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All Journal Channel : Jurnal Komunikasi Arty: Jurnal Seni Rupa Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Abdimas Dewantara NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal Analytica Islamica Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Nivedana : Jurnal Komunikasi dan Bahasa COMMICAST Komunika: Jurnal Ilmu Komunikasi International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JURNAL PARADIGMA: Journal of Sociology Research and Education Proceedings of Jogjakarta Communication Conference (JCC)
Gibbran Prathisara
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Resepsi Penggemar K-Drama terhadap Adaptasi A Business Proposal Versi Indonesia Salwia, Salwia; Gibbran Prathisara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7564

Abstract

This study aims to analyze the audience reception of K-Drama fans toward the Indonesian adaptation of A Business Proposal. The research employs a qualitative approach using reception analysis based on Stuart Hall’s theory, particularly through the concepts of encoding and decoding. Data were collected through in-depth interviews with ten informants who are active K-Drama viewers. The findings indicate that audience interpretations are diverse and are influenced by their experience of watching the original version, expectations toward the adaptation, as well as their social and cultural backgrounds. The analysis identifies three decoding positions: dominant, negotiated, and oppositional. The dominant position is reflected in audiences who accept the intended meaning constructed by the producers and perceive the adaptation as still relevant within the local context. However, the negotiated and oppositional positions are more prevalent. In the negotiated position, audiences accept the core narrative but express criticism toward emotional delivery, dialogue, and production quality. Meanwhile, the oppositional position reflects a rejection of the adaptation, as it is perceived as failing to adequately represent the essence of the original version. These findings confirm that audiences play an active role in interpreting media texts.
Representasi Persahabatan dalam Film Jumbo (2025) Jefry Putra Hakimi; Gibbran Prathisara
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i3.63894

Abstract

Film Jumbo (2025) merupakan film animasi Indonesia yang menampilkan dinamika persahabatan anak melalui pendekatan naratif dan visual yang sarat makna simbolik. Penelitian ini bertujuan untuk menganalisis representasi persahabatan dalam film Jumbo dengan menggunakan pendekatan semiotika Roland Barthes. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis semiotika yang mencakup tiga tahapan pemaknaan, yaitu denotasi, konotasi, dan mitos. Data penelitian diperoleh melalui observasi terhadap adegan-adegan terpilih, dokumentasi visual, serta studi pustaka yang relevan dengan kajian semiotika, komunikasi, dan persahabatan anak. Hasil penelitian menunjukkan bahwa film Jumbo merepresentasikan persahabatan sebagai relasi sosial yang dibangun atas dasar empati, penerimaan, perhatian, dan dukungan emosional. Pada tingkat denotatif, persahabatan ditampilkan melalui aktivitas kolektif seperti kebersamaan, kerja sama, dan tindakan saling menolong dalam menghadapi situasi emosional maupun tantangan. Pada tingkat konotatif, interaksi antartokoh mengandung makna solidaritas, kepedulian, kepercayaan, dan kehadiran emosional yang berkelanjutan. Sementara itu, pada level mitos, film Jumbo membangun ideologi bahwa persahabatan masa kanak-kanak merupakan fondasi penting dalam pembentukan karakter dan identitas sosial, serta berfungsi sebagai ruang aman bagi anak untuk mengekspresikan emosi dan menerima perbedaan. Penelitian ini menyimpulkan bahwa film Jumbo tidak hanya berfungsi sebagai media hiburan, tetapi juga sebagai teks budaya yang sarat dengan nilai edukatif dan ideologis dalam merepresentasikan persahabatan anak.
MARCOMM'S PERSUASIVE COMMUNICATION STRATEGY IN SHARIA-BASED PRINT ADVERTISING DESIGN Bintang Hendra Fibiantoro; Gibbran Prathisara
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26112

Abstract

The rapid development of the advertising industry in the digital era has created increasingly intense competition among businesses in communicating their products to target audiences. This study aims to analyze the persuasive communication strategies implemented by Syafaat Marcomm in designing sharia-based print advertising, while also exploring how Islamic values are integrated into modern marketing practices. Employing a qualitative descriptive approach, data were collected through observation, interviews, documentation, and literature study, then analyzed using the interactive model of Miles and Huberman through the stages of data reduction, data display, and conclusion drawing. The findings reveal that conventional branding generally emphasizes profit and image enhancement, whereas sharia-based branding focuses on ethical and spiritual principles such as honesty, trust, justice, and truthful communication. Syafaat Marcomm applies a three-level integrated branding strategy, namely conducting research and brand audits, designing persuasive messages across print and digital media with ethical language and visual symbols, and building long-term consumer loyalty through value-based communication. Despite challenges such as limited budgets and public skepticism toward sharia branding, the study concludes that persuasive communication rooted in sharia principles is both effective and relevant for strengthening consumer trust, brand awareness, and business sustainability in Indonesia's competitive advertising landscape.
Co-Authors Alfian Ahmadi, Zainurrifqy ALIYAH, HIMATUL Anggit Laksono, Galang Aulia Fitri, Aulia Ayu Agisni Asyarifa Bambang Robi'in Bambang Robi’in Bambang Robi’in Beni Suhendra Winarso Bintang Hendra Fibiantoro Erviana, Vera Yuli Faisal Fajri Rahani Hadi, Khaiqal Hakiki, Qori Alfiani Handayani, Rika Iis Suwartini Iis Suwartini Jefry Putra Hakimi Masduki, Anang Masduki Muhammad Ismail Alfan Zamzami Nabila Na'ma Aisa Nazwa, Azkiya Pawestri, Sheraton Pius Rino Pungkiawan Prayudha, Prayudha Putri, Mutiara Dahlia Elisa Rachmadani Setyawan Rizky, Juandilan Fadil Robi'in, Bambang Robi'in, Bambang Robi'in, Rosita, Eva Roskha, Berliana Nanda Salsabila, Zalfa Hana Hayyun Salwia, Salwia Saputra, Riko Chandra Sari, Eka Anisa Satria, Benny Adje Setiawan, Soni Soni Setiawan Vera Yuli Erviana Wibowo, Arif Ardy