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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Kitektro Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Journal Analytica Islamica JURNAL CEMERLANG: Pengabdian pada Masyarakat Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Law Development Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities Imara: Jurnal Riset Ekonomi Islam Jurnal Komunitas Farmasi Nasional International Journal of Economics, Management and Accounting Venus: Jurnal Publikasi Rumpun Ilmu Teknik Alamtana Jurnal Akuntansi International Journal of Economics and Management Research Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Fadli Fadli
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS EFEKTIVITAS DAN KONTRIBUSI PENERIMAAN UANG KULIAH TUNGGAL PADA PENERIMAAN UNIVERSITAS BENGKULU Melko Alprido Sitorus; Fachruzzaman Fachruzzaman; Fadli Fadli
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6666

Abstract

Penelitian ini menganalisis efektivitas dan kontribusi Uang Kuliah Tunggal (UKT) terhadap penerimaan Universitas Bengkulu (UNIB) pada periode 2022–2024 yang bertujuan untuk mendeskripsikan dampak keringanan UKT, mengevaluasi tingkat efektivitas penerimaan, dan menganalisis kontribusi UKT terhadap penerimaan universitas. Pendekatan penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengambilan sampel yang digunakan yaitu teknik sampling sensus. Penelitian ini menggunakan metode dokumentasi untuk menganalisis data UKT, serta wawancara dengan narasumber untuk mengonfirmasi dan memperdalam temuan. Hasil penelitian menunjukkan bahwa Kebijakan keringanan UKT yang diberikan UNIB kepada mahasiswa semester akhir berdampak signifikan, Analisis menunjukkan bahwa pemberian keringanan ini secara langsung mengurangi realisasi penerimaan riil universitas (PNBP) sehingga berdampak pada efektivitas penerimaan UKT beberapa fakultas, seperti FKIK dan FP, secara konsisten berada di bawah target 100%. Universitas Bengkulu memiliki ketergantungan finansial yang ekstrem pada UKT, meskipun tren kontribusinya menurun dari 69% pada tahun 2022 menjadi 62% pada tahun 2024. Penurunan ini disebabkan oleh keberhasilan universitas dalam mendiversifikasi penerimaan dari sumber non-UKT. Fakultas Keguruan dan Ilmu Pendidikan (FKIP) secara konsisten menjadi kontributor terbesar, menyumbang sekitar 12-13% dari total penerimaan BLU, dan menjadi satu-satunya fakultas yang masuk kategori kurang. Namun, UNIB menghadapi tantangan signifikan dalam pengumpulan UKT. Kendala utama adalah masalah ekonomi mahasiswa yang menyebabkan keterlambatan pembayaran. Kebijakan sanksi, seperti denda 1% dan pemblokiran KRS, tidak sepenuhnya efektif dan sulit ditegakkan karena pertimbangan kondisi mahasiswa. Selain itu, kebijakan keringanan UKT, terutama potongan 50% untuk mahasiswa akhir, secara langsung mengurangi penerimaan universitas. Implementasi strategis dari rekomendasi yang diajukan diharapkan dapat secara signifikan meningkatkan efektivitas penerimaan dan optimalisasi kontribusi Uang Kuliah Tunggal (UKT) terhadap total penerimaan Universitas Bengkulu.
Pendampingan Penulisan Proposal Hibah Ternak Pada Kelompok Tani Desa Jajaran Baru Kecamatan Megang Sakti Kabupaten Musi Rawas Agung Nugroho; Jamaludin Jamaludin; Fadli Fadli; Riska Setiawati
JURNAL CEMERLANG: Pengabdian pada Masyarakat Vol 7 No 1 (2024): JURNAL CEMERLANG: Pengabdian Pada Masyarakat
Publisher : LP4MK STKIP PGRI Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31540/jpm.v7i1.3249

Abstract

Tujuan Pengabdian Kepada Masyarakat ini adalah pendampingan penulisan proposal hibah ternak pada kelompok tani Desa Jajaran Baru Kec. Megang Sakti Kabupaten Musi Rawas. Metode yang digunakan adalah metode sosialisasi, diskusi dan praktik. PKM ini adalah kegiatan pendampingan yang mengarahkan pada penulisan Proposal Hibah Ternak pada kelompok tani Desa Jajaran Baru Kecamatan Megang Sakti Kabupaten Musi Rawas. Hal ini menjadi dasar kegiatan PKM adalah pemahaman kelompok tani Desa Jajaran Baru akan pengajuan proposal hibah ternak yang rendah membuat proposal tidak lolos di dinas peternakan Kabupaten Musi Rawas. Hasil kegiatan PKM pada Kelompok Tani Desa Jajaran Baru Kec. Megang Sakti meliputi: 1) terciptanya koordinasi yang baik antara TIM PKM Universitas PGRI Silampari dengan pemerintah dan kelompok tani Desa Jajaran Baru. 2) Pengaktifan kembali kelompok tani di Desa Jajaran Baru. 3) Terlaksananya kegiatan pendampingan penulisan hibah ternak pada kelompok tani Desa Jajaran baru. 4) Berdasarkan respon baik peserta kegiatan PKM, 5) Kegiatan evaluasi terjadi pada proses pelaksanaan dan setelah pelaksanaan, dengan hasil kegiatan berlangsung dengan baik, 6) Kendala yang ditemukan adalah jadwal pengajuan proposal belum ada ditahun 2023-2024 sehingga kegiatan berfokus pada perbaikan organisasi dan peningkatan keterampilan. Berdasarkan hasil kegiatan dapat disimpulkan jika pendampingan penulisan proposal hibah ternak pada kelompok tani Desa Jajaran Baru Kecamatan Megang Sakti berlangsung baik dan sesuai dengan kebutuhan masyarakat
Strategi Komunikasi Pemasaran “Connection 88 Cafe Medan” Menggunakan Instagram dalam Meningkatkan Jumlah Konsumen Rizki Ermaliza; Endang Sulistya Rini; Fadli Fadli
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6260

Abstract

This study aims to describe the marketing communication strategy through Instagram implemented by Connection 88 Café Medan. The background of this study is a decrease in the number of visitors which is suspected to be caused by a marketing strategy that is not optimal. Problems found include a lack of interaction with consumers on Instagram, such as rarely reposting customer Insta Stories, an unattractive feed display, inconsistency in uploading content every day, and not using influencer marketing as a promotional tool. This study uses a qualitative method with a descriptive approach. Informants in this study numbered fifteen people, consisting of one owner, one manager, and thirteen consumers of Connection 88 Café Medan. Data collection techniques were carried out through interviews, observation, and documentation. Data analysis was carried out inductively to gain a deep understanding of the marketing communication strategy implemented. The results of the study indicate that the use of Instagram as a marketing medium is considered quite effective because it is able to increase brand awareness, expand the reach of information, and encourage an increase in the number of consumers visiting Connection 88 Café Medan in a sustainable manner and support the achievement of culinary business marketing goals.
THE EFFECT OF BANK SERVICE QUALITY AND PRICE ON CUSTOMER DECISIONS AT PT BANK BNI WITH BRAND IMAGE AS AN INTERVENING VARIABLE Tasyah Maulida Sari Tampubolon; Fadli Fadli; Erman Munir
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i3.27811

Abstract

This study aims to analyze the effect of bank service quality and price on customer decisions at PT Bank BNI, with brand image as an intervening variable. As one of the major banks in Indonesia, Bank BNI faces challenges in maintaining the appeal of its banking products amidst the increasing competition, especially with the rise of fintech-based financial services offering convenience and speed in transactions. The quality of service provided by the bank and its competitive pricing structure are crucial factors influencing customers' decisions to choose and continue using banking products. However, a strong brand image is believed to strengthen the relationship between service quality and price on customer decisions. Therefore, this study adopts a quantitative approach using path analysis to examine the relationships among these variables. Data were collected through surveys involving Bank BNI customers who use various banking services. The results of this study are expected to provide deeper insights into the role of service quality, price, and brand image in shaping customer decisions, and offer recommendations for the bank to enhance its competitiveness in an increasingly digital market.
PENGARUH PEMANFAATAN TEKNOLOGI INFORMASI DAN REVISI ANGGARAN TERHADAP EFEKTIVITAS PENGELOLAAN ANGGARAN DENGAN PENGENDALIAN INTERNAL SEBAGAI VARIABEL MEDIASI Noning Ayutri; Sriwidharmanely Sriwidharmanely; Fadli Fadli
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7573

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pemanfaatan teknologi informasi dan revisi anggaran terhadap efektivitas pengelolaan anggaran dengan pengendalian internal sebagai variabel mediasi. Responden merupakan pegawai pengelola anggaran yang bekerja di setiap unit yang mengelola anggaran di Universitas Bengkulu. Analisis data dalam penelitian ini menggunakan model persamaan struktural yang dianalisis dengan menggunakan program SmartPLS. Hasil pengujian menunjukkan bahwa pemanfaatan teknologi informasi tidak berpengaruh positif terhadap efektivitas pengelolaan anggaran. Revisi anggaran berpengaruh positif terhadap efektivitas pengelolaan anggaran. Pengendalian internal tidak berpengaruh positif terhadap efektivitas pengelolaan anggaran. Pengendalian internal tidak memediasi hubungan pemanfaatan teknologi informasi dan efektivitas pengelolaan anggaran. Pengendalian internal tidak memediasi hubungan antara revisi anggaran dan efektivitas pengelolaan anggaran.
Marketing Strategy Through Instagram and TikTok Promotion Based on the SOAR Analysis: A Case Study of Gocah Coffee in Medan Rifky, Said Rifky Aulawy; Fadli Fadli; Doli Muhammad Jafar Dalimunthe
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.632

Abstract

The rapid expansion of the food and beverage (F&B) industry in Indonesia particularly the growth of local coffee shops illustrates a shifting consumer landscape in which coffee has evolved from a basic beverage into a lifestyle product. Gocah Coffee, established in 2024 in Medan, adopts Instagram and TikTok as its primary digital marketing channels to strengthen brand visibility and attract younger consumers. However, the performance of its digital promotion has been inconsistent, especially regarding content reach, engagement, and conversion into offline customer visits. This study aims to formulate an effective digital marketing strategy for Gocah Coffee using the SOAR (Strengths, Opportunities, Aspirations, Results) framework. A descriptive qualitative case study approach was employed, involving 13 informants consisting of owners, employees, and customers, supplemented by direct observation of social media activities and documentation of content insights. The findings indicate that Gocah Coffee possesses strong visual identity, appealing store ambience, and increasing content quality. Opportunities include leveraging TikTok’s algorithmic trends, encouraging user-generated content, and optimizing insight-based content planning. The aspirations of the business emphasize stronger brand awareness, consistent posting behavior, and the development of a loyal community. The targeted results involve boosting engagement rates, follower growth, and in-store foot traffic. This study proposes a SOAR based digital marketing strategy that is actionable, scalable, and relevant for F&B MSMEs seeking to compete in a digitally driven market environment.
The Impact of Affiliate Credibility on Perceived Risk and Transaction Value Digital Consumer Nindya Azzahra; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.688

Abstract

Affiliates now play a bigger role as consumers' main information source thanks to the growth of affiliate marketing in the digital commerce ecosystem. Customers' cognitive assessments are thought to be influenced by affiliate credibility, especially when evaluating risk and transaction value. The purpose of this study is to examine how affiliate trustworthiness affects perceived risk and perceived value, as well as how this affects the value of digital consumer transactions. 350 Indonesian digital customers who had encountered affiliate suggestions were surveyed as part of this study's quantitative methodology. Structural Equation Modeling (SEM) was used to assess the data. The findings demonstrated that perceived risk was significantly impacted negatively by affiliate credibility, whereas perceived value was significantly impacted positively. Additionally, transaction value was positively impacted by perceived value and negatively impacted by perceived risk. The results also demonstrated that the relationship between affiliate credibility and transaction value is mediated by perceived risk and perceived value. In addition to practical implications for businesses and platforms creating affiliate marketing strategies focused on lowering risk and raising customer transaction value, this study offers theoretical contributions to the development of source credibility-based digital marketing studies.
The Influence of Performance Expectations, Business Ex-pectations, Social Factors, and Facilitation Conditions on the Use of QRIS in MSMEs in Bengkulu City Najwa Gethabally; Fadli Fadli
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.755

Abstract

The rapid growth of digital payment systems has encouraged cashless transactions among Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of the Quick Response Code Indonesian Standard (QRIS). However, the adoption of QRIS remains limited among MSMEs in Bengkulu City, highlighting the need to understand the factors influencing its acceptance. This study investigates how performance expectancy, effort expectancy, social influence, and facilitating conditions affect the behavioral intention and actual use of QRIS among MSMEs, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A quantitative approach with a social survey method was employed, collecting data through online questionnaires from 120 MSME owners who actively use QRIS. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. Results show that performance expectancy, effort expectancy, and social influence significantly impact behavioral intention to use QRIS, while facilitating conditions and behavioral intention significantly influence actual QRIS usage. The findings indicate that MSMEs are more likely to adopt QRIS when they perceive benefits, ease of use, social support, and adequate infrastructure. This study provides valuable insights for policymakers, financial institutions, and regulators aiming to accelerate digital payment adoption in MSMEs and strengthen digital accounting systems.
The Effect of Key Audit Matters, Auditor Workload, and Operational Complexity on Audit Report Lag Rahma Nisa Anggraeni Safitri; Fadli Fadli
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.757

Abstract

This study examines the effect of Key Audit Matters (KAM), auditor workload, and operational complexity on audit report lag in companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Audit timeliness is an important indicator of financial reporting quality and determines the usefulness of accounting information for stakeholders. The research uses secondary data obtained from the official websites of the Indonesia Stock Exchange, the Financial Services Authority, and the Indonesian Institute of Public Accountants. Samples were selected using a purposive sampling technique, resulting in 55 companies that met the predetermined criteria. Data were analyzed using multiple linear regression with the assistance of SPSS version 30. The results show that Key Audit Matters (KAM) do not have a significant effect on audit report lag, indicating that the number of KAM disclosures does not influence audit completion time. Auditor workload has a negative effect on audit report lag, suggesting that higher workloads are associated with shorter reporting delays. In contrast, operational complexity has a positive effect on audit report lag, implying that companies with more complex operations require more extensive audit procedures, which lengthen audit completion time. Overall, operational complexity plays a more dominant role in determining audit timeliness than KAM disclosure and auditor workload.
Co-Authors A. Nururrochman Hidayatulloh Abdillah Arif Nasution Abdullah Abdullah Aeko Fria Utama FR Agung Nugroho Agus Winarno Aida Umi Fikri PA Akhmad Khisni Amrizal Anna Apriana Hidayanti Anwar Anwar Ardiawan Ardiawan Athiah Masykuroh Aulia Rahman B.M.A.S. Anaconda Bangkara Beby Karina Fawzeea Sembiring Budi Sulistiyo Nugroho Dina Yuspitasari Doli Muhammad Jafar Dalimunthe Dudi Septiadi Eka Nurminda Dewi Mandalika Endang Sulistya Rini Erman Munir Fachruzzaman Fachruzzaman Fardian Fardian Gusrya Indah Sari Imam Jayanto Indra Fauzi Ivo Arfiani Turnip Jamaludin Jamaludin Jenita Jenita M Yusuf M. Yogi Riyantama Isjoni Melko Alprido Sitorus Mella Rosalinda Muhammad Dharma Tuah Putra Nasution Muhammad Purnama Reza Najwa Gethabally Nindya Azzahra Noning Ayutri Nur Cholis Nurkhamim Nurkhamim Nursan, Muhammad Rahma Nisa Anggraeni Safitri Rasti Ardini Ratna Widyasari Ridhani Fahlika Siregar Rifani Nur Sindy Setiawan Rifky, Said Rifky Aulawy Rina Pratiwi Pudja I. A Riska Setiawati Rizki Ermaliza Rospita Simamora Rustandi Rustandi Samiran, Samiran Sardjana Orba Manullang Sellia Agustari Sriwidharmanely Sriwidharmanely Tasyah Maulida Sari Tampubolon Tommy Trides Winda Tahuhiddah