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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Jurnal Promosi Pendidikan Ekonomi Jurnal Kebijakan dan Pelayanan Publik International Multidiciplinary Conference on Social Sciences (IMCoSS) Visionist Jurnal EMT KITA Distribusi YUME : Journal of Management Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Bina Manajemen Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Arastirma JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management and Digital Business Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Ekonomi, Teknologi dan Bisnis The Eastasouth Management and Business International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) SJEE (Scientific Journals of Economic Education) Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Hepiana Patmarina, Hepiana
Universitas Bandar Lampung
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Strategi Pemasaran Dalam Meningkatkan Penjualan di PT Intan Pariwara Cabang Metro Nur Septiana Hertika, Indri; Patmarina, Hepiana
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.264

Abstract

This study examines the marketing strategy in increasing sales at PT Intan Pariwara Metro Branch. The type of research that can be used is descriptive qualitative method with interview techniques conducted to obtain company data from employees at the Metro branch office of PT Intan Pariwara. The focus of this research is how is the marketing strategy in increasing sales at PT Intan Pariwara Metro Branch? The results of the study indicate that the management of marketing strategies includes. 1) segmentation, 2) targeting, 3) positioning, 4) marketing mix. The results above are concluded as a marketing strategy in increasing sales which is currently optimal by using components of segmentation, targeting, positioning, marketing mix so as to increase revenue with good results.
Dampak kualitas produk dan promosi terhadap keputusan pembelian produk avoskin di Kota Bandar Lampung Patmarina, Hepiana; Amelia, Tiara
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1576

Abstract

The research objective is determining how promotion and product quality impact consumer buying decisions. Where there are fluctuations in sales data, which in this study reflect instability in consumer purchasing decisions, one of the common problems today is that some consumers judge the quality of a product by referring to the price given. The descriptive quantitative method used in this study aims to analyse Avoskin Skincare consumer behaviour. The research sample included 97 students in Bandar Lampung who had used Avoskin products, selected using the Lemeshow formula. Data was collected through a survey distributed through Google Forms. The collected data were then processed and analysed. From the research that has been carried out, it is found that product quality has a positive and significant influence on purchasing decisions for Avoskin products, as well as promotions that have a significant impact. This research shows that product quality is the main factor influencing purchasing decisions, although promotions still play an important role in shaping consumer decisions.Keywords: Purchase Decision, Product Quality, Promotion.
ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM KUE BANGKIT KENANGA DARI ASPEK PEMASARAN DAN MANAJEMEN Obadja, Nathanael Nicholas; Sari, Wenny Permata; Patmarina, Hepiana
Jurnal Manajemen dan Bisnis Vol 15, No 1 (2024): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v15i1.4262

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan bisnis UMKM Kue Bangkit Kenanga di Kota Bandar Lampung ditinjau dari aspek pemasaran dan manajemen, serta mengidentifikasi kendala, peluang, dan strategi keberlanjutan usaha. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pemilik, karyawan, konsumen, dan pihak Dinas Koperasi/UMKM. Hasil penelitian menunjukkan bahwa dari sisi pemasaran, usaha ini memiliki kekuatan pada loyalitas konsumen dan keunikan produk berbasis budaya lokal, namun strategi digital masih minim dan tidak terstruktur. Dari aspek manajemen, usaha dikelola secara informal tanpa pencatatan keuangan dan SOP yang baku. Kendala utama mencakup keterbatasan SDM, literasi digital, dan akses pasar. Adapun peluang yang dapat dikembangkan meliputi digitalisasi bertahap, branding berbasis budaya, serta kolaborasi komunitas. Disarankan agar usaha menerapkan strategi digital, menyusun sistem manajemen sederhana, dan memperkuat identitas produk sebagai bagian dari warisan kuliner daerah.
The Influence Of Operational Management On The Performance Of Battery Distribution Companies At PT. Abadi Sakti Mitra Mandiri Wibowo, Ahmad Fadhilah; Patmarina, Hepiana
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i1.83

Abstract

The purpose of this study was to find the effect of operational management on company performance. Operations management is the strategic management of resources to maximize the efficiency and effectiveness of the transformation process, resulting in outputs that produce greater benefits than inputs. Company performance is a level to get results in achieving company goals. The results of this work are concrete, observable, and measurable. The results of this work are concrete, observable, and measurable. This study uses quantitative methods with data processing and analysis to draw conclusions in the form of numeric data (numbers) which will obtain results from the relationship between variables. Multiple linear regression tests, reliability and validity tests, hypothesis testing (partial T test) and (simultaneous F test), and the coefficient of determination. In the research conducted, the sample used was 35 people in the company. The results of this study are linear regression analysis states that the Operational Management Variable has a positive and significant effect on Company Performance at PT Abadi Sakti Mitra Mandiri, with a regression coefficient of 0.968. That way the questionnaire as an instrument is declared feasible.
THE EFFECT OF TRAINING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE PERFORMANCE CLARION BREAD AND CAKE LAMPUNG Kurniawan Pratama; Hepiana Patmarina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 2 (2024): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i2.189

Abstract

The main purpose of this study is to identify the effect of training on employee performance, identify the influence of organizational citizenship behavior (OCB) on employee performance and identify the impact of training and organizational citizenship behavior (OCB) on employee performance. The quantitative method applied here using a saturated sampling technique involved all members of the population, considering the limited sample size of the study, researchers selected 60 participants from Clarion bread and cake Lampung employees. Windows version 25 of SPSS is used for data analysis. Multiple linear regression tests, reliability and validity tests, hypothesis tests (partial T tests) and (simultaneous F tests), and coefficients of determination are some of the tests performed. The data collection is collected through a google form questionnaire. The findings of this study show that training has a considerable positive influence in partially improving employee performance (t-test), and shows that organizational citizenship behavior has a considerable positive influence in partially improving employee performance (t-test). Then simultaneous testing of training and organizational citizenship behavior (Test F) also showed a significant effect on employee performance.
VILLAGE FUND MANAGEMENT IN AN EFFORT TO IMPROVE COMMUNITY DEVELOPMENT AND EMPOWERMENT Sony Setyawan; Hepiana Patmarina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.245

Abstract

This research aims to determine the management of village funds as an effort to improve the development and empowerment of the Wates Village community in 2023. It is hoped that the results of this study will be an important guide in understanding the best way to manage Village Funds to improve community development and empowerment in Wates Village. This research is qualitative research that uses a descriptive approach. Village Head, Village Secretary, Head of Finance, Head of Community  Welfare, and Community Leaders are selected informants. The author collected data through interviews and direct observations one’s financial management. Data collection techniques include collecting, reducing, conveying, and drawing conclusions. That Permendagri No. 20 of 2018 concerning village financial management has been complied with in terms of planning, implementation, administration, reporting, and accountability. In Wates Village, the physical development program and its implementation have been going well. However, the funds allocated for community empowerment have been reduced, so people who generate income from MSME products are not given entrepreneurship training. As a result, community empowerment programs in 2023 did not achieve the expected level of success. However, the necessary infrastructure development is prioritized in the Wates Village government's development plan and is carried out in a self-managed manner through the desal cash intensive system (PKTD). Thus, income and economic resilience will increase.
Analysis of Business Development Strategies in Increasing Business Income CCTV CV. Jaya Mumpuni Bandar Lampung Patmarina, Hepiana; Hafidz Isnan, Abdil
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8649

Abstract

This study aims to analyze the business development strategy of CCTV Jaya Mumpuni in Bandar Lampung with a focus on increasing competitive advantage and business income through the intended market. The research method used is a descriptive qualitative study with a SWOT analysis approach, with interview and observation techniques as data sources. The results of this study concluded that the company's position is in quadrant II which supports the diversification strategy. The reason the company is in this quadrant is because although there are many threats, CCTV Jaya Mumpuni still has qualified internal strengths. The contribution of this research is that the strategy recommendation given is to use the company's strengths to carry out a diversification strategy in order to achieve company goals and increase CCTV Jaya Mumpuni's business revenue. From the assessment of internal factors, the main strength lies in employees who help with work operations with a score of 0.60. The weakness is the lack of accuracy in recording incoming orders with a score of 0.36. From the results of the analysis of external factors, the main opportunity is to innovate in CCTV installation by offering more complete features with a score of 0.48. Meanwhile, the biggest threat for this company is the high competition with similar businesses with a score of 0.96.
ANALISIS MANAJEMEN PRODUKSI HOME INDUSTRY DALAM UPAYA MEMPERTAHANKAN EKSISTENSI PRODUK EFRATA STICK KEJU Patmarina, Hepiana; Sanida, Nuris; Oktaviannur, Moh
EKONOMI KEUANGAN DAN BISNIS Vol 8, No 2 (2023): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v8i2.2111

Abstract

Manajemen produksi merupakan proses pengambilan keputusan pada perusahaan untuk menghasilkan suatu produk secara efektif dan efisien. Tujuan penelitian ini yaitu untuk mengetahui penerapan fungsi pengarahan (actuating) dan fungsi pengendalian (controlling) pada manajemen produksi Home Industry Efrata Stick Keju. Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu observasi, wawancara, dan dokumentasi. Informan pada penelitian ini adalah pimpinan sekaligus pemilik Home Industry Efrata Stick Keju. Teknik analisis data yang digunakan dalam penelitian ini yaitu teknik analisis data kualitatif model Miles dan Huberman. Hasil dari penelitian ini menunjukkan bahwa manajemen produksi Home Industry Efrata Stick Keju belum optimal karena penerapan fungsi pengarahan (actuating) dan fungsi pengendalian (controlling) belum terlaksana dengan baik.
Pengaruh Financial Literacy dan Fintech Payment terhadap Perilaku Manajemen Keuangan Mahasiswa Sari, Desi Purnama; Patmarina, Hepiana
Jurnal Arastirma Vol. 5 No. 1 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i1.46366

Abstract

Tujuan. Penelitian ini bertujuan untuk mengidentifikasi pengaruh atau dampak literasi keuangan dan fintech pembayaran terhadap perilaku manajemen keuangan mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, angkatan 2021. Metode. Metode kuantitatif diterapkan sebagai penelitian, dengan melibatkan 73 responden sebagai sampel. Metode pengumpulan data adalah Google From, yang digunakan untuk menyebarkan kuesioner dari variabel literasi keuangan, variabel fintech pembayaran dan variabel perilaku manajemen keuangan. Adapun model analisis yang digunakan dengan analisis berganda linier dengan perilaku manajemen keuangan, sebagai variabel dependen, literasi keuangan dan pembayaran fintech sebagai variabel independen. Hasil. Hasil dari penelitian menunjukkan bahwa literasi keuangan dan fintech pembayaran berpengaruh signifikan terhadap perilaku manajemen keuangan secara pribadi dan simultan. Implikasi. Riset ini merupakan perpaduan antara literasi keuangan dan fintech pembayaran sebagai determinan perilaku manajemen keuangan mahasiswa yang belum banyak diteliti terutama dikalangan mahasiswa.
Pengaruh Disiplin Kerja dan Kreativitas Karyawan terhadap Kinerja Karyawan (Studi Kasus Hotel Permata Lampung Barat) Patmarina, Hepiana; Mubarak, Ahmad Rais Rozan
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5109

Abstract

The problem underlying this research is the continued presence of customer complaints regarding service delays and the lack of initiative from employees in meeting customer needs, which indicates the need to improve aspects of work behavior. This study aims to determine the effect of work discipline and employee creativity on employee performance at the Permata Hotel, West Lampung. This study uses a quantitative method. A survey was conducted by distributing questionnaires to 87 hotel customers as respondents with a purposive sampling technique. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, f-test, and coefficient of determination with the help of SPSS 25 software. The findings explain that partially, both work discipline and employee creativity have a positive and significant effect on employee performance. Simultaneously, both variables also have a significant effect. This finding focuses on improving the quality and capability of human resources in the hospitality sector to create superior and satisfying services.
Co-Authors Adhelia Shinta Balqis Ahmad Fadhilah Wibowo Amelia, Tiara Andi Dharma Tilaar Anggraeni, Eni Angrita Denziana Apriliani Putri Ardansyah Aulia Rahmawati Ayu Kartika Bambang Pratowo Bela Septia DESI PURNAMA SARI Dimas Adji Prakasa Duma Monica Gultom Eriec Juwita Erwin Erwin Farida Efriyanti Felicia Felicia Ferdi, Wayan fitria ningsih HABIBURRAHMAN, Habiburrahman Hafidz Isnan, Abdil Handayani, Agustuti Haninun Harto Hentonto Herry Goenawan Soedarsa Indrayenti Indrayenti Jodi Rakhmat Ramadhan Julio Utomo Khoiru Kalam Kurniawan Pratama Kurniawan, Sandy Frans Leonardo, Rico M Rasyid Akbar M. Faqih Wiratama M. Ferlin Aziz Hakim M. Oktaviannur M. Yusuf S. Barusman Marvin, Jesslyn Angelica Mubarak, Ahmad Rais Rozan Nur Annisa Nur Septiana Hertika, Indri Nurdiawansyah Nuria Erisna Nuris Sanida Nurul Anisa Obadja, Nathanael Nicholas Prayoga, Dandy Purnamasari, Wayan Ramadhani Wulandari Ria Rizka Rico Dezi Afriansyah Rida Dwi Septiana Rika Fatmala Putri Rizki Amelia Iskandar Rosa Wulandari Rudi Rahmat Wijaya Sapmaya Wulan Sapmaya Wulan Sari Amelia Diah Satrio Danang Cahyo Harsinto Setiawan, Michael Hans Sitanggang, David Pasroha Sony Setyawan Sri Wahyuni Sufyan Edi Hartanto Syamsu Rizal Theresia Aprilliani Tina Miniawati Barusman Tri Lestira Putri Warganegara Vian Deka Ratama Wasilawati WASILAWATI Wenny Permata Sari Wibowo, Ahmad Fadhilah Yaumil Khoiriyah Yoga Arizon Saputra zulfa, indana