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All Journal RUANG: JURNAL LINGKUNGAN BINAAN (SPACE: JOURNAL OF THE BUILT ENVIRONMENT) Craft Jurnal Sosioteknologi Journal of Visual Art and Design Mozaik Humaniora Local Wisdom : Jurnal Ilmiah Kajian Kearifan Lokal INVOTEC MUDRA Jurnal Seni Budaya Panggung Tawarikh : Journal of Historical Studies Prosiding Seminar Nasional Pakar Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Gelar : Jurnal Seni Budaya Jurnal Rupa PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Keluwih: Jurnal Sains dan Teknologi Atrat: Jurnal Seni Rupa Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Wimba: Jurnal Komunikasi Visual Jurnal Islam Nusantara Jurnal Dimensi Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Divinitas Jurnal Filsafat dan Teologi Kontekstual Serat Rupa: Journal of Design
Achmad Haldani Destiarmand
Faculty of Art and Design, Institut Teknologi Bandung
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Serat Rupa: Journal of Design

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Adaptasi Visual Motif Gambar Fauna pada Produk Scarf Hijab Modis Brand Alzena Kids Moslem Suliastuti, Iftika; Destiarmand, Achmad Haldani
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6252

Abstract

Fauna motifs hold social and cultural significance as symbolism in their application to cultural artifacts. Fauna decorative motifs applied to fashionable scarves and hijabs have religious limitations, as depicting fauna images is strictly prohibited and considered a form of associating partners with Allah SWT in the Islamic religion. One of the fauna motifs explored in this research is the representation of imaginary living creatures. The topic addressed in this study is the analysis of fauna motif designs using a visual adaptation strategy approach, with a focus on aesthetic elements in the printed fauna motifs of the Alzena Kids Moslem brand's fashionable hijabs. The fauna motif that serves as the brand's identity within the broader context of Muslim fashion is the Unicorn image. The Unicorn, also known as Qilin in Chinese history, is an adaptation of a horse-like creature with unique features, including a horn. This research aims to understand the reasons behind brands incorporating depictions of living creatures in the visual adaptation of fauna motif designs on printed scarf hijabs. The research methodology employed is qualitative descriptive research with a visual adaptation approach. The study examines the aesthetic elements through the theory of visual adaptation strategies as parameters for analyzing the research objects. The analysis of objects is conducted by collecting hijab products with fauna motif designs obtained from observations at the Indonesia Hijab Festival 2022 exhibition. This research is conducted to map out the designs and adaptation strategies of printed fashionable hijabs featuring fauna motifs from the Alzena Kids Moslem brand.
Co-Authors Acep Iwan Saidi Achmad Syarief Adolfus Djayes Madewa Djatinugroho Agus Sachari Agus Sachari Agus Sachari Agus Sachari Agus Sachari Agus Sachari Andar Bagus Sriwarno Andriana, Yunita Fitra Ariani . Arya Pageh Wibawa Bismo Jelantik Chandra Tresnadi Deni Yana Desy Nurcahyanti desy nurcahyanti Desy Nurcahyanti Devi Astarina Eliya Pebriyeni, S.Pd., M.Sn, HESTI ROSITA DWI PUTRI, Dra. Ernis, M.Pd, Fajar Ciptandi Ghaida Nasya Putri Gina Glad Tanaro Gregorius Prasetyo Adhitama Iftika Suliastuti Imam Santosa Imam Santosa Imam Santosa Imam Santosa Jesslyn Nadia Darmansa Mira Marlianti, Mira Muhamad Lukman Mustikasari, Hany Nadiah Salsabila Hakim Pambudi Naomi Haswanto Nisa Fardani Novrizal Primayudha Nuning Yanti Damayanti Nurcahyanti, Desy Rachman, Ariani Rachminingsih, Irma Raissa Salsabila Rully Darmawan Sadah, Khozinatus Setiawan Sabana Setiawan Sabana Siti Hadiyanti Suliastuti, Iftika Suyin Pramono Syarifah Dwi Rahma Ulfa Septiana Wiyono, Erina Yan Yan Sunarya Yan Yan Sunarya Yan Yan Sunarya Yan Yan Surnarya Yun Hariadi Yuningsih, Sari Zahra Afdianahl