Article Per Year (5 Year)
p-Index From 2020 - 2025
1.665
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Enrichment : Journal of Management ZAHRA: Research and Tought Elementary School of Islam Journal Jurnal Bisnis, Manajemen, dan Ekonomi Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat IIJSE
Sri Rahayu
Department Of Management, Faculty Of Economic And Business, Universitas Muhammadiyah Palembang, South Sumatra
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Influence of Promotions, Products and Costs on The Decision Making Khoirul Anwar; Suyitno Suyitno; Umi Nur Afifah; Imriani Idrus; Sri Rahayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economic: January, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2796

Abstract

Decision-making will be influenced by information about interesting information, quality products, and affordable education costs to create someone’s direction and enthusiasm in pursuing higher education so that with this it can help a school institution in increasing the number of students and the services provided to their customers. The research was conducted with the aim to find out how the influence of promotions, products, and education costs on the decision-making of choosing a school. It used a quantitative method with the help of the IBM SPSS version 25 application, tested the validity and reliability of the research instrument, sampling technique used the saturated sample method which took all the population to be sampled, and data collection using a questionnaire. The results of this study indicate that the promotion variable (X1) has an influence on decision-making (Y1), and the product variable (X2) has an influence on decision-making (Y1). It can be seen based on the results of testing the t-test hypothesis where tcount>ttable (2.854 > 1.980) and a significant level that is less than 0.05 (0.024 <0.05), the variable cost of education (X3) has an influence on decision making (Y1).
Co-Authors Abid Djazuli Angga Saputra Ari Kartiko Arifin, Arifin Cakranegara, Pandu Adi Choiriyah Choiriyah Denny Yono Putro Eko Ariyanto Ferdinand Salomo Leuwol Imam Jayanto Imriani Idrus Juansya Juansya Khoirul Anwar Mister Candera Muhammad Rudi Rahman Wijaya Muhammad Yusuf Nadia Afriliana Nadia Afriliana Nofirman, Nofirman Omar Hendro SILVIA BONITA Siregar, Ade Perdana Siti Nurida Suarni, Ertati Suyitno Suyitno suyitno suyitno Sy. Nurul Syobah Tienni Mariana Simanjorang Tobari Tobari umi nur afifah Yudistira ZUHRIYAH .