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Journal : Formosa Journal of Science and Technology (FJST)

Virtual Ethnography of Ethical Behavior Communicating Netizens on Infrastructure Development Issues on the Instagram Account of the Governor of North Sumatra @Edy_Rahmayadi Ismail, Fauzan; Pohan, Syafruddin; Ginting, Rahmanita
Formosa Journal of Science and Technology Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i12.7407

Abstract

This study aims to analyze the ethical communication behavior of netizens on infrastructure development issues on the Instagram account @edy_rahmayadi interpretively and to analyze the constructed motives in the netizens' interaction space on @edy_rahmayadi's Instagram posts, especially on infrastructure development issues in North Sumatra, in shaping public sentiment towards Edy Rahmayadi as the Governor of North Sumatra. The research methodology used in this study is a qualitative approach with a virtual ethnography method through data collection techniques such as participant observation, interviews, documentation collection, and triangulation. Data analysis uses the interactive model of Miles, Huberman, and Saldana. The results showed that the ethical communication behavior of netizens on @edy_rahmayadi's Instagram account was formed by several motives, including social background (age, religion, ethnicity, race, etc.), political interests that are still influenced by the 2018 North Sumatra gubernatorial election and Edy Rahmayadi's current political stance, professional and group interests, and other aspects related to current conditions in the field.
Co-Authors Adawiyah, Sa'diyah El Ade Harahap Agus Hermanto Agustina, Armelia Aini Zahra Aisyah Putri, Aisyah Al Azmi, Hana Alan Bangun Siregar Aldifa, Fatwa Azan Anak Agung Gede Sugianthara Annisa Nur Rahmah Arifin Saleh Arwansyah, OK Dedy Asih Astuti Asriati, Mona Audina, Rafika Christian Vinti Parulian Panjaitan Dewi Kurniawati Dian Pina Angraini Edy Suranta Edy Suranta Fadhil Pahlevi Hidayat Fandhy, Arya Faustyna Faustyna Fauzi Akbar Ginting, Annisa Nabilah Br Gustan, Gustan Hanafiah, Raissa Adhwa Harahap, Ade Harahap, Jam’ah Hasibuan, Hendry Syahputra Hendra, Yan Hendry Syahputra Hasibuan Herawati, Ivo Humaizi Ihsan, M. Fikri Intan Permata Sari Irpan Nusir Iskandar Zulkarnain Ismail, Fauzan Jonnedi Jonnedi Jonnedi, Jonnedi Khairani, Leylia Khairani, Mutiara Malshara Laila, Annisa Fitra Lusiana Andriani Lubis Lusiana Andriani Lubis Lutfi Basit Mauliza, Vivi Muhammad Fadli Muhammad Isya Nofri Affandi Novrizal, Baihaqi Septiansyah Nurhasanah Nasution, Nurhasanah Nurkhairani, Ade Pohan, Syafruddin Prabhaswara, Muhammad Prakoso Pranata, Deddy Prasyawan, Erick Pratiwi, Sri Priadi, Ribut Priadi, Ribut Purba, Ikhwan Azizi Rafika Audina Rahmat Utomo Ramadhan, Habibullah Ya Ramadhani, Fitra Ratih Dwi Indah R Rezki Aulia Riris Kusmiyati Rizky Amanda Putri Rudianto Rudianto Rudianto Rudianto Saleh, Arifin Sari, Futri Indah Simamora, Monojaya Simatupang, Widy Warni Sinaga, Roynanda Siregar, Alan Bangun Sri Pratiwi Sri Widari Sugiarno Sugiarno Sutryani, Dika Syafitri, Dhea Teria Sefty Ginting Thariq, Muhammad Thariq, Muhammad Torong, Achmad Ofanny S Tria Patrianti Utomo, Rahmat Wahyuningsih, Try Yan Hendra Yolanda Harahap Yuda Prasetia Darma Yudha, Prawira Zahratu Shafa Pulungan