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All Journal Sosiohumaniora Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam ProTVF PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia PROSIDING KOMUNIKASI Jurnal Common Jurnal Riset Komunikasi Kajian Jurnalisme JE (Journal of Empowerment) JURNAL PUSTAKA KOMUNIKASI Communications GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan ArtComm : Jurnal Komunikasi dan Desain Comdent: Communication Student Journal Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ika Merdekawati Kusmayadi
Program Studi Jurnalistik Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Sosiohumaniora

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LEVERAGING SOCIAL MEDIA AS A PARTICIPATORY PLATFORM FOR ECOTOURISM DEVELOPMENT: A CASE STUDY OF SITU CISANTI Anwar, Rully Khairul; Khadijah, Ute Lies Siti; Kusmayadi, Ika Merdekawati
Sosiohumaniora Vol 27, No 1 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i1.49858

Abstract

Governments in developing countries view ecotourism as a strategy to enhance local income and improve community livelihoods. However, the dominance of mass tourism systems often constrains the potential benefits of ecotourism for local communities. This study aims to examine the forms and dynamics of community participation in ecotourism development at Situ Cisanti, Tarumajaya Village, Kertasari Subdistrict, Bandung Regency, West Java, Indonesia. The research employs a qualitative case study approach informed by critical theory. Data collection include field observations, in-depth interviews with local community members, tourism stakeholders, and government officials, as well as document analysis. The findings identify four main forms of community participation: environmental protection, local entrepreneurship, cultural preservation, and ecotourism marketing. Social media functions as a participatory platform that facilitates information dissemination, stakeholder collaboration, and community empowerment through the Community Information Group (Kelompok Informasi Masyarakat/KIM). Nevertheless, participation remains largely tokenistic, as community members tend to follow externally driven agendas without possessing significant decision-making authority. This study highlights that social media has the potential to enhance local contributions to ecotourism development when integrated with inclusive government policies and community capacity-building initiatives.
Co-Authors Achmad Abdul Basith Adiprasetio, Justito Apriana, Dhea Arbani, Mochamad Cristine Manik Efi Fadilah Eko Retno Wulandari Elfride Isai Maranatha Elnovani Lusiana Evi Rosfiantika faisal Reza Finna Prima Handayani Gema Nusantara Bakry Gumgum Gumilar Henny Sri Mulyani Rohayati Herlina Agustin Ipit Zulfan Jimi Narotama Mahameruaji Kalila Shessa Krisadiva Basara Nanik Maharani Hartoyo Nunik Maharani Hartoyo Nuryah Asri Sjafirah, Nuryah Asri Rahmani, Aykaputri Amalia Rahmatika, Chaerunnisa Rahmita Adinda Rizky Rinda Aunillah Sirait Rini Ria Agustiani Risa Nurisani Rully Khairul Anwar Shabrina Pramudita Pavitasari Sirait, Rinda Aunilah Siti Karlinah Tasyarani, Ni Made Ute Lies Siti Khadijah Verma, Amit Zahra, Amira Fatimatuz