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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jambura Science of Management Jurnal Manajemen JURNAL MANAJEMEN PENDIDIKAN Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian dan Pengkajian Ilmiah eJEBA
Rizan Machmud
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Influencer Marketing dan Brand Image Terhadap Minat Beli pada Produk Ms Glow di Gorontalo Erika Hasan; Rizan Machmud; Umin Kango
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.746

Abstract

Digital marketing strategies through influencers are increasingly popular, including in Gorontalo. MS Glow is one of the brands that has successfully leveraged this trend. Amidst the fierce competition in beauty products, brand image and influencer impact are considered to play a significant role in shaping consumer purchase intention. This study aims to determine the influence of influencer marketing and brand image on the purchase intention of Ms Glow products in Gorontalo. This research uses a descriptive quantitative method. Primary data were collected through questionnaires distributed to 100 consumers of Ms Glow products in Gorontalo, who were selected as respondents. The data collected were tested using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was carried out using SPSS Version 21. The results of the analysis show that both influencer marketing and brand image have a positive and significant effect on the purchase intention of Ms Glow products in Gorontalo. Influencer marketing contributes 14.2% to purchase intention (t-value = 2.571, ρ value = 0.012), while brand image contributes 67.7% (t-value = 9.331, ρ value = 0.000). Simultaneously, influencer marketing and brand image significantly affect purchase intention by 98.9% (F-value = 4,181.363, ρ value = 0.000, R Square = 0.989). It can be concluded that both Influencer Marketing and Brand Image have a positive and significant influence, both partially and simultaneously, on the Purchase Intention of Ms Glow Products in Gorontalo.
Pengaruh Pengalaman dan Keterampilan Kerja Terhadap Pengembangan Karir pada Dinas Pendidikan dan Kebudayaan Provinsi Gorontalo Arlan Ida; Rizan Machmud; Rezkiawan Tantawi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.307

Abstract

Based on the results of the analysis, the results of this study are either partially or simultaneously the variables of experience and work skills are proven to have an influence on career development at the Office of Education and Culture of Gorontalo Province. Partially, work experience has a positive and significant effect on career development, this is based on the results of the Work Experience Variable t test = t count 2.835> t table 1.976 and a significance value of 0.005 < 0.05. This shows that if employees have good work experience, employees will have a good opportunity to develop careers. The work skills variable has a positive and significant effect on career development. Based on the results of the X2 t test = t count 2.642> t table 1.976 and a significance value of 0.009 <0.05. Work skills have a positive and significant effect on career development. So that if work skills increase, career development opportunities will increase.
Co-Authors Abd Rahman Pakaya Abdullah, Amnawati Abdullah, Karmila Abdussamad, Zulfia K. Agil Bahsoan Agus Hakri Bokingo Agus S. Soegoto Agus S. Soegoto Agus Supandi Agustin Sri Mutiara Gani Andi Juanna Andi Yusniar Mendo Angelina Adelwice Walukow Aprilia Massie Arlan Ida Asnawi, Melan Angriani Atika Mustapa Ayantri Biloa Ayu Lestari Biki, Mohamad Rizki Chahyani R Mootalu Citra Aditya Kusuma Citra Ningsih Korompot Daud, Rival David P.E. Saerang David P.E. Saerang Dewi Indrayani Hamin Dina Nurhidayah Angio Djoko Lesmana Radji Dungga, Meriana Franssisca Dungga, Meriyana Fransisca Endi Rahman Erika Hasan Fitri Ramadhani Frili Panambunan Hais Dama Hariyanti, Fina Herlina Rasjid Hula, Ridwan Idham Masri Ishak Idris Yanto Niode Idrus, Fadel H. Al Indriani Suleman Irawati Abdul Isa, Ramlan Amir Katili, Moh. Alwi Korika Fattah Lama, Hadija Y. Lanto Miriatin Amali Madjid, Lia Yustika Makarau, Nita Nathania Maku, Nurlaila Agustin Mamonto, Dwi Lestari Mamonto, Prawinta Mark Brian Moh Owen Palangit Mohamad Rizki Biki Mohammad Andika Tobuhu Mokoagow, Rezza Muh. Dandy Putra Thohir Muhammad Sapta Ramadhan Ginting Suka Muli, Celine Masnita Nia Karim Nilawati Harun Nuur Hazar Zulfiani Marlisa Pakaya, Mutia Dhafiyah J. Pakaya, Naista Larasati Panga, Indrawan Y. Paputungan, Siti Nurianti Peggyta Sintia Tayabu Raflin Hinelo Ramdan K.A Hagu Rezkiawan Tantawi Rezkiawan Tantawi Rhomadona, Intan Riska Febriyani Umar Robiyati Podungge Rudy S Wenas Rudy S. Wenas Rudy S. Wenas Rumopa, Olivia S Sahril Sahril Sartika Uwewengo Selvi Selvi Selvi Selvi Senen, Dwi Mutiara Sintiana Midu Srie Isnawaty Pakaya Suleman, Risnawaty Tineke Wolok Tinneke Wolok Titin S. Pakaya Umin Kango Valentina Monoarfa Win, Thinzar Wiranata, I Dewa Gede Arya Wiyono, Pazrin Wowor, Moh. Afriansyah Yales Bintang Z.A Sutrisno Yasin, Arman Abd. Yulinda L. Ismail Yusrin S. Hasan Zulfia K. Abdussamad