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Pendampingan Terhadap Koperasi UMKM Tajur Halang Makmur Untuk Meningkatkan Omset Penjualan Enok Tuti Alawiah; Dinin Setyorini; H Hasanudin
Jurnal TUNAS Vol 5, No 1 (2023): Edisi November
Publisher : LPPM STIKOM Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jtunas.v5i1.102

Abstract

The Tajur Halang Makmur UMKM Cooperative has members from the MSME forum from the Tajur Halang District MSME Forum, Bogor Regency. The majority of business actors have businesses in the culinary and handicraft sectors. Currently, production is still carried out on a household business scale using simple production equipment so product quantities are still limited. Currently, business actors have problems in terms of product marketing, packaging design, making financial reports and after-sales service to customers. Mentoring activities are carried out to provide training to MSMEs in terms of making packaging label designs, making financial reports and broader product marketing training. The aim of the activity is to increase the sales turnover of MSME business actors so that they can continue their business with an increased turnover. The activity method is carried out in the form of face-to-face training which is divided into four activity sessions. Training activities were carried out in the Tajur Halang District Hall. The results of the activity show that partners' skills and knowledge have increased in terms of design creation, product marketing and preparation of financial reports.
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Tinjauan Digital Leadership Dan Digital Transformation Berdasarkan Scoping Review Alawiah, Enok Tuti; Tukiran, Martinus
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 8, No 1 (2024): EDISI MARET
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v8i1.777

Abstract

This article aims to conduct a review using Scoping Review in the journal The International Journal of Management Education which is a Q1 Scopus journal. The journals observed were 16 articles. The aim was to determine research trends related to Digital Leadership and Digital Transformation. The Scoping Review method uses PRISMA with steps, namely identifying the problem, searching for literature sources, selecting literature, compiling and producing results, and determining the article. The observation result is that much of the research was carried out in developed countries. Different patterns were found in 2020, 2021, 2022 and 2023 regarding Digital Leadership and Digital Transformation. The research focus is also diverse and reveals many facts about Digital Leadership and Digital Transformation
Use of The Merdeka Teaching Platform Application In The Implementation of the Independent Curriculum Alawiah, Enok Tuti; Setyorin, Dini
IJISTECH (International Journal of Information System and Technology) Vol 7, No 3 (2023): The October edition
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v7i3.312

Abstract

Independent Teaching Platform is an application launched by the Ministry of Education, Culture, Research and Technology aimed at teachers in the framework of adaptation to the independent curriculum. This application must be used by teachers to share information, good practices, aspiration videos and learning resources. The Merdeka Mengajar Platform is an application launched by the Ministry of Education, Culture, Research and Technology aimed at teachers in the framework of adaptation to the independent curriculum. This application must be used by teachers to share information, good practices, aspiration videos and learning resources. However, the Merdeka Mengajar Platform has not been fully accepted by teachers because not all teachers have the ability to access information technology, inadequate infrastructure, difficulty accessing and lack of motivation in learning the new paradigm so that they enter into using the old paradigm in the learning process in class. This study uses the TOPSIS method, which is a multi-criteria method used to find the most ideal preference value in the decision-making process. The results of the study obtained a score of 8.35 for the Readiness of the Education Unit, which means that the use of the Merdeka Mengajar Platform in its implementation requires the readiness of the Education unit which consists of the Principal, Learning Committee and Teachers
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN NYATA E-COMMERCE SEBAGAI MEDIA PENJUALAN BARANG STUDI KASUS USAHA PENGRAJIN SEPATU SANDAL DAN TAS DI KOTA BOGOR Alawiah, Enok Tuti
Jurnal Pilar Nusa Mandiri Vol 10 No 2 (2014): Pilar Nusa Mandiri : Journal of Computing and Information System Periode Septemb
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.898 KB) | DOI: 10.33480/pilar.v10i2.471

Abstract

Factors Affecting the Use of Real E-commerce For Sale of Goods Media. This study aims to determine the Factors Affecting Interests Using E-commerce For Sale of Goods Media. The model used is the Technology Acceptance Model. Factors thought to have an influence on actual usage is Computer Self Efficacy, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Intention to Use and Actual Usage. This study aimed to measure the actual usage of e-commerce in enterprises craftsmen Shoes and Bags in Bogor. All variables influence hypothesis, but there are some indicators that lost in the final model due to no more valid results valid. For longer needed another indicator as a supporter.
MENGGALI DAN MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI KEARIFAN LOKAL PADA MASYARAKAT ADAT KASEPUHAN CIPTA GELAR KABUPATEN SUKABUMI Muharam, Hari; Gursida, Hari; Susilowati, Isnurrini Hidayat; Widiyanti, Wiwik; Alawiah, Enok Tuti; Setianingrum, Herlin Widasiwi
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 3 (2023): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i3.1120

Abstract

Masyarakat adat Kasepuhan Cipta Gelar, Kabupaten Sukabumi, Jawa Barat. Adalah masyarakat adat yang masih mempertahankan pola hidup tradisionalnya yang kaya akan kearifan lokal dalam pengelolaan tanah, pertanian, dan sumber daya air. Namun penerapan prinsip-prinsip ekonomi sirkular perlu disempurnakan lebih lanjut, seperti prinsip repair dan recovery pada penggunaan tanah dan sistem pertanian, serta prinsip recycle pada pengolahan air. Oleh karena itu, perlu peran Perguruan Tinggi untuk memberikan penyuluhan akan pentingnya hal itu. Hasil pengabdian masyarakat menunjukkan ada antusias pada masyarakat Kasepuhan Cipta Gelar untuk menerapkan prinsip-prinsip ekonomi sirkular, terutama pada pengelolaan tanah dan pertanian. Masyarakat menggunakan polikultur, pupuk organik, dan bibit turun-temurun untuk menjaga kesuburan tanah dan meminimalisir limbah pertanian. Selain itu, air dimanfaatkan secara efisien, termasuk penggunaannya sebagai sumber energi listrik melalui PLTA dengan menggunakan turbin. Sehingga kedepannya, masyarakat adat Kasepuhan Cipta Gelar dapat dijadikan contoh bagi masyarakat lain dalam menerapkan konsep ekonomi sirkular. Keberhasilan mereka dalam memanfaatkan kearifan lokal untuk mencapai keberlanjutan lingkungan dan ekonomi regional merupakan kontribusi yang signifikan terhadap pengembangan model ekonomi yang berkelanjutan di Indonesia.
Pelatihan Digital Marketing untuk Meningkatkan Omset Penjualan dan Pelatihan Pembuatan Label Kemasan menggunakan Canva Alawiah, Enok Tuti; Setyorini, Dini; Hasanudin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 1 (2023): Jurnal Pengabdian Masyarakata dan Riset Pendidikan Volume 2 Nomor 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i1.163

Abstract

The Tajur Halang Makmur UMKM Cooperative has good potential but has not been supported by the abilities of its members. The problems faced by partners are in the field of product production and marketing. The solution is to provide training on making attractive packaging label designs using the Canva application and digital marketing training to increase partners' sales turnover. The activity method is carried out offline and results in increased partners' abilities and skills in terms of digital marketing to expand sales reach and skills in mastering the Canva application to design attractive packaging for the products produced
Pelatihan Digital Marketing dengan Aplikasi Tiktok Shop untuk Anggota Koperasi UMKM Tajur Halang Makmur Haryanto, Dicky; Alawiah, Enok Tuti; Yunandar, Rahmat Tri; Apriyani, Helina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 1 (2023): Jurnal Pengabdian Masyarakata dan Riset Pendidikan Volume 2 Nomor 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i1.185

Abstract

Community Service is one of the routine activities in implementing the Tridharma of Higher Education as a form of moral responsibility to the surrounding community. The activities carried out by the Bogor City Campus Information Systems Study Program this semester are in collaboration with Tajur Halang Makmur Micro, Small and Medium Enterprises which is located at Ruko Ning's Residence Jalan Raya Kalisuren, Kalisuren Village, Tajurhalang District, Bogor Regency. This training aims to improve the quality and role of cooperatives and MSMEs in spurring economic growth for members and society. Currently Tajur Halang Makmur UMKM has members consisting of members of the Tajurhalang Makmur sub-district MSME forum and all Indonesian citizens residing in Bogor Regency, who are also users of production material services, production goods services and/or users of production goods. The problem currently faced by partners is promotion and marketing, where currently marketing is still limited to members only, so this makes sales difficult. As a result of this training activity, partners' knowledge and skills increased in online product marketing through the TikTok application and digital marketing skills to market MSME products more widely
Pemanfaatan Content Management System (CMS) Berbasis PHP sebagai Media Digital Upaya Branding Pengenalan Diri (Personal) pada Koperasi Konsumen KPRI Pascapanen Bogor Rahmat Tri Yunandar; Enok Tuti Alawiah; Dicky Haryanto; Helina Apriyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 4 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 4 (April 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i4.286

Abstract

Community Service is one of the important points of the Tridharma of Higher Education. In essence, lecturers are facilitators who play an active role in activities that are beneficial to society. Currently partners only have a few computers and only a small number of staff are able to operate computers properly. The public will be able to get to know more closely the role and contribution of the KPRI Pascapanen Cooperative by opening a blog which contains personal branding and activities carried out by staff and members or administrators of the KPRI Pascapanen Bogor Cooperative. Community service activities with target partners, namely staff and members of the KPRI Pascapanen Cooperative, have been carried out by providing training on the use of a PHP-based Content Management System (CMS) as digital media for self-introduction (personal) branding efforts at the KPRI Pascapanen Cooperative. Activities were carried out offline in the KPRI Pascapanen Cooperative Secretariat Hall. The results of the activity show that partners' skills and abilities have increased in utilizing a PHP-based Content Management System (CMS) as digital media for self-introduction branding efforts for KPRI Pascapanen cooperative staff.
Tinjauan Digital Leadership Dan Digital Transformation Berdasarkan Scoping Review Alawiah, Enok Tuti; Tukiran, Martinus
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 8, No 1 (2024): EDISI MARET
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v8i1.777

Abstract

This article aims to conduct a review using Scoping Review in the journal The International Journal of Management Education which is a Q1 Scopus journal. The journals observed were 16 articles. The aim was to determine research trends related to Digital Leadership and Digital Transformation. The Scoping Review method uses PRISMA with steps, namely identifying the problem, searching for literature sources, selecting literature, compiling and producing results, and determining the article. The observation result is that much of the research was carried out in developed countries. Different patterns were found in 2020, 2021, 2022 and 2023 regarding Digital Leadership and Digital Transformation. The research focus is also diverse and reveals many facts about Digital Leadership and Digital Transformation