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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Masyarakat AbdiMas Jurnal Ilmu Manajemen (JIMMU) JISIP: Jurnal Ilmu Sosial dan Pendidikan Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Business, Economics, and Social Development TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Asian Journal of Community Services (AJCS) e_Jurnal Ilmiah Riset Akuntansi E-JRM Business Innovation Management and Entrepreneurship Journal JPS (Jurnal Perbankan Syariah) AKRUAL : Jurnal Akuntansi dan Keuangan` Mustard Journal De Ecobusin
Nur Diana
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Literasi Keuangan, Sikap Keuangan, Perilaku Keuangan, dan Kepribadian Terhadap Kinerja UMKM (Studi Kasus di Kabupaten Blitar) Ashari, Ahmad Aziz Santoso; Diana, Nur; Fakhriyyah, Dewi Diah
e_Jurnal Ilmiah Riset Akuntansi Vol 12, No 02 (2023): e_Jurnal Ilmiah Riset Akuntansi 2023
Publisher : Universitas Islam Malang

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Abstract

This research aims to determine whether the independent variables of financial literacy, financial attitude, financial behavior, and personality have an influence on the dependent variable of SME (Small and Medium Enterprises) performance in the Blitar Regency area. The research employs a correlation research method with a descriptive approach. The total number of respondents is 103 individuals. Using descriptive analysis and multiple linear regression analysis, the findings indicate that financial literacy, financial attitude, financial behavior, and personality collectively have an impact on SME performance. Based on hypothesis testing using partial tests (t-test), it can be concluded that financial literacy has a positive influence on the performance of Micro, Small, and Medium Enterprises (MSMEs). Conversely, financial attitude does not have a significant influence on SME performance. Financial behavior does not significantly affect SME performance. Meanwhile, personality has a significant influence on SME performance.Keywords : Financial literacy, financial attitude, financial behavior, financial, personality, business performance
Pengaruh Celebrity Endorser dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific di Kota Malang) Septiani, Linda; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to determine and analyze the effect of celebrity endorser and customer experience on repurchase intention mediated by customer satisfaction Skintific Skincare Products for consumers of skincare Skintific products in Malang City. The type of research used is quantitative research with the method of distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainly with sample calcultions using non-probability sampling methods with purposive sampling techniques. The sample in this study amounted to 100 respondents and data processing using the Smart-PLS. This study has met the requirements of validity and reliability. The data analysis used in this study is the descriptive statistical method tests, linierity assumption tests,partial least square (PLS): measurement model (outer model), structural model (inner model) and hypothesis testing. The variables used in this study are the dependent variable of repurchase intention, the independent variables are celebrity endorser and customer experience and intervening variable are customer satisfaction. The results of this study indicate that celebrity endorser and customer experience have no significant effect on repurchase intention, celebrity endorsers and customer experience have a significant effect on customer satisfaction. Customer satisfaction can mediate celebrity endorsers and customer experience on repurchase intention  Keywords: Celebrity Endorser, Customer Experience, Repurchase Intention, Customer Satisfaction
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM di Kota Batu Fadhilah, Gita Maulani; Diana, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small and medium enterprises (MSMEs) in Batu City, East Java. Data was collected from 55 MSMEs using a structured questionnaire, and structural equation modeling (SEM) was used to test the research hypotheses. The research results show that marketing capability has a significant positive effect on the marketing performance of MSMEs, while digital marketing has no effect on the marketing performance of MSMEs. Furthermore, digital marketing was found not to mediate the relationship between marketing capabilities and MSME marketing performance. These findings have important implications for MSMEs in Batu City and other regions in Indonesia.. Keywords: Marketing Capabilities, Digital Marketing, Marketing Performance 
Pengaruh Green Marketing Dan Social Media Marketing Terhadap Keputusan Pembelian (Survey pada Produk Ramah Lingkungan AQUA di Lingkungan Mahasiswa Fakultas Ekonomi & Bisnis UNISMA Angkatan 2020) Kirana, Denny Candra; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the factors influencing the purchase decision of environmentally friendly AQUA products. The focus of this research is on two independent variables: green marketing and social media marketing. This study employs a quantitative research approach with the distribution of questionnaires. The survey includes 94 participants, and the data analysis is conducted through the Smart-PLS software. The study has fulfilled the requirements for both validity and reliability. Data analysis used in this study includes descriptive statistical method tests, linearity tests, partial least square (PLS): Measurement Model (Outer Model), Structural Model (Inner Model), and hypothesis testing. The variables used in this study are Purchase Decision (dependent variable), green marketing, and social media marketing (independent variables). The results of this study conclude that the green marketing variable has a significant influence on purchase decisions, while the social media marketing variable does not have an influence on purchase decisions. Keywords: Purchasing Decision, Green Marketing, Social Media Marketing.
The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables Diana, Nur; Juliati, Ratih; Handayanto, Eko
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.27673

Abstract

The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.
Pengaruh Digital Advertising, Influencer Marketing Dan Product Quality Terhadap Minat Beli Konsumen Di E-Commerce Shopee (Studi Mahasiswa Pengguna Shopee di Negara Thailand dan Indonesia) Putri, Berliana Imandari; Diana, Nur; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research uses purchase intention as the dependent variable to see how the independent variables of digital advertising, influencer marketing and product quality can affect the purchase intention variable in students. The study used a survey method of non-probability sampling and purposive sampling with a sampling technique of judgment sampling, a predetermined sample of 90 with data analysis tests using SPSS ver 25. The results show that the independent variables of digital advertising, influencer marketing and product quality all have a positive and significant effect on the dependent variable of purchase intention. This shows that all independent variables contribute to understanding consumer behavior in the digital era, especially among college students as a potential market segment in the Southeast Asia region. For policy makers and e-commerce industry players, these results can be used as a foundation in designing marketing strategies that are more effective and in accordance with market characteristics in each country. Keywords: Digital Advertising, Influencer Marketing, Product Quality, Purchase Intention
Pengaruh Harga, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pengguna Self-Service Laundry (Studi Kasus Pada Mahasiswa di Kota Malang) Maulida, Rizki Sofa; Diana, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, service quality and location on self-service laundry user decisions. Data was collected using purposive sampling from 95 respondents through a questionnaire with a Likert Scale. Data analysis was carried out using multiple linear regression and hypothesis testing (F and t tests) with the IBM SPSS ver 20 program. The results of this study indicate that simultaneously, the three variables have a positive and significant influence on user decisions (significance 0.000 <0.05). The results of the study explain that each variable price, service quality has a partial and simultaneous effect on user decisions. Keywords: The Effect of Price, Service Quality, Location and User Decisions
Analisis Tingkat Efektivitas dan Efisiensi Penggunaan Anggaran Belanja Tahun 2020 – 2024 Pada Pemerintah Kabupaten Madiun (Studi Kasus pada Badan Pengelolaan Keuangan dan Aset Daerah) Prabowo, Hernanda Bagus; Diana, Nur; Afifudin, Afifudin
e_Jurnal Ilmiah Riset Akuntansi Vol 14, No 02 (2025): e_Jurnal Ilmiah Riset Akuntansi
Publisher : Universitas Islam Malang

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This study aims to analyze the level of effectiveness and efficiency of budget use at the Madiun Regency Regional Financial and Asset Management Agency during the 2020-2025 period. This study applies a qualitative descriptive approach method with data collection through interviews with agency sources and review of documentation recording the results of budget realization reports. The results show that the assessment of the level of effectiveness of budget use in 2020 is categorized as less effective with a percentage level of 77%, in 2021-2024 it is categorized as effective with percentage levels of 96%, 96%, 97%, and 98%. For the assessment of the level of efficiency of budget use in 2020 it is categorized as efficient with a percentage level of 78%, in 2021-2024 it is categorized as very effective with percentage levels of 7%, 7%, 8% and 8%. The causes of the level of effectiveness and efficiency of budget use are due to the Covid-19 outbreak, changes in the regulations of the Minister of Home Affairs and changes in policy regulations. This study provides a new, clearer picture regarding the analysis of the level of effectiveness and efficiency of budget use in 2020-2024.Keywords : Budget, effectiveness, efficiency
MOTIVASI KEPUTUSAN RESTRUKTURISASI KREDIT PADA MASA PANDEMI COVID-19 Diana, Nur; R. Shauki, Elvia
Akurasi : Jurnal Studi Akuntansi dan Keuangan Vol 6 No 1 (2023): Akurasi: Jurnal Studi Akuntansi dan Keuangan, Juni 2023
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/akurasi.v6i1.357

Abstract

This study aims to answer the phenomena that motivate the decision to grant credit restructuring to MSME debtors affected by COVID-19 at Regional Development Bank X. This research approach uses a qualitative single case study method with multiple embedded unit analyses. Data were obtained from observation, documentation, and semi-structured interviews. This study uses content analysis, thematic, and constant comparison with the NVivo 12 Plus. The uniqueness of this study is evaluating the phenomenon of decision-making of credit restructuring using institutional logic. It is relevant to explain the relationship between individual behavior and institutions that can influence action. The results of the study show that symbolic carriers affect material carriers thereby triggering the coupling practice that is limited to the preparation of SOPs referring to POJK No.11/POJK.03/2020; POJK No.48/POJK.03/2020; POJK No.17/POJK.03/2020, while the decoupling practice occurred in the implementation of SOPs in deciding credit restructuring during COVID-19. There are multiple logics including the logic of routines, actors, and procedures. The competing logics are logic of procedures and actors in providing considerations and decisions on debtor eligibility and credit restructuring schemes. The logic of procedure is the dominant logic that motivates making credit restructuring decisions. The contribution of the study is more directed to regulators in designing more appropriate policies by considering organizational behavior.
PEMANFAATAN TEKNOLOGI UNTUK DESA: E-Village Berbasis Web Menggunakan Framework CodeIgniter di Kantor Desa Pesisir Besuki Purnomo, Eko; Diana, Nur
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 1, No 2 (2020): Manajemen Data Berbasis Teknologi Informasi
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1576.204 KB) | DOI: 10.33650/trilogi.v1i2.1892

Abstract

The 3M protocol (washing hands, wearing masks and keeping a distance) makes community services that interact directly with the community must be limited. The creation of a Web-based E-village is intended to assist in improving village community services, namely services related to writing letters and information about villages, especially during the Covid-19 pandemic. E-viilage is a web-based application developed using an open source application, namely the Codeigniter framework with the MVC model (Model View and Control). The method of research and system development in this study uses the Waterfall model which includes needs analysis, system design, writing program code, program testing, program implementation and maintenance. This application was built using Visual Studio Code with PHP programming language and Codeigniter Framework and supported by MySQL Database. The conculsion of this study are: (1) Web-based E-village application has been produced at the Pesisir Besuki Village Office. (2) This application can help and facilitate community service, namely writing services at the Pesisir Besuki Village Office, from external test results with proper status an 79.2%
Co-Authors Ababil, Ressy Yulia Abdullah Syakur Novianto Ainun Jariyah Ainun Muthoharoh, Ainun Alfarobi, Abdul Qodir Jailani Amelia, Syafrila Putri Nur Anggriani, Lailla Ardhelia, Devi Arista Fauzi Kartika Sari Arizah, Ainun Ashari, Ahmad Aziz Santoso Asriani Asriani, Asriani Audita Nuvriasari Bastomi, Mohamad DEWI DIAH FAKHRIYYAH Dewi, Anastasya Vivian Risna Dwiyani Sudaryanti Dyah Arini Rudiningtyas Eko Handayanto Eko Purnomo Erfan Efendi Fadhilah, Gita Maulani Hamida, Rahma Nur Hermawan, Ismi Istihanah Hidayat, Amelia Putri Eka Nur Hidayati, Irma Hofifah, Nur Imam Syafi'i Irawan, Pristanto Ria Juliati, Ratih Junaidi Junaidi Kasanah, Nengnis Uswatul Khoiroh, Annis Duwi Rokhmatul Kinaza, Tsibat Vozi Kirana, Denny Candra Komariyah, Rizkiyatul Lestari, Ida Ayu M. Cholid Mawardi Mafaza, Arini Magviroh, Oktavia Maimatul Maslichah, Maslichah Masruroh, Hanik Maulida, Rizki Sofa Maulidiyah, Nailin Nikmatul MF. Arrozi Adhikara Miswanto Miswanto Ningrum, Wulan Agustin Prabowo, Hernanda Bagus Prameswari, Gita Anggun Purbawati, Cindy Puspaharisti, Larasati Putri, Berliana Imandari Putri, Diah Utami Qorry Fatona, Arifa R. Shauki, Elvia Rahayu, Fika Putri Rahmawati, Rahmawati Rasendriya, Renata Ucca Regina Sal Sabila, Asa Aisyi Septiani, Linda Sudarmiatin Syafi’i, Imam Thoyibah, Habibatut Umi Nandiroh Utami, Putrilia Dwi Shintya Adi Yekti, Muhammad Yoga Pratita Yulianto, Wahyudi