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All Journal Signifikan : Jurnal Ilmu Ekonomi ETIKONOMI Economic Journal of Emerging Markets Sosiohumaniora Journal of Education and Learning (EduLearn) Trikonomika: Jurnal Ekonomi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pariwisata Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) International Journal of Business, Law, and Education International Journal of Quantitative Research and Modeling Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Pengabdian Pada Masyarakat Journal of Public Health and Pharmacy Adpebi International Journal of Multidisciplinary Sciences International Journal of Economics, Business and Innovation Research Jurnal Sinergi Manajemen IJSS: International Journal of Social Journal of Management Jurnal Ilmiah dan Kajian Akademik
Horas Djulius
Fakultas Ekonomi Universitas Pasundan Bandung
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The Influence of Organizational Memory, Knowledge Recovery, Knowledge Visualization and Knowledge Transfer on Improving the Career of Lecturer at Private Universities in The Region of West Java and Banten Sunarsi, Denok; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Djulius, Horas; Sudirman, Imam
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1013

Abstract

The research aims to determine the influence of organizational memory, knowledge recovery, knowledge visualization and knowledge transfer on improving the careers of lecturers at private universities in the West Java and Banten regions. This research uses a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 211 lecturers. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) organizational memory has a significant negative effect on improving lecturers' careers with a t statistic value of 2,000 > t table 1.652 and a P-value of 0.046 < 0.05, with a relationship of 5.9% (2) knowledge recovery has a positive and significant effect on improving lecturers' careers with a t statistical value of 5.113 > t table 1.652 and a P-value of 0.000 < 0.05, and a relationship value of 43.8 % (3) knowledge visualization has a positive and significant effect on improving Dodsen's career with a t statistical value of 6.236 > t table 1.652 and a P-value of 0.000 < 0.05, with a relationship value of 49.9% (4) Knowledge transfer has a significant positive effect on lecturer career improvement with a t statistic value of 6.236 > t table 1.652 and a P-Value of 0.026 <0.005, and with a relationship value of 12.6%.
Building a Digital Innovation Ecosystem through Knowledge Sharing and a Conducive Business Climate Sarman, Rohmat; Affandi, Azhar; Djulius, Horas; Priadana, Sidik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.012

Abstract

Objectives: This research investigates the role of knowledge sharing and a supportive business climate in establishing a digital innovation ecosystem for Muslim entrepreneurs in West Java.Methodology: The study utilized a quantitative approach, combining descriptive and verification methods through an explanatory survey to gather data from 400 entrepreneurs. A proportional cluster random sampling method was employed, using business type as the basis for stratification. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9.Finding: The results indicate that: 1) Knowledge sharing has a positive and significant impact on the business climate. 2) Knowledge sharing positively and significantly influences digital innovation. 3) The business climate has a positive and significant effect on digital innovation. 4) Furthermore, the business climate mediates the relationship between knowledge sharing and digital innovation.Conclusion: The research concludes that knowledge sharing is vital in improving both the business climate and digital innovation among Nahdliyin entrepreneurs in West Java. The significant and positive influence of knowledge sharing on the business climate highlights its role in creating a supportive entrepreneurial environment. Additionally, the business climate directly affects digital innovation and mediates the relationship between knowledge sharing and digital innovation. These insights suggest that enhancing digital innovation among entrepreneurs should involve fostering knowledge sharing and developing a conducive business climate. The study emphasizes the need to integrate these elements to build a strong digital innovation ecosystem that can improve entrepreneurial performance.
Pengaruh Kualitas Pelayanan dan Display Produk terhadap Keputusan Pembelian Jam Tangan dan Tas di Store Urban Icon Mall Aeon Bsd Tangerang Wahyu Nurul Faroh; Erik Kurniawan; Horas Djulius
Jurnal Sinergi Manajemen Vol 2 No 1 (2025): Jurnal SINERGI Manajemen
Publisher : YBAMB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70285/m88k0p78

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Kualitas Pelayanan dan Display Produk Terhadap Keputusan Pembelian jam tangan dan tas di store Urban Icon Mall Aeon BSD Tangerang secara parsial dan simultan. Metode penelitian yang digunakan ialah metode kuantitatif dengan pendekatan assosiatif. Teknik sampling menggunakan rumus slovin dengan margin error 10%. Jumlah sampel yang diperoleh berjumlah 100 orang dan pengumpulan data dilakukan menggunakan kuisioner dengan mengacu pada skala likert. Teknik analisis data menggunakan uji instrumen data, uji asumsi klasik, uji kuantitatif dan uji hipotesis dengan SPSS 29. Uji hipotesis parsial kualitas pelayanan diperoleh nilai Thitung ≥ Ttabel (thitung 15,763 ≥ ttabel 1,660) atau nilai Sig (<0,001 ≤ 0,05) maka H0 ditolak dan H1 diterima, yang artinya variabel kualitas pelayanan secara parsial berpengaruh signifikan terhadap keputusan pembelian. Uji hipotesis parsial display produk diperoleh nilai Thitung ≥ Ttabel (thitung 14,596 ≥ ttabel 1,660) atau nilai Sig (<0,001 ≤ 0,05) maka H0 ditolak dan H2 diterima, yang artinya variabel display produk secara parsial berpengaruh signifikan terhadap keputusan pembelian. Kualitas Pelayanan (X1) dan display produk (X2) secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) yang dibuktikan dari hasil persamaan regresi linier berganda Y= 0.034 + 0,420 (X1) + 0,559 (X2)+ ie   dan nilai Fhitung ≥ Ftabel (167,686 ≥ 3,090) dengan nilai signifikansi < 0,05 (<.001b< 0,05),   maka  H0   ditolak  dan  H3 diterima,  Nilai koefisien determinasi (R  Square)  sebesar  0,776 sedangkan  sisanya  sebesar  (100%  -  77,6%  =  22,4%) dipengaruhi  oleh faktor lain.  
Peran Iklim Usaha untuk Mendorong Inovasi Digital dan Peningkatan Kinerja Pengusaha Nahdliyin: The Role of Business Climate in Encouraging Digital Innovation and Improving the Performance of Nahdliyin Entrepreneurs Rohmat Sarman; Azhar Affandi; Horas Djulius
Jurnal Ilmiah dan Kajian Akademik Vol 2 No 02 (2024): Desember 2024
Publisher : Badan Perencanaan Pembangunan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh iklim usaha terhadap inovasi digital dan dampaknya pada kinerja pengusaha Nahdliyin di Jawa Barat. Di tengah persaingan digital yang meningkat, iklim usaha yang kondusif menjadi faktor penting yang mendorong adopsi inovasi digital sebagai upaya peningkatan daya saing. Metode penelitian menggunakan pendekatan kuantitatif dengan survei yang melibatkan 400 pengusaha Nahdliyin. Data dianalisis melalui teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa iklim usaha memiliki pengaruh positif dan signifikan terhadap inovasi digital, yang pada gilirannya berdampak langsung pada peningkatan kinerja pengusaha. Efek mediasi inovasi digital memperkuat hubungan antara iklim usaha dan kinerja, menunjukkan pentingnya dukungan lingkungan bisnis yang stabil untuk meningkatkan kemampuan bersaing pengusaha. Kesimpulan penelitian ini menyoroti pentingnya kebijakan yang mendukung iklim usaha kondusif untuk memajukan inovasi dan kinerja UMKM, khususnya dalam konteks pengusaha berbasis keagamaan.
Empowerment Strategies for Creative Industry MSMEs to Increase Competitiveness in the Digital Era in the Wood Processing Industry South Tangerang City Amin Effendy, Aidil; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Sudirman, Iman; Djulius, Horas
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.492

Abstract

This study aims to analyze the Empowerment Strategy of Creative Industry MSMEs to Increase Competitiveness in the Digital Era in the Wood Processing Industry in South Tangerang City. This research method uses qualitative methods, gaining an in-depth understanding of data collection techniques through observation, documentation, and interviews. Semi-structured interviews based on a predetermined interview guide were conducted with several informants from creative industry MSMEs in South Tangerang City, the MSME Association, KADIN (Indonesian Chamber of Commerce and Industry) in the South Tangerang region, the South Tangerang MSME and Cooperative Office, and expert judgment from academics and experts in their fields. The analysis of the interviews indicates that the empowerment of e-commerce-based creative industry MSMEs in the wood processing sector in South Tangerang is still suboptimal, as evidenced by minimal government support, limited capital, limited digital marketing, and various operational constraints such as product quality, raw materials, and machine breakdowns. Although some MSMEs are able to retain customers through quality service, their overall competitiveness remains low due to technological limitations and market changes. A SWOT analysis revealed that MSMEs possess strengths in product quality and customer relationships, as well as opportunities from the growing digital market. However, they still face the threat of competition and fluctuating raw material prices. Therefore, the SWOT strategy emphasizes the need to maximize strengths and opportunities while addressing weaknesses and threats to increase MSME competitiveness in the digital era.
Examining the Impact of Organizational and Individual Factors on Lecturer Performance in Tangerang Universities Rika Nurhidayah; Horas Djulius; Atty Tri Juniarty
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3115

Abstract

Lecturer performance is a central determinant of academic quality in Indonesian higher education, yet empirical evidence on the relative contributions of organizational and individual factors remains limited in the Tangerang context. Objective: This study investigates the simultaneous and partial effects of organizational culture, transformational leadership, job satisfaction, and work motivation on lecturer performance at private universities in Tangerang City and Tangerang Regency, Indonesia. A quantitative survey design was employed. Data were collected from 214 permanent lecturers across six accredited private universities through stratified random sampling. Structural Equation Modeling–Partial Least Squares (SEM PLS) was used for data analysis. Validity was assessed via convergent and discriminant criteria; reliability was confirmed through composite reliability and Cronbach's alpha. All four predictors demonstrated significant positive effects on lecturer performance. Work motivation exhibited the strongest direct effect, followed by transformational leadership, organizational culture, and job satisfaction. Enhancing lecturer performance in Tangerang universities requires an integrated approach addressing both organizational level interventions (leadership development, cultural reinforcement) and individual level support (motivation strategies and satisfaction mechanisms). Implications for higher education policy and institutional management are discussed
The Influence Of Video Advertising, Social Media Content, And KOL ( Key Opinion Leader) With Brand Awareness As A Mediation Variable On Purchase Decisions (A Study Of Coffee Shop Businesses In Greater Bandung) Tubagus Fariz Maulana; Horas Djulius; Undang Juju
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study provides an empirical analysis of the digital promotion triad—comprising video advertisements, social media content, and key opinion leaders—and its influence on consumer purchase decisions, using brand awareness as a mediating variable within the coffee shop industry of Greater Bandung, Indonesia.1 Utilizing a descriptive and verification survey design, the study sampled 270 respondents using the Slovin formula, distributed proportionally across five regional districts: Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency.1 Data analysis was executed using Structural Equation Modeling through LISREL 8.8.1 The descriptive results showed high performance for video advertisements, social media content, and brand awareness, while key opinion leaders and purchase decisions fell within the moderate-to-good category.1 Structural estimation confirmed that the digital triad simultaneously influenced brand awareness ( ) and purchase decisions ( ).1 Partially, all three independent variables exerted positive and significant effects on both brand awareness and purchase decisions.1 Brand awareness was found to be a highly critical determinant of purchase decisions and acted as a significant partial mediator, indicating that cognitive brand recognition and recall processes remain crucial for translating digital marketing exposures into actual transactions.1 Triangulation with expert qualitative judgment emphasized the practical necessity of sensory-driven video creation, strategic content scheduling, compliance with regional sweet beverage nutritional labeling (Nutri-Level) policies, and proactive intellectual property registration
Co-Authors Abdul Maqin Amin Effendy, Aidil Atty Tri Juniarty Azhar Affandi Azhar Affandi Azhar Affandi Bilal Fajar Nugraha Catur Setiya Sulistiyana Choi Wongyu Dudung Juhana Endang Rostiana Erik Kurniawan Erik Kurniawan Gugum Mukdas Sudarjah Iman Sudirman Iwan Sumarta, Renaldus J. Juanim Jaja Suteja Jubaedah, Edah Moh. Sidik Priadana Mohammad Sofyan Raeni Dwi Santy Rika Nurhidayah Rizki Wahyuniardi Sarman, Rohmat Septiarini, Eka Sri Maria Ulfha Sudirman, Imam Sunarsi, Denok Surjono, Welly Syafutra, Ricky Tubagus Fariz Maulana Umi Narimawati Undang Juju Wahyu Nurul Faroh Wahyu Nurul Faroh Widiya Avianti Widiyana Sudrajat Yudi Nurdiansyah Yudi Nurdiansyah