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Journal : Jurnal Celtic

ATTITUDINAL MEANING IN MARTIN LUTHER KING JR SPEECH: A FUNCTIONAL GRAMMAR APPROACH Haq, Azka Saeful; Indrayani, Lia Maulia; Soemantri, Ypsi Soeria
Celtic: A Journal of Culture, English Language Teaching, Literature and Linguistics Vol 7, No 1 (2020): June 2020
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.161 KB) | DOI: 10.22219/celtic.v7i1.12126

Abstract

Racial injustice becomes a primary issue in Martin Luther King Jr’s entitled I have a dream in facing United States social condition. The speech reflects evaluative values to share perspectives toward the issue that can be analyzed by the appraisal system. The use of language certainly constructs different aims in evaluative language, and subjective presence is the target of evaluation in the appraisal system. The subjectivity of Martin Luther King Jr toward racial issues contains various types that can indicate a strategy to persuade people. The objectives of this study are to investigate the evaluative language of Martin Luther King Jr and to infer the meaning of evaluative language use. The strategy of delivering motivational messages is also discussed after acquiring the types of attitudes that will be related to the social issue. The research method employed in this study is descriptive qualitative. Systemic functional linguistic theory pioneered by Halliday and his colleagues becomes the framework in this study, and the tool is an appraisal system pioneered by J.R. Martin to analyze data. There are 90 clauses that consist of 33 judgement, 32 appreciation, and 26 affect. Judgement as the most dominant type reflects the reality of racial injustice to persuade many people to reject the condition. The strategy of critic conveyed in different types of attitudes can share deep messages to many people who listen. The result is hoped to be additional references in revealing speech strategy by using an appraisal system. The study of the appraisal system is useful to observe the subjectivity involvement in every form of language use.
THE MORPHO-PHONEMIC PROCESSES IN INDONESIAN ADVERTISEMENT’S SLOGANS Octavia Chandra Dewi; Lia Maulia Indrayani; Ypsi Soeria Soemantri
Celtic : A Journal of Culture, English Language Teaching, Literature and Linguistics Vol. 7 No. 2 (2020): December 2020
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/celtic.v7i2.12106

Abstract

The use of slogans in the advertisements to introduce and to attract public’s attention upon the products advertised are essential. The use of morpho-phonemic forms as the morphological process in the Indonesian advertisements’ slogans nowadays are interesting to be analyzed since there are lots of them use unique forms to attract public’s attention upon the product. The public’s attention upon the advertisements would influence the level of public’s awareness upon the product and eventually would raise the number of purchase and the usage of the product offered. This research explained the forms of the morphological process used in the Indonesian advertisement’s slogans, and the purposes of the morphological process used in the Indonesian advertisement’s slogans. Based on O'Grady and Dobrovolsky’s theories, this research uses descriptive qualitative method by observing and documenting the forms of morpho-phonemic changing which are used in Indonesian slogans, continued by analyzing the data. The objects of the study were the texts in advertisement’s slogans. The sources of the data were the Indonesian advertisement’s slogans from various types of product, which were aired or published in Indonesia. The forms of the morpho-phonemic changing were studied based on morphological processes in morphology. Slogans should attract the attention from public upon the product advertised to consume or to use it. It is hope that these findings will be useful for the development of language use especially in advertising.
ATTITUDINAL MEANING IN MARTIN LUTHER KING JR SPEECH: A FUNCTIONAL GRAMMAR APPROACH Azka Saeful Haq; Lia Maulia Indrayani; Ypsi Soeria Soemantri
Celtic : A Journal of Culture, English Language Teaching, Literature and Linguistics Vol. 7 No. 1 (2020): June 2020
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/celtic.v7i1.12126

Abstract

Racial injustice becomes a primary issue in Martin Luther King Jr’s entitled I have a dream in facing United States social condition. The speech reflects evaluative values to share perspectives toward the issue that can be analyzed by the appraisal system. The use of language certainly constructs different aims in evaluative language, and subjective presence is the target of evaluation in the appraisal system. The subjectivity of Martin Luther King Jr toward racial issues contains various types that can indicate a strategy to persuade people. The objectives of this study are to investigate the evaluative language of Martin Luther King Jr and to infer the meaning of evaluative language use. The strategy of delivering motivational messages is also discussed after acquiring the types of attitudes that will be related to the social issue. The research method employed in this study is descriptive qualitative. Systemic functional linguistic theory pioneered by Halliday and his colleagues becomes the framework in this study, and the tool is an appraisal system pioneered by J.R. Martin to analyze data. There are 90 clauses that consist of 33 judgement, 32 appreciation, and 26 affect. Judgement as the most dominant type reflects the reality of racial injustice to persuade many people to reject the condition. The strategy of critic conveyed in different types of attitudes can share deep messages to many people who listen. The result is hoped to be additional references in revealing speech strategy by using an appraisal system. The study of the appraisal system is useful to observe the subjectivity involvement in every form of language use.