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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Komunikasi : Jurnal Komunikasi Jurnal Komunikasi dan Kajian Media Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Kajian Komunikasi dan Pembangunan Daerah Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Multidisiplin Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Media Penyiaran Indo Green Journal Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Innovative and Creativity Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science Journal of Creative Power and Ambition (JCPA) Indo Green Journal Tamilis Synex: Multidimensional Collaboration
Yulianti Fajar Wulandari
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Komunikasi Pemberdayaan sebagai Strategi Perubahan Sosial bagi Perempuan pada Pasangan Blue Collar (Studi Kasus mengenai Dialog Keluarga, Pengambilan Keputusan, dan Penguatan Peran Perempuan di Jabodetabek) Wulan Muhariani; Yulianti Fajar Wulandari; Rr. Roosita Cindrakasih; Cindya Yunita Pratiwi
Indo Green Journal Vol. 4 No. 3 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i3.608

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi pemberdayaan melalui dialog keluarga, pengambilan keputusan partisipatif, dan penguatan peran perempuan berfungsi sebagai strategi perubahan sosial dalam membangun hubungan yang lebih setara dalam keluarga pasangan kerah biru di Jabodetabek (Jabodetabek). Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk menganalisis praktik komunikasi pemberdayaan pada keluarga pasangan kerah biru di Jabodetabek melalui teknik purposive sampling dengan sepuluh pasangan suami istri sebagai informan kunci. Data dikumpulkan melalui wawancara mendalam, observasi partisipan pasif, dan studi dokumentasi yang dipandu oleh dimensi dialog, partisipasi, pemberdayaan, dan agensi dalam teori Komunikasi untuk Perubahan Sosial Thomas Tufte. Analisis data dilakukan dengan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, tampilan data, penarikan kesimpulan dan verifikasi, sedangkan validitas data dijamin melalui triangulasi sumber, triangulasi teknis, dan pengecekan anggota. Hasil penelitian menunjukkan bahwa komunikasi pemberdayaan melalui dialog keluarga, pengambilan keputusan partisipatif, dan penguatan peran perempuan dapat mendorong perubahan hubungan yang lebih setara dalam keluarga pasangan kerah biru di Jabodetabek. Praktik komunikasi dialogis meningkatkan partisipasi perempuan dalam manajemen ekonomi, pengambilan keputusan, dan berbagai kegiatan sosial, sehingga memperkuat ketahanan keluarga. Temuan ini menegaskan bahwa komunikasi pemberdayaan adalah strategi perubahan sosial yang efektif karena membangun dialog, partisipasi, pemberdayaan, dan agensi yang berkelanjutan dalam kehidupan keluarga.
Analisis Resepsi Stuart Hall Pada Tayangan Youtube Narasi TV Episode Prabowo Menjawab Puput Juniar; Yulianti Fajar Wulandari; Ali Imron Hamid
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.943

Abstract

This study aims to analyze the audience's reception position toward the “Prabowo Menjawab” episode on Narasi TV’s YouTube channel using Stuart Hall’s decoding theory. The research employs a qualitative approach through observation and interviews. A total of 30 comments were selected from 7,866 comments based on popularity (number of likes, replies, and posting time within the past two months), while interviews were conducted with four informants who had fully watched the video. The findings indicate that the majority of audiences occupy the oppositional decoding position, consciously rejecting the narrative and interpreting the program as a form of political image-building. Some audiences fall into the negotiated position, partially accepting the message while maintaining a critical stance toward its substance. Only a small portion of the audience demonstrates a dominant-hegemonic stance, showing full acceptance of the message. These results suggest that audiences are active in interpreting media content and that media constructions are not always received passively, but can be negotiated or even resisted.
PERAN EMPATIK DALAM KOMUNIKASI TERAPEUTIK: STUDI KASUS FENOMENOLOGIS PADA PENGALAMAN TERAPIS PSIKOLOG DI RSUD ANUGERAH SEHAT AFIAT DEPOK Endri Choirunnisa; Yulianti Fajar Wulandari; Ali Imron Hamid
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1006

Abstract

Komunikasi terapeutik memiliki peran sentral dalam proses penyembuhan pasien, terutama ketika empati menjadi inti dalam interaksi antara terapis dan pasien. Penelitian ini bertujuan untuk memahami makna dan peran empatik dalam komunikasi terapeutik di RSUD Anugerah Sehat Afiat Depok dengan menggunakan pendekatan kualitatif fenomenologis. Metode ini digunakan untuk menggali pengalaman subjektif para terapis psikolog dalam membangun hubungan empatik dengan pasien. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi, kemudian dianalisis menggunakan teknik analisis fenomenologis dengan tahapan reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa empati menjadi fondasi utama dalam komunikasi terapeutik, yang diwujudkan melalui perhatian penuh, pendengaran reflektif, sikap nonverbal yang menenangkan, serta penerimaan tanpa penilaian. Empati terbukti meningkatkan rasa aman, kepercayaan, dan keterbukaan pasien dalam proses terapi, sekaligus memperkuat motivasi penyembuhan. Temuan ini menegaskan tiga dimensi empati dalam praktik terapeutik, yaitu empati kognitif, afektif, dan perilaku, yang secara sinergis membentuk hubungan terapeutik yang manusiawi dan efektif. Penelitian ini juga memperkuat teori Hildegard Peplau tentang hubungan interpersonal terapeutik serta fenomenologi Schutz mengenai kesadaran intersubjektif dalam memahami pengalaman manusia. Dengan demikian, empati tidak hanya berfungsi sebagai respon emosional, tetapi juga sebagai keterampilan profesional dan nilai kemanusiaan yang menjadi dasar praktik psikologi klinis modern. Penelitian ini merekomendasikan pentingnya pelatihan empatik bagi tenaga psikolog guna meningkatkan kualitas komunikasi terapeutik dan efektivitas penyembuhan pasien.
Makna Kehilangan pada Lirik Lagu “Satu Bulan” di Akun Resmi Youtube Bernadya Vicko Fabian Putra Pribadi; Yulianti Fajar Wulandari; Ali Imron Hamid
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3502

Abstract

Penelitian ini menganalisis makna kehilangan dalam lirik lagu 'Satu Bulan' karya Bernadya dan resepsi audiens Generasi Z terhadapnya. Musik, sebagai media interaktif, berperan dalam pembentukan identitas dan ekspresi isu sosial. Lagu 'Satu Bulan' relevan karena mengangkat tema kehilangan, kerinduan, dan keterpisahan emosional, yang banyak digunakan Generasi Z dalam unggahan media sosial. Generasi Z (lahir 1997-2012) selektif, ekspresif, dan responsif terhadap konten personal. Penelitian kualitatif ini menggunakan analisis resepsi Stuart Hall, berfokus pada tiga posisi decoding: dominan-hegemonik, negosiasi, dan oposisi. Hasil menunjukkan mayoritas Generasi Z menginterpretasikan lagu sebagai refleksi mendalam atas kehilangan personal (orang tua, anak, kekasih). Resepsi negosiasi menyesuaikan makna dengan konteks pribadi, sementara resepsi oposisi menolak makna dominan atau menginterpretasikannya secara berbeda (humor/kritis). Studi ini berkontribusi pada pemahaman hubungan musik dan identitas emosional generasi muda, serta peran musik sebagai media refleksi dan penyembuhan.
Tantangan Komunikasi di Era Digital: Memahami Generasi Z Yulianti Fajar Wulandari; Mareta Puri Rahastine; Heri Afianto; Yan Bastian; Murtiadi Murtiadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4058

Abstract

The aim of this research is to analyze Communication Challenges in the Digital Era and Understanding Generation Z. This research is a Literature review. Data collection using documentation from Google School. Data analysis using Systematic Literature Review (SLR). Communication challenges in the current digital era, especially in interacting with Generation Z, is a very wide expansion of the communication field through various digital platforms, such as social media, instant messaging, and online content. Generation Z has unique characteristics that influence the way they communicate, such as a preference for short messages, images and videos that are effective in conveying messages. Understanding and adapting your communication style to them is important for building strong and effective relationships. In addition, it must be acknowledged that Generation Z has a high level of technological awareness, which can raise privacy and security issues that must be managed wisely in an effort to establish successful communication with this generation.
Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Yulianti Fajar Wulandari; Yan Bastian; Murtiadi Murtiadi; Heri Afianto
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

Abstract

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.
POLA KOMUNIKASI PETUGAS PPSU KELURAHAN KELAPA GADING BARAT DALAM MENINGKATKAN PELAYANAN PUBLIK Iksan Aji Ernawan; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Previous research shows that public service communication patterns have been implemented effectively and adaptively in several areas. However, there is no specific research yet regarding the communication patterns of the Public Infrastructure and Facilities Handling PPSU officers, such as in the Kelapa Gading Barat sub-district, which aims to determine communication patterns and analyze the application of communication in public services. The purpose of this study is to determine the communication patterns of PPSU officers in Kelapa Gading Barat sub-district in improving public services. This study uses a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation. The theory used is two-way communication between PPSU officers and residents, where both parties exchange suggestions and opinions, showing positive feedback in accordance with the concept of circular communication.
Integrated Marketing Communication Strategies in Increasing Brand Awareness: A Case Study of Almaz Fried Chicken in the Country Printing Ade Dwi Maulia; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi; Yan Bastian; Putri Ramadaniar
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the importance of implementing an Integrated Marketing Communication (IMC) strategy to enhance brand awareness amid the increasingly competitive fast-food industry. Almaz Fried Chicken Percetakan Negara, a fried chicken restaurant with a Middle Eastern concept, needs to build strong brand awareness in order to be recognized and remembered by consumers. This study aims to analyze the Integrated Marketing Communication strategy implemented by Almaz Fried Chicken Percetakan Negara in improving brand awareness. The research employed a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation. The informants consisted of the Store Leader, Local Store Marketing staff, and consumers of Almaz Fried Chicken Percetakan Negara. This study applied the Integrated Marketing Communication theory proposed by Kotler and Keller, along with Aaker’s Brand Awareness theory. The findings reveal that Almaz Fried Chicken Percetakan Negara implements six IMC elements, namely Advertising, Sales Promotion, Public Relations, Direct Marketing, Event and Experience, and Word of Mouth Marketing. These strategies have successfully enhanced consumers’ brand awareness, as reflected in their ability to recognize the brand (brand recognition), recall the brand (brand recall), and place Almaz Fried Chicken among the first brands that come to mind (top of mind).
ANALISIS KONTEN INSTAGRAM KREDIVO DALAM MEMBANGUN MINAT TRANSAKSI GENERASI Z Dimas Prabowo; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the Instagram content of the @kredivo account in building Generation Z’s interest in transactions and public understanding through promotional reviews and highlights. This phenomenon has emerged alongside the rise of the fintech industry and illegal lending products, which has spurred the creation of visual content. Using a descriptive qualitative approach, content analysis, and interviews with four Gen Z informants, this study examines how Instagram is used as a tool for digital education. Pierre Levy’s New Media Theory serves as the theoretical foundation for explaining the interactive, multimedia, networked, and digital characteristics inherent in Instagram content. The results indicate that Kredivo’s Instagram content reflects the interactive and participatory nature of new media, thereby fostering public literacy in selecting safe fintech products. Informants stated that this content provides a deeper understanding of the prevalence, claims, and legality of these products. Thus, Instagram, as a new media platform, has proven effective as an information channel capable of influencing public awareness regarding the issue of illegal fintech.
Co-Authors Ade Dwi Maulia Adi, Reza Syahputra Afianto, Heri Agustin, Putri Winny Akbar, Ahmad Zulfitri Ali Imron Ali Imron Hamid Ali Imron Hamid Bastian, Yan Cindya Yunita Pratiwi Cindya Yunita Pratiwi Deryansyah, Adzan Desar Dewi, Yemima Agnes Lolita Dimas Prabowo Endri Choirunnisa Fahreyza, Muhamad Febriansis, Diva Fibriyanti, Fauzziyah Hamid, Ali Imron Hanafiah, Anisa Nur Heri Afianto Heri Afianto Himawan , Sultan Himawan, Sultan Iksan Aji Ernawan Iswahyu Pranawukir Lymbarski Caesariano Makarawung, Yehezkiel Andreas Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mike Indarsih Muhammad Anggi Azhar Pratama Muhammad Rizki Muhariani, Wulan Murtiadi Murtiadi Novianita, Riastri Oktaviani, Amanda Puput Juniar Putri Nabila Suherman Putri Ramadaniar Putri, Icha Amaliyah Rachmadani, Rina Rr. Roosita Cindrakasih Silvina Mayasari Sirait, Rusi Erika Sitirubbaniyah, Sitirubbaniyah Sultan Hikmawan Tetelepta, Novita Vicko Fabian Putra Pribadi Wulan Muhariani Yan Bastian Yulianta, Nana