Article Per Year (5 Year)
p-Index From 2021 - 2026
4.487
P-Index
This Author published in this journals
All Journal Channel : Jurnal Komunikasi Arty: Jurnal Seni Rupa Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Abdimas Dewantara NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal Analytica Islamica Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Nivedana : Jurnal Komunikasi dan Bahasa COMMICAST Komunika: Jurnal Ilmu Komunikasi Jurnal Impresi Indonesia International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi Dan Media Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JURNAL PARADIGMA: Journal of Sociology Research and Education Proceedings of Jogjakarta Communication Conference (JCC)
Gibbran Prathisara
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Pengaruh Penggunaan Hashtag Engagement #Generasikulitsehat Terhadap Minat Beli Produk NPURE (Survei Followers @npureofficial) Ayu Agisni Asyarifa; Prathisara, Gibbran
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 2 (2024): (DECEMBER 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i2.10626

Abstract

Media sosial menjadi sangat populer di era saat ini, khususnya Instagram, yang kini menjadi platform yang efektif untuk pemasaran digital. Fitur Instagram yang digunakan untuk promosi adalah penggunaan hashtag (#) dapat dimanfaatkan untuk meningkatkan keterlibatan konsumen dalam mempromosikan. Npure adalah salah satu perusahaan yang menggunakan hashtag engagement untuk memperluas jangkauan konsumen mereka dalam kampanye digital mereka. Teori pada penelitian ini merupakan Teori Stimulus-Organism-Response (S-O-R), dimana Hashtag Engagement sebagai stimulus, followers Npure sebagai organisme, dan minat beli sebagai respons. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan survei yang disebarkan kepada 100 responden followers Instagram @Npureofficial. Uji koefisien determinasi menghasilkan data sebesar 70,5%, yang merupakan hasil yang cukup besar untuk mempengaruhi variabel Y. Selain itu, nilai signifikansi sebesar.001 dan nilai t hitung 5,302 > 1,664. Maka, H1 diterima dan H0 ditolak, menyatakan bahwa variabel X (hashtag engagement) berpengaruh terhadap variabel Y (minat beli) produk Npure. Hasil penelitian ini sesuai dengan teori Stimulus-Organism-Response (S-O-R), di mana Hashtag Engagement #GenerasiKulitSehat dapat mempengaruhi organisme dalam penelitian ini, yaitu followers @npureofficial, untuk menghasilkan respons berupa minat beli.
Analisis Framing Pemberitaan Kasus Bebas Bersyarat Jessica Wongso: Studi Kasus Liputan di Detik.com dan Tribunnews.com Rizky, Juandilan Fadil; Prathisara, Gibbran
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.17968

Abstract

Media dan Hukum memiliki hubungan yang saling berkaitan. Dengan adanya media, masyarakat dapat mengetahui hukum yang sedang ramai yang diberitakan oleh media. Berita tentang Bebas Bersyarat Jessica Wongso menimbulkan perdebatan baru di bidang hukum dan sosial. Kasus yang telah lama diperdebatkan kembali menjadi perhatian public. Metode penelitian ini menggunakan pendedkatan kualitatif analisis framing teks media. Pengumpulan data dilakukan dengan dokumentasi, studi pustaka, dan observasi terhadap berita Bebas Bersyarat Jessica Wongso yang dimuat Detik.com dan Tribunnews.com dengan memilih dua berita yang berbeda. Teknik analisis data yang digunakan dalam penelitian ini menggunakan model analisis framing Robert N. Entman. Hasil penelitian menunjukan bahwa terdapat perbedaan yang cukup relevan dalam pengemasan berita Bebas Bersyarat Jessica Wongso. Detik.com menunjukan pemberitaan secara mendalam melalui perasaan kepada publik, sedangkan Tribunnews.com memberikan pemberitaan yang mencakup hal Visual yang mencolok dalam pengemasan berita Bebas Bersyarat Jessica Wongso. Detik.com menunjukan perasaan lega yang dirasakan Jessica Wongso ketika bebas, sedangkan Tribunnews.com menunjukan kesan visual yang menunjukan reaksi dan tindakan pada beritanya.
Representation of violence value in Joker Film Rosita, Eva; Prathisara, Gibbran
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3409

Abstract

The Joker film aired in Indonesia on October 2, 2019. This film was widely discussed by the audience and succeeded in bringing the audience into the atmosphere of the film. This is because the problems that are taken often occur in the life of the general public. This film tells the story of Arthur aka Joker, whose life is filled with sadness, cheating, injustice as a lower middle-class citizen so that he is treated inappropriately by society and his family. Everything that happened to him resulted in the victim becoming the perpetrator of violence. Researchers are interested in analyzing the Joker film more deeply, and this is because the shows in the film contain violence that can trigger various physical and mental conditions such as aggressive behaviour, violent behaviour, bullying, fear, depression and nightmares for those who watch it. The purpose of this research is to find out how the representation of violence in the Joker film viewed from the Semiotics of Roland Barths to determine a meaning using the concepts of denotation, connotation, and myths taken from several scenes that represent the value of violence in the Joker film. The findings from the results of this study indicate that there are 16 scenes that present violence. The violence is in the form of physical violence, psychological violence, financial violence, functional violence, and rational violence. The Joker film shows that perpetrators of violence still often occur in life, even victims can become perpetrators of what happened to them. Often times people think this is normal because not everyone understands the importance of humanity and justice for others.
Marketing strategy in "Bakpiapia Djogja" food product packaging design Prathisara, Gibbran Prathisara; Masduki, Anang Masduki
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6823

Abstract

Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.
Analysis of Moral Messages in the Short Movie “Aku dan Mesin Waktu” by Upie Guava Roskha, Berliana Nanda; Prathisara, Gibbran
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1340

Abstract

The purpose of this study is to describe the moral message related to relationships with others and relationships with oneself contained in the short movie Aku dan Mesin Waktu by Upie Guava. The study uses Roland Barthes' semiotic theory approach which will describe the analysis of the moral message contained in the film Aku dan Mesin Waktu. Qualitative research using Roland Barthes' semiotic theory. The data source is in the form of scenes in the film Aku dan Mesin Waktu. The data collection technique uses listening, reading, and taking notes. The data analysis technique uses qualitative descriptive. The results of the presentation show that several signs are found in the film Aku dan Mesin Waktu through various forms of visualized scenes, dialogues spoken, film settings, or shooting techniques. The study of semiotics brings up the denotative meaning, namely as the scene is displayed and captured by the audience by seeing the movements, expressions, dialogues carried out by the actors, and the situation of the scene. The connotative meaning, namely the intention of the message to be conveyed in the film hidden from the scenes shown, requires in-depth analysis. Myth is a way of conveying signs to interpret the message of each scene. The results of the semiotic analysis through the study of meaning in the form of a moral message from each scene that represents the reality of human life. Good moral messages can be examples and role models for positive behavior in films. Moral messages that show bad behavior from the actors can be advice and lessons for film lovers.
Strategi Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Destinasi Wisata Desa Pandanrejo Salsabila, Zalfa Hana Hayyun; Prathisara, Gibbran
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2671

Abstract

This research aims to make a significant contribution to the development of best practices for the promotion of Pandanrejo Village Tourism destinations (Dewa Pandan). Through a review of case studies and related literature, the formulation of the problem of this study is how to use Instagram social media as a promotional medium to increase visitor interest. This village, located in the Menoreh Hills Area, has won an award as the best tourist village in Central Java in 2023. Despite having diverse tourism potential, its digital promotion still faces various challenges that need to be optimized to increase visibility and tourist participation. In this study, the theory used includes communication strategies. This study applies a qualitative method with a case study approach and the STP (segmentation, targeting, positioning) method. Data was collected through observation, and interviews with tourism village managers, as well as analysis of Instagram social media content of Pandanrejo Tourism Village. The data analysis techniques used include data reduction, data presentation, and extraction with validation through source triangulation. The results of the study show that the use of Instagram as a means of promotion has a positive impact on increasing awareness and interest of tourists in Pandanrejo Tourism Village. Interactive and informative content, such as educational videos and tourist attraction promotions, has proven to be effective in attracting visitors. However, this study also found challenges in the consistency of social media management and the limitations of digital resources. Therefore, a more systematic and collaborative strategy is needed in managing digital promotion to support the development of sustainable tourism in this village.
Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Di Era Digital Pada Akun Instagram @thriftworld_Store Saputra, Riko Chandra; Prathisara, Gibbran
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2683

Abstract

This study analyzes the use of Instagram as a marketing communication medium on the @thriftworld_store account, a secondhand brand clothing store. The main problem studied is how digital marketing communication strategies can increase brand awareness and encourage increased sales. The purpose of this study is to understand the effectiveness of Instagram as a digital marketing tool for thrift store businesses. This study uses a descriptive qualitative method with data collection techniques in the form of observation, interviews, documentation, and literature studies. Data analysis techniques refer to the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results of the study show that @thriftworld_store actively optimizes various Instagram features, such as stories, reels, and ads, and implements visual-based marketing strategies, customer interaction, and collaboration with influencers. With this strategy, Instagram has proven to be an effective platform in building brand awareness and increasing customer engagement. This study provides recommendations for businesses in optimizing social media as a more effective and efficient marketing strategy.
Representasi Fungsi Keluarga dalam Scene Film "Air Mata Diujung Sajadah" melalui Analisis Semiotika Ferdinand de Saussure Nazwa, Azkiya; Prathisara, Gibbran
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24750

Abstract

.
Pengaruh Trend Memes Marketing Core Tiktok @Idevicestore Terhadap Brand Awareness Ashilah Zahra, Rana; Prathisara, Gibbran
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6910

Abstract

This study aims to determine the extent of the influence of TikTok's memes marketing core trend by @iDeviceStore on Brand Awareness, focusing on its impact on user engagement, brand perception, and increased product visibility. The background of this research stems from the massive use of social media as a marketing platform, especially TikTok, which has become one of Indonesia's most popular social media, possessing great potential to enhance brand awareness through engaging and viral content. This research is an explanatory study with a quantitative approach. Data were analyzed using simple linear regression technique to measure the influence of the independent variable content marketing through memes marketing core trends on the dependent variable Brand Awareness. The results show that the use of memes marketing core trends on the @iDeviceStore TikTok account has a significant impact on increasing Brand Awareness. The contribution of this strategy to Brand Awareness reaches 70.1%, indicating that meme-based content is effective in shaping perception, strengthening brand recall, accelerating brand recognition, and influencing consumer purchase intention. In conclusion, memes marketing core is a relevant and adaptive content marketing strategy on TikTok for positively increasing brand awareness.
Representasi Maskulinitas Perempuan dalam Film Sri Asih (Analisis Semiotika Roland Barthes) Setiawan, Soni; Prathisara, Gibbran
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 1 (2024): (JUNI 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i1.9346

Abstract

Film Sri Asih merupakan adaptasi dari seri buku komik klasik Indonesia, Sri Asih karya R. A. Kosasih. Sri Asih adalah seorang super hero perempuan yang mempunyai kekuatan super dan kemampuan yang luar biasa warisan dari Dewi Asih. Film Sri Asih tayang pada tanggal 17 November 2022. Film ini disutradarai oleh Upi Novianto dan ditulis oleh Upi Novianto dan Joko Anwar dan diproduksi oleh Screenplay Bumilangit. Penelitian ini bertujuan untuk mengetahui lebih lanjut makna maskulinitas perempuan yang ada dalam film Sri Asih. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif, Focus penelitian ini menggunakan analisis semiotika Roland Barthes untuk mengkaji lebih dalam makna denotasi, konotasi, dan mitos pada sifat maskulin yang dikemukakan oleh Beyon yakni sebelum tahun 1980-an, tahun 1980-an, tahun 1990-an dan maskulin pada tahun 2000-an. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu Observasi dan Dokumentasi dengan cara menonton film Sri Asih serta menganalisis setiap adegan yang mengandung makna denotasi, konotasi, dan mitos. Hasil dari penelitian ini terdapat beberapa adegan yang mempresentasikan maskulinitas perempuan dalam film Sri Asih.
Co-Authors Alfian Ahmadi, Zainurrifqy ALIYAH, HIMATUL Anang Masduki Anggit Laksono, Galang Ashilah Zahra, Rana Aulia Fitri, Aulia Ayu Agisni Asyarifa Bambang Robi'in Bambang Robi’in Bambang Robi’in Beni Suhendra Winarso Erviana, Vera Yuli Faisal Fajri Rahani Fibiantoro, Bintang Hendra Hadi, Khaiqal Hakiki, Qori Alfiani Handayani, Rika Iis Suwartini Iis Suwartini Masduki, Anang Masduki Muhammad Ismail Alfan Zamzami Nabila Na'ma Aisa Nazwa, Azkiya Pawestri, Sheraton Pius Rino Pungkiawan Prayudha, Prayudha Putri, Mutiara Dahlia Elisa Rachmadani Setyawan Rizky, Juandilan Fadil Robi'in, Bambang Robi'in, Bambang Robi'in, Rosita, Eva Roskha, Berliana Nanda Salsabila, Zalfa Hana Hayyun Saputra, Riko Chandra Sari, Eka Anisa Satria, Benny Adje Setiawan, Soni Soni Setiawan Vera Yuli Erviana Wibowo, Arif Ardy