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Journal : Journal of International Conference Proceedings

THE EFFECT OF GREEN PRODUCT AND SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF PRODUCTS IN PT. SENSATIA BOTANICALS Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.473

Abstract

The green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. While social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media so that later it will produce purchasing decisions. In this study using a nonprobability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and significant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions at PT. Sensatia Botanicals with the regression coefficient value of social media marketing variables of - 0,110.
Repurchase Intentions in Focus: Unraveling Membership Programs, Omnichannel Strategies, and Digital Marketing Effects Lestari, Alfina Hanni; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2799

Abstract

Customers play a vital role in business success and cannot be ignored. Since customers are the primary driver behind the founding of a firm, competitors will strive to win over new clients. Many businesses are looking for ways to retain their regular customers due to their propensity to repurchase the products the business sells. The development of lifestyle regarding facial care / skincare has resulted in many new businesses in the beauty sector, giving rise to competition between businesses. This study aims to investigate the effects of membership programs, omnichannel strategies and digital marketing on repurchase intention on Sociolla Bali. This study employs multiple linear analysis methods using SPSS 26, the findings show that (1) membership programs have a positive influence on repurchase intention; (2) omnichannel strategy has a positive effect on repurchase intention; and (3) digital marketing has a positive effect on repurchase intention. This means that the better the membership program, omnichannel strategy and digital marketing at PT. Social Bella Indonesia (Sociolla) Bali, the better the interest in repeat purchases from consumers.
Repurchase Intentions in Focus: Unraveling Membership Programs, Omnichannel Strategies, and Digital Marketing Effects Lestari, Alfina Hanni; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2799

Abstract

Customers play a vital role in business success and cannot be ignored. Since customers are the primary driver behind the founding of a firm, competitors will strive to win over new clients. Many businesses are looking for ways to retain their regular customers due to their propensity to repurchase the products the business sells. The development of lifestyle regarding facial care / skincare has resulted in many new businesses in the beauty sector, giving rise to competition between businesses. This study aims to investigate the effects of membership programs, omnichannel strategies and digital marketing on repurchase intention on Sociolla Bali. This study employs multiple linear analysis methods using SPSS 26, the findings show that (1) membership programs have a positive influence on repurchase intention; (2) omnichannel strategy has a positive effect on repurchase intention; and (3) digital marketing has a positive effect on repurchase intention. This means that the better the membership program, omnichannel strategy and digital marketing at PT. Social Bella Indonesia (Sociolla) Bali, the better the interest in repeat purchases from consumers.
The Influence of Social Class, Lifestyle, and Personality on Buying Decisions at the Car Showroom in Denpasar Widi Antara, I Kadek Dwi; Diah Savitri, Ni Made Hary; Pramana Putra, I Wayan Anggi; Kadek Cahyana, Gusti Ayu; Windi Sasmita, Ni Kadek; Mitariani, Ni Wayan Eka; Yudhi Hendrawan, I Gede
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3461

Abstract

Along with the increasing number of car users which shows the development of lifestyles among people in Indonesia, many consumers who have owned a car before wish to sell their old car or exchange it for a new car, thus generating used cars that are still worth selling and providing opportunities for used car showroom business actors. The purpose of this study was to analyze the influence of social class, lifestyle, and personality on purchasing decisions for used Toyota cars at the Dharma Mahendra Mobilindo showroom in Denpasar. The data analysis technique uses multiple linear regression using the SPSS for Windows version 25 program. The results of the analysis in this study show (1) Social class has a positive and significant effect on purchasing decisions for used Toyota cars at DMM showrooms, (2) Lifestyle has a positive and significant effect on purchasing decisions for used Toyota cars at DMM showrooms, (3) Personality has a positive and significant effect on purchasing decisions for used Toyota cars at DMM showrooms. These findings suggest that businesses should focus on segmenting their marketing efforts based on social class, lifestyle preferences, and personality traits to better appeal to their target audience and optimize sales strategies
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Verdy Anantha Putra I Made Putra Wiranata I Wayan Adi Juniarta I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Mayuli, Putu Dinda Laksmita Ma’ruf Hidayat Musholikhah Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widiarti, Luh Putu Widnyani, Ni Made Wijana, I Made Dauh Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede