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All Journal Indonesian Journal of Applied Linguistics (IJAL) Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris Wanastra : Jurnal Bahasa dan Sastra Cakrawala : Jurnal Humaniora Bina Sarana Informatika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Journal of Management and Leadership INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Indonesian Community Journal Universal Journal of Science and Technology Pedagogia: Jurnal Ilmiah Pendidikan
Akhmad Hairul Umam, Akhmad Hairul
Universitas Tanri Abeng
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Pemberdayaan pemasaran produk kerajinan Bank Sampah Tri Alam Lestari melalui pelatihan komunikasi bahasa inggris Umam, Akhmad Hairul; Kristiyanti, Dinar Ajeng; WS, Paidi; Hakim, Muhammad Fikri; Astuti, Intan Febrianti Sri; Fairuz, Isna Nurhaliza
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34513

Abstract

AbstrakTujuan dari pelatihan komunikasi dan strategi pemasaran dalam Bahasa Inggris di Bank Sampah Tri Alam Lestari adalah untuk meningkatkan kemampuan pengurus dan anggota dalam mempromosikan produk kerajinan daur ulang ke pasar yang lebih luas, termasuk pasar yang dapat diakses di tingkat internasional. Kemampuan komunikasi dalam bahasa Inggris untuk memperkenalkan produk, pembuatan deskripsi, caption yang menarik dan strategi komunikasi lisan dan tulisan yang efektif adalah kebutuhan yang sangat penting dalam era digital saat ini. Metode pelalatihan menggunakan pendekatan belajar melalui pengalaman (experiential learning), yang menekankan keterlibatan aktif peserta melalui ceramah interaktif, diskusi kelompok, dan praktik langsung pembuatan konten pengenalan produk daur ulang bank sampah. Hasil pelatihan menunjukkan bahwa peserta lebih percaya diri dalam berkomunikasi, mulai memahami kosakata pemasaran bahasa Inggris, terampil menulis deskripsi produk yang persuasif, dan bisa menulis caption produk daur ulang. Melalui program pelatihan ini diharapkan akan menjadi langkah strategis dalam memperluas pemasaran produk kerajinan bank sampah sekaligus meningkatkan reputasi gerakan pengelolaan sampah berbasis masyarakat. Kata kunci: komunikasi pemasaran; bahasa Inggris; bank sampah; promosi produk; daur ulang. AbstractThe objective of the training on communication and marketing strategies in English at Bank Sampah Tri Alam Lestari is to improve the ability of administrators and members to promote recycled craft products to a wider market, including markets that are accessible at the international level. The ability to communicate in English to introduce products, create descriptions, write interesting captions, and develop effective verbal and written communication strategies is a very important requirement in today's digital age. The training method uses an experiential learning approach, which emphasizes active participant involvement through interactive lectures, group discussions, and hands-on practice in creating content to introduce the waste bank's recycled products. The training results show that participants are more confident in communicating, beginning to understand English marketing vocabulary, skilled at writing persuasive product descriptions, and able to write captions for recycled products. This training program is expected to be a strategic step in expanding the marketing of waste bank craft products while enhancing the reputation of community-based waste management movements. Keywords: marketing communication; english; waste bank; product promotion; recycling.
Co-Authors Astuti, Intan Febrianti Sri Baiatun Nisa Cahyono, Yoyok Christine Manara Cicih Nuraeni Dinar Ajeng Kristiyanti, Dinar Ajeng Fairuz, Isna Nurhaliza Febrianti, Siti Aulia Hakim, Muhammad Fikri Hasan , Nieken Andini Khopipah, Siti Nurhidayat, Deden Paidi Paidi Paidi W.S Ramadhan, Dini Anggraeni Restianafari, Yulia Karine Setiono Sugiharto Setyawan, Irwan Soebadio, Bizzma Buana Amriki WS, Paidi Yulandari, Sri Yunus Yunus