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All Journal Jurnal Pembangunan Wilayah dan Kota J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Wanastra : Jurnal Bahasa dan Sastra Empowerment : Jurnal Pengabdian Masyarakat INOVISH JOURNAL International Journal of Applied Business Research Jurnal Ilmiah Mandala Education (JIME) Jurnal JOEPALLT (Journal of English Pedagogy, Linguistics, Literature, and Teaching) PROJECT (Professional Journal of English Education) Budimas : Jurnal Pengabdian Masyarakat Jurnal AbdiMas Nusa Mandiri Jurnal Bahasa Inggris Terapan Jurnal Abdimas Kartika Wijayakusuma Jurnal Difusi
Krisna Yudha Bakhti
Politeknik Negeri Bandung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : INOVISH JOURNAL

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ANALYSIS OF THE ENGLISH-LANGUAGE SLOGANS USED BY HIGHER EDUCATION INSTITUTIONS IN WEST JAVA Krisna Yudha Bakhti; Sri Nur Yuliyawati
INOVISH JOURNAL Vol 4, No 1 (2019): INOVISH JOURNAL, Vol 4, No 1 - 2019
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.892 KB) | DOI: 10.35314/inovish.v4i1.818

Abstract

This study analyzes the English-language slogan used by higher education institutions in West Java. The purpose of this study is to describe the linguistic patterns and to describe the substance contained in the slogans. This research used descriptive method in analyzing data since it was aimed to get a picture of the use of slogans in higher education institutions. The data were 63 English-language slogans of higher education institutions in West Java with the official web pages and electronic brochures on the Internet as data resources. This study shows that the English-language slogans used by higher education institutions in West Java consist of phrases and sentences. These phrases are noun phrase (41 or 64% slogans), gerund phrase (6 or 9.2 % slogans), verb phrase (4 or 6.3% slogans), prepositional phrase (3 or 4.7% slogans), and infinitive phrase (1 or 1.5% slogan). Meanwhile, the types of the sentence are declarative sentence (8 or 12.5 % slogans) and imperative sentences (1 or 1.5% slogans). This study also shows that there are 13 slogans (20.9%) which contain goal, 49 (77.8%) slogans which contain ideology, and 1 (1.6%) slogan which contains both goal and ideology.
Co-Authors Dedy Setiawan Febryanto, Mohammad Khorina, Mulyati Meilinda, Lina Moreno, Muhamad Julio Muhamad Salam Ramadhan Nugraha, Danny Nugraha, Danny Gandana Purnamasari, Yessy Putri, Sherly Raka Siwi Sembiring, Bahtera Sholihati Amalia Siti Samsiyah Purwaningsih Sri Nur Yuliyawati Sri Surjani Tjahjawati Sulyaningsih, Iis Syukri, Muhammad Yazidus Utami, Fadhilah Noordya Wida Oktavia Suciyani Yessy Purnamasari Yuliah, Siti Zewitra Zewitra Zewitra, Zewitra