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All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum INFORMASI KOM & REALITAS SOSIAL Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi International Journal of Communication and Society Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Tuturlogi: Journal of Southeast Asian Communication Komunikasiana: Journal of Communication Studies International Journal of Educational Management and Innovation (IJEMI) COMMICAST JHCLS Golden Ratio of Social Science and Education Borobudur Communication Review
Choirul Fajri
Universitas Ahmad Dahlan
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : COMMICAST

 1 
Jogja Digital Valley’s persuasive communication strategy in improving the potential of digital creative industry in Yogyakarta Saputri, Aprilia Ayu; Fajri, Choirul
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3148

Abstract

Pemanfaatan teknologi digital saat ini bukan hal baru lagi. Tidak hanya sebagai sarana komunikasi tetapi juga untuk mendukung perkembangan industri kreatif di Indonesia, sehingga muncul istilah industri kreatif digital. Industri kreatif digital adalah pemanfaatan kreativitas dan keterampilan individu dalam menciptakan kesejahteraan dan lapangan kerja dengan memanfaatkan teknologi digital. Dengan berkembangnya industri kreatif digital, banyak perusahaan yang berlomba-lomba mengoptimalkan potensi industri kreatif digital sebagai tujuannya. Salah satunya TELKOM yang mendirikan Jogja Digital Valley sebagai fasilitator perkembangan industri kreatif digital di Yogyakarta. Oleh karena itu, harus ada strategi komunikasi yang persuasif dalam mencapai tujuan tersebut. Selanjutnya,Penelitian kualitatif ini mengungkap fenomena yang terjadi secara mendalam dan diperkuat dengan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan dengan sistem pengisian dimana data digabungkan dengan teori-teori yang ada kemudian divalidasi melalui triangulasi dengan pengecekan data dari berbagai sumber.Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif yang dilakukan Jogja Digital Valley dalam meningkatkan potensi industri kreatif digital di Yogyakarta. Berdasarkan hasil penelitian, Jogja Digital Valley menerapkan strategi komunikasi persuasif dengan menggunakan elemen AIDDA. Dalam strategi komunikasi persuasif, salah satunya dengan melaksanakan beberapa program yang target audiensnya adalah para pelaku industri kreatif digital dengan memanfaatkan media. Hasil penelitian menunjukkan bahwa Jogja Digital Valley menerapkan strategi komunikasi persuasif yang efektif untuk meningkatkan potensi industri kreatif digital di Yogyakarta.
The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta) Musdalifa, Musdalifa; Fajri, Choirul
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.
Jogja Digital Valley's persuasive communication strategy in improving the potential of digital creative industry in Yogyakarta Saputri, Aprilia Ayu; Fajri, Choirul
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3148

Abstract

Pemanfaatan teknologi digital saat ini bukan hal baru lagi. Tidak hanya sebagai sarana komunikasi tetapi juga untuk mendukung perkembangan industri kreatif di Indonesia, sehingga muncul istilah industri kreatif digital. Industri kreatif digital adalah pemanfaatan kreativitas dan keterampilan individu dalam menciptakan kesejahteraan dan lapangan kerja dengan memanfaatkan teknologi digital. Dengan berkembangnya industri kreatif digital, banyak perusahaan yang berlomba-lomba mengoptimalkan potensi industri kreatif digital sebagai tujuannya. Salah satunya TELKOM yang mendirikan Jogja Digital Valley sebagai fasilitator perkembangan industri kreatif digital di Yogyakarta. Oleh karena itu, harus ada strategi komunikasi yang persuasif dalam mencapai tujuan tersebut. Selanjutnya,Penelitian kualitatif ini mengungkap fenomena yang terjadi secara mendalam dan diperkuat dengan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan dengan sistem pengisian dimana data digabungkan dengan teori-teori yang ada kemudian divalidasi melalui triangulasi dengan pengecekan data dari berbagai sumber.Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif yang dilakukan Jogja Digital Valley dalam meningkatkan potensi industri kreatif digital di Yogyakarta. Berdasarkan hasil penelitian, Jogja Digital Valley menerapkan strategi komunikasi persuasif dengan menggunakan elemen AIDDA. Dalam strategi komunikasi persuasif, salah satunya dengan melaksanakan beberapa program yang target audiensnya adalah para pelaku industri kreatif digital dengan memanfaatkan media. Hasil penelitian menunjukkan bahwa Jogja Digital Valley menerapkan strategi komunikasi persuasif yang efektif untuk meningkatkan potensi industri kreatif digital di Yogyakarta.
The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta) Musdalifa, Musdalifa; Fajri, Choirul
COMMICAST Vol. 2 No. 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.
Rebranding strategy PT. Indonesia Building Solutions Plant Cilacap in forming brand awareness Rohmah, Hani Fatkhur; Fajri, Choirul
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3773

Abstract

The business world is increasingly showing developments with many new business actors appearing both on a small and large scale. The emergence of new business actors certainly has tightened business competition in the market so that it is not uncommon for businesses to close down because they do not have creative strategies to be able to compete. Rebranding is one of the strategies undertaken by business people to maintain their business. There are several factors that cause rebranding, such as changes in ownership, a brand that is starting to be forgotten, to a bad image in the eyes of the public, etc. Rebranding is tantamount to reshaping its brand awareness or public awareness of a new brand. PT. Indonesia Building Solutions is one of the companies that rebranded as a result of the acquisition by Semen Indonesia Group (SIG) of Holcim in January 2019. The acquisition process was followed by a change in all identities starting from the brand name, namely PT. Indonesia Building Solutions and the product name is dynamix. This research was conducted to determine how the rebranding strategy carried out by PT. SBI in forming brand awareness. The method used is descriptive qualitative by conducting direct research through interviews with related parties, documentation, field observations, and supporting data from the internet. Based on the research that has been done, PT. Indonesia Building Solutions rebranded with several stages, namely Repositioning, Renaming, Redesaigning, and Relaunching. With the implementation of these four stages, PT. Indonesia Building Solutions has achieved brand awareness at the brand recognition stage where there are still two more stages to be able to reach top of mind. The title of the research conducted by researchers is "The Rebranding Strategy of PT. Indonesia Building Solutions in Forming Brand Awareness "
Artificial intelligence-based risk communication for traveller protection in Indonesia Fajri, Choirul; Sari, Norma; Karim Fathurrahman, Imam; Najih Farihanto, Muhammad; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.14442

Abstract

Indonesia, as a global tourism destination, faces various challenges in protecting tourists from the risks of natural disasters, health crises, and security threats. This study aims to analyze the use of Artificial Intelligence (AI) technology in risk communication systems for tourist protection in Indonesia. Through a systematic literature review approach, this study examines the concept of risk communication, the application of AI in tourism crisis management, and the implementation of this technology in the Indonesian context. The results show that AI has significant potential to improve the effectiveness of risk communication through early warning systems, information personalization, interactive chatbots, and predictive analytics. The implementation of AI in tourism risk communication in Indonesia requires integration between the Ministry of Tourism and Creative Economy, the National Disaster Management Agency, and the private sector. This study recommends the development of an AI framework that is responsive to local contexts, increased human resource capacity, and policies that support technological innovation in tourist protection. Importantly, this study contributes to the existing body of knowledge by providing a comprehensive framework that highlights how AI can be systematically integrated into national tourism safety strategies. It also offers practical insights for policymakers, tourism practitioners, and researchers in designing context-specific AI-based solutions for risk communication. By addressing theoretical and practical gaps, this research not only strengthens the academic discourse on AI in tourism but also supports the creation of safer and more resilient tourism destinations in Indonesia.
Co-Authors Anton Yudhana Anwar, Astrid Nabilah Ariyani, Dian Berliano, Ramadhan Caraka Putra Bhakti Dani Fadillah Gatot Sugiharto, Gatot Ida Puspita Karim Fathurrahman, Imam Kusuma, Alan Longani, Kirti Dang M.Hum, Umarino Mariana Ulfah, Mariana Mawadati, Siti Muhammad Najih Farihanto, Muhammad Najih Musdalifa Musdalifa Najih Farihanto, Muhammad Najih, Muhammad Norma Sari Novianto, Fiftin Nusantari, Krysna Yudy Prastiwi, Tika Widya Putra, Harish Maulana Rahman, Ahmad Rofiki Rohmah, Hani Fatkhur Saputri, Aprilia Ayu Siti Mawadati Sonny Zulhuda Sri Winiarti Ulaya Ahdiani Umarino Umarino