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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Jurnal Promosi Pendidikan Ekonomi Jurnal Kebijakan dan Pelayanan Publik International Multidiciplinary Conference on Social Sciences (IMCoSS) Visionist Jurnal EMT KITA Distribusi YUME : Journal of Management Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Bina Manajemen Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Arastirma JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management and Digital Business Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Ekonomi, Teknologi dan Bisnis The Eastasouth Management and Business International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) SJEE (Scientific Journals of Economic Education) Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Hepiana Patmarina, Hepiana
Universitas Bandar Lampung
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Analisis Pengaruh Tingkat Kualitas Pelayanan Jasa Puskesmas terhadap Kepuasan Pasien (Studi pada Puskesmas Pagar Dewa Lampung Barat) Patmarina, Hepiana; Prayoga, Dandy
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5171

Abstract

At PuskesmasPagar Dewa, West Lampung, continuous efforts have been made to improve the quality of healthcare services in order to meet the needs and expectations of the community. However, various patient complaints still persist, particularly regarding complex and convoluted service procedures, long waiting times before receiving treatment, inadequate physical facilities, as well as staff attitudes that are sometimes unresponsive and lack effective communication. These conditions have created a clear gap between patients’ expectations of ideal service and the reality they experience on the ground. This study aims to analyze the effect of service quality on patient satisfaction (A Case Study at PuskesmasPagar Dewa, West Lampung). The study employs a quantitative associative approach. The number of respondents in this research is 66 people, in which the entire population is used as the sample through a saturated sampling method. Several statistical tests were conducted, including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, t-test, and coefficient of determination (R²). The findings indicate that the level of service quality has a positive and significant effect on patient satisfaction. These results highlight the importance of continuously improving service quality not only to maintain existing levels of patient satisfaction but also to enhance public trust in the health center as a reliable and responsive provider of medical services.
INFLUENCE OF WORD OF MOUTH, LOCATION, AND PRICE ON PURCHASING DECISIONS AT ALANG ISA RESTAURANT Ferdi, Wayan; Patmarina, Hepiana
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.673

Abstract

The culinary industry is characterized by intense competition, making it essential for business owners to understand what drives consumers to choose one restaurant over another. Factors such as word of mouth, location, and price play a crucial role in shaping purchasing decisions. This study focuses on Alang Isa Restaurant in Bandar Lampung and examines how these three factors influence consumer behavior. Using a quantitative research approach, data were collected from restaurant customers. Since the total number of consumers was unknown, 100 respondents were selected as the sample based on the Lemeshow formula with a 10 percent margin of error. The results of the analysis show that word of mouth, location, and price significantly affect purchasing decisions, both individually and collectively. These findings indicate that customer recommendations, a strategically accessible location, and competitive pricing are key elements in Alang Isa Restaurant’s ability to attract new customers and retain existing ones. Together, these factors contribute to higher customer satisfaction and encourage consistent purchasing behavior.
The Influence of Leadership Style, Training, and Work Stress on Employee Performance at PT. Sarana Megamedilab Sentosa (SMS) in Bandar Lampung Hepiana Patmarina; Yoga Arizon Saputra
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3661

Abstract

Employee performance is essential for the success of a company, especially in the competitive and fast-changing medical equipment sector. At PT Sarana Megamedilab Sentosa (SMS) in Bandar Lampung, this study investigates how leadership approaches, training initiatives, and workplace stress contribute to employee performance. Using a quantitative design, 34 employees were sampled from a population of 51 based on Slovin's formula. Through SPSS 25 analysis, results demonstrated that employee performance is significantly affected by leadership style, training, and work stress, both individually and simultaneously. The study emphasizes that enhancing performance requires effective leadership, ongoing job-specific training, and proper management of work-related stress to maintain a productive and supportive workplace.
Pengaruh Beban Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai di Era Kebijakan Minus Growth (Studi Kasus: Kantor Wilayah Direktorat Jenderal Bea dan Cukai Sumatera Bagian Barat) Patmarina, Hepiana; Anggraeni, Eni
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.320

Abstract

This study aims to analyze the influence of workload and work motivation on employee performance, both individually and collectively. This study adopted a quantitative design with a survey approach, with a sample of 67 respondents selected through a total sampling technique. The research findings revealed that workload had a negative and significant effect on performance, while work motivation had a positive and significant effect on performance, which is in line with the research objectives and supports the Job Demands-Resources (JD-R) theory. This study concludes that proportional workload management and strengthening motivation play a crucial role in maintaining employee productivity. The implications of this study include theoretical contributions in the form of developing literature on human resource management in the public sector, as well as practical recommendations for the management of the West Sumatra Regional Office of the Directorate General of Customs and Excise to evaluate task distribution and improve performance appreciation programs. In addition, this study identifies future research opportunities on work environment, leadership, and compensation variables.
Pengaruh Promosi Digital Dan Citra Destinasi Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Pantai Rio By The Beach Kalianda Lampung Selatan Hepiana Patmarina; Nur Annisa
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14972

Abstract

This study aims to explore the impact of digital promotion and destination image on tourists' visiting decisions at Rio by The Beach, Kalianda, South Lampung, employing the Theory of Planned Behavior as the theoretical foundation. A quantitative approach was utilized, involving 100 tourists as the sample determined through specific sampling techniques. Data were collected via questionnaire surveys, while data analysis was conducted using multiple linear regression with SPSS software. The results indicate that digital promotion and destination image, both partially and simultaneously, have a positive and significant influence on visiting decisions. These findings suggest that effective digital marketing strategies and good management of the destination's physical and non-physical image are crucial factors in attracting tourists. This study recommends a synergy between engaging social media content and the maintenance of destination facilities to ensure sustainable tourism visits.Keywords: Digital Promotion, Destination Image, Visiting Decision, Tourism
WORKPLACE FACTORS AND PERFORMANCE OUTCOMES: A CASE STUDY OF DISCIPLINE AND ENVIRONMENT AT AN INDONESIAN PORT COMPANY Hepiana Patmarina; Khoiru Kalam
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.706

Abstract

This study aims to analyze the influence of work discipline and the work environment on employee performance at PT. Pelabuhan Bukit Prima Tarahan, a strategic port company in Lampung. Using a quantitative approach with a causal design, the study involved all 33 employees as respondents (census). Primary data was collected through a closed-ended questionnaire using a 1-5 Likert scale, which was tested for validity and reliability. Data analysis employed multiple linear regression. The results show that: (1) Work discipline has a positive and significant effect on employee performance; (2) The work environment has a positive and significant effect on employee performance; and (3) Work discipline and the work environment simultaneously have a positive and significant effect on employee performance. The regression model explains 66.2% of the variation in performance (Adjusted R² = 0.662). These findings support Herzberg's Two-Factor Theory, confirming that work discipline as a motivator factor and the work environment as a hygiene factor are together crucial prerequisites for optimal performance in the challenging context of port operations. This study provides an empirical contribution to the HR management literature in the maritime sector and practical recommendations for management to adopt integrated strategies that strengthen discipline and improve the work environment.
EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE Hepiana Patmarina; Rosa Wulandari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.708

Abstract

This study aims to analyze the influence of digital marketing and price discounts on purchase decisions for Jiniso products on TikTok Shop. It seeks to examine both the individual and synergistic effects of these marketing mix elements within Indonesia’s dominant social commerce platform. This quantitative study employs a survey approach with purposive sampling. Data were collected from 100 consumers who had purchased Jiniso products via TikTok Shop using a structured online questionnaire. Multiple linear regression analysis was conducted to test the hypothesized relationships after ensuring data validity, reliability, and meeting classical assumptions. The results indicate that both digital marketing (β = 0.248, p = 0.001) and price discounts (β = 0.581, p = 0.000) have significant positive effects on purchase decisions. Price discounts emerged as the dominant driver, with standardized coefficients more than twice that of digital marketing. Collectively, both variables explain 74.9% of the variance in purchase decisions (R² = 0.749, F = 144.792, p = 0.000), confirming their powerful synergistic effect. The findings suggest that Jiniso and similar fashion brands should maintain value-centric discount strategies while integrating them with high-quality digital content. Brands should use engaging digital marketing for top-funnel awareness and targeted discounts for bottom-funnel conversion. The optimal strategy involves creating a seamless integration between compelling content and competitive pricing on TikTok Shop. This research contributes to the literature by empirically examining the concurrent influence of digital marketing and price discounts within the specific context of TikTok social commerce in Indonesia. It provides novel insights into the relative importance and synergistic interaction of these elements in driving purchase decisions, addressing a gap in platform-specific marketing research in emerging markets.
PENGARUH LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA TOKO HENY FROZEN Hepiana Patmarina; Bela Septia
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14 No 2 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i2.15721

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan stres kerja terhadp kinerja karyawan pada Toko Heny Frozen. Penelitian menggunakan pendekatan kuantitatif dengan metode survey. Populasi penelitian adalah seluruh karyawan Toko Heny Frozen yang berjumlah 39 orang, dengan teknik pengambilan sampel menggunakan metode sensus. Data dikumpulkan melalui kuesioner berskala likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, sedangkan stress kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahawa peningkatan kualitas lingkungan kerja serta  pengelolaan stress kerja yang baik dapat meningkatkan kinerja karyawan khususnya pada sector UMKM.
The Influence Of Operational Management On The Performance Of Battery Distribution Companies At PT. Abadi Sakti Mitra Mandiri Ahmad Fadhilah Wibowo; Hepiana Patmarina
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i1.83

Abstract

The purpose of this study was to find the effect of operational management on company performance. Operations management is the strategic management of resources to maximize the efficiency and effectiveness of the transformation process, resulting in outputs that produce greater benefits than inputs. Company performance is a level to get results in achieving company goals. The results of this work are concrete, observable, and measurable. The results of this work are concrete, observable, and measurable. This study uses quantitative methods with data processing and analysis to draw conclusions in the form of numeric data (numbers) which will obtain results from the relationship between variables. Multiple linear regression tests, reliability and validity tests, hypothesis testing (partial T test) and (simultaneous F test), and the coefficient of determination. In the research conducted, the sample used was 35 people in the company. The results of this study are linear regression analysis states that the Operational Management Variable has a positive and significant effect on Company Performance at PT Abadi Sakti Mitra Mandiri, with a regression coefficient of 0.968. That way the questionnaire as an instrument is declared feasible.
Pengaruh Brand Awareness dan Kualitas Produk Terhadap Keputusan Pembelian Pada NF Store Metro Apriliani Putri; Hepiana Patmarina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7434

Abstract

In an era of increasingly fierce business competition, a company's success is determined not only by the quality of its products but also by the strength of its brand in the minds of consumers. This study aims to determine the effect of Brand awareness and Product Quality on Purchasing Decisions at NF Store Metro. This study uses a quantitative approach with a causal associative research method. The population used in this study was all 4,000 NF Store Metro customers, with a sample size of 98 consumers. The data analysis methods used were validity testing, reliability testing, normality testing, multicollinearity testing, multiple linear regression analysis, t-test, and F-test. The Brand awareness variable (X1) has a regression coefficient of 0.205 with a significance value of 0.076 (>0.05). This indicates that Brand awareness (X1) has a partial positive effect on Purchase Decisions (Y). The Product Quality variable (X2) has a regression coefficient of 0.178 with a significance value of 0.149 (>0.05). This indicates that Product Quality (X2) also has a partial positive effect on Purchase Decisions (Y).
Co-Authors Adhelia Shinta Balqis Ahmad Fadhilah Wibowo Amelia, Tiara Andi Dharma Tilaar Anggraeni, Eni Angrita Denziana Apriliani Putri Ardansyah Aulia Rahmawati Ayu Kartika Bambang Pratowo Bela Septia DESI PURNAMA SARI Dimas Adji Prakasa Duma Monica Gultom Eriec Juwita Erwin Erwin Farida Efriyanti Felicia Felicia Ferdi, Wayan fitria ningsih HABIBURRAHMAN, Habiburrahman Hafidz Isnan, Abdil Handayani, Agustuti Haninun Harto Hentonto Herry Goenawan Soedarsa Indrayenti Indrayenti Jodi Rakhmat Ramadhan Julio Utomo Khoiru Kalam Kurniawan Pratama Kurniawan, Sandy Frans Leonardo, Rico M Rasyid Akbar M. Faqih Wiratama M. Ferlin Aziz Hakim M. Oktaviannur M. Yusuf S. Barusman Marvin, Jesslyn Angelica Mubarak, Ahmad Rais Rozan Nur Annisa Nur Septiana Hertika, Indri Nurdiawansyah Nuria Erisna Nuris Sanida Nurul Anisa Obadja, Nathanael Nicholas Prayoga, Dandy Purnamasari, Wayan Ramadhani Wulandari Ria Rizka Rico Dezi Afriansyah Rida Dwi Septiana Rika Fatmala Putri Rizki Amelia Iskandar Rosa Wulandari Rudi Rahmat Wijaya Sapmaya Wulan Sapmaya Wulan Sari Amelia Diah Satrio Danang Cahyo Harsinto Setiawan, Michael Hans Sitanggang, David Pasroha Sony Setyawan Sri Wahyuni Sufyan Edi Hartanto Syamsu Rizal Theresia Aprilliani Tina Miniawati Barusman Tri Lestira Putri Warganegara Vian Deka Ratama Wasilawati WASILAWATI Wenny Permata Sari Wibowo, Ahmad Fadhilah Yaumil Khoiriyah Yoga Arizon Saputra zulfa, indana