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Pendampingan Optimalisasi Social Commerce Bagi UMKM di Kelurahan Wangurer Barat Kota Bitung Aditya Pandowo; Lenny Evinita
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 3 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i3.880

Abstract

Penggunaan teknologi informasi sebagai alat penunjang promosi menjadi semakin hegemonik semenjak Covid 19 melanda dunia. Perpindahan pola pembelian secara daring turut mendukung percepatan penggunaan social commerce. Sesuai dengan visi dan misi pemerintah Kota Bitung yang hendak mewujudkan Kota Bitung sebagai kota digital menuju Smart City, maka dipandang perlu untuk memberikan pembekalan dalam bentuk pendampingan bagi pelaku UMKM Kota Bitung khususnya yang berada di Kelurahan Wangurer Barat, Kecamatan Madidir. Adapun yang terlibat dalam kegiatan ini adalah pemilik warung kelontongan, kuliner, dan bengkel sederhana. Pelaksanan pembekalan dilakukan dengan menggunakan metode ceramah, tutorial, praktik mandiri, dan diskusi dengan total kegiatan selama 8 jam. Temuan dalam kegiatan pengabdian ini menunjukkan kecenderungan penggunaan media sosial dan marketplace lainnya belum dilakukan secara optimal. Dengan pelaksanaan program pengabdian pada masyarakat ini, diharapkan adanya peningkatan penghasilan dan memperluas jangkauan penjualan bagi pelaku UMKM dalam memasarkan produknya melalui program pemasaran melalui media sosial.
Generation z's behavior in sharing travel moments Grace Christien Sumakul; Aditya Pandowo
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism activities are community activities to provide pleasure and can be done by various circles of society, including Generation Z who will later become leaders and policymakers. The birth period of those accustomed to the digital world makes social media the primary tool for carrying out tourism activities especially sharing their travel moments. This study aims to identify the behaviour of Generation Z in sharing travel moments using EFA and CFA and then analyse the relationship of factors and social media to the motivation formed using T-test analysis and One Way ANOVA. As a result, Generation Z share their travel moments because the Factor of Getting recognition and the Factor of Providing Information. The relationship of social media users in sharing Generation Z travel moments from WhatsApp users like more private relationships specifically for their close friends. TikTok users like to have groups with the same fun. Instagram users want to add a touch of art to the photos/videos shared and Facebook users like to provide information about their activeness on social media. This research has an impact on entrepreneurs and the government to take advantage of the influence of social media in increasing tourist visits especially Generation Z
Does audit quality mediate the effect of information technology and competence on internal audit effectiveness? Lonto, Miryam P.; Pandowo, Aditya
Jurnal Akuntansi dan Auditing Indonesia Vol 29, No 1 (2025)
Publisher : Accounting Department, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jaai.vol29.iss1.art3

Abstract

The effectiveness of the internal audit function plays a vital role in the government system’s detection of all fraud risks in an organization. Therefore, this study aims to examine the effects of information technology, competence and professional proficiency on the effectiveness of internal audits, with internal audit quality as a mediator. This study applies a quantitative approach involving a survey of the internal auditors of the Inspectorates of Greater North Sulawesi, the Financial and Development Supervisory Agency, and a census sampling technique. The results of the study show that the use of information technology increases the effectiveness of internal audits, and the higher audit quality resulting from auditor competence increases the effectiveness of internal audits. This study supports institutional theory, provides implications for regional inspectorates to maintain audit quality in performing their respective tasks, and strongly encourages the use of E-Audit applications for early fraud detection in local governments.
Kajian Historis Brand Love: Dari Konvensional Hingga Digital Pandowo, Aditya; Saerang, David P.; Worang, Frederik G.; Wenas, Rudi S.; Mintardjo, Christofel
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.927

Abstract

Riset ini bertujuan untuk mengeksplorasi konstruk cinta merek sehingga mencapai konsensus dalam menentukan definisi, anteseden, dan konsekuensi dari cinta merek. Dengan menggunakan pendekatan kualitatif, riset saat ini berfokus pada kajian historis dimana konstruk cinta merek dieksplorasi berdasarkan kerangka waktu dan dibagi dalam tiga bagian, tahap inisiasi, tahap kematangan, dan masa depan. Penggunaan sumber data dokumenter menjadi bagian dari eksplorasi dalam mengumpulkan konstruk yang berhubungan dengan cinta merek. Tulisan ini dapat memberikan kontribusi bagi akademisi maupun praktisi dalam memahami evolusi, faktor-faktor determinan, maupun konsekuensi dari cinta merek
Peran Emosi Konsumen Dalam Memediasi Produk Hedonik Dengan Inersia Dan Pembelian Impulsif Pandowo, Aditya; J. Sondakh, Jullie; S. Soegoto, Agus; N. Tawas, Hendra; S. B. Sumarauw, Jacky
Jurnal Manajemen dan Keuangan Vol 14 No 1 (2025): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i1.10494

Abstract

Eksistensi emosi, inersia, dan pembelian impulsif menjadi fenomena dalam perilaku seseorang. Ketiga konstruk tersebut merupakan konsekuensi atas kehadiran produk hedonik dalam sebuah pasar. Penelitian ini bertujuan untuk mengestimasi pengaruh produk bernilai hedonik terhadap emosi konsumen, inersia, dan pembelian impulsif serta mengeksplorasi peran emosi konsumen dalam menghubungkan produk hedonik dengan inersia dan pembelian impulsif. Dengan menggunakan pendekatan kuantitatif, sebanyak 182 responden digunakan berdasarkan purposive sampling dengan kriteria berusia lebih dari 18 tahun dan merupakan konsumen reguler. Hasil penelitian menunjukkan produk hedonik mampu mempengaruhi emosi konsumen dan pembelian impulsif, namun tidak signifikan dalam memprediksi inersia. Temuan lainnya menunjukkan adanya peran emosi konsumen dalam memediasi pengaruh produk hedonik baik terhadap inersia maupun pembelian impulsif. Adapun temuan dalam studi ini dapat digunakan sebagai pembelajaran dalam membangkitkan ikatan emosi positif konsumen sehingga mendorong inersia dan pembelian impulsif.
Fenomena Product Line Extention: Efek Kepercayaan Dalam Memediasi Ulasan Konsumen dan Selebriti Endorser Terhadap Minat Beli Pada Pandowo, Aditya; Grace Christien Sumakul
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1997

Abstract

The research purposive is to examine the determinants of purchase intention derived from customer reviews and celebrity endorsers and explore the role of trust as a mediator. The current investigation is designed in a quantitative approach with purposive sampling with criteria of having bought and interested in buying different products with the same brand and at least 102 respondents were involved in this study. The research found that customer reviews affect trust and purchase intention. Meanwhile, celebrity endorsers affect trust, but not significantly toward purchase intention. In the meantime, trust affects purchase intention directly. In intervening testing, trust was shown to mediate the relationship of customer reviews with purchase intention partially, and the relationship of celebrity endorsers with purchase intention as fully mediation. The current research contributes to providing additional marketing literacy, especially those related to antecedents of purchase intention, and as a foothold for business entities in taking marketing strategies that aim to foster customer purchase intention. In addition to product and brand limitations, current research is also less comprehensive because it only includes customer reviews, celebrity endorsers, and trust as determinants of purchase intention
Pemanfaatan Social Commerce Bagi Kesejahteraan UMKM di Desa Waleure-Langowan Pandowo, Aditya; Lonto, Miryam
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/n3yk3d34

Abstract

Pandemi Covid-19 telah mengubah perilaku konsumen dari belanja konvensional menuju belanja berbasis platform online. Perubahan ini menuntut kesiapan penyedia produk dan jasa untuk mampu beradaptasi dalam memfasilitasi kebutuhan konsumen. Digitalisasi perdagangan menjadi tren global yang harus diantisipasi oleh seluruh pelaku ekonomi, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Waleure, Kecamatan Langowan Timur, Kabupaten Minahasa. Untuk menjawab kebutuhan tersebut, dilakukan kegiatan pengabdian kepada masyarakat berupa sosialisasi dan pelatihan social commerce bagi pelaku UMKM. Program dilaksanakan melalui empat tahap, yaitu: (1) identifikasi permasalahan, (2) pemberian metode tutorial, (3) pelaksanaan praktik mandiri, dan (4) sharing session. Temuan kegiatan menunjukkan bahwa pemanfaatan media sosial oleh UMKM masih terbatas pada penggunaan personal, belum secara optimal diarahkan untuk memperkenalkan produk dan layanan. Selain itu, kesediaan UMKM untuk bergabung dalam forum e-marketplace juga rendah, terutama disebabkan keterbatasan sumber daya. Melalui kegiatan ini, diharapkan terjadi peningkatan pengetahuan, keterampilan, serta kesadaran pelaku UMKM dalam memanfaatkan media sosial sebagai sarana pemasaran digital. Implikasi yang ditargetkan adalah peningkatan penghasilan dan perluasan jangkauan penjualan produk UMKM Desa Waleure melalui strategi pemasaran berbasis teknologi digital.
Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.740

Abstract

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.
Efek Nilai Hedonik Terhadap Cinta Merek: Efek Mediasi Emosi Konsumen dan Ikatan Merek Pada Pelanggan Reguler Makanan Siap Saji Pandowo, Aditya
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 2 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i2.928

Abstract

The objectives of this study are: (1) to examine the antecedents of brand love derived from the hedonic value of a product/service, consumer emotions, and brand attachment, and (2) to explore the role of consumer emotions, and brand attachment in strengthening the relationship between hedonic values and brand love. 155 respondents were collected in the current study using the purposive sampling method. The sample criteria in this study are consumers who consume regularly. By using the Smart-PLS module, the test requirements are met both validity, reliability, AVE, and Fornell-Lecker. The results of hypothesis testing show that hedonic value, consumer emotions, and brand attachment influence consumers' love for brands. Further, the current study also found that consumer emotion and brand attachment mediate the relationship between hedonic values and brand love. Therefore, business entities need to consider those constructs to build and maintain relationships between consumers and brands.
ASSISTANCE FOR MICRO SMALL, AND MEDIUM ENTERPRISES THROUGH LEARNING HOW TO MAKE FINANCIAL REPORTS AND TAX AWARENESS IN MADIDIR WERU VILLAGE Evinita, Lenny Leorina; Pandowo, Adithya; Purba, Pebisitona; Paoki, Rouna
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.1913

Abstract

The purpose of this activity is to provide progress for Micro Small Medium Enterprises actors in proper financial planning and management to improve the income and increase knowledge about taxes. It is found many beginner MSME business people who doesn’t understand how to manage finances. Based on the phenomenon of the problems that occurs and the result of discussion with partners, The method used to improve the performance of MSME actors can carry out proper management of finances by gave training activities how to provide simple financial report and give a knowledge about taxes so the MSME actors in Madidir Weru can compete with the business world.