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Journal : Values

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN ALFAMART DI JALAN TANGKUBAN PERAHU, KEROBOKAN BADUNG Ma’ruf Hidayat; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, persepsi harga, dan promosi terhadap keputusan pembelian pada pelanggan Alfamart di jalan Tangkuban Perahu. Penelitian ini dilatar belakangi dengan adanya peningkatan penjualan yang terjadi selama 1 tahun terakhir pada tahun 2017-2018. Dalam penelitian ini data dikumpulkan melalui metode kuisioner dengan populasi yaitu pelanggan Alfamart di jalan Tangkuban Perahu sebanyak 100 orang yang dengan sendirinya semua pelanggan digunakan sebagai sampel sebanyak 100 orang. Penelitian ini menggunakan metode Quota Sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Jenis data dalam penelitian ini adalah data kuantitatif. Teknik analisis data kuantitatif meliputi uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis lewat analisis regresi linier berganda, uji t dan uji F serta uji koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian, persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Maka sebaiknya perusahaan memberikan arahan kepada karyawan perihal kualitas pelayanan, mengawasi persaingan harga, dan memberikan promosi-promosi yang lebih menarik sehingga dapat meningkatkan keputusan pembelian pada Alfamart di Jalan Tangkuban Perahu, Kerobokan Badung.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN FOTAQUA DI BADUNG BALI I Gusti Ngurah Wahyu Cahyadi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Keputusan pembelian merupakan situasi yang ditunjukkan oleh konsumen ketika mereka menyadari bahwa kebutuhan dan keinginannya sesuai dengan yang diharapkan serta terpenuhi secara baik. Kunci dari sebuah perusahaan dalam mempertahankan konsumennya adalah kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan kualitas produk terhadap keputusan konsumen. Penelitian ini dilakukan pada masyarakat kabupaten Badung Bali yang mengkonsumsi air minum dalam kemasan merek Fontaqua. Jumlah sampel yang diambil adalah sebanyak 97 responden. Teknik pengumpulan datanya adalah observasi, wawancara, dokumentasi. Instrument penelitian diuji dengan uji validitas, reliabilitas dimana teknik analisis datanya adalah uji asumsi klasik, analisis regresi berganda, korelasi berganda, dan uji kelayakan mode. Hasil penelitian mendapatkan ada pengaruh yang positif dan signifikan persepsi harga terhadap keputusan konsumen dalam pembelian air minum merk Fontaqua. Ada pengaruh yang positif dan signifikan kualitas produk terhadap keputusan konsumen dalam pembelian air minum dalam kemasan merek Fontaqua.
PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI TABLEWARE PADA CV. INDO PIRANTI MULIA Musholikhah; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra perusahaan, persepsi harga dan promosi terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia. Sampel dalam penelitian ini berjumlah 96 konsumen yang membeli produk tableware di CV. Indo Piranti Mulia. Penentuan sampel menggunakan metode purposive sampling. Semua data yang diperoleh dari penyebaran kuesioner sesuai untuk digunakan, kemudian dianalisis dengan menggunakan analisis regresi linier berganda. Hasil analisis regresi linier berganda menunjukkan persamaan Y = 10,328 + 0,304 CP + 0,279 PH + 0,271 PR yang artinya seluruh variabel bebas berpengaruh positif terhadap keputusan konsumen. Hasil koefisien determinasi menunjukkan 0,328 hal ini berarti bahwa citra perusahaan, persepsi harga dan promosi berpengaruh terhadap keputusan konsumen sebesar 32,8% sedangkan sisanya 67,2% dipengaruhi oleh variabel lain yang tidak diteliti. Hasil uji t menunjukkan bahwa citra perusahaan, persepsi harga dan promosi memiliki pengaruh yang signifikan terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia dengan nilai signifikansi dibawah 0,05. Pengaruh citra perusahaan, persepsi harga dan promosi terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia diperoleh nilai F hitung sebesar 16.430 serta nilai signifikansi uji F sebesar 0,000 < 0,05. Hal ini berarti citra perusahaan, persepsi harga dan promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia.
PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE UNTUK MENDORONG PURCHASE DECISION DI EL CRUDO CANGGU Ni Luh Dian Wulandari; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 2 No. 2 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to analyze the quality of service and store atmosphere of the Purcase Decision. This research was conducted at El Crudo Canggu. The scientific target chosen in this research is in the field of marketing management from El Crudo Canggu. Where the population of this study is all consumers who come to El Crudo Canggu Restaurant with nonprobability sampling sampling technique with the number of samples obtained is 60 respondents. The data used in this study were obtained using the documentation study method, interviews, and questionnaires. In this study, the data analysis technique was used, multiple linear regression analysis to determine the effect of the variables used, and the goodness of fit test. Based on the results of the analysis conducted, it is found that the effect of service quality and store atmosphere on purchase decisions is positive and significant, which means that if the quality of service and store atmosphere increases it will increase the purchase decision of El Crudo Canggu restaurant.
PENGARUH PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN BERBELANJA DI WS MART BARITO I Wayan Febri Pardana; Ni Wayan Eka Mitariani
VALUES Vol. 1 No. 1 (2019): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Penelitian ini bertujuan untuk mengetahui: (1) pengaruh persepsi harga terhadap keputusan berbelanja di WS Mart Barito, dan ke (2) pengaruh lokasi terhadap keputusan berbelanja di WS Mart Barito.Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja di WS Mart Barito.Teknik pengambilan sempel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 100 orang.Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dengan realibilitasnya. Teknik analisis data yang di gunakan untuk menjawab hipotesis adalah regresi berganda.Hasil penelitian ini menunjukkan bahwa: (1) persepsi harga berpengaruh positif terhadap keputusan berbelanja di buktikan dari nilai t hitung sebesar 5,785 dengan nilai signifikasinya sebesar 0,000< 0,05: dengan koefisien regresi sebesar 0.274. ke (2) lokasi berpengaruh positif terhadap keputusan berbelanja dibuktikan dari nilai t hitung sebesar 2,264 dengan nilai signifikasi sebesar 0,015 < 0,05 dan koefisien regresi sebesar 0,263, dan yang ke (3) persepsi harga dan lokasi secara simultan berpengaruh terhadap keputusan berbelanja, di buktikan dengan nilai F hitung sebesar 27,626 dengan signifikasi sebesar 0,000 < 0,05.
PENGARUH PENGAWASAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PACIFIC EXPRESS CARGO Ni Komang Alit Vikananda; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Productivity is a measure of the quality and quantity of work that has been done, taking into account the cost of the resources used to do the work. The purpose of this study was to determine the effect of supervision and discipline on the work productivity of employees at PT. Pacific Express Cargo. This research was conducted at PT. Pacific Express Cargo in Denpasar. The number of samples taken as many as 40 employees with saturated sampling method. Data was collected by observation, study of documentation, interviews and distributing questionnaires. The research instrument used is validity test and reliability test. The analysis technique used is the classical assumption test, multiple correlation test, analysis of determination, multiple linear regression analysis, F test and t test. Based on the results of the analysis, supervision has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic 0.014 < 0.050. Work Discipline has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic of 0.008 < 0.050. Supervision and Work Discipline have a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the F statistical test 0.000 < 0.050.
PENGARUH MOTIVASI KERJA DAN LOYALITAS KERJA TERHADAP KINERJA PEGAWAI PADA BAGIAN UMUM SEKRETARIAT DAERAH KABUPATEN GIANYAR Ni Putu Eka Rosi Febby Diana; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Realizing how important work motivation and work loyalty are in an effort to improve employee performance, the General Section of the Gianyar Regency Regional Secretariat with all its limitations tries to implement the program. There are concerns and findings regarding the problem of work motivation and work loyalty in an effort to improve and improve employee performance in accordance with the purpose of this study to determine the effect of work motivation and work loyalty on employee performance at the General Section of the Regional Secretariat of Gianyar Regency. The sampling technique used the saturated sampling technique with a total sample of 43 employees. Data analysis in this study uses Multiple Linear Regression Analysis which data processing is assisted by using the IBM SPSS Statistic 25 application. The results showed that 1) Work motivation had a positive and significant effect on employee performance in the General Section of the Gianyar Regency Regional Secretariat 2) Work loyalty had a positive and significant impact on employee performance in the General Section of the Gianyar Regency Regional Secretariat. Suggestions that can be given to agencies include: to the leadership of the General Section of the Gianyar Regency Regional Secretariat providing opportunities for employees to attend training and seminars, create more working relationships between employees and superiors and fellow employees in one section or with other sections, in Placement of employees should be adjusted between positions with employee education and pay attention to the accuracy of employee work by carrying out existing work standards / SOPs properly and firmly.
PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA CV MARVELLA DIGITAL COPY & PRINTING Ni Wayan Candra Dewi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Marvella Digital Copy & Printing is a private company engaged in printing and retail of school and office stationery. On CV. Marvella Digital Copy & Printing is a phenomenon where employees stop or resign every year, mostly because employees feel less able to meet the demands of work and the second gets a job in another place or company. As well as the phenomenon of the job order system in the printing section of the CV. Marvella Digital Copy & Printing, which is when there is an order in a large capacity or an order that comes almost at the same time the employees experience being overwhelmed in preparing the customer's ordered goods. This study aims to examine and obtain empirical evidence of the effect of workload and job satisfaction on employee turnover intention at CV Marvella Digital Copy & Printing. The population in this study were all employees of CV. Marvella Digital Copy & Printing as many as 37 people. Determination of the sample using the census method or saturated sample. The analytical tool used is multiple linear regression analysis, classical assumption test, F test, t test. he results of this study indicate that workload has a positive & significant effect on employee turnover intention at CV Marvella Digital Copy & Printing. Job satisfaction has a negative & significant effect on turnover intention in CV. Marvella Digital Copy & Printing. It is recommended to CV Marvella Digital Copy & Printing to provide support and motivation and give awards to employees so that they feel valued and enthusiastic about their work and emphasize to each employee to always help each other in completing work, so that the work environment becomes more comfortable and full of family. This study also has limitations, namely the independent variables used in this study do not cover all the factors that influence employee turnover intention at CV Marvella Digital Copy & Printing.
PENGARUH BUDAYA ORGANISASI, KOMUNIKASI KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SARI SEDANA NADI BLAHBATUH, GIANYAR Ni Nyoman Suryani; Ni Wayan Eka Mitariani; Ida Ayu Rahma Yunita Dewi
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Employee performance is the result of work in quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. This study aims to determine or analyze the influence of organizational culture, work communication and work environment on employee performance. The research method used is quantitative and qualitative methods, the total population in this study is all employees of the Sari Sedana Nadi Cooperative, Blahbatuh District, Gianyar Regency, totaling 32 employees and the number of samples used in this study are all employees totaling 32 employees using the population method or saturated sample method. Data analysis used in this study is multiple linear regression analysis, F test and T test. The results of this study indicate that partially it can be concluded that organizational culture, work communication and work environment have a positive and significant influence on employee performance at the Sari Sedana Nadi Blahbatuh Cooperative, Gianyar.
PENGARUH KARAKTERISTIK INDIVIDU, IKLIM KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA CV. YADNYASESA SUKAWATI Anak Agung Dewi Widya Sarawati; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Every company needs employees who will provide performance that exceeds the company’s expetations. Performancecan affect the ongoing activities of a company, the better the performance shown by employes, the more helpful it will bein company’s development. In this case, it is necessary to have the role of the company in creating individualcharacteristics, a good work climate, and compensation in order to improve employee performance. This study aims toknow the effect of individual characteristics, work climate, and compensation on employess performance at CV.Yadnyasesa Sukawati. The population in this study were all employees at CV. Yadnyasesa Sukawati, totaling 33 female employees. The sample size was determined using a saturated sample technique where all members of the populationwere sampled, namely 33 employees. The results of this study indicate that Individual Characteristics, Work Climate, andCompensation have a positive and significant effect on the decline on employee performance.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Verdy Anantha Putra I Made Putra Wiranata I Wayan Adi Juniarta I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Mayuli, Putu Dinda Laksmita Ma’ruf Hidayat Musholikhah Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widiarti, Luh Putu Widnyani, Ni Made Wijana, I Made Dauh Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede