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The Effect Of Training And Work Motivation On The Performance Of Employees At PT. Proasia Broker Insurance And Consultants Of Bengkulu Branch Indah Mardiana; Suswati Nasution; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1107

Abstract

The important value of employee training is to develop the ability of employees to be more capable at work. It is also useful to increase their knowledge in other fields. Besides that, it is also useful for increasing work motivation in improving employee performance. The purpose of this study was to determine the effect of training and work motivation on the performance of employees at PT. Proasia Broker Insurance and Consultants of Bengkulu Branch, both partially and simultaneously. Data analysis method used were in the form of data quality tests (validity test, reliability test), multiple linear regression, coefficient of determination test (R2) and hypothesis testing (t test and f test) with the help of SPSS (statistical package for social science) version 25.0. The sample in this study totaled 37 respondents. The results of the study show that (a) training has a significant effect on the performance of employees at PT. Proasia Broker Insurance and Consultants Bengkulu Branch. Evidenced by a regression coefficient of 0.200, tcount > ttable (2.542 > 2.033) and a significant value of 0.016 ttable (3.161 > 2.032) and a significant value of 0.003 <0.05 Keywords: Training, Work Motivation, Employee Performance
Analysis Of Tourism Development Strategy Of Long Beach In Bengkulu City Nadya AL Nafturahma; Ida Angriani; Suswati Nasution
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1511

Abstract

This study aims to find out the tourism development strategy for Panjang Beach in Bengkulu City using SWOT Analysis. The research method used in this research is descriptive qualitative, data collection techniques by distributing questionnaires to respondents and interviews with beach managers. The analysis method used is SWOT, namely identifying Strengths, Weaknesses, Opportunities and Threats. The research results show that the Pantai Panjang tourist attraction in Bengkulu City is in quadrant II. This means that the strategy used is a diversification strategy. The right combination of strategies to use is ST (Strength-Threats), namely by using all strengths to overcome all forms of threats, such as the following: the management can optimize the natural potential and uniqueness of the tourist attraction by sustaining and nurturing the tourist attraction on an ongoing basis and exercising firm control, maintaining all existing facilities at tourist locations, establishing cooperation between the private sector, government and the community in creating new innovations so that they are not inferior to other tourist attractions.