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The Effect of Product Innovation and Market Orientation on Competitive Advantage and Company Performance in the Small and Medium Furniture Industry in Pekanbaru City Salamah, Ummi; Daulay, Iwan Nauli; Asrilsyak, Sharnuke
International Journal of Economic, Business & Applications Vol. 9 No. 1 (2024): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/0fb3ba14

Abstract

The purpose of this research is to knowThe Effect of Product Innovation and Market Orientation on Competitive Advantage and Company Performance in the Small and Medium Furniture Industry in the city of Pekanbaru. In this study consists of four variables. Those variables areProduct Innovation (X1) Market Orientation (X2) on Competitive Advantage (Y1) and Company Performance (Y2). The data analysis method uses the Quantitative Descriptive method with the Path Analysis tool, with the help of using a statistical application, namely SPSS version 23. The results show that: 1) Product innovation has a significant effect on competitive advantage. 2) Product innovation has a significant effect on company performance. 3) Market orientation has a significant effect on competitive advantage. 4) Market orientation has a significant effect on company performance. 5)Competitive advantage has a significant effect on company performance. 6) Product innovation has a significant effect on company performance through competitive advantage. 7) Market orientation has a significant effect on company performance through competitive advantage.
Pengaruh Pengadaan, Produksi, dan Distribusi Hijau Terhadap Kinerja Perusahaan pada Industri Kecil ban Menengah di Pekanbaru Rahmawati, Riska; Berampu, Lailan Tawila; Daulay, Iwan Nauli
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6530

Abstract

The manufacturing industry in Pekanbaru is showing growth along with increased productivity, reflecting improved performance in small and medium-sized industrial companies. The implementation of green supply chain management (GSCM) is one strategy believed to improve firm performance. This study aims to analyze the influence of three dimensions of GSCM—green procurement, green production, and green distribution—on firm performance. This study used a quantitative approach by distributing questionnaires to 45 small and medium-sized industrial companies in Pekanbaru. Data analysis was performed using SPSS software. The results of this study indicate that green production and green distribution have a significant effect on firm performance, while green procurement does not have a significant effect on firm performance.
Supplier Involvement, Digital Supply Chain, and Green Supply Chain on Competitiveness: The Mediating Effect of Supply Chain Resilience Iwan Nauli Daulay; Nurul Aini; Farah Andrian; Apriska Nur Oktavia
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5302

Abstract

Increasing business uncertainty and supply chain disruptions require MSMEs to strengthen their resilience to remain competitive. This study aims to analyze the influence of supplier involvement, digital supply chain, and green supply chain management on competitiveness through supply chain resilience as a mediating variable in food and beverage MSMEs in Pekanbaru City. The research adopts a quantitative approach with a cross-sectional design, involving 60 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using the SEM-PLS approach through SmartPLS software. The results show that all constructs meet validity and reliability criteria, and the structural model has strong explanatory power. Supplier involvement, digital supply chain, and green supply chain management have positive and significant effects on both supply chain resilience and competitiveness, while supply chain resilience also positively influences competitiveness. Additionally, supply chain resilience partially mediates these relationships. Strengthening supplier collaboration, digitalization, and sustainable practices enhances resilience, which in turn improves MSME competitiveness. This study contributes theoretically by integrating multiple determinants of competitiveness within a comprehensive model and offers practical implications for MSMEs to develop adaptive, resilient, and sustainable supply chain strategies in a dynamic business environment.