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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Business Management Analysis Journal (BMAJ) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Manajemen Ubhara Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis JURNAL ECONOMINA
Andrian Andrian
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Celebrity Endorsers and Online Promotion on Purchasing Decision through Brand ImageInfluence Of Celebrity Endorsers And Online Promotion On Purchasing Decision Through Brand Image Misbahul Anwar; Sutrisno Wibowo; Andrian; Intan Nur Setiyani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6060

Abstract

This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.
The Implications of Market Segmentation, Positioning, and Lifestyle on KPOP Merchandise Online Marketing (Case Study on NCT Community) Tutik Yoganingsih; Dovina Navanty; Indah Rizki Maulia; Franciscus Dwikotjo; Andrian Andrian
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5863

Abstract

This study aims to determine the effect of Market Segmentation, Positioning, and Lifestyle Implications on Merchandise KPOP Online Marketing. This study was conducted on the NCT community. The number of samples determined was 96 respondents, with sampling techniques using Non-Probability Sampling. This study used a descriptive quantitative method, with a validity test analysis method, reliability test, normality test, multicollinearity test, heterocedaticity test, multiple linear regression test, hypothesis test, and coefficient determination test. The analysis tool in this study is SPSS version 25. The results of this study show that market segmentation, positioning, and lifestyle have a positive and significant effect on online marketing of sex-pop merchandise both in part and simultaneously. The coefficient of determination shows a figure of 0.815 which means that the online marketing variable of the sex population is influenced by market segmentation, positoning, and lifestyle variables of 81%.
The Impact Of Excellent Service And Security Management On Public Interest In Visiting Local Government Offices In The East Bekasi Region, Bekasi City Andrian Andrian; Pratiwi Nila Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5324

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pelayanan dan keamanan yang baik terhadap kunjungan masyarakat pada kantor Pemerintah Daerah di wilayah Kecamatan Bekasi Timur Kota Bekasi. Metodologi penelitian yang digunakan adalah kuantitatif dengan metode survei purposive sampling terhadap responden yang memiliki kriteria minimal berkunjung lebih dari satu kali dan pernah berpengalaman dalam pelayanan publik di kantor pemerintah daerah. Kuesioner disebarkan kepada 115 responden dan dikembalikan sebanyak 100 orang. Kemudian setelah terkumpul data-data yang diperlukan, data tersebut diolah oleh peneliti dengan menggunakan analisis statistik menggunakan SPSS versi 22 dari data yang diperoleh di lapangan. Hasil penelitian menunjukkan bahwa pemberian pelayanan dan keamanan yang baik dapat memberikan dampak langsung yang signifikan terhadap minat masyarakat untuk mengunjungi kantor pemerintahan daerah tanpa adanya rasa khawatir.
Co-Authors Abdul Mujid Aulia Fitria Wulandari Cahyadi Husadha Ch. Indra Putra D. Kurniawan Dharmanto, Agus Dovina Navanty Ery Teguh Prasetyo Fitrah Nurul Aulia Franciscus Dwikotjo Sri Sumantyo Hadita Hafizah Haryudi Haryudi Anas Indah Rizki Maulia Intan Nur Setiyani Istianingsih Sastrodiharjo, Istianingsih Julietha Lindasari Fortuna Natalia Jumawan, Jumawan M Fadhli Nursal Meita Fitriani Misbahul Anwar Muhammad Rezqi Robi Muhammad Syarif Hidayatullah Elmas Narpati, Bintang Neng Siti Komariah Pratiwi Nila Sari Pratiwi Nila Sari Putra, Christophorus Indra Wahyu Raden Achmad Haryanto Rahmat Pramukti Ria Lestari Pangastuti Riza Amelia Roddiyah Cahyani Supardi Sutrisno Wibowo Tengku Riza Zarzani N Tutik Yoganingsih W. Widjanarko Wijayaningsih, Rini Yayan Hendayana