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All Journal Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Procuratio : Jurnal Ilmiah Manajemen eCo-Buss Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Agroteksos eCo-Fin Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research MABUSS: Journal of Management, Business and Social Sciences Journal Education and Government Wiyata Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Selfia Alke Mega, Selfia Alke
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SMART SYSTEM FARMING MANAGEMENT : FINTECH ASPECTS IN PRODUCTION AND MARKETING AT EDRIAN BULE FARM LAMPUNG Rachman, Muhamad Emil; Anggraini, Sari; Maksum, Asep; Mega, Selfia Alke
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 3 (2025): Jurnal Agroteksos Desember 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i3.1511

Abstract

The development of technology-based livestock farming is increasingly being driven by government programs that focus on digitization, productivity improvement, and the integration of modern technology in livestock management. These initiatives include training, the provision of digital platforms, and infrastructure support to strengthen the livestock supply chain. However, their implementation in the field still faces various obstacles, such as limited internet access and the high cost of technological devices. In addition, low digital literacy and readiness to adopt technology among farmers are also challenges that need to be overcome. Translated with DeepL.com (free version)This study aims to develop an integrated livestock management model using Smart System Farming Management and FinTech technologies to improve production and marketing efficiency at Edrian Bule Farm in Lampung. Using a grounded theory approach, this study explores the challenges faced by farmers in managing production and finances and how technology can be used to overcome these problems. Through inductive qualitative data analysis, this study successfully identified the main needs of farmers in terms of production and financial management, as well as the factors that influence technology adoption. The results of this study are expected to provide an overview of the influence of financial knowledge and technology or FinTech on livestock businesses, particularly in Lampung Province, and to understand the role of integration between smart agricultural technology and digital-based financial solutions that can improve operational efficiency, expand market access, and facilitate access to financing for small to medium-scale farmers.
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Minat Beli Konsumen Pada Café 52 Resonance Bandar Lampung Candra, Novita; mega, Selfia alke
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.7957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan brand awareness terhadap minat beli konsumen di Café 52 Resonance. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 84 responden yang dipilih melalui purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS sebagai alat pengolahan data statistik. Hasil penelitian menunjukkan bahwa secara parsial digital marketing tidak berpengaruh signifikan terhadap minat beli konsumen, sedangkan brand awareness berpengaruh positif dan signifikan. Namun, secara simultan kedua variabel tersebut berpengaruh signifikan terhadap minat beli konsumen. Temuan ini menegaskan pentingnya sinergi antara strategi digital marketing dan brand awareness dalam menghadapi persaingan industri café yang semakin kompetitif, khususnya dalam menarik dan mempertahankan minat beli konsumen. Kesimpulan penelitian menunjukkan bahwa brand awareness memiliki pengaruh yang lebih dominan dibandingkan digital marketing secara parsial. Oleh karena itu, penguatan brand awareness perlu menjadi fokus utama strategi pemasaran Café 52 Resonance dengan dukungan digital marketing yang terintegrasi dan berkelanjutan. Kata kunci: Brand Awareness, Digital Marketing, Minat Beli Konsumen.
Co-Authors Adi Gunawan Andala Rama Putra Barusman Anggraini, Sari Ardiyanti, Vera Aulia Rahmawati Candra, Novita Dhani, Akhmad Dyan Nofita Habiburahman, Habiburahman Haninun Imanuriea Annisa Putri Lim, Arcellia M. Fikri Ramadhan M. Yusuf Sulfarano Barusman Maksum, Asep Muhamad Emil Rachman Ni Putu Widhia Rahayu Oktori, Zidan Yuslian Po, Michael Putra, Chandra Almer Sabki Sabki Sakti Jaka Triasmara Syarif Saputra, Belden Ang Setiawan, Russell Evan Tuti Hairani Vincent Vincent, Vincent Wenny Permata Sari