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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Business and Entrepreneurial Review Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Jurnal Pakar Manajemen Innovative Business Management Journal Jurnal Karya Nyata Pengabdian Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Suswati Nasution
Universitas Dehasen Bengkulu
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Effect Of Training And Work Motivation On The Performance Of Employees At PT. Proasia Broker Insurance And Consultants Of Bengkulu Branch Indah Mardiana; Suswati Nasution; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1107

Abstract

The important value of employee training is to develop the ability of employees to be more capable at work. It is also useful to increase their knowledge in other fields. Besides that, it is also useful for increasing work motivation in improving employee performance. The purpose of this study was to determine the effect of training and work motivation on the performance of employees at PT. Proasia Broker Insurance and Consultants of Bengkulu Branch, both partially and simultaneously. Data analysis method used were in the form of data quality tests (validity test, reliability test), multiple linear regression, coefficient of determination test (R2) and hypothesis testing (t test and f test) with the help of SPSS (statistical package for social science) version 25.0. The sample in this study totaled 37 respondents. The results of the study show that (a) training has a significant effect on the performance of employees at PT. Proasia Broker Insurance and Consultants Bengkulu Branch. Evidenced by a regression coefficient of 0.200, tcount > ttable (2.542 > 2.033) and a significant value of 0.016 ttable (3.161 > 2.032) and a significant value of 0.003 <0.05 Keywords: Training, Work Motivation, Employee Performance
Public Satisfaction Index for Public Services at the Air Nipis Sub-District Office, South Bengkulu Refsi Roziana; Ahmad Soleh; Suswati Nasution
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1590

Abstract

One of the government agencies tasked with providing services to the community is Air Nipis Sub-District Office, South Bengkulu. Air Nipis Sub-District Office, South Bengkulu has the main task of carrying out services to the community and SubDistrict government affairs. The guidelines used to determine the quality of public services provided to the community by Air Nipis Sub-District Office, South Bengkulu refer to the preparation of the Community Satisfaction Index for public service delivery units which is guided by the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017. The aim of this research is to determine the Community Satisfaction Index with Public Services at Air Nipis Sub-District Office, South Bengkulu. The analytical method used is the Community Satisfaction Index of public service delivery units based on the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators in it, namely requirements, procedures, completion time, costs/tariffs, product specifications, types of services, implementing competence, implementing behavior, handling complaints, suggestions and input, facilities and infrastructure. From the analysis of Community Satisfaction Index on the quality of public services Air Nipis SubDistrict Office, South Bengkulu, a value of 76.05 was obtained B in service quality with good criteria because it was in the value interval, namely 62.51-81.25.
Analysis Of Financial Performance At Communication And Informatics Department In Bengkulu Selatan District Noni Lestari; Ahmad Soleh; Suswati Nasution
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1405

Abstract

The performance of government agencies is now in the spotlight with increasing public awareness of the implementation of public administration. Society often views public sector organizations as nests of inefficiency, waste, sources of leakage of funds and institutions that always lose money. The purpose of this study was to determine the financial performance of the Communication and Informatics Service in South Bengkulu Regency.This study uses a quantitative research approach, collecting data using secondary data search, data analysis. The results of this study indicate that the financial performance of the South Bengkulu District Communication and Informatics Service for 2018-2022 based on the degree of decentralization ratio is in the very low category. Then based on the regional financial dependency ratio, experiencing a low level of dependence on the central government in providing transfer funds. Based on the ratio of regional financial independence, experiencing a very low level of independence. Based on the compatibility ratio, namely the ratio of regional financial operating expenditures, experienced a fairly low portion of operating expenditures due to the lack of revenue from the South Bengkulu Regency Communication and Informatics Office.
PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN UMKM DI KOTA BENGKULU Marsanda; Rina Trisna Yanti; Suswati Nasution
Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Vol. 3 No. 2 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jakpt.v3i2.3367

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan inovasi produk terhadap peningkatan penjualan UMKM di Kota Bengkulu. Masalah yang diteliti adalah bagaimana digital marketing dan inovasi produk dapat membantu UMKM menghadapi persaingan dan perubahan perilaku konsumen. Teori pemasaran digital yang menjelaskan penggunaan media digital sebagai strategi efektif untuk menjangkau konsumen dengan cara interaktif dan personalisasi. Selain itu, teori inovasi produk menekankan pentingnya pengembangan dan penyempurnaan produk agar dapat memenuhi kebutuhan pasar yang terus berubah serta menciptakan nilai tambah bagi pengguna. Kedua teori tersebut menjadi dasar analisis dalam penelitian ini untuk melihat dampak digital marketing dan inovasi produk terhadap peningkatan penjualan UMKM. Penelitian menggunakan metode kuantitatif dengan survei terhadap 60 UMKM dan dianalisis dengan uji validitas, reliabilitas, dan regresi linier berganda. Hasil penelitian menunjukkan digital marketing dan inovasi produk berpengaruh positif signifikan terhadap peningkatan penjualan UMKM secara parsial maupun simultan. Kontribusi digital marketing sebesar 34,0% dan inovasi produk sebesar 63,8% terhadap peningkatan penjualan, dengan total kontribusi bersama 61,1%. Kesimpulan menegaskan perlunya optimalisasi digital marketing dan inovasi produk untuk meningkatkan penjualan dan daya saing UMKM. Saran diberikan agar UMKM memanfaatkan teknologi digital dan inovasi produk secara konsisten.
The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Tiara Elma Fira; Karona Cahya Susena; Suswati Nasution
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
Pengenalan Lingkungan Sebagai Wujud Informasi Kepada Masyarakat Di Kelurahan Pematang Gubernur Agung Wijaya; Ilham Aidil Saputra; Jezi Mariani; Nuri Yantari; Prezi Tiananda; Suswati Nasution; Neri Susanti; Tita Septi Handayani
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.581

Abstract

Environmental awareness is a fundamental element in community-based regional development because it plays a role in shaping spatial identity, improving social order, and facilitating accessibility to an area. The community service activities carried out by KKN-T Group 25 aim to increase environmental awareness and identity in RT 33 RW 04, Pematang Gubernur Village, Bengkulu City through the creation of welcome signs. The method used is a participatory approach that directly involves the community from the planning stage to the installation of the sign, as suggested by community empowerment theory. The results of the activity show that the welcome signboard has increased residents' awareness of their neighborhood's identity and made it easier for visitors to recognize the RT 33 area. In addition, the active participation of the community in this activity has strengthened their sense of ownership and social responsibility towards the environment. Thus, the welcome signboard not only functions as a physical marker but also as a social medium that strengthens local community cohesion.
The Influence Of Entrepreneurial Environment, Financial Support, And Business Networks On Students' Readiness To Start A Business Oscar Julius Gamaliel Tambunan; Rina Trisna Yanti; Suswati Nasution
Jurnal Pakar Manajemen Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v3i1.864

Abstract

Students’ entrepreneurial readiness is a strategic concern because entrepreneurship education in higher education is not always followed by the confidence and capability required to start a business. This study examines the partial and simultaneous effects of the entrepreneurial environment, financial support, and business networks on students’ entrepreneurial readiness at the Faculty of Economics and Business, Universitas Dehasen Bengkulu. An explanatory quantitative design was applied to a population of 593 active students in the third to seventh semesters. One hundred respondents were selected through purposive sampling using the Slovin formula with a ten percent margin of error. Data were collected through observation and a Likert-scale questionnaire, then analyzed using validity and reliability tests, multiple linear regression, determination analysis, partial tests, and a simultaneous test. The entrepreneurial environment had a positive and significant effect, with a coefficient of 0.335 and a significance value of 0.000. Financial support also had a positive and significant effect, with a coefficient of 0.475 and a significance value of 0.000, making it the strongest relative predictor. Business networks had a positive coefficient of 0.116 but were not statistically significant, with a significance value of 0.183. Simultaneously, the three predictors significantly affected entrepreneurial readiness, with an F value of 188.261 and an adjusted coefficient of determination of 0.850. The model therefore explained 85 percent of the variation in readiness. The findings emphasize integrated entrepreneurial support through a conducive environment, accessible financing, and more active, practical, and outcome-oriented business networks.
Co-Authors Agung Wijaya Agustatulim Agustatulim Ahmad Soleh Atika Indah Putri Damarsiwi, Eska Prima Monique Dennis Rydarto Tambunan Handayani, Tita Septi Hasbullah Hasbullah Hidayah, Nenden Restu Ida Anggriani Ida Angriani Ikbal Wahyudi Ilham Aidil Saputra Indah Mardiana Iswidana Utama Putra Iwa Pala Jezi Mariani Karona Cahya Susena Komsatun Komsatun Marsanda Nadya AL Nafturahma Neri Susanti Nirta Vera Yustanti Nirtha Vera Yustanti Noni Lestari Nuri Yantari Nurzam Oscar Julius Gamaliel Tambunan Popi Yulanda Prezi Tiananda Puji Rahayu Rama Triansyah Putra Refsi Roziana Rico Hasadungan Rina Trisna Yanti Rina Trisnayanti Rinto Noviantoro, Rinto Rustawati Rustawati Sri Handayani Suwarni Tawakal, Anzori Tiara Elma Fira Tito Irwanto Wagini Wijaya, Ermy Yudi Ariantara