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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Scientific Journal of Reflection : Economic, Accounting, Management and Business Inovator : Jurnal Manajemen IKRA-ITH EKONOMIKA Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL MUTIARA AKUNTANSI Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Abdimas Ekonomi dan Bisnis Journal of Trends Economics and Accounting Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen Dan Bisnis Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Cidea Journal Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Transformasi Bisnis Digital Global Leadership Organizational Research in Management Jurnal Semesta Ilmu Manajemen dan Ekonomi Indonesia Economic Journal Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen
Ratnawaty Marginingsih
Universitas Bina Sarana Informatika
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Journal : Cidea Journal

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Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Lemonilo Siti Maryam Bolen; Ratnawaty Marginingsih
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1782

Abstract

Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questionnaire containing 7 questions about NCT Dream as a lemonilo Brand Ambassador, 8 questions about the quality of lemonilo products, and 7 questions about consumer purchase decisions disseminated through the researcher's social media. Based on the results of a questionnaire of 110 respondents, it can be concluded that the use of Brand Ambassadors who have a positive image and good product quality greatly affects the level of consumer purchase decisions. This research is expected to be an analysis material for the Company in placing a good strategy in market competition
Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Lemonilo Siti Maryam Bolen; Ratnawaty Marginingsih
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1782

Abstract

Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questionnaire containing 7 questions about NCT Dream as a lemonilo Brand Ambassador, 8 questions about the quality of lemonilo products, and 7 questions about consumer purchase decisions disseminated through the researcher's social media. Based on the results of a questionnaire of 110 respondents, it can be concluded that the use of Brand Ambassadors who have a positive image and good product quality greatly affects the level of consumer purchase decisions. This research is expected to be an analysis material for the Company in placing a good strategy in market competition
Co-Authors Ade Nanda Saputri Adler Haymans Manurung Agung Dharmawan Buchdadi Akhmad Fauzan Des Putra Alfina Salsabila Alvina, Alda Dwi Aminnudin Annisa Eka Aprilia Annisa Pratiwi Utami Annisa Salzabila Dewi Ayu Nur Wulandari Eigis Yani Pramularso Etty Gurendrawati, Etty Futri Nur Cahya Gita Mustika Hasanudin Hasanudin Husnah Gustiyaningsih Imelda Sari Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jelita Sondang Sitorus Lutfia Ferdiana Putri Margie, Lyandra Aisyah Muhamad Fadli Saronika Muhammad Riko Wahyunianto Muhammad Yusuf Novitasari, Yuyun Nurhayaty, Ety Nurmala, Putri Nurul Alfiah Oktriviani, Liza Palahudin Panji Patra Anggaredho, Panji Patra Pratama, Flower Indah Putra, Akhmad Fauzan Des Rani Rayhan Febrianto Rida Prihatni Rikha Antika Putri Rizky Putra Akbar Rohaeni , Wiwit Rohaeni Yulianti, Wiwit Safitri, Annisa Selfi Khoirani Sibarani, Bintang Berliana Siti Maryam Bolen Siti Otaviani Putri Sunarti sunarti sunarti Suparno Suparno Syahrir Willyan Muslim Wiwik Widiyanti Wiwik Widiyanti, Wiwik Wiwit Rohaeni Yulianti Wulan Syakirah Yohana Viola Yulianti, Wiwit Rohaeni Zahara, Sheka