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Pengaruh Electronic Word-of-Mouth terhadap Minat Beli pada Produk Scarlett dengan Kesadaran Merek sebagai Variabel Mediasi Ridel Sumampouw; Jetje Sumampouw; Aditya Pandowo
Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v3i2.4201

Penelitian ini bertujuan untuk membahas dan menganalisis pengaruh langsung electronic word-of-mouth (e-WOM) terhadap minat beli, pengaruh langsung e-WOM terhadap kesadaran merek, pengaruh langsung kesadaran merek terhadap minat beli, dan pengaruh tidak langsung e-WOM terhadap minat beli yang dimediasi oleh kesadaran merek. Jumlah sampel yang digunakan adalah 132 sampel. Sampel diambil menggunakan teknik purposive sampling. Teknik analisis yang digunakan adalah partial least square structural equation model (PLS-SEM) menggunakan perangkat lunak SmartPLS 3 versi 3.3.7. Hasil menunjukkan bahwa (1) e-WOM memiliki pengaruh langsung yang positif dan signifikan terhadap minat beli, (2) e-WOM memiliki pengaruh langsung yang positif dan signifikan terhadap kesadaran merek, (3) kesadaran merek memiliki pengaruh langsung yang positif dan signifikan terhadap minat beli, dan (4) e-WOM memiliki pengaruh tidak langsung yang positif dan signifikan terhadap minat beli melalui kesadaran merek. This study aims to discuss and analyze the direct effect of electronic word-of-mouth (e-WOM) on purchase intention, the direct effect of e-WOM on brand awareness, the direct effect of brand awareness on purchase intention, and the indirect effect of e-WOM on purchase intention which mediated by brand awareness. The number of samples used is 132 samples. Samples were taken using purposive sampling technique. The analysis technique used is the partial least square structural equation model (PLS-SEM) using the software SmartPLS 3 3.3.7 version. The results show that (1) e-WOM has a positive and significant direct effect on purchase intention, (2) e-WOM has a positive and significant direct effect on brand awareness, (3) brand awareness has a positive and significant direct effect on purchase intention, and (4) e-WOM has a positive and significant indirect effect on purchase intention through brand awareness.

EFEK CUSTOMER BONDING DAN KEPUASAAN TERHADAP LOYALITAS PELANGGAN PRODUK SCARLETT DI TONDANO Gloria Kereh; Wilson Bogar; Aditya Pandowo
JRMA (Jurnal Riset Manajemen dan Akuntansi) Vol 10, No 3 (2022): Periode Desember (2022) - Maret (2023)
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jrma.v10i3.1124

Tujuan dari penelitian ini, yaitu pertama untuk mengetahui pengaruh dari Customer Bonding terhadap Loyalitas Pelanggan pada Pengguna Scarlett di Tondano. Kedua, untuk mengetahui pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Pengguna Scarlett di Tondano, dan ketiga untuk mengatahui pengaruh Customer Bonding dan Kepuasan Pelanggan secara bersama - sama Terhadap Loyalitas Pelanggan pada Pengguna Scarlett di Tondano. Penelitian ini menggunakan metode kuantitatif dan banyaknya sampel yang akan diteliti adalah 110 orang. Hasil dari penelitian ini, yaitu terdapat pengaruh yang signifikan secara parsial dari Customer Bonding terhadap Loyalitas Pelanggan, Artinya, jika Customer Bonding meningkat, maka Loyalitas Pelanggan juga akan meningkat. Terdapat pengaruh yang signifikan secara parsial dari Kepuasan Pelanggan terhadap Loyalitas Pelanggan, Artinya, jika Kepuasan Pelanggan meningkat, maka Loyalitas Pelanggan juga akan meningkat. Terdapat pengaruh yang signifikan secara Simultan dari Customer Bonding dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Pengguna Scarlett di Tondano, yang berarti jika Customer Bonding dan Kepuasan Pelanggan ditingkatkan, maka Loyalitas Pelanggan juga akan meningkat.The purpose of this study, namely first to determine the effect of Customer Bonding on Customer Loyalty to Scarlett Users in Tondano. Second, to determine the effect of Customer Satisfaction on Customer Loyalty to Scarlett Users in Tondano, and thirdly to determine the effect of Customer Bonding and Customer Satisfaction together on Customer Loyalty to Scarlett Users in Tondano. This study uses quantitative methods and the number of samples to be studied is 110 people. The results of this study, namely that there is a partially significant influence of Customer Bonding on Customer Loyalty, that is, if Customer Bonding increases, then Customer Loyalty will also increase. There is a partially significant effect of Customer Satisfaction on Customer Loyalty, that is, if Customer Satisfaction increases, then Customer Loyalty will also increase. There is a simultaneous significant effect of Customer Bonding and Customer Satisfaction on Customer Loyalty to Scarlett Users in Tondano, which means that if Customer Bonding and Customer Satisfaction are increased, then Customer Loyalty will also increase.

Pengaruh Teknologi Informasi Terhadap Efektivitas Audit Internal: Efek Mediasi Kualitas Audit Miryam Lonto; Aditya Pandowo
Jurnal Akuntansi Manado (JAIM) Volume 4. Nomor 2. Agustus 2023
Publisher : Fakultas Ekonomi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jaim.vi.7413

Efektivitas fungsi audit internal merupakan bagian penting dalam sistem pemerintahan karena mampu mendeteksi semua risiko kecurangan dalam organisasi sehingga perlu untuk diteliti. Penelitian ini bertujuan untuk menguji pengaruh teknologi informasi terhadap efektivias audit internal yang dimediasi oleh kualitas audit internal. Penelitian ini menggunakan pendekatan kuantitatif, dengan metode survey pada auditor internal yang ada di inspektorat se-Sulawesi Utara dan Badan Pengawas Keuangan dan Pembangunan, dengan teknik sampling adalah sensus. Analisis data menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa semakin tinggi kualitas audit yang disebabkan oleh teknologi informasi akan meningkatkan efektivitas audit internal dalam mencegah fraud. Penelitian ini mendukung teori institutional dan teori kualitas dan memberikan implikasi bagi inspektorat daerah agar tetap menjaga kualitas audit pada setiap penugasan dan mengupayakan digunakannya aplikasi E-audit untuk mendeteksi secara dini kecurangan yang bisa terjadi pada pemerintah daerah.

Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Mamuaya, Nova Ch.; Pandowo, Aditya
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.21851

This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as its antecedents and consequences. The sample in this study was 100 Muslim respondents who visited fast food restaurants at least twice in the last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labeling, perceived price, product quality, and satisfaction had a significant effect on loyalty directly. In contrast, the indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their loyalty. Therefore, companies must continue to maintain customer satisfaction. This research has certain limitations, namely that it focuses only on fast-food restaurants in Manado City and has only explored the mediating role of customer satisfaction. Practitioners and academics need to do further research in the future, especially in the context of halal products.

NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI Pandowo, Aditya; Sumakul, Grace
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.47777

The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while orientation and bargaining power do not affect purchase intention. This research contributes to marketers in developing marketing strategies that focus on price and uniqueness as drivers of creating purchase intention in Generation Z consumers.

Emosi konsumen dan ikatan merek sebagai mediasi antara nilai hedonik dan harga premium pada pelanggan makanan siap saji Pandowo, Aditya; Pandowo, Merinda; Sumakul, Grace Christine
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9124

The objectives of this study are to explore the antecedents of premium prices derived from the hedonic value of a product/service, consumer emotions and brand attachment, andÂ to explore the mediating role of consumer emotions, and brand attachment in the relationship between hedonic value and premium prices. A total of 155 respondents participated in this study using the purposive sampling method, and data analysis using the Smart-PLS module. The results show that consumer emotions, and brand attachment affect directly on consumersâ€™ willingness to sacrifice at premium prices. Additional findings point to a mediating role for consumer emotions and brand attachment in explaining the relationship between hedonic value and premium price. This shows the need for business entities to pay attention to these constructs as a driver for consumers to pay extra high so that the company's profitability is higher.

Pemasaran sosial pada Generasi Z: Efek ulasan konsumen, selebriti endorser, dan kepercayaan merek Pandowo, Aditya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 3 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i3.28467

The purpose of the current study is to investigate the determinants of purchase intention in Generation Z through social media marketing. Using a quantitative approach, as many as 124 respondents were drawn using purposive sampling techniques, where the criteria used were social media users who transacted at least twice on social media platforms. Data is analyzed using multiple linear regression to test the hypotheses. The findings in this study suggest purchase intention is driven by consumer reviews and brand trust. While celebrity endorsers do not significantly predict purchase intention. These findings may encourage marketers to be more proactive in using consumer reviews to improve themselves and improve the quality of products and brands so that they are more trustworthy. Tujuan penelitian saat ini adalah untuk menginvestigasi faktor-faktor determinan pembentuk minat beli pada generasi Z melalui pemasaran media sosial. Dengan menggunakan pendekatan kuantitatif, sebanyak 124 responden ditarik dengan menggunakan teknik purposive sampling, dimana kriteria yang digunakan adalah pengguna media sosial yang bertransaksi minimal dua kali pada platform media sosial. Data dianalisis dengan menggunakan regresi linear berganda untuk menguji hipotesis. Temuan dalam penelitian ini menunjukkan minat beli didorong karena adanya ulasan konsumen dan kepercayaan pada merek. sementara selebriti endorser tidak signifikan memprediksi minat beli. Temuan ini dapat mendorong pemasar untuk lebih proaktif dalam menggunakan ulasan konsumen untuk memperbaiki diri dan meningkatkan kualitas produk dan merek sehingga lebih dapat dipercaya.

Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.

Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Mamuaya, Nova Ch.; Pandowo, Aditya
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.21851

This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as its antecedents and consequences. The sample in this study was 100 Muslim respondents who visited fast food restaurants at least twice in the last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labeling, perceived price, product quality, and satisfaction had a significant effect on loyalty directly. In contrast, the indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their loyalty. Therefore, companies must continue to maintain customer satisfaction. This research has certain limitations, namely that it focuses only on fast-food restaurants in Manado City and has only explored the mediating role of customer satisfaction. Practitioners and academics need to do further research in the future, especially in the context of halal products.

Young Moslem Consumers In Manado: Investigation of Satisfaction And Loyalty Toward Halal-Labeled Fast Food Mamuaya, Nova Ch.; Pandowo, Aditya
JURNAL PENELITIAN Vol. 21 No. 1 (2024)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v21i1.2022

This study aimed to explore the role of young Muslim consumer satisfaction as well as its antecedents and consequences. The sample study was 100 Muslim respondents who visited fast food restaurants at least twice last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labelling, perceived price, product quality, and satisfaction directly affected loyalty. The indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their commitment

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