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Axel Giovanni
(SINTA ID: 6695260), Universitas Tidar
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Journal : Jurnal Pariwisata

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERKUNJUNG WISATAWAN DI KAWASAN BALKONDES BOROBUDUR Ivo Novitaningtyas; Axel Giovanni; Clarisa Alfa Lionora
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.155 KB) | DOI: 10.31294/par.v9i1.12048

Abstract

ABSTRAK Di masa pandemi Covid-19 destinasi wisata mengalami penurunan kunjungan wisatawan. Kondisi tersebut juga terjadi di kawasan Balkondes Borobudur. Dengan adanya kebijakan CHSE dari Pemerintah dan kecenderungan perubahan perilaku wisatawan di masa pandemi Covid-19, maka perlu diketahui faktor-faktor apa saja yang mempengaruhi minat berkunjung wisatawan. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan kepercayaan terhadap minat berkunjung wisatawan di kawasan Balkondes Borobudur. Penelitian ini menggunakan data primer dari 100 responden berdasarkan metode convenience sampling. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa daya tarik wisata justru tidak mempengaruhi minat berkunjung wisatawan, sedangkan kualitas pelayanan dan kepercayaan dapat meningkatkan minat berkunjung wisatawan. Hasil tersebut memberikan implikasi manajerial bagi pengelola destinasi wisata di kawasan Balkondes Borobudur untuk menerapkan layanan berbasis protokol kesehatan dan meningkatkan kepercayaan wisatawan melalui sertifikasi CHSE. Kata kunci: daya tarik wisata, kualitas pelayanan, kepercayaan wisatawan, minat berkunjung wisatawan ABSTRACT During the Covid-19 pandemic, the number of tourist visits to tourism destinations declined. This condition also occurs in the Balkondes Borobudur area. Based on these, it is necessary to know what factors influence tourist interest in visiting because the Government also create CHSE policy and the trend of changing tourist behavior during the Covid-19 pandemic. This study aims to determine the effect of tourist attraction, service quality, and trust on the interest of visiting tourists in the Balkondes Borobudur area. This study uses primary data from 100 respondents based on the convenience sampling method. Data were analyzed using multiple linear regression analysis. The results showed that tourist attractions did not affect the interest of visiting tourists, while the quality of service and trust could increase the interest of visiting tourists. These results provide managerial implications for tourism destination managers in the Balkondes Borobudur area to implement health protocol-based services and increase tourist trust through CHSE certification. Keywords: tourist attraction, service quality, trust, tourist interest to visit 
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Adam Rizki Pratama Afifawati, Nisrina Afrizal Dimas Ibrahim Ahmad Shobirin Ahmad Shobirin Aldo Arul Hermawan Alief Rizaldi Alifa Jauzaa Alifa Jauzaa Alifaa Jauzaa Anak Agung Istri Sri Wiadnyani Ananda, Emmaculata Sac Cid Anggraeni, Yuniar Fitri Aprilia, Vierda Dwi Asanik Asanik Asih Ariyanti Asri Khayati Asri Khayati Asri Khayati Astuti, Nur Afifah Hindriyani Aulia Rahma Khusnul Khotimah Aviana Devita Budi Hartono Budi Hartono Budi Rahardjo Budiani, Dina Candra Kurnia Saputri Clarisa Alfa Lionora Clarisa Alfa Lionora Devi Santi Devi Wahyu Utami Devi Wahyu Utami Devi Wahyu Utami Dewantara, Ghiyats Furqan Dinda Putri Murtiningtyas Dinda Putri Murtiningtyas Dwi Wahyu Lestari Eka Widiyaningrum Erman Denny Arfianto Fadlilah, 'Atikah Nur Fajrin, Nurul Afisa Fakhrurozi, Ahmad Khusein Fandhilah, Laisa Sofiana Nur Fania Fania Fania Fania Fina Khoirotul Badi’ah Fitriana, Yenny Reiza Fitriani, Maulida Eka Haelin Nur Defita Hanifah Soma Pandya Hanung Eka Atmaja Harjum Muharam hirawati, heni Ibnu Nur Hamzah JANAH, NURUL Jihad Lukis Panjawa Juniar Perbawani Khairul Ikhwan Khasanah, Lia Khusna, Siti Lailatul Kurniasari, Erika Laisa Sofiana Nur Fandhilah Lathif, Muhammad Zaki Malik Abu Yazid Michael Jeffri Sinabutar Muhammad Adi Nugrahatama Muhammad Albi Maulana Muhammad Ferdy Firmansyah Muhammad Rafqi Nurulhaq Musthafa, Afif Nava Yansi Anggraeni Nibras Anny Khabibah Nisrina Afifawati Nizhaty, Putri Zahra Novi Sintya Dewi Novitaningtyas, Ivo Nurunnisa, Ika Amalia Pradito, Andika Dwi Prakoso, Jalu Aji Pratama, Arfananda Dias Pratiwi, Anggi Saktiya Putri, Namira Rahma Retno Siwi Nastitiningrum Rika Ernawati Rika Ernawati Rindho , Roe Nur Ahmad Roro Diyah Puspita Sari Roro Diyah Puspita Sari Santri, Salfia Putri Dewina Satrio Tegar Sadewo Sholeh Nur Rohmat Sijabat, Yacobo Sijabat, Yacobo P Sijabat, Yacobo P. Sikni Aini Widadti Siti Marwiyah Sufi Citra Pratiwi Sugiharti, Retno Suryatimur, Kartika Pradana Suwono, Priyo Thesya Yuzevin Tsalis Baiti Nur Andayani Umi Dwi Astuti Umi Dwi Astuti Utami, Devi Wahyu Verawati, Dian Verawati, Dian Marlina Veronica Novelia Pretty Puji Hartati Wibawa, Athfin Ghani Widayanti, Ipuk Wildan Yudhanto Witantri, Galuh Yacobo P Sijabat Yacobo P Sijabat Yacobo P. Sijabat Yacobo P. Sijabat Yoga Aji Kusuma