Article Per Year (5 Year)
p-Index From 2021 - 2026
2.968
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Procuratio : Jurnal Ilmiah Manajemen eCo-Buss Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Agroteksos eCo-Fin Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research MABUSS: Journal of Management, Business and Social Sciences Journal Education and Government Wiyata Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Selfia Alke Mega, Selfia Alke
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
PENGARUH PRODUK, HARGA, TEMPAT,DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA M-SEE MART NATAR Salsabela, Cici; Mega, Selfia Alke
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3798

Abstract

Introduction: The rapid expansion of the retail sector, particularly minimarkets in Indonesia, has intensified business competition. This situation requires retailers to implement appropriate marketing strategies to attract consumers and enhance purchase intention. M-See Mart Natar is a local minimarket that offers various daily necessities; however, it continues to experience a low level of customer visits. This condition highlights the need to examine marketing factors that influence consumer purchase intention.This study aims to assess the impact of product, price, location, and promotion on consumer purchase intention at M-See Mart Natar. Methods: Using a survey procedure, a quantitative research approach was implemented. 91 respondents who had previously shopped at M-See Mart Natar were requested to complete questionnaires. A purposive sampling technique was implemented. The validity, reliability, and classical assumption tests were conducted after the data were analyzed using multiple linear regression analysis with the assistance of SPSS software.Result: The results suggest that consumer purchase intention is, in part, positively and significantly influenced by product, price, and promotion. At the same time, location does not exhibit a substantial impact. Concurrently, consumer purchase intention is substantially influenced by product, price, place, and promotion. The results of this study are anticipated to offer M-See Mart management valuable insights for the enhancement of marketing strategies to pique consumer interest in purchasing. Keywords:  Product, Price, Place, Promotion, Purchase Intention
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Minat Beli Konsumen Pada Café 52 Resonance Bandar Lampung Candra, Novita; mega, Selfia alke
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.7957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan brand awareness terhadap minat beli konsumen di Café 52 Resonance. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 84 responden yang dipilih melalui purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS sebagai alat pengolahan data statistik. Hasil penelitian menunjukkan bahwa secara parsial digital marketing tidak berpengaruh signifikan terhadap minat beli konsumen, sedangkan brand awareness berpengaruh positif dan signifikan. Namun, secara simultan kedua variabel tersebut berpengaruh signifikan terhadap minat beli konsumen. Temuan ini menegaskan pentingnya sinergi antara strategi digital marketing dan brand awareness dalam menghadapi persaingan industri café yang semakin kompetitif, khususnya dalam menarik dan mempertahankan minat beli konsumen. Kesimpulan penelitian menunjukkan bahwa brand awareness memiliki pengaruh yang lebih dominan dibandingkan digital marketing secara parsial. Oleh karena itu, penguatan brand awareness perlu menjadi fokus utama strategi pemasaran Café 52 Resonance dengan dukungan digital marketing yang terintegrasi dan berkelanjutan. Kata kunci: Brand Awareness, Digital Marketing, Minat Beli Konsumen.
The Impact of Global Trends on Tourism and the Creative Economy in Lampung Province Mega, Selfia Alke; Barusman, M. Yusuf S; Habiburahman, Habiburahman; Barusman, Andala Rama Putra
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5619

Abstract

Purpose: This study aims to analyze the influence of global trends on the development of tourism and creative business sectors in Lampung Province. Methodology/approach: The research employs a qualitative approach through a systematic literature review, drawing data from scientific articles, research reports, books, and official statistical sources. Results/findings: Global trends such as the rise in tourist visits, digitalization, and environmental awareness significantly impact local economic growth, tourism product diversification, and promotional activities in Lampung Province. Conclusions: Global trends including the growth of tourist arrivals, diversification of tourism products, the emergence of digital tourism ambassadors, and increased environmental awareness have significantly influenced the tourism and creative business sectors in Lampung Province. These developments present both opportunities and challenges that require strategic adaptation and collaboration among local governments, business actors, and communities. By adopting digital technologies, promoting sustainable tourism practices, and leveraging cultural and natural resources, Lampung can strengthen its competitiveness and achieve sustainable regional development. Conclusion: This study shows that adaptation to global trends supports tourism and creative economy development in Lampung Province through digitalization, diversification, and sustainability. The findings underline the role of local innovation and stakeholder collaboration in regional development and suggest the need for stronger digital capacity and sustainable tourism policies Limitations: This study is limited to literature-based analysis and does not include empirical field data to validate the findings. Contribution: The research provides strategic recommendations for policymakers and business stakeholders to capitalize on global trends for developing sustainable tourism and creative industries in Lampung Province.
Co-Authors Adi Gunawan Akhmad Dhani Andala Rama Putra Barusman Anggraini, Sari Ardiyanti, Vera Aulia Rahmawati Candra, Novita Dyan Nofita HABIBURRAHMAN, Habiburrahman Haninun Imanuriea Annisa Putri Lim, Arcellia M. Fikri Ramadhan M. Yusuf S. Barusman Maksum, Asep Muhamad Emil Rachman Ni Putu Widhia Rahayu Oktori, Zidan Yuslian Po, Michael Putra, Chandra Almer Russell Evan Setiawan Sabki Sabki Sakti Jaka Triasmara Syarif Salsabela, Cici Saputra, Belden Ang Tuti Hairani Vincent Vincent Wenny Permata Sari