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All Journal Signifikan : Jurnal Ilmu Ekonomi ETIKONOMI Economic Journal of Emerging Markets Sosiohumaniora Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pariwisata Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) International Journal of Business, Law, and Education International Journal of Economics, Management, Business, and Social Science International Journal of Quantitative Research and Modeling Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat Adpebi International Journal of Multidisciplinary Sciences International Journal of Economics, Business and Innovation Research Jurnal Sinergi Manajemen Journal of Management Jurnal Ilmiah dan Kajian Akademik Fundamental and Applied Management Journal Glosains: Jurnal Sains Global Indonesia
Horas Djulius
Fakultas Ekonomi Universitas Pasundan Bandung
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Pengaruh Kualitas Pelayanan dan Display Produk terhadap Keputusan Pembelian Jam Tangan dan Tas di Store Urban Icon Mall Aeon Bsd Tangerang Wahyu Nurul Faroh; Erik Kurniawan; Horas Djulius
Jurnal Sinergi Manajemen Vol 2 No 1 (2025): Jurnal SINERGI Manajemen
Publisher : YBAMB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70285/m88k0p78

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Kualitas Pelayanan dan Display Produk Terhadap Keputusan Pembelian jam tangan dan tas di store Urban Icon Mall Aeon BSD Tangerang secara parsial dan simultan. Metode penelitian yang digunakan ialah metode kuantitatif dengan pendekatan assosiatif. Teknik sampling menggunakan rumus slovin dengan margin error 10%. Jumlah sampel yang diperoleh berjumlah 100 orang dan pengumpulan data dilakukan menggunakan kuisioner dengan mengacu pada skala likert. Teknik analisis data menggunakan uji instrumen data, uji asumsi klasik, uji kuantitatif dan uji hipotesis dengan SPSS 29. Uji hipotesis parsial kualitas pelayanan diperoleh nilai Thitung ≥ Ttabel (thitung 15,763 ≥ ttabel 1,660) atau nilai Sig (<0,001 ≤ 0,05) maka H0 ditolak dan H1 diterima, yang artinya variabel kualitas pelayanan secara parsial berpengaruh signifikan terhadap keputusan pembelian. Uji hipotesis parsial display produk diperoleh nilai Thitung ≥ Ttabel (thitung 14,596 ≥ ttabel 1,660) atau nilai Sig (<0,001 ≤ 0,05) maka H0 ditolak dan H2 diterima, yang artinya variabel display produk secara parsial berpengaruh signifikan terhadap keputusan pembelian. Kualitas Pelayanan (X1) dan display produk (X2) secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) yang dibuktikan dari hasil persamaan regresi linier berganda Y= 0.034 + 0,420 (X1) + 0,559 (X2)+ ie   dan nilai Fhitung ≥ Ftabel (167,686 ≥ 3,090) dengan nilai signifikansi < 0,05 (<.001b< 0,05),   maka  H0   ditolak  dan  H3 diterima,  Nilai koefisien determinasi (R  Square)  sebesar  0,776 sedangkan  sisanya  sebesar  (100%  -  77,6%  =  22,4%) dipengaruhi  oleh faktor lain.  
Peran Iklim Usaha untuk Mendorong Inovasi Digital dan Peningkatan Kinerja Pengusaha Nahdliyin: The Role of Business Climate in Encouraging Digital Innovation and Improving the Performance of Nahdliyin Entrepreneurs Rohmat Sarman; Azhar Affandi; Horas Djulius
Jurnal Ilmiah dan Kajian Akademik Vol 2 No 02 (2024): Desember 2024
Publisher : Badan Perencanaan Pembangunan Daerah

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Abstract

Penelitian ini mengkaji pengaruh iklim usaha terhadap inovasi digital dan dampaknya pada kinerja pengusaha Nahdliyin di Jawa Barat. Di tengah persaingan digital yang meningkat, iklim usaha yang kondusif menjadi faktor penting yang mendorong adopsi inovasi digital sebagai upaya peningkatan daya saing. Metode penelitian menggunakan pendekatan kuantitatif dengan survei yang melibatkan 400 pengusaha Nahdliyin. Data dianalisis melalui teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa iklim usaha memiliki pengaruh positif dan signifikan terhadap inovasi digital, yang pada gilirannya berdampak langsung pada peningkatan kinerja pengusaha. Efek mediasi inovasi digital memperkuat hubungan antara iklim usaha dan kinerja, menunjukkan pentingnya dukungan lingkungan bisnis yang stabil untuk meningkatkan kemampuan bersaing pengusaha. Kesimpulan penelitian ini menyoroti pentingnya kebijakan yang mendukung iklim usaha kondusif untuk memajukan inovasi dan kinerja UMKM, khususnya dalam konteks pengusaha berbasis keagamaan.
Examining the Impact of Organizational and Individual Factors on Lecturer Performance in Tangerang Universities Rika Nurhidayah; Horas Djulius; Atty Tri Juniarty
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3115

Abstract

Lecturer performance is a central determinant of academic quality in Indonesian higher education, yet empirical evidence on the relative contributions of organizational and individual factors remains limited in the Tangerang context. Objective: This study investigates the simultaneous and partial effects of organizational culture, transformational leadership, job satisfaction, and work motivation on lecturer performance at private universities in Tangerang City and Tangerang Regency, Indonesia. A quantitative survey design was employed. Data were collected from 214 permanent lecturers across six accredited private universities through stratified random sampling. Structural Equation Modeling–Partial Least Squares (SEM PLS) was used for data analysis. Validity was assessed via convergent and discriminant criteria; reliability was confirmed through composite reliability and Cronbach's alpha. All four predictors demonstrated significant positive effects on lecturer performance. Work motivation exhibited the strongest direct effect, followed by transformational leadership, organizational culture, and job satisfaction. Enhancing lecturer performance in Tangerang universities requires an integrated approach addressing both organizational level interventions (leadership development, cultural reinforcement) and individual level support (motivation strategies and satisfaction mechanisms). Implications for higher education policy and institutional management are discussed
The Influence Of Video Advertising, Social Media Content, And KOL ( Key Opinion Leader) With Brand Awareness As A Mediation Variable On Purchase Decisions (A Study Of Coffee Shop Businesses In Greater Bandung) Tubagus Fariz Maulana; Horas Djulius; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study provides an empirical analysis of the digital promotion triad—comprising video advertisements, social media content, and key opinion leaders—and its influence on consumer purchase decisions, using brand awareness as a mediating variable within the coffee shop industry of Greater Bandung, Indonesia.1 Utilizing a descriptive and verification survey design, the study sampled 270 respondents using the Slovin formula, distributed proportionally across five regional districts: Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency.1 Data analysis was executed using Structural Equation Modeling through LISREL 8.8.1 The descriptive results showed high performance for video advertisements, social media content, and brand awareness, while key opinion leaders and purchase decisions fell within the moderate-to-good category.1 Structural estimation confirmed that the digital triad simultaneously influenced brand awareness ( ) and purchase decisions ( ).1 Partially, all three independent variables exerted positive and significant effects on both brand awareness and purchase decisions.1 Brand awareness was found to be a highly critical determinant of purchase decisions and acted as a significant partial mediator, indicating that cognitive brand recognition and recall processes remain crucial for translating digital marketing exposures into actual transactions.1 Triangulation with expert qualitative judgment emphasized the practical necessity of sensory-driven video creation, strategic content scheduling, compliance with regional sweet beverage nutritional labeling (Nutri-Level) policies, and proactive intellectual property registration
Human Capital in Private Higher Education Institutions in North Sumatra: Determinants of Lecturer Performance and Perceived Educational Quality Calen; Richard Berlien; Willy Cahyadi; Horas Djulius
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.569

Abstract

This research investigates how human capital, professional development, institutional conditions, lecturer performance, and perceived educational quality are connected in private higher education institutions in North Sumatra, Indonesia. The study applied an explanatory quantitative approach and used questionnaire responses from 247 lecturers. The proposed direct and mediating relationships were examined with Partial Least Squares Structural Equation Modeling (PLS-SEM). Several limitations should be acknowledged, particularly the cross-sectional nature of the design and the use of lecturer self-reports to assess educational quality, both of which may create common-method bias. The findings are also tied to the setting of private universities in North Sumatra, so their applicability to other institutional contexts should be interpreted carefully. The analysis demonstrates that human capital, professional development, and institutional factors contribute significantly to lecturer performance, with human capital producing the largest effect. Lecturer performance is strongly associated with perceived educational quality (beta = 0.76). The mediation test further shows that lecturer performance partially explains the pathway from human capital to perceived educational quality. Overall, the study offers localized empirical evidence on the role of lecturer performance as an important channel through which lecturer competencies and institutional support are linked to quality perceptions in private higher education.
Model Edukasi Akses KIP Kuliah dan Strategi Pengelolaan Keuangan Berbasis Experiential Learning bagi Siswa SMA/SMK dan Guru BK di Bandung Raya Horas Djulius; Restu Akbar Suryaman; Gugum Mukdas Sudarjah; M. Sidik Priadana; Neni Murniati
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 2 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i2.42923

Abstract

Purpose – This community service activity aims to address the procedural information gap regarding the Kartu Indonesia Pintar (KIP) Kuliah program and enhance fund management skills for Grade XII high school/vocational students and Guidance Counselors (BK Teachers) in the Bandung Raya region. The intervention is designed to ensure students have both access to higher education opportunities and essential fund management competencies Design/methodology/approach – The program was implemented using an experiential learning-based workshop model integrating offline and online sessions (blended approach), which involved practical simulation of the KIP Kuliah system application. Effectiveness was measured quantitatively through pre-tests and post-tests across two dimensions: KIP Kuliah Access and Financial Management Findings – Evaluation results showed a significant increase in understanding. KIP Kuliah Access Understanding increased by 43.1% (mean score from 2.51 to 4.02), and Financial Management Understanding increased by 38.8% (mean score from 2.38 to 3.86). This increase validates the program's success in bridging the information gap and providing applied solutions for the partners Originality/value – The program offers an original contribution by providing an integrated intervention that combines procedural problem solutions (KIP Kuliah Access) and managerial solutions (Financial Literacy) within a single experiential framework. Furthermore, the activity successfully strengthened the capacity building of Guidance Counselors, positioning them as sustainable change agents at the school level to better support students' study continuity  
STRATEGI EFEKTIVITAS PERAN DAN FUNGSI KEPEMIMPINAN KEPALA SEKOLAH DALAM UPAYA MENINGKATKAN KOMPETENSI GURU Rahman Hidayat; Azhar Affandi; Horas Djulius
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7611

Abstract

Masalah penelitian ini (1) Bagaimana Peran dan fungsi kepemimpinan kepala sekolah dalam upaya meningkatkan kompetensi guru SMK Negeri di kabupaten Sumedang, (2) Bagaimana Kompetensi guru SMK Negeri di kabupaten Sumedang saat ini, (3) Apa saja Kendala yang membuat peran dan fungsi kepemimpinan tidak efektif dalam meningkatkan kompetensi guru SMK Negeri di kabupaten Sumedang, dan (4) Bagaimana Strategi efektivitas peran dan fungsi kepemimpinan kepala sekolah dalam upaya meningkatkan kompetensi guru SMK Negeri di kabupaten Sumedang. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan Case Study. Pengumpulan data dilaksanakan melalui wawancara, observasi, dan studi dokumen, serta Focus Group Discussion. Wawancara mendalam (dept interview). Hasil penelitian menunjukkan Peran dan fungsi kepemimpinan kepala sekolah dalam upaya meningkatkan kompetensi guru belum efektif, Strategi efektivitas peran dan fungsi kepemimpinan kepala sekolah dalam upaya meningkatkan kompetensi guru di SMK Negeri terakreditasi A di kabupaten Sumedang yaitu merestrukturisasi kelemahan sekolah dengan dengan memanfaatkan kekuatan peluang yang dapat dilaksanakan melalui program Capacity Building: Leadership Empowerment to Improve Teacher Competencies
Assessing Tourism Security Readiness at Jungleland Adventure Theme Park in Anticipating Threats Siti Mahmudah; Horas Djulius
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) Vol. 6 No. 2 (2026): May, 2026
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/8n10vf95

Abstract

Public Relations (PR) plays a central role in designing effective messages, delivering information transparently, and building positive relationships with the public. Evaluating PR strategies in addressing security issues and strengthening visitor trust is particularly important, given their crucial function in responding to sensitive matters and ensuring accurate public understanding. In this context, the present study aims to provide an in‑depth understanding of the challenges and opportunities related to tourism security through a SWOT analysis approach. In addition, the study evaluates the extent to which public relations strategies contribute to addressing security concerns and enhancing visitor trust. The findings of this research are expected to offer clear and practical recommendations for stakeholders in improving tourism security and reinforcing visitor confidence, thereby enabling the tourism sector to grow sustainably and generate greater positive impacts on economic and social development. This study employs a qualitative research method supported by SWOT analysis.
Optimizing School Principals' Leadership through an Agile Organization Approach for Sustainable School Development Siti Komara; Azhar Affandi; Horas Djulius
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 3 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i3.821

Abstract

Background: The rapid and uncertain dynamics of the BANI (Brittle, Anxious, Non-linear, and Incomprehensible) era require schools to develop adaptive leadership models to achieve sustainable institutional development. Traditional leadership approaches often face challenges in responding to complex educational changes, technological demands, and organizational uncertainties. Objective: This study aims to examine the optimization of school principals’ leadership through an Agile Organizationapproach to support sustainable school development. Methods: This study employed a qualitative case study approach at Ibnu Khaldun Islamic School Cirebon. Data were collected through observations, interviews, focus group discussions, and documentation involving foundation administrators, school principals, teachers, and education staff. Data analysis was conducted using thematic analysis, IFAS-EFAS analysis, the TOWS Matrix, and strategic analysis. Results: The findings indicate that the implementation of school principals’ leadership roles based on the EMASLIM framework has not been fully optimized, particularly in strengthening innovation, collaboration, digital transformation, and continuous improvement. The application of Agile Organization principles remains limited in terms of establishing a shared vision, empowering teams, facilitating adaptive decision-making, promoting organizational learning, and utilizing technology effectively. The main challenges include limited leadership competencies, insufficient training opportunities, weak communication systems, inadequate infrastructure, and unclear organizational regulations. Strategic analysis recommends SO strategies that focus on leadership transformation, governance strengthening, human resource development, technology integration, learning quality improvement, and partnership expansion. Conclusion: Optimizing school principals’ leadership through an Agile Organization approach can strengthen school adaptability, innovation capacity, and sustainable development. This study contributes to educational management by integrating agile principles into school leadership practices to address contemporary educational challenges.
Total Factor Productivity Calculation of the Indonesian Micro and Small Scale Manufacturing Industry Endang Rostiana; Horas Djulius; Gugum Mukdas Sudarjah
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17 No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v17i1.2022.pp54-63

Abstract

The purpose of this research is to determine the total factor productivity (TFP) of Indonesia's micro and small-scale manufacturing industries. The production function estimation approach established by Levinsohn-Petrin as the basis for computing TFP is employed in this study, with value added as the dependent variable and the value of labor costs and capital value proxied by the value of investment as the independent variables. This study uses secondary data from the Central Statistics Agency (BPS), which includes 23 sub-sectors of Indonesia's micro and small scale manufacturing industries that are included in the 2-digit ISIC, with the exception of the ISIC code 19 sub-sector, and covers the years 2010 to 2019, excluding 2016. The TFP value in the micro-scale Indonesian manufacturing industry was often higher than the TFP value on the small scale, according to this study. This research also demonstrates that low-tech sub-sectors, such as the food processing industry, have low productivity. On a small size, the estimated TFP value shows a decreasing trend, but on a micro scale, the estimated TFP value indicates an increasing trend.
Co-Authors Abdul Maqin Atty Tri Juniarty Azhar Affandi Azhar Affandi Bilal Fajar Nugraha Cahyadi, Willy Calen Catur Setiya Sulistiyana Choi Wongyu Dudung Juhana Endang Rostiana Erik Kurniawan Erik Kurniawan Gugum Mukdas Sudarjah Iman Sudirman J. Juanim Jubaedah, Edah M. Sidik Priadana Moh. Sidik Priadana Neni Murniati Raeni Dwi Santy Rahman Hidayat Restu Akbar Suryaman Richard Berlien Rika Nurhidayah Rizki Wahyuniardi Sarman, Rohmat Septiarini, Eka Siti Komara Siti Mahmudah Sri Maria Ulfha Sudirman, Imam Sunarsi, Denok Surjono, Welly Syafutra, Ricky Tubagus Fariz Maulana Umi Narimawati Undang Juju Wahyu Nurul Faroh Wahyu Nurul Faroh Widiya Avianti Widiyana Sudrajat Yudi Nurdiansyah Yudi Nurdiansyah