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Analisis Pengaruh Inflasi, Produk Domestik Bruto (PDB), dan Bank Indonesia Rate (BI Rate) Terhadap Indeks Harga Saham Gabungan (IHSG) di Indonesia Periode 2017-2021 Mafaza, Arini; Diana, Nur; Fakhriyyah, Dewi Diah
e_Jurnal Ilmiah Riset Akuntansi Vol 12, No 02 (2023): e_Jurnal Ilmiah Riset Akuntansi 2023
Publisher : Universitas Islam Malang

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This study aims to analyze the effect of inflation, Gross Domestic Product (GDP), and Bank Indonesia Rate (BI Rate) on the Composite Stock Price Index (IHSG) in Indonesia for the period 2017-2021. The independent variables in this study are inflation, gross domestic product, and Bank Indonesia rate, while the dependent variable is the composite stock price index. This research is a correlational research with a quantitative approach. The data used in this study are secondary data obtained from the Bank Indonesia (BI) and Indonesia Stock Exchange (IDX) websites. Sampling using purposive sampling method. The data analysis used is multiple linear regression analysis using SPSS. The results showed that inflation, gross domestic product, and Bank Indonesia rate had a significant effect on the composite stock price index. Inflation has no significant effect on the composite stock price index, gross domestic product and Bank Indonesia rate have a positive and significant effect on the composite stock price index.Keywords: Inflation, gross domestic product, bank indonesia rate, composite stock price index 
Pengaruh Literasi Keuangan, Sikap Keuangan, Perilaku Keuangan, dan Kepribadian Terhadap Kinerja UMKM (Studi Kasus di Kabupaten Blitar) Ashari, Ahmad Aziz Santoso; Diana, Nur; Fakhriyyah, Dewi Diah
e_Jurnal Ilmiah Riset Akuntansi Vol 12, No 02 (2023): e_Jurnal Ilmiah Riset Akuntansi 2023
Publisher : Universitas Islam Malang

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This research aims to determine whether the independent variables of financial literacy, financial attitude, financial behavior, and personality have an influence on the dependent variable of SME (Small and Medium Enterprises) performance in the Blitar Regency area. The research employs a correlation research method with a descriptive approach. The total number of respondents is 103 individuals. Using descriptive analysis and multiple linear regression analysis, the findings indicate that financial literacy, financial attitude, financial behavior, and personality collectively have an impact on SME performance. Based on hypothesis testing using partial tests (t-test), it can be concluded that financial literacy has a positive influence on the performance of Micro, Small, and Medium Enterprises (MSMEs). Conversely, financial attitude does not have a significant influence on SME performance. Financial behavior does not significantly affect SME performance. Meanwhile, personality has a significant influence on SME performance.Keywords : Financial literacy, financial attitude, financial behavior, financial, personality, business performance
Pengaruh Celebrity Endorser dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific di Kota Malang) Septiani, Linda; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to determine and analyze the effect of celebrity endorser and customer experience on repurchase intention mediated by customer satisfaction Skintific Skincare Products for consumers of skincare Skintific products in Malang City. The type of research used is quantitative research with the method of distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainly with sample calcultions using non-probability sampling methods with purposive sampling techniques. The sample in this study amounted to 100 respondents and data processing using the Smart-PLS. This study has met the requirements of validity and reliability. The data analysis used in this study is the descriptive statistical method tests, linierity assumption tests,partial least square (PLS): measurement model (outer model), structural model (inner model) and hypothesis testing. The variables used in this study are the dependent variable of repurchase intention, the independent variables are celebrity endorser and customer experience and intervening variable are customer satisfaction. The results of this study indicate that celebrity endorser and customer experience have no significant effect on repurchase intention, celebrity endorsers and customer experience have a significant effect on customer satisfaction. Customer satisfaction can mediate celebrity endorsers and customer experience on repurchase intention  Keywords: Celebrity Endorser, Customer Experience, Repurchase Intention, Customer Satisfaction
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM di Kota Batu Fadhilah, Gita Maulani; Diana, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small and medium enterprises (MSMEs) in Batu City, East Java. Data was collected from 55 MSMEs using a structured questionnaire, and structural equation modeling (SEM) was used to test the research hypotheses. The research results show that marketing capability has a significant positive effect on the marketing performance of MSMEs, while digital marketing has no effect on the marketing performance of MSMEs. Furthermore, digital marketing was found not to mediate the relationship between marketing capabilities and MSME marketing performance. These findings have important implications for MSMEs in Batu City and other regions in Indonesia.. Keywords: Marketing Capabilities, Digital Marketing, Marketing Performance 
Pengaruh Green Marketing Dan Social Media Marketing Terhadap Keputusan Pembelian (Survey pada Produk Ramah Lingkungan AQUA di Lingkungan Mahasiswa Fakultas Ekonomi & Bisnis UNISMA Angkatan 2020) Kirana, Denny Candra; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the factors influencing the purchase decision of environmentally friendly AQUA products. The focus of this research is on two independent variables: green marketing and social media marketing. This study employs a quantitative research approach with the distribution of questionnaires. The survey includes 94 participants, and the data analysis is conducted through the Smart-PLS software. The study has fulfilled the requirements for both validity and reliability. Data analysis used in this study includes descriptive statistical method tests, linearity tests, partial least square (PLS): Measurement Model (Outer Model), Structural Model (Inner Model), and hypothesis testing. The variables used in this study are Purchase Decision (dependent variable), green marketing, and social media marketing (independent variables). The results of this study conclude that the green marketing variable has a significant influence on purchase decisions, while the social media marketing variable does not have an influence on purchase decisions. Keywords: Purchasing Decision, Green Marketing, Social Media Marketing.
Asuhan Kebidanan Kehamilan dengan Kehamilan Ektopik diana, nur; nova
DELIMA: Jurnal Kajian Kebidanan Vol. 2 No. 2 (2024): DELIMA: Jurnal Kajian Kebidanan
Publisher : Sekolah Tinggi Ilmu Kesehatan Bina Bangsa (BBM) Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56467/delima.v2i2.274

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Pendahuluan Berdasarkan data yang didapat dari profil kesehatan Indonesia tahun 2020 bahwa angka kematian ibu di Indonesia pada tahun 1991-2015 secara umum terjadi penurunan dari 390/100.000 kelahiran hidup menjadi 305/100.000 kelahiran hidup (2). Angka kematian ibu di Sulawesi Barat yaitu sebanyak 745/100.000 kelahiran hidup, terjadi pada ibu hamil sebanyak 22,14%, ibu bersalin sebanyak 19,73 % dan ibu nifas sebanyak 44,16 %, kematian ibu berdasarkan umur yaitu <20 tahun sebesar 6,44%, umur 20-34 tahun sebesar 60,13% dan >35 tahun sebesar 33,42% (3). Penyebab kematian ibu di Indonesia pada tahun 2020 yaitu disebabkan oleh perdarahan sebanyak 0,75%, hipertensi dalam kehamilan sebanyak 0,90%, dan gangguan sistem peredaran darah sebanyak 0,04%. Perdarahan menepati angka tertinggi penyebab dari kematian ibu di Indonesia, dan kehamilan ektopik terganggu menjadi salah satu penyebab dari perdarahan pada kehamilan (2).Metode yang digunakan dalam penyusunan Laporan Tugas Akhir adalah laporan kasus, dengan menggunakan pendekatan manajemen kebidanan dalam bentuk pendokumentasian SOAP.Hasil Ny. F usia 30 tahun G2P1A0 hamil 7 minggu dengan kehamilan ektopik terganggu dan anemia. Simpulan Pada proses asauhan kebidanan yang diberikan kepada Ny. F secara keseluruhan rencana tindakan telah sesuai dengan diagnosis dan SOP. Dokter memberikan asuhan dengan operasi laparatomi kepada ibu dan bidan melakukan asuhan pre operasi dan pasca operasi serta memberikan dukungan secara emosional kepada ibu dan memberikan konseling Kata Kunci : Asuhan Kebidanan,Abortus Imminens, Kehamilan
Production Operational Monitoring Application (Case Study: CV.Chavasindo Jaya) Diana, Nur; Kurniawan, Helmi
Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Komunikasi Vol. 2 No. 1 (2023): June: Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Kom
Publisher : Marcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmirte.v2i1.56

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CV. Chavasindo Jaya is engaged in production which is located at Jl. Paya Geli, Sunggal, Deli Serdang Regency, North Sumatra 20351. The products produced are soap and hair vitamins. The problem that occurs is that the head of production cannot always monitor production operations because there are many operations handled and the head of production tends to only see based on reports received from the production administration on weekends, so production operational errors often occur, for example production results are not balanced with operational needs and this can be detrimental to the company because the leadership does not directly know the operations that occur every day. This study aims to make it easier for the head of production to monitor production operations so that errors in production operations no longer occur. This study uses Web and Android applications for monitoring the production operations of CV. Chavasindo Jaya. With the production operational monitoring application, it can make it easier for the head of production to monitor production operations.
Connecting the dots: Linking technological, individual, organizational and environmental factors towards SMEs performance with the mediation role of e-commerce adoption Maslichah, Maslichah; Diana, Nur
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 2 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i2.18962

Abstract

Despite the proven potential of e-commerce in generating business competitiveness and performance, small and medium enterprises (SMEs) adopting that particular technology in developing countries such as Indonesia remains relatively low. It is critical to evaluate the obstacles, expose them, and find a way to overcome the issue, especially as the recent global pandemic of COVID-19 has impacted this sector to a great extent. The impact of COVID-19 on Indonesian SMEs and how they are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. Using a survey of 278 SME owners and/or managers in Indonesia, our study aims to explore the influence of technological, individual, organizational, and environmental factors on SMEs' adoption of e-commerce and business performance. We use PLS to explore the relationships proposed in our framework model. The results of this study revealed that technological, individual, organizational, and environmental factors positively affect the adoption of e-commerce. The findings also confirmed that technological, organizational, and environmental factors are the determinant factors that affect Indonesian SMEs' performance. Interestingly, the study did not prove the direct effect of individual characteristics on performance. It indicates that the performances and innovativeness of SMEs within our study are more rooted in their organizational setting rather than individual.
The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables Diana, Nur; Juliati, Ratih; Handayanto, Eko
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.27673

Abstract

The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.
Strengthening International Presence: Networking Strategies for Indonesian SMEs Diana, Nur; , Sudarmiatin
International Journal of Business, Economics, and Social Development Vol 5, No 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v5i4.802

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The low export performance of SMEs in Indonesia is a significant problem in supporting national economic growth because SMEs are often less able to take advantage of international market opportunities compared to large companies. One of the critical determinants of SME exports is networking and partnership relationships. This study uses a quantitative descriptive approach to analyze the role of networking and partnerships in supporting SME exporters entering the international market. The study was conducted through a survey of 67 SME exporters in East Java who are members of the Indonesian Chamber of Commerce, using a questionnaire as a data collection instrument. The results of the study indicate that SME exporters face various obstacles in marketing, human resources, finance, access to information, and the business environment. However, networking and partnerships have been proven to support their export activities. Strategic partners who play a role include government agencies, business partners, business associations, chambers of commerce, state-owned and private companies, universities, and support from family. This support includes information on international market data, business opportunities, potential analysis, access to capital, promotion, and competitive strategies in the global market. These findings indicate that SMEs that build good networks and partnerships can overcome various obstacles and challenges and gain significant benefits from entering the international market.
Co-Authors Ababil, Ressy Yulia Abdullah Syakur Novianto Ahmad, Zaki Ainun Jariyah Ainun Muthoharoh, Ainun Alfarobi, Abdul Qodir Jailani Anggriani, Lailla Ardhelia, Devi Arista Fauzi Kartika Sari Ashari, Ahmad Aziz Santoso Asriani Asriani, Asriani Audita Nuvriasari Bastomi, Mohamad DEWI DIAH FAKHRIYYAH Dewi, Anastasya Vivian Risna Dwiyani Sudaryanti Dyah Arini Rudiningtyas Eko Handayanto Eko Purnomo Erfan Efendi Fadhilah, Gita Maulani Fajar Ari Nugroho Fajic, Selma Hamida, Rahma Nur Helmi Kurniawan Hermawan, Ismi Istihanah Hidayat, Amelia Putri Eka Nur Hidayati, Irma Hofifah, Nur Imam Syafi'i Irawan, Pristanto Ria Jabar, Aryuni Salpiana jamaluddin hos Juliati, Ratih Junaidi Junaidi Kasanah, Nengnis Uswatul Khoiroh, Annis Duwi Rokhmatul Kinaza, Tsibat Vozi Kirana, Denny Candra Komariyah, Rizkiyatul Lestari, Ida Ayu M. Cholid Mawardi Mafaza, Arini Magviroh, Oktavia Maimatul Maslichah, Maslichah Masruroh, Hanik Maulida, Rizki Sofa Maulidiyah, Nailin Nikmatul MF. Arrozi Adhikara Miswanto Miswanto Ningrum, Wulan Agustin NOVA Nurjana, Nurjanah Prabowo, Hernanda Bagus Prameswari, Gita Anggun Purbawati, Cindy Puspaharisti, Larasati Putri, Berliana Imandari Putri, Diah Utami Qorry Fatona, Arifa R. Shauki, Elvia Rahayu, Fika Putri Rahmawati, Rahmawati Rasendriya, Renata Ucca Regina Rizka Mayang Saputri Ginting, Rizka Mayang Saputri Sal Sabila, Asa Aisyi Septiani, Linda Sudarmiatin Syafi’i, Imam Thoyibah, Habibatut Umi Nandiroh Utami, Putrilia Dwi Shintya Adi Yekti, Muhammad Yoga Pratita Yulianto, Wahyudi