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All Journal JURNAL ILMU SOSIAL Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan PRofesi Humas MetaCommunication; Journal Of Communication Studies IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Altasia : Jurnal Pariwisata Indonesia Coverage: Journal of Strategic Communication Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Dosma Jurnal Abdimas Perbanas Scriptura: Jurnal Ilmiah Komunikasi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat KOPEMAS Jurnal Abdimas Dosma Jurnal empower : jurnal pengembangan masyarakat Islam
Nada Arina Romli
Universitas Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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STRATEGI BRANDING ECO GREEN CAMPAIGN KOMUNITAS MAT PECI UNTUK MEWUJUDKAN WISATA ALAM DENGAN KEARIFAN LOKAL Nada Arina Romli; Dini Safitri; Prima Yustitia Nurul Islami
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2182

Abstract

The Ciliwung River is a source of life for the community around the watershed (Watershed)in the Jakarta, Bogor and Bekasi areas. But now there has been tremendous damage to theecosystem in Ciliwung and most of it is caused by human activities. Some of the damage to theCiliwung river ecosystem includes waste pollution due to industrial and household waste due toland conversion from upstream to downstream, forced taking of river border areas to be used ashousing, hotels, villas, factories and shopping centers and offices. The Mat Peci Community is acommunity that cares about the Ciliwung River which has the aim of providing education aboutthe importance of preserving the Ciliwung River to protect natural ecosystems.This study aims to examine in more depth (1) to find out the preparation stage in making theEco Green campaign Branding Strategy to realize nature tourism with local wisdom, (2) todetermine the stages of implementation and promotion increate a Branding Eco Green campaign Strategy to realize nature tourism with local wisdomand (3) to find out the evaluation stage in making an Eco Green campaign Branding Strategy torealize nature tourism with local wisdom. This study uses a qualitative research method with a casestudy research design. Data collection techniques use semi-structured interviews and passiveparticipant observation and literature review. The sampling technique uses a snowball samplingtechnique and the grand theory used is the theory of social construction of reality. This researchwas conducted at the Mat Peci Community, Srengseng, South Jakarta.The results of this study indicate that the community strategy carried out by the Mat Pecicommunity is in line with the explanation above, namely community development based on selfrelianceand participatory. There are three community development strategies that are carried out,namely environmental conservation (Environment), providing education about river conservation(Education), and independent empowerment of residents around the Ciliwung river basin(empowerment). Dialogic communication carried out by the Mat Peci community is acollaborative concept, namely building interactions between residents, the Mat Peci communityand also organizations, companies or other institutions by building facilities, infrastructure orcarrying out activities that provide knowledge and benefits both scientifically and economically soas to create 'capital'. social', namely the economic independence of citizens, where residents canuse infrastructure to meet their needs or make colors for river conservation and recycle waste as asource of livelihood.
Pelatihan Pembuatan Tote bag Dengan Metode Doodle art Sebagai Alternatif Pendapatan Anggota Komunitas Mat Peci Nada Arina Romli; Dini Safitri; Suci Nurpratiwi
IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v5i3.2172

Abstract

Mitra pengabdian kepada masyarakat kami adalah Komunitas Mat Peci dan Sekolah Sungai Ciliwung. permasalahan yang muncul pada lingkungan mitra adalah yang pertama, masih minim kesadaran serta edukasi masyarakat sekitar DAS mengenai pelestarian sungai Ciliwung yang berdampak pada perubahan ekosistem. Kedua, Masih minimnya pengetahuan mengenai pencemaran sampah yang terjadi di DAS Ciliwung serta cara untuk mengurangi limbah sampah, khususnya sampah rumah tangga. Selain itu, kedua komunitas tersebut belum memiliki program yang khusus memberikan edukasi pencemaran sampah dengan metode yang menyenangkan seperti membuat tote bag dan menhiasnya dengan metode doodle art.. Tujuan dari pengabdian kepada masyarakat yang kami lakukan adalah agar masyarakat sekitar DAS Ciliwung mulai sadar dan meningkatnya pengetahuan mengenai pelestarian sungai. Selain itu menambah pendapatan kedua mitra dimana tote bag yang dihasilkan dapat dijual serta kedua mitra dapat menjual ekowisata membuat tote bag dengan metode doodle art kepada wisatawan. Pengabdian Kepada Masyarakat yang kami jalankan melalui tiga metode. Pertama kami menggunakan wawancara dalam menggali data permasalahan yang terjadi pada mitra. Kedua, dengan workshop untuk mengatasi minim kesadaran serta edukasi masyarakat sekitar DAS mengenai pelestarian sungai Ciliwung yang berdampak pada perubahan ekosistem. Ketiga yaitu dengan observasi secara daring kepada komunitas mengenai penerapan workshop dalam kegiatan penyelenggaraan eko wisata. Hasil yang dicapai dari pelaksanaan pengabdian kepada masyarakat ini yaitu sebanyak 80% peserta mulai banyak masyarakat sekitar DAS yang menyadari pentingnya pelestarian sungai serta mitra menambahkan pendapatan dari tote bag yang dihasilkan dapat dijual serta kedua mitra dapat menjual ekowisata membuat tote bag dengan metode doodle art kepada wisatawan.
PENGARUH CELEBRITY ENDORSER DILLA JAIDI TERHADAP CITRA MEREK PRODUK SOMETHINC (Studi Pada Mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta Angkatan 2019) Yesi Andriani; Vera Wijayanti Sutjipto; Nada Arina Romli
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 10, No 1 (2023): JANUARI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v10i1.9349

Abstract

Celebrity endorser menjadi salah satu bentuk komunikasi pemasaran yang dilakukan dengan cara menggunakan tokoh terkenal sebagai tokoh pendukung maupun penunjang dalam rangka menarik perhatian audiens. selain itu, celebrity endorser digunakan untuk membentuk citra merek suatu produk.Tujuan penelitian ini adalah untuk melihat pengaruh celebrity endorser Dilla Jaidi terhadap citra merek produk Somethinc pada mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2019.Dalam penelitian ini, menggunakan pendekatan kauntitatif dengan populasi yang digunakan adalah mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2019. Berdasarkan perhitungan dengan menggunakan rumus Slovin, sampel yang digunakan dalam penelitian ini adalah sebanyak 67 mahasiswa.Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara celebrity endorser Dilla Jaidi terhadap citra merek produk Somethinc. Celebrity endorser yang menarik dan memiliki keunikan dipercaya dapat meningkatkan citra merek pada brand itu sendiri. Maka dalam penelitian ini celebrity endorser Dilla Jaidi dapat meningkatkan citra merek produk Somethinc.
Optimalisasi Media Sosial Instagram Sebagai Media Promosi Produk UMKM Jatinegara Kaum Dini Safitri; Nada Arina Romli
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.532

Abstract

Jatinegara Kaum Urban Village has made several programs for UMKM in their area. However, there are still a few UMKM actors who want to take advantage of the program, such as being active in the e-order program and optimizing Instagram social media as a promotional medium. For this reason, we are trying to help UMKM optimize Instagram social media for nine UMKM in Jatinegara Kaum. For UMKM that doesn’t have Instagram yet, we create an Instagram account, then work together to make uploads consisting of posters and videos which are then uploaded to Instagram UMKM. In addition, we also help to make the UMKM logo along with the tagline, so that UMKM are increasingly known by the wider community. As a result of this activity, UMKM feel helped in running their business. Their Instagram social media has also become optimal with weekly uploads accompanied by engagement with followers and non-followers. UMKM also gets knowledge about copywriting and visual product photos.
OPTIMALISASI PERAN KARANG TARUNA KELURAHAN BUKIT DURI DALAM UPAYA PENGUATAN KARAKTER PEDULI LINGKUNGAN PADA GENERASI MUDA Suci Nurpratiwi; Amaliyah Amaliyah; Nada Arina Romli; Ummu Hani
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalisasi peran karang taruna Kelurahan Bukit Duri Jakarta Selatan untuk mengembangkan karakter peduli lingkungan pada generasi muda. Karang taruna memiliki potensi besar untuk menjadi agen perubahan (agent of change) dalam masyarakat, khususnya dalam bidang lingkungan dan pengelolaan sampah. Kesadaran akan konsep zero waste sangat penting bagi karang taruna karena dapat membawa dampak positif yang luas bagi lingkungan dan masyarakat. Metode   pelaksanaan kegiatan adalah Participatory Action Research (PAR) yaitu melalui dialog, diskusi, tanya jawab, dan praktek langsung dalam pengelolaan sampah. Peserta yang terlibat adalah anggota karang taruna di Kelurahan Bukit Duri Jakarta Selatan sejumlah 11 orang.  Data dikumpulkan melalui teknik observasi, wawancara, dan dokumentasi, selanjutnya dianalisis melalui tahap pengumpulan data, kategorisasi data, display data, dan penarikan   kesimpulan. Hasil kegiatan pengabdian kepada masyarakat menunjukkan bahwa kegiatan ini dapat memberikan pemahaman dan kesadaran dalam praktik zero waste pada generasi muda karang taruna serta tidak hanya menghasilkan perubahan positif dalam pengelolaan sampah, namun juga memberdayakan komunitas untuk terus mengembangkan solusi berkelanjutan bagi lingkungan mereka.
PELATIHAN KOMUNIKASI PEMASARAN PELAYANAN PRIMA BAGI PEMILIK HOMESTAY DI DESA MARGALUYU, BANDUNG) Nada Arina Romli; Euis Puspita Dewi; Siti Sujatini; Sandy Allifiansyah
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.106

Abstract

Margaluyu Village is one of the tourist villages located in Bandung Regency, West Java, which has extraordinary natural potential. Margaluyu Village has long been inaugurated as a tourist village that is often a destination for domestic and foreign tourists. However, currently, there are not many homestay facilities in Margaluyu Village that have excellent hospitality service standards, so this activity aims to provide knowledge and skills to homestay owners regarding quality excellent service that can be provided by simple homestays. The methods used in this activity are socialization, training and counseling, as well as consultation and technical guidance. The stages of the activity begin with the preparation, implementation and evaluation stages. The focus of the material given to participants is on the elements of excellent service, namely on improving hospitality capabilities and creating tour packages for homestay owners.
PELATIHAN KOMUNIKASI PEMASARAN PELAYANAN PRIMA BAGI PEMILIK HOMESTAY DI DESA MARGALUYU, BANDUNG) Nada Arina Romli; Euis Puspita Dewi; Siti Sujatini; Sandy Allifiansyah
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.106

Abstract

Margaluyu Village is one of the tourist villages located in Bandung Regency, West Java, which has extraordinary natural potential. Margaluyu Village has long been inaugurated as a tourist village that is often a destination for domestic and foreign tourists. However, currently, there are not many homestay facilities in Margaluyu Village that have excellent hospitality service standards, so this activity aims to provide knowledge and skills to homestay owners regarding quality excellent service that can be provided by simple homestays. The methods used in this activity are socialization, training and counseling, as well as consultation and technical guidance. The stages of the activity begin with the preparation, implementation and evaluation stages. The focus of the material given to participants is on the elements of excellent service, namely on improving hospitality capabilities and creating tour packages for homestay owners.
MEDIA ORIENTALISM: THAILAND QUEER GENDER DEPICTIONS THROUGH THE LENS OF CONTEMPORARY INDONESIAN POPULAR MEDIA Sandy Allifiansyah; M Fikri Akbar; Nada Arina Romli
JURNAL ILMU SOSIAL Vol 24, No 1 (2025)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.24.1.2025.166-187

Abstract

This research aims to examine the orientalism characteristics in contemporary Indonesian popular media contents on Thailand queer gender images. As Indonesian society consume popular contents from various forms, the popular textual ideology definitely conceives the dominant media cognitive which imposes and drives people perspective on various issues, including queer gender from overseas. Popular media contents become the major reference as they’re easy to access, packed in simple languages and sensational. Thailand as the neighboring country has well known by its vibrant queer gender environment. This image has been articulated in the Indonesian popular media for a long time. Nevertheless, as the LGBT moral panic begins to emerge in contemporary Indonesia, the current Thailand queer gender depictions in Indonesian popular media has also shown frivolous tunes and justifications. This study used Van Dijk’s critical discourse analysis to dissect how Edward Said’s concept of Orientalism works in 21st century popular media contents. Examining 76 Indonesian popular media contents as in pop news websites, commercial movies, popular Youtube channels, and prime time variety shows, the research reveals 11 characters of Indonesian media orientalism point of views toward Thailand queer gender images. Notably, the study found 11 media orientalism characters have just emerged in the last 5-6 years, in parallel with the rise of moral panic against LGBT community in contemporary Indonesia.  
Green Communication in Development of the Ciliwung River School Living Laboratory for Islamic-Based Eco-Tourism for Children in Jakarta Nada Arina Romli; Dini Safitri; M.Fikri Akbar; Mayang Puti Seruni
Empower : Jurnal Pengembangan Masyarakat Islam Vol. 11 No. 1 (2026): Vol. 11. No. 1 (2026)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/x4g5fj21

Abstract

The Ciliwung River is a lifeline in Jakarta, a legacy of our ancestors that must be preserved for the benefit of the surrounding community. However, the Ciliwung River faces various problems, including recurring flooding, massive pollution (domestic waste, industrial waste, and microplastics), declining water quality, and land-use changes that worsen hydrological conditions. The Mat Peci community addressed the challenges of Ciliwung River conservation by establishing the Ciliwung River School, utilizing the surrounding area as a living laboratory consisting of a hydroponic garden, a chicken farm, an orchard, a flower garden, a living pharmacy for waste treatment, and the processing of garden produce into traditional foods. However, this living laboratory has not yet received widespread public attention. Therefore, a development model is needed to attract public attention and increase brand awareness. This study aims to develop an appropriate ecotourism model for the Ciliwung River School so that it can develop with islamiv value and become one of the leading Ciliwung River nature conservation areas in Greater Jakarta. This research uses qualitative methods with a case study design. Supported by data collection techniques including semi-structured interviews, the study also conducted passive participant observation and a literature review. Sampling was carried out using the snowball sampling technique with the main theory used being the diffusion of innovation theory. The result oh this study is The result oh this study is Mat Peci Community already designing and implementing three educational living laboratory programs, including communal gardens and gardening classes, circular farming, and a waste bank program. The development of natural laboratories for education has entered the implementation and confirmation phase, in accordance with the diffusion of innovation theory. Al Fikr's concept, which explains how information and skills should be acquired, aligns with the concept of teaching through natural laboratories.
Co-Authors Ahmad Hakam Amaliyah Amaliyah Ayu Priana Dini Safitri Dini Safitri Dini Safitri Diva Rheva Deianeira E. Nugrahaeni Prananingrum Euis Puspita Dewi, Euis Puspita Fahira Novanra Ida Ayu Putu Sri Widnyani Islami, Prima Yustitia Nurul Jessica Lea Alexander K. Y.S. Putri Khairunnisa Rosdiani Khairunnisa Rosdiani M Fikri Akbar M.Fikri Akbar Marisa Puspita Sary Mayang Puti Seruni Nadya Berliana Putri Prima Yustisia Rosnandar Romli Sandy Allifiansyah Siti Sujatini, Siti Suci Nurpratiwi SUTJIPTO, VERA WIJAYANTI Ummu Hani Wiratri Anindhita, Wiratri Yesi Andriani