Surabaya City Government reduces the dropout rate through Sanggar Kegiatan Belajar. The research method used is qualitative, and the data search process uses interviews with the Education Authority and UPT Sanggar Kegiatan Belajar. The results showed that implementing Sanggar Kegiatan Belajar could reduce children dropping out of school due to cost problems. Sanggar Kegiatan Belajar is a non-formal education that is included in equality education so that those who enter the Sanggar Kegiatan Belajar will get free Education
Pengaruh Inflasi, Kurs USD/RP Dan BI Rate Terhadap Indeks Harga Saham Perusahaan Sektor Mining Yang Terdaftar Di Bursa Efek Indonesia (BEI) Nabila Rizqi Oktavia; Lia Nirawati
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.476 KB) | DOI: 10.36418/syntax-literate.v7i11.10010

Abstract

Perkembangan teknologi dan informasi mengharuskan individu ataupun perusahaan bisa menjalankan pengelolaan dana secara tepat baik melalui investasi. Investasi dipengaruhi oleh beberapa faktor seperti indeks dan faktor makro ekonomi. Penelitian ini bertujuan untuk menganalisis Pengaruh Inflasi, Bi Rate, dan Kurs USD/RP Terhadap Harga Saham Perusahaan Sektor Mining (Pertambangan) Yang Terdaftar Di Bursa Efek Indonesia Periode Mei 2016-April 2021 secara simultan ataupun parsial. Penelitian menggunakan data sekunder meliputi rangkuman informasi seperti laporan bulanan yang diperoleh untuk membantu proses penelitian. Obyek penelitian yaitu Indeks Harga Saham Gabungan (IHSG). Populasi dalam penelitian berjumlah 60 sampel. Teknik analisis yang digunakan yaitu Teknik analisis linier berganda dan uji hipotesis menggunakan Uji t dan uji F. Hasil yang diperoleh yaitu Inflasi, BI Rate, dan Kurs USD/RP secara simultan tidak berpengaruh signifikan terhadap harga saham Perusahaan Sektor Mining (Pertambangan) Yang Terdaftar Di Bursa Efek Indonesia Periode Mei 2016-April 2021. Inflasi secara parsial tidak berpengaruh signifikan terhadap harga saham Perusahaan Sektor Mining (Pertambangan) Yang Terdaftar Di Bursa Efek Indonesia Periode Mei 2016-April 2021. BI Rate secara parsial tidak berpengaruh signifikan terhadap harga saham Perusahaan Sektor Mining (Pertambangan) Yang Terdaftar Di Bursa Efek Indonesia Periode Mei 2016-April 2021. Kurs USD/RP secara parsial berpengaruh signifikan terhadap harga saham Perusahaan Sektor Mining (Pertambangan) Yang Terdaftar Di Bursa Efek Indonesia Periode Mei 2016-April 2021.
Pelatihan Foto Produk Usaha Mikro, Kecil dan Menengah Nizam Jaya Ihtadat Alam Makarima Mainun; Lia Nirawati
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8183801

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the factors driving economic development in Indonesia. The fact that internet development has reached a very fundamental human need enables MSMEs to expand their businesses worldwide. They are, of course, required to understand some basic skills and competencies to survive in the online business, such as electronic market share, e-market ethics, and e-market advertising. The core subjects of e-market advertising are product photography and product design. As smartphones have significantly advanced nowadays, all the mentioned processes can be conducted through them. This training is specifically designed for this purpose, which is to develop the skills of MSME communities in smartphone product photography and packaging techniques so that they can compete and succeed in the electronic market. The training has been quite successful, as evidenced by the enthusiasm of the participants and the production of some excellent product photographs. The result of this training is the increasing number of MSME practitioners going online and promoting their products on the internet.
Pengembangan Melalui Merek Produk dan Penggunaan Media Digital UMKM Berkah Bunda Ajie Pandu Suarga; Lia Nirawati
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8165171

Abstract

Indonesia is a rich, unique, and diverse country. Each region certainly its has own uniqueness or characteristics. One of characteristic in each region in general is in processed foods and drinks, can be in the form of heavy food such as pecel or snack suck as banana chips. Home-scale food of beverage sellers are usually called MSME. MSMEs are built by a person or a group, but with a small production scale or only for the business location area. Every MSMEs must have its own obtacles, ranging form raw materials, equipment, to marketing. One of the MSMEs accompanied by Group 10 KKNT-MBKM located in Jombang Regency, more precisely in Ngrimbi Village, Bareng District has problems in the product packaging process and marketing factors. Therefore, the purpose of this service is to plan marketing strategies for MSME actors so that their business runs smoothly and develops, and helps solve the obstacles experienced by MSMEs. The method used is a qualitative method with the type of data collection through observation, interviews, focus group discussions, and documentation on the activities of MSME actors. The result of the dedication that has been carried out is that the obstacles experienced by MSMEs in the product packaging process have been resolved and the marketing aspect is running well.
MENCIPTAKAN PELUANG USAHA MELALUI PROGRAM PELATIHAN KERAJINAN BUKET SNACK DI DESA JAAN, NGANJUK Diva Rihhadatul Aisy; Lia Nirawati
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di zaman yang semakin canggih ini, bisnis telah mengalami diversifikasi dengan pesat. Maka dari itu, tak heran apabila persaingan bisnis semakin ketat. Masalah ini harus ditangani dengan serius agar dapat bertahan dalam persaingan bisnis. Dalam hal ini, pelaku usaha membutuhkan daya kreativitas dan inovasi yang tinggi agar mampu menciptakan peluang usaha yang unik dan baru. Salah satu upaya yang dapat dilakukan yaitu melalui program pengabdian masyarakat. Program pengabdian masyarakat yang dilakukan oleh peneliti yaitu pelatihan kerajinan buket snack bagi masyarakat Desa Jaan, Nganjuk. Peluang bisnis ini terbilang menjanjikan karena usaha buket snack di Desa Jaan, Nganjuk masih baru. Metode yang digunakan oleh penulis yaitu praktik bersama dan pendampingan dengan tahapan pengenalan, learning by watching, pelatihan, diskusi, dan evaluasi. Hasil dari kegiatan pelatihan kerajinan buket snack yaitu peserta pelatihan mampu memahami materi dan mengimplementasikan cara membuat buket snack dengan baik, sehingga tercipta pemikiran untuk membuka usaha bucket snack sendiri di rumah. Harapan ke depannya, masyarakat Desa Jaan menjadikan kerajinan buket snack sebagai usaha rumahan yang membuahkan pundi-pundi uang.
Co-Authors Abdillah Hanif Isna Acep Samsudin Addinda Isselyn Adelia Mutiahana Adelia Rizma Yuniar Adelia Yovita Nur Oktavia Adistya Dwi Pratiwi Ajie Pandu Suarga Alfitriani Andharesti Andarini, Sonja Angela Virga Eka Hananda Anggara Putra Bimantara Anggi Stifanie Annisa Cindy Maurina Arum Natazya Aryaseta, Bagas Aurelia Tari Fortuna Azarine Tahniah Setiawan Bayu Priambodo Bayu Priambodo Cinthya Luthfiatul Aisyah Cyntia Ayu Sukmaningati Desi Wahyuningsih Diva Rihhadatul Aisy Durotun Nafisah Elfitra Widia Wulandari Elida Ahya Afida Fania Putri Nuriska Faradilla Aghnia Alifia Farahsalsabil Yudhiane C Ferry Fahrial Rakhmad Fikia Siti Meisaroh Firdausi, Iasa Nur Firdha Amalia Nareswari Firdiana Nur Auliya Firly Dwi Ainur Rochmah Gendut Sukarno Gendut Sukarno Gheasya Nonik Indrasari Habib Ahamd Halid Adli Hamzah Haidar Alwi Hana Farras Zhafir Ridha Herninda Dara Puspita A5 Iasa Nur Firdausi Ihtadat Alam Makarima Mainun Ihyaul Ulumuddin, Yusril Ilham Asta Pangestu Imelda Fitria Pratama Putri Indy Melva Adinda Marsha Ivander Lioneld Sutanto Jessie Aprillia Setiawan Khowin Ardianto Labibah Izzati Firdaus Laisya Kezia Clarinta Larenza, Vieno Dio Laura Faradina Wally Lilis Rakhmawati Lukitasari Lukitasari M.Khoirur Rifqi Mei Retno Adiwaty Melinda Putri Aprilia Simatupang Minanti Dwi Setianingrum Miranda Maharani Mochamad Iqbal Assigaf Mochamad Rafi Kurniawan Mohammad Vavian Baharudinsyah Mufnil Ida Muhammad Fauzy H. Muhammad Ryan Syahputra Mumtaza Rifda Maulidiyah Nabila Adelia Nabila Rizqi Oktavia Nabilla Rahma Maharsany nadya maulita Nanda Oktavia Naomi Nindya Pramestie Novita Nur Fitria Dewi Novita Sari Nurul Hidayati Nurul Nabilla Khrisnawati Nurul Nur Rohmawati Wulandari Oktarizka Reviandani Oktarizka Reviandani Ossa Yuansah Putri Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Ratih Nariwanti Anggraeni Renanda Auresty Faradita Reni Vianggraini Resanda Putra Sulistiono Reviandani, Oktarizka Rifa Muhamad Rizki Ririn Sasmianingtias Riva Dika Adhilni Rusdi Hidayat Nugroho Ryan Fiqih TriHidayat Salsabila Adilah Putri Endarto Salsabila Ramadhani Rahman Siti Akromah Siti Midanur Rahmah soewarno yuanita Sri Mulyaningsih Sukarno, Gendut Taufikurrahman Taufikurrahman Tegar Prayoga Tiara Meyla Seibinna Trio Noorsy Wahyudi Virara Aprilia Purwannia Visca, Aulia Wahyuni Wahyuni Wilda Sazkia Nuryana Yuni Indah Sar Yunida Anggun Saputri