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All Journal Jurnal Ekonomi Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Jurnal Mitra Manajemen Distribusi Pelita : Jurnal Penelitian dan Karya Ilmiah ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jambura Science of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) MANAJEMEN DEWANTARA eCo-Buss JBMR: Journal of Business and Management Review Jurnal Ilmiah Satyagraha Insight Management Journal Jurnal Disrupsi Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pelitabangsa Journal of Student Research Zadama: Jurnal Pengabdian Masyarakat Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Bisnis dan Manajemen (JURBISMAN) BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Journal of Business and Management Inaba Journal of Artificial Intelligence and Development PENG: Jurnal Ekonomi dan Manajemen JCSE: Journal of Community Service and Empowerment Journal of Creative Power and Ambition (JCPA) Indonesian Journal of Innovation Multidisipliner Research Jurnal Ragam Pengabdian Tamilis Synex: Multidimensional Collaboration Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Sri Ernawati
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kepercayaan Merek Terhadap Minat Beli KonsumenProduk Redmi di Kota Bima Defrankan Defrankan; Sri Ernawati; Amirul Mukminin
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v9zm2n23

Abstract

This study aims to analyze the effect of brand trust on consumers' purchase intention toward Redmi products in Bima City. The research employed a quantitative approach with an associative research design. The population consisted of consumers who had purchased and used Redmi products in Bima City, while the sample comprised 50 respondents selected through purposive sampling. Data were collected through observation, questionnaires, and literature review, and analyzed using validity and reliability tests, simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS 22. The results indicate that brand trust has a positive and significant effect on consumers' purchase intention toward Redmi products in Bima City. This is evidenced by a regression coefficient of 0.946, a t-value of 9.735, which is greater than the t-table value of 2.011, and a significance value of 0.000 (<0.05). The correlation coefficient of 0.815 indicates a very strong relationship, while the coefficient of determination (R²) of 0.664 shows that brand trust explains 66.4% of the variance in purchase intention, with the remaining 33.6% influenced by other factors not examined in this study. Therefore, strengthening brand trust can significantly increase consumers' purchase intention toward Redmi products in Bima City.
Penguatan Ekonomi Lokal Melalui Koperasi: Seminar Koperasi Merah Putih Di Desa Samili Kabupaten Bima Firmansyah Kusumayadi; Sri Ernawati; Hanifah Muthiah; Nur Khusnul Hamidah; Andra Ramadhan; Nurrizah Syaputri; Lila Fadila; Rani Pujianti
Jurnal Pengabdian Pelitabangsa Vol. 6 No. 02 (2025): Jurnal Pengabdian Pelitabangsa - Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jabmas.v6i02.6431

Abstract

Desa Samili Kabupaten Bima memiliki potensi ekonomi lokal yang signifikan, terutama di sektor pertanian (sayuran dan padi) dan beberapa UMKM penghasil jajanan tradisional. Namun, masyarakat menghadapi kendala klasik berupa akses pasar yang terbatas, manajemen keuangan yang tradisional, serta minimnya literasi digital untuk mempromosikan produk. Koperasi desa merah putih sebagai soko guru perekonomian diharapkan menjadi solusi, namun pembentukannya belum optimal baik dari legalitas anggota dan administrasi persyaratan lainnya. Adapun tujuan Program Pengabdian kepada Masyarakat (PKM) ini bertujuan menginisiasi membantu pembentukan dan sosialisasi kegiatan koperasi merah putih melalui kegiatan seminar yang di fasilitasi oleh mahasiswa Kuliah Kerja Nyata kampus STIE Bima dan memberikan pendampingan dalam aspek legalitas, manajemen, dan memanfaatan platform digital untuk operasional dan pemasaran. Metode yang digunakan adalah Participatory Action Research (PAR) melalui beberapa tahap: (1) Sosialisasi dan FGD; (2) Pendampingan administratif dan legalitas (3) Seminar manajemen koperasi merah putih. Hasil program ini berhasil menginisiasi berdirinya anggota koperasi merah putih sebanyak 30 anggota koperasi telah dibentuk dan masih melakukan pengurusan berkas administrasi lainnya. Inisiasi koperasi merah putih terbukti efektif sebagai strategi penguatan ekonomi lokal di Desa Samili. Kolaborasi akademisi, pemerintah desa, instansi pemerintahan terkait dan masyarakat berperan penting dalam keberhasilan program. Keberlanjutan program memerlukan pendampingan berkelanjutan dan perluasan jaringan pasar.
Penguatan Ekonomi Lokal Melalui Koperasi: Seminar Koperasi Merah Putih di Desa Samili Kabupaten Bima Firmansyah Kusumayadi; Sri Ernawati; Hanifah Muthiah; Nur Khusnul Hamidah; Andra Ramadhan; Nurrizah Syaputri; Lila Fadila; Rani Pujianti
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z46v0042

Abstract

Desa Samili Kabupaten Bima memiliki potensi ekonomi lokal yang signifikan, terutama di sektor pertanian (sayuran dan padi) dan beberapa UMKM penghasil jajanan tradisional. Namun, masyarakat menghadapikendala klasik berupa akses pasar yang terbatas, manajemen keuangan yang tradisional, serta minimnya literasi digital untuk mempromosikan produk. Koperasi desa merah putih sebagai soko guru perekonomian diharapkan menjadi solusi, namun pembentukannya belum optimal baik dari legalitas anggota dan administrasi persyaratan lainnya. Adapun tujuan Program Pengabdian kepada Masyarakat (PKM) ini bertujuan menginisiasi membantu pembentukan dan sosialisasi kegiatan koperasi merah putih melalui kegiatan seminar yang di fasilitasi oleh mahasiswa Kuliah Kerja Nyata kampus STIE Bima dan memberikan pendampingan dalam aspek legalitas, manajemen, dan memanfaatan platform digital untuk operasional dan pemasaran. Metode yang digunakanadalah Participatory Action Research (PAR) melalui beberapa tahap: (1) Sosialisasi dan FGD; (2)Pendampingan administratif dan legalitas (3) Seminar manajemen koperasi merah putih. Hasil program ini berhasil menginisiasi berdirinya anggotakoperasi merah putih sebanyak 30 anggotakoperasi telah dibentuk dan masih melakukan pengurusan berkas administrasi lainnya. Inisiasi koperasi merah putih terbukti efektif sebagai strategi penguatan ekonomi lokal di Desa Samili. Kolaborasi akademisi,pemerintahdesa, instansi pemerintahan terkait dan masyarakat berperan penting dalam keberhasilan program. Keberlanjutan program memerlukan pendampingan berkelanjutan dan perluasan jaringan pasar
The Effect of Promotion and Brand Image on Consumer Buying Interest in Ayuithafreshmarket Hayyu Rahmawati; Sri Ernawati; Ismunandar Ismunandar
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/h7jaee77

Abstract

This study aims to examine the effects of promotion and brand image on consumers’ purchase intention at AyuithaFreshMarket. Increasing competition among retail and fresh-goods stores requires AyuithaFreshMarket to implement appropriate strategies to keep consumers interested in buying. Promotion functions as a communication tool to convey product information, while brand image shapes consumers’ perceptions and trust in the store. The research used a quantitative method with a causal-associative approach. Data were collected via questionnaires distributed to 77 consumer respondents of AyuithaFreshMarket, using purposive sampling. Data analysis included validity and reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination using SPSS. The results show that promotion and brand image, both partially and simultaneously, have a positive and significant effect on consumers’ purchase intention at AyuithaFreshMarket. The brand image variable has the most dominant influence compared with promotion, indicating that consumers’ positive perceptions of the AyuithaFreshMarket brand are a key factor driving purchase decisions. It is recommended that AyuithaFreshMarket continue to increase the intensity of informative and attractive promotions and strengthen its brand image through consistent product quality and service so that consumers’ purchase intention continues to rise.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen Pada Rumah Makan Pondok Kayuan Muhammad Amin; Muhajirin; Sri Ernawati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions at Pondok Kayuan Restaurant. The research employed a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to consumers of Pondok Kayuan Restaurant and analyzed using multiple linear regression with the assistance of SPSS software. Prior to hypothesis testing, the research instrument was evaluated through validity, reliability, and classical assumption tests to ensure the accuracy and feasibility of the regression model. The findings indicate that product quality has a positive and significant effect on consumer purchasing decisions. Factors such as taste, cleanliness, freshness of ingredients, food presentation, and consistency of quality were found to play an important role in encouraging consumers to make purchases. Furthermore, brand image also has a positive and significant effect on purchasing decisions, suggesting that a positive reputation, strong brand identity, and consumer trust contribute to increasing consumers' intention to purchase. Simultaneously, product quality and brand image significantly influence purchasing decisions, with a coefficient of determination (R²) of 0.890. This result indicates that 89% of the variation in purchasing decisions can be explained by these two independent variables, while the remaining 11% is influenced by other factors outside the scope of this study. Therefore, improving product quality and strengthening brand image are essential strategies for increasing consumer purchasing decisions and enhancing the competitiveness of Pondok Kayuan Restaurant.
Pemberdayaan Masyarakat Berbasis Event: Samili Fest Sebagai Model Promosi Potensi Lokal dan Penguatan Ekonomi Kreatif di Desa Samili Kabupaten Bima NTB Firmansyah Kusumayadi; Sri Ernawati; Firdaus Firdaus; Siti Asyitah; Fani Fitriani; Mawardin Mawardin
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4rypxt25

Abstract

Desa Samili Kabupaten Bima memiliki potensi lokal yang melimpah baik dari sektor pertanian sentral sayuran, UMKM pangan olahan, maupun modal sosial berupa kelembagaan desa yang aktif. Namun, tantangan utama yang dihadapi adalah rendahnya inovasi produk, keterbatasan pemasaran, dan minimnya pemanfaatan teknologi digital. Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengembangkan model pemberdayaan berbasis event melalui "Samili Fest" sebagai sarana promosi potensi lokal sekaligus penguatan ekonomi kreatif. Metode pelaksanaan meliputi tiga tahap: (1) persiapan dan pendampingan UMKM (packaging, branding, digital marketing), (2) pelaksanaan event yang mengintegrasikan pameran produk, pertunjukan seni budaya, dan lomba ekonomi kreatif, serta (3) evaluasi dan pembentukan Klaster Ekonomi Kreatif pasca event. Hasil kegiatan menunjukkan bahwa Samili Fest berhasil meningkatkan partisipasi masyarakat (partisipasi 16 UMKM lokal, 1000 lebih pengunjung), meningkatkan omzet UMKM hingga 90%, serta meningkatkan kapasitas pelaku usaha dalam hal pemasaran digital dan jejaring kemitraan. Hasilnya melalui pendekatan event berbasis partisipasi masyarakat efektif sebagai model promosi dan penguatan ekonomi kreatif yang berkelanjutan.
Pengaruh Prestise dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Pakaian pada Distro Estizy Collective Kota Bima Nursalam Rahmatullah; Sri Ernawati; Ismunandar
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dkk3nz11

Abstract

This study aims to examine the influence of prestige and hedonistic lifestyle on purchasing decisions for clothing at Estizy Collective, a fashion distributor outlet in Bima City. The research is motivated by the growing fashion consumption trend among youth, driven by the desire for social status (prestige) and pleasure-oriented lifestyles (hedonism). This is a causal associative study using a quantitative approach. Data were collected through questionnaires with a Likert scale distributed to 50 respondents who had made purchases at Estizy Collective. Data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-tests, and F-tests. The results show that both prestige and hedonistic lifestyle significantly influence purchasing decisions, both partially and simultaneously. The coefficient of determination value of 75.5% indicates that prestige and hedonistic lifestyle have a strong influence on purchasing decisions, while the remaining 24.5% is affected by other factors not examined in this study. Therefore, it is recommended that Estizy Collective maintain its prestige-oriented brand image and strengthen marketing strategies aligned with the lifestyle of its target consumers
Optimalisasi Produk Ketahanan Pangan melalui penerapan bisnis kreatif pada UMKM di Desa Samili Sri Ernawati; Firmansyah Kusumayadi; Muthia Hanifah; Rizkiatun Ramdinah; Junita Adiratwan; Hairunnas
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/sgxatb93

Abstract

This community service initiative originated from the KKN–Berdampak (Community Service Program with Impact) conducted by students of the Bima College of Economics (STIE Bima). The program was motivated by the limited product innovation, insufficient understanding of branding strategies, and the lack of digital technology utilization among food-based MSMEs, which consequently weakens their competitiveness and contribution to regional food security. The implementation methods included field observations to identify local food potential, socialization on the importance of creative business, product innovation training, digital marketing workshops, mentoring on design and branding, as well as evaluation and monitoring of program outcomes. The results showed improved participants’ abilities in developing creative food products, enhancing packaging and brand identity, and utilizing digital media for marketing. Through this creative and innovative approach, the program successfully encouraged MSMEs to become more independent, adaptive, and competitive in supporting sustainable food security.
PENGARUH PEOPLE DAN PHYSICAL EVIDENCE TERHADAP KEPUASAN PASIEN DI RSUD BIMA Filansyah; Sri Ernawati
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of people and physical evidence partiallyand simultaneously on consumer satisfaction at Bima Hospital. Data was collected bydistributing questionnaires to 50 patients. Data analysis used validity test, reliability test,classical assumption, multiple linear regression, determination, correlation, t test and f testwith SPSS 23.0 application. The results of this study indicate that there is no significant effectof the people variable on consumer satisfaction at Bima Hospital, there is a significantinfluence of physical evidence on consumer satisfaction at Bima Hospital and there is asignificant influence of people and physical evidence on consumer satisfaction at BimaHospital.
Pendampingan Digitalisasi Pemasaran Dan Pencatatan Keuangan Pada UMKM Nabila  Food Di Kelurahan Kolo Sri Ernawati; Nadia Sabila Putri Ayu Soraya; Erina Rahmadani; Maria Ivon
JUPAMU: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 3: Mei 2026
Publisher : Ihsan Cahaya Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66031/jupamu.v1i3.409

Abstract

UMKM Nabilafood di Kelurahan Kolo memiliki potensi besar di bidang olahan ikan tuna, namun masih menghadapi dua kendala utama: pencatatan keuangan manual yang menyulitkan analisis usaha, serta akun Instagram yang sudah ada tetapi tidak dikelola secara optimal. Kegiatan pendampingan ini bertujuan membantu pemilik usaha mengatasi kedua masalah tersebut melalui digitalisasi sederhana. Selama dua minggu, tim melakukan observasi, wawancara, pelatihan Excel, dan pendampingan Instagram secara langsung di lokasi produksi. Hasilnya, pemilik usaha mampu menggunakan Excel untuk mencatat penjualan harian dan melihat produk terlaris melalui grafik sederhana. Akun @nabilafood_ juga mulai aktif dengan foto produk yang lebih menarik, caption yang mengundang interaksi, serta jadwal unggah rutin. Meskipun terkendala keterbatasan laptop dan sinyal internet, solusi seperti aplikasi spreadsheet mobile dan pendampingan intensif terbukti membantu. Kegiatan ini diharapkan dapat meningkatkan daya saing UMKM Nabilafood di era digital.
Co-Authors Adea Nova Ramadhani Agus Maulana Ainul Yakin Aliah Pratiwi Amirul Mukminin Andra Ramadhan Andra Ramadhan Aprian Sadlin Aryadi Aryadi Astrid Ruhiyatul Jumaiyah Ayu Puryanti Azizul Fajrillah Baiq Salsabila Defrankan Defrankan dewi astuti Erina Rahmadani Erli Yanti Fani Fitriani Fani Fitriani Febryatun Ardiani Feni Aryani Feni Aryani Fery Aditya Filansyah Firda Yanti Firdaus Firdaus Gina Fatitah Hairunnas Hanifah Muthiah Hanifah Muthiah Hayyu Rahmawati Husnul Hatimah Imran Imran Intisari Haryanti Intisari Haryanti iryanti wahyuni Ismunandar Ismunandar dan Irma Mardian Ita Purnama Ita Purnama Ita Purnama Ita Purnamasari Iwan Koerniawan Jaeanab Jaeanab Jaenab, Jaenab Juhal Hidayat Julaiha Julaiha Junita Adiratwan Juwani Juwani Lalu Agus Karlan Lila Fadila Lila Fadila M. Fuadin M. Irgi Am Fahraiji M. Rimawan M. Syukur Dwiryansyah Mardiana Mardiana Maria Ivon Mawardin Mawardin Miftahudin Miftahudin Muhajirin, Muhajirin Muhammad Adhar Muhammad Amin muslima muslima Muthia Hanifah Nabila Nurcahyani Nadia Sabila Putri Ayu Soraya Nadiah Aulia Putri Nur Khusnul Hamidah Nur Khusnul Hamidah Nur Komaria Nuranisyah dan Firmansyah Kusumayadi Nurfadilah Nurfadilah Nurfadillah Nurfadillah Nurhidayanti Nurhidayanti NURIDA NATSIR Nurrizah Syaputri Nurrizah Syaputri Nursalam Rahmatullah Nurul Aulia Nurul Huda Nurul Mahma Antika Ovriyadin Ovriyadin Ovriyadin Rahmawati Rahmawati Ramli Ramli Rani Pujianti Rani Pujianti Rizkiatun Ramdina Rizkiatun Ramdinah Rosa Yulianti Rosdiana Rosdiana Sahrul Akbar Satria Pamungkas Satriyadin faisal Siti Asyitah Siti Nurchalizah ST Rahmah Sukmawati Sukmawati Uty Kurniawati Yusnia Ayusari