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TRUST MODERATION ROLE TOWARDS REVISIT INTEREST IN BANGSRING UNDERWATER TOUR Kristian Suhartadi Widi Nugraha
Manajemen dan Bisnis Vol 16, No 1 (2017): MARCH 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i1.314

Tourist can voluntarily do sacrifice in order to get experience when during travel. The important in knowing the tour visitor behaviour can easily push the forming of tourist interest to revisit by minimizing marketing cost. This research aims to test the trust moderation role towards tourist revisit interest in Bangsring Underwater Tour Banyuwangi. Analysis technique used in this research is Moderated Regression Analysis (MRA) with data collection technique through questioner distribution and in-depth interview.This research done by taking respondent of 120 by purposive sampling method. This research result shows that there is no trust variable moderation effect that strengthen the connection between visitor experience with revisit interest. With multiple regression analysis testing proven that trust is predictor factor and together tourist experience and trust have significance impact toward tourist revisit interest Bangsring Underwater Tour increasing.

Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Sukmalangga, Arnas Yulio
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase touristâ€™ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach

Pengembangan Marketing Capability Wisata Bahari Puger Berbasis Sustainability Wulandari, Gusti Ayu; Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Suryaningsih, Ika Barokah; Sari, Tria Putri Novia; Cahyani, Devina Widya
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.2402

Puger Kulon is one of the areas on the coast of Jember City with qualified tourism potential and proven human resource commitment. However, it still needs more capabilities to develop and realize Puger as a Minapolitan Marine Tourism Destination in Jember and East Java. Puger Kulon managers and communities must avoid facing dynamic changes comprehensively and utilize modern digital marketing media to capture marketing opportunities as an attractive tourist destination. Branding efforts to increase tourist attractiveness can be observed from a comprehensive approach. This service activity aims to improve the ability of the Puger Maritime Tourism manager as a tourist destination with a focus on strengthening branding through a participatory rural appraisal approach to the community to be able to compile tour packages, profile videos, and training related to tourism development such as Hospitality and Tour Package Preparation so that Puger becomes a more marketable and attractive destination for tourists.

Penguatan kelembagaan dan cultural branding Desa Kamal Jember menuju desa wisata sejarah dan budaya berbasis sustainable tourism Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Destari, Fajar; Ramadina, Novia Amalsya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27410

Abstrak Program pengabdian masyarakat desa binaan di Desa Kamal Jember merupakan pelaksanaan tahun ke-2 yang bertujuan untuk menguatkan kelembagaan serta identitas budaya atau cultural branding Desa Kamal menuju desa wisata sejarah dan budaya berbasis sustainable tourism. Metode yang digunakan adalah participatory rural appraisal melalui survei, FGD, dan pelatihan intensif (pelatihan pembuatan konten promosi, fotografi lanjutan, hospitality, dan sustainable tourism, serta penyusunan paket wisata). Tim pengabdian mendampingi dalam proses penguatan kelembagaan bagi BUMDES, Pokdarwis, dan perangkat desa serta pembuatan video profil wisata. Hasil dari kegiatan pengabdian ini adalah peningkatan kapasitas dan kompetensi bagi pihak-pihak terkait dalam pengelolaan dan pengembangan wisata Desa Kamal. Cultural branding Desa Kamal menjadi semakin kuat dengan adanya video profil desa yang aktif digunakan sebagai media promosi. Pengelola wisata juga telah memiliki pengetahuan yang baik terkait adopsi dan implementasi sustainable tourism untuk menjaga budaya serta kelestarian alam Desa Kamal. Kata kunci: cultural branding; Desa wisata; sejarah; budaya; sustainable tourism Abstract The second-year community service program in Kamal Village, Jember, is designed to strengthen the organizational management and the village's cultural branding as a historical and cultural tourism destination by implementing sustainable tourism practices. The approach utilized in this initiative includes participatory rural appraisal techniques, such as surveys, focus group discussions (FGDs), and various intensive training sessions. These sessions cover essential topics, including creating promotional content, advanced photography, hospitality, sustainable tourism, and developing tour packages. The community service team has also focused on fortifying local institutions, specifically BUMDES, Pokdarwis, and village officials while producing tourism profile videos. This program aims to enhance the capacity and proficiency of stakeholders involved in managing and developing tourism in Kamal Village. Consequently, the cultural branding of Kamal Village has become significantly more pronounced. The tourism profile videos serve as active promotional tools for Kamal Village. As a result, individuals responsible for tourism within the village now possess an improved understanding of sustainable tourism practices, thereby contributing to maintaining both the natural and cultural sustainability of Kamal Village. Keywords: cultural branding; tourism village; history; culture; sustainable tourism

IS CULTURAL BACKGROUND MODERATING THE DESTINATION PERSONALITY AND SELF IMAGE CONGRUITY RELATIONSHIP OF BEHAVIORAL INTENTION? Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Anggita, Reza May
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.16

Behavioral Intention is one way of keeping a destination to be sustainable. Destination Personality is one crucial factor that influences Behavioral Intention. The destination personality of a tourist attraction that is following the selfimage congruity of visitors will lead to positive behavioral intention. The subjects of this research are all visitors of Tanoker, Ledokombo. The sample in this study was 137 respondents and the method used was non-probability sampling withÂ a purposive sampling approach technique. This research analysis technique uses the Moderated Structural Equation Modeling (MSEM) approach. The results of this study indicate that destination personality, self-image congruity affect behavioral intention. Also, cultural background moderating variables play a role in strengthening the relationship of destination personality, and self-image congruity towards behavioral intention. However, the cultural background has not been proven significant in moderating the relationship between destination personality and behavioral intention.

Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Sukmalangga, Arnas Yulio
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i1.2329

In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase touristâ€™ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach

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