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Defrizal Defrizal
Dharmais Cancer Hospital, Jakarta
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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Lelang Barang Bekas Anggraini, Lita Marlen; Defrizal, Defrizal
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5612

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions at used goods auctions. The method in this research uses quantitative methods with a survey approach as the research design. The research population was all auction participants in Bekasi City, totaling 40 auction participants. The sampling technique is a saturated sampling method so that all members of the population are used as samples. Data collection in this research was carried out through the use of a questionnaire. For data analysis, various tests were carried out, including data quality tests (which include validity and reliability tests), classical assumption tests, and the application of multiple linear regression techniques, including the coefficient of determination test. The research results show that simultaneously and partially there is a positive and significant influence on purchasing decisions.
Co-Authors A A, Iskandar Abu Sofyan Adriadi, Ade Adriadi Afifa, Nur Anastasya, Mutiara Cindya Andala Rama Putra Barusman Anggraini, Lita Marlen Aprilia, Feronika Enjel Aras, Irsan Ardansyah , Ardansyah Ardiansah, Elham Budianto, Kevin Alexander Citra Devitasari, Citra Dawam Suprayogi Defri Yoza Effendi, Theresia Enggal Prayoga, Enggal Fachry Abda El Rahman Febrian, Reyfido Gemilang, Yoel Fajar Gunawan, Alfred Hasnaul Maritsa Iskandar Ali Alam Kofa, Fadhila Linata, Teda Liwandy, Aldo M Yusuf S Barusman Munawwar Khalil, Munawwar Nuryati Nuryati Oktaria, Eka Travilta Pinem, Anristy Sadira Pratama, Jeffri Agung Putri, Riske Kharisma Revis Asra Rudi Kurniawan Subekti Subekti Suharjana . Sumbogo, Bambang Susdianty, Febbyana Triana, Rika Virgawenda, Tina Miniawati Barusman Vonny Tiara Narundana Yossi Oktorini Zelda, Yurike Tri