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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pedagogia: Jurnal Pendidikan Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Acta Aquatica: Aquatic Sciences Journal YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Research in Social Science and Humanities Jurnal Manajemen dan Profesional Jurnal Impresi Indonesia Madiun Spoor : Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Economics Research and Policy Studies Jurnal Hukum Prioris Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan Jurnal Pengabdian Masyarakat Pinang Masak MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Tashdiq: Jurnal Kajian Agama dan Dakwah Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Multidisciplinary Academic Business Studies
Defrizal Defrizal
Dharmais Cancer Hospital, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Lelang Barang Bekas Anggraini, Lita Marlen; Defrizal, Defrizal
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5612

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions at used goods auctions. The method in this research uses quantitative methods with a survey approach as the research design. The research population was all auction participants in Bekasi City, totaling 40 auction participants. The sampling technique is a saturated sampling method so that all members of the population are used as samples. Data collection in this research was carried out through the use of a questionnaire. For data analysis, various tests were carried out, including data quality tests (which include validity and reliability tests), classical assumption tests, and the application of multiple linear regression techniques, including the coefficient of determination test. The research results show that simultaneously and partially there is a positive and significant influence on purchasing decisions.
Marketing Strategy Analysis to Increase the Sales Volume of Fresh Gourami Fish at Bintang Gurame Distributor in Pringsewu, Lampung Putra, Dimastiar Mulia; Defrizal, Defrizal
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.532

Abstract

This research is focused on the study of applied marketing strategies and identify supporting and inhibiting factors through the integration of the marketing mix (4P) and SWOT analysis. The research approach used is qualitative descriptive, with data collection techniques in the form of observation, interviews, and documentation. The use of SWOT analysis poured into the IFAS and EFAS matrix, based on the results of the analysis, showed that the Bintang Gurame Distributor obtained an IFAS score of 2.92 and an EFAS result of 3.04. These results indicate that the company is in a pretty strong position to take advantage of the opportunities available. Therefore, the implementation of a more aggressive marketing strategy through the SO strategy is the main strategy choice, with the aim of optimizing market opportunities and encouraging a sustainable increase in sales volume.
Efforts to reduce illegal parking in Lampung Province Sumbogo, Bambang; Oktaria, Eka Travilta; Barusman, M. Yusuf S.; Defrizal, Defrizal; Barusman, Andala Rama Putra
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
Economic elasticity and linguistic strategies in marketing processed Cassava: A systematic literature review Dhora, Sony Tian; Abbas, Asriani; Defrizal, Defrizal; Narundana, Vonny Tiara; Agustina, Dian Resha
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2255

Abstract

The processed cassava industry in Indonesia plays a strategic role in supporting food security and regional economic development, yet it remains underexplored from the perspectives of economic elasticity and promotional language. This systematic literature review synthesizes recent empirical and theoretical studies on price and income elasticity and linguistic strategies in agro-food marketing. Literature searches were conducted using the Publish or Perish 8 software across Scopus, Web of Science, and Google Scholar databases for the 2019–2025 period with the keywords “cassava industry,” “price elasticity,” “income elasticity,” “marketing discourse,” and “linguistic strategy in agro-food.” From an initial 200 articles, 43 met the inclusion criteria and were analyzed in depth. The findings reveal that the price elasticity of processed cassava products varies across market segments, influenced by product differentiation and consumer income. Promotional language employing metaphors, health claims, and cultural references enhances consumer perception and willingness to pay. This study highlights the importance of integrating economic elasticity analysis with discourse-based marketing strategies to strengthen competitiveness and sustainability in Indonesia’s processed cassava industry.
Smart Aquaculture Model for the Empowerment of Fisheries Micro, Small, and Medium Enterprises (MSMEs) through Digitalized Fish Farming Using an Automatic Feeding System Agustina, Dian Resha; Defrizal, Defrizal; Dhora, Sony Tian; Sugandi, Mas Syntha Azzahra; Kushariantoko, A. Herbantolo Nurendro; Purmadya, M. Rafli; Syahputra, Muhammad Bintang
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2026): February 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i1.2223

Abstract

Ornamental fish have become a popular hobby, offering beauty and tranquility to many homes. However, maintaining consistent feeding remains a challenge that often leads to malnutrition, stunted growth, and poor water quality due to overfeeding. This study aims to address these issues by developing an automatic fish feeding system integrated with Internet of Things (IoT) technology. The system employs an LDR sensor, DC motor, and NodeMCU ESP8266 microcontroller, enabling remote control and real-time monitoring through a mobile application connected to the Adafruit IO cloud. Using the experimental method, the system was tested for accuracy, connectivity, and feed timing performance. The results showed consistent feeding with an average delay of only three minutes, ensuring operational reliability. This research not only provides a practical solution for fish keepers but also supports digital empowerment for small-scale aquaculture businesses through the adoption of smart IoT systems.
Quality Management System in Higher Education: A Main Pillar Towards Quality Higher Education Tiara Narundana, Vonny; Barusman, Yusuf Sulfarano; Defrizal, Defrizal; Waskito, Budhi; Habiburahhman, Habiburahhman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5330

Abstract

Purpose: This study reviews Quality Management Systems (QMS) in higher education, examining key concepts, implementation models, impacts, and challenges. It highlights leadership, accreditation, technology, and quality culture as critical success factors and shows how globalization and digital transformation shape accountability, innovation, and continuous improvement. Methodology/Approach: A qualitative descriptive approach was used through a literature review of 11 Scopus-indexed journals, identified via Publish or Perish with keywords “quality management system in higher education.” The thematic synthesis identified and interpreted the core themes. Results/Findings: The findings show that models such as ISO 9001, TQM, and EFQM are widely adopted and aligned with continuous improvement cycles such as PPEPP. An effective QMS enhances the quality of learning, reputation, and employability. Success depends on leadership commitment, stakeholder engagement and contextual adaptability. Bridging theory and practice is essential for sustainable improvements. Conclusions: Quality management systems in higher education face challenges from diverse stakeholder demands, weak implementation, and limited alignment with ISO 21001:2018. Policies without strong leadership and continuous evaluation are inadequate. TQM offers a comprehensive, evidence-based framework that strengthens the QMS and supports digital integration, engagement, sustainability, and global competitiveness. Limitations: This study is limited to a literature review of 11 selected articles without primary data collection, which may be subject to search bias and researcher interpretation. Contributions: This study consolidates diverse QMS models into a strategic reference for university leaders and identifies research gaps, particularly in integrating advanced technologies such as AI and blockchain.
Co-Authors A A, Iskandar Abbas, Asriani Abu Sofyan Ade Adriadi Afifa, Nur Agustina, Dian Resha Anastasya, Mutiara Cindya Andala Rama Putra Barusman Anggraini, Lita Marlen Aprilia, Feronika Enjel Aras, Irsan Ardansyah , Ardansyah Ardiansah, Elham Budhi Waskito Budianto, Kevin Alexander Citra Devitasari, Citra Dawam Suprayogi Defri Yoza Effendi, Theresia Enggal Prayoga, Enggal Fachry Abda El Rahman Febrian, Reyfido Gemilang, Yoel Fajar Gunawan, Alfred Habiburahhman, Habiburahhman Hasnaul Maritsa Iskandar Ali Alam Kofa, Fadhila Kushariantoko, A. Herbantolo Nurendro Linata, Teda Liwandy, Aldo M. Yusuf Sulfarano Barusman Munawwar Khalil, Munawwar Nuryati Nuryati Oktaria, Eka Travilta Pinem, Anristy Sadira Pratama, Jeffri Agung Purmadya, M. Rafli Putra, Dimastiar Mulia Putri, Riske Kharisma Revis Asra Rudi Kurniawan Sony Tian Dhora Subekti Subekti Sugandi, Mas Syntha Azzahra Suharjana . Sumbogo, Bambang Susdianty, Febbyana Syahputra, Muhammad Bintang Tina Miniawati Barusman Triana, Rika Vonny Tiara Narundana Yossi Oktorini Zelda, Yurike Tri