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All Journal JURNAL ILMU SOSIAL Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal The Messenger Hayula: Indonesian Journal of Multidisciplinary Islamic Studies PRofesi Humas MetaCommunication; Journal Of Communication Studies IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS Jurnal Common AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicology: Jurnal Ilmu Komunikasi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Altasia : Jurnal Pariwisata Indonesia Coverage: Journal of Strategic Communication Unri Conference Series: Community Engagement Nivedana : Jurnal Komunikasi dan Bahasa Madiun Spoor : Jurnal Pengabdian Masyarakat El-Qish: Journal of Islamic Economics Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Dosma Journal of Digital Marketing and Communication Jurnal Abdimas Perbanas Scriptura: Jurnal Ilmiah Komunikasi Jurnal Humaniora dan Ilmu Pendidikan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Nusantara Journal of Multidisciplinary Science IEFBR: Islamic Economics, Finance, and Banking Review Switch: Jurnal Sains dan Teknologi Informasi Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends KOPEMAS Jurnal Abdimas Dosma Journal of Islamic Economics and Business Ethics Jurnal empower : jurnal pengembangan masyarakat Islam
Nada Arina Romli
Universitas Negeri Jakarta
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The Use of Crisis Communication Strategies by Erigo in Emergency Management and Plagiarism Issues Kinkin Yuliaty Subarsa Putri; Luthfi Fazli; Helyana Wulandari; Nada Arina Romli; Wiratri Anindhita
Jurnal The Messenger Vol. 15 No. 2 (2023): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i2.5965

Abstract

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while the role of social media highlights the dynamics of public perception. Analyzing Erigo’s experience provides valuable lessons for other brands facing similar ethical issues. Methods: This study takes a descriptive qualitative method. Using the case study method. The data source used includes data analysis from several social media platforms, including Instagram and Twitter. In addition, this study draws on data from earlier research. Findings: Erigo used one of Image Repair Theory’s tactics to deal with his reputation crisis: the mortification strategy. Mortification is an approach that involves accepting responsibility for the objectionable action/event, apologizing, and asking for forgiveness. Expressions of remorse are also included in this category. Erigo demonstrated this by apologizing to both the public and the illustrator concerned. Originality: This study becomes novelty because there has been no previous research that discusses how Erigo’s crisis communication strategy deals with this problem. Previous research has also focused more on customer experience and customer brand trust in the Erigo fashion brand.
Co-Authors achmad, Ghozali Aditya Naufal Ahmad Hakam Ahmad Hakam Almirin Syićraz Amaliyah Amaliyah Andriani, Yesi Ayu Priana Dini Safitri Dini Safitri Dini Safitri Dini Safitrir Diva Rheva Deianeira Diva Rheva Deianeira Euis Puspita Dewi, Euis Puspita Fahira Novanra Helyana Wulandari Ida Ayu Putu Sri Widnyani Islami, Prima Yustitia Nurul Jessica Lea Alexander K. Y.S. Putri K. Y.S. Putri K. Y.S. Putri Khairunnisa Rosdiani Khairunnisa Rosdiani Kinkin Yuliaty Subarsa Putri Kurniawati , Kurniawati Luthfi Fazli M Fikri Akbar M. Fikri Akbar M. Fikri Akbar M.Fikri Akbar Maisya, Salsa Ratu Marisa Puspita Sary Mayang Puti Seruni Mega Ayu Permatasari Mega Fatimah Rosana Nadya Berliana Putri Nurul Islami , Prima Yustitia Prananingrum, E Nugrahaeni Praventyasari Mutiara Prima Yustisia Putri, K. Y.S. Putri, Kinkin Yuliaty Subarsa Rachel Archita Salwa Regina Regina Rheza Eka Athallah Rosdiani, Khairunnisa Rosnandar Romli Sandy Allifiansyah Setiowati, Dyah Sitanggang, Natasya Ananda Rheta Siti Sujatini, Siti SP, Kinkin Yuliaty Suci Nurpratiwi Suci Nurpratiwi SUTJIPTO, VERA WIJAYANTI Tasya Indah Firdausi Ummu Hani Wiratri Anindhita Wiratri Anindhita, Wiratri Yesi Andriani Yesi Andriani