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All Journal Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Sejarah dan Budaya Komunikator Communicatus: Jurnal Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Jurnal Profetik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Journal of Politics and Policy (JPPOL) Kajian Jurnalisme Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Warta Ikatan Sarjana Komunikasi Indonesia Komunikasiana: Journal of Communication Studies Komunika: Jurnal Ilmu Komunikasi Journal of Social Research Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research JPNM : Jurnal Pustaka Nusantara Multidisiplin RESLAJ: Religion Education Social Laa Roiba Journal Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Komunikasi Indonesia
Aryo Subarkah Eddyono
Scopus ID: 57215536889, Universitas Bakrie, Special Capital Region Of Jakarta, Indonesia
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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JNE’s Cross-Media Communication Strategy to Strengthen the “Connecting Happiness” Brand Narrative Siska Ramadhani; Aryo Subarkah Eddyono
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2435

Abstract

This study examines JNE's cross-media communication strategy in delivering the "Connecting Happiness" brand narrative across digital and conventional platforms. The research is motivated by increasing competition in Indonesia's logistics industry and the need for logistics companies to build emotional customer connections beyond transactional relationships. The purpose is to analyze how JNE integrates the brand narrative across multiple channels, adapts messages to each platform's unique characteristics, and maintains consistency in communication practices. Employing a qualitative case study method, data were collected through in-depth interviews with JNE's Media Communication Head and content observation across Instagram, TikTok, YouTube, X, the official website, and internal publications. The analysis focused on identifying patterns of narrative integration, message adaptation, and consistency of the "Connecting Happiness" theme across channels. The findings reveal that JNE applies transmedia storytelling practices, where the narrative is developed into complementary stories across each platform rather than repeating identical content. Social media serves for emotional engagement, the website for credibility, conventional media for legitimacy, and offline activities for community interaction. The "Joni" mascot reinforces the brand's human-centric identity across all channels. The results demonstrate that JNE has successfully positioned itself not merely as a logistics provider but as a brand carrying emotional value in people's lives. This research contributes theoretical insights to digital communication literature on cross-media practices in logistics, while offering practical guidance for building emotional brand connections through integrated media strategies. Future research is recommended to explore transmedia storytelling's long-term impact on customer loyalty and brand equity.
Cross-Media Strategy of Networked Private Local Television: A Case Study of SMTV Sumedang in the Digital Era Pipit Nurvina; Aryo Subarkah Eddyono
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.54672

Abstract

The advancement of digital technology has compelled the media industry to adapt to shifting audience consumption patterns. Local television faces significant challenges due to the emergence of digital media and internet-based platforms. Despite growing scholarly attention to media convergence, existing studies focus primarily on single-platform transitions and fail to address the structural dynamics of network-affiliated private stations, leaving a gap regarding how such stations sustain relevance within national network structures while preserving local identity. This study examines the cross-media strategy adopted by SMTV, a private local television station affiliated with the Jawa Pos network, in navigating the media digitalization era. Employing a qualitative case study method through in-depth interviews with seven key informants, eight months of participatory observation, and documentation analysis, the findings reveal three specific outcomes: (1) SMTV positions itself at the cross-promotion and cloning stages of Dailey convergence continuum, anchored by a TV-first production paradigm; (2) content is repurposed across YouTube, Instagram, and TikTok with platform-specific format adaptation, with initial indications toward integrated storytelling; and (3) three structural constraints, limited financial capital, network-affiliation content guidelines, and regulatory disparities, create a convergence ceiling preventing progression toward full convergence. Theoretically, the findings extend the convergence continuum framework by demonstrating that structural, regulatory, and network-affiliation factors significantly shape convergence trajectories in peripheral media markets of the Global South, challenging the assumption that convergence progression is primarily a function of organizational willingness
Trajektori Branding Politik di Indonesia: dari Kampanye Konvensional ke Politik Performatif di Media Sosial Adila, Isma; Eddyono , Aryo Subarkah
Journal of Politics and Policy Vol. 7 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jppol.2025.7.1.2

Abstract

Indonesia’s political branding has undergone significant shifts as social media emerges as a dominant force in political communication. No longer limited to message distribution, platforms like Facebook, Twitter (X), Instagram, official websites, and TikTok have become spaces where political identities are constructed, narratives are shaped, and emotional bonds with voters are cultivated. This study analyzes five presidential election cycles (2009–2024) using Andreas Hepp’s theory of deep mediatization, which highlights how media reshape political logic and everyday communicative structures. Social media has evolved into a stage for political performance, where algorithmic visibility, affective narratives, and participatory trends are central to political appeal. Particularly on TikTok, political campaigns increasingly rely on influencers, memes, and emotional storytelling to generate virality and simulate proximity with voters.
Co-Authors Aprilie, Theresia Asih, Irsanti Widuri Ata Fudholi Budi Irawanto Candra Anggraini Dwi Anggia Ritmadhini Eko Digdoyo Elgusia, Reghina Eli Jamilah Mihardja Faruk HT Faruk, Faruk Firly Fenti Fithranda, Erissa Novia Ghaisani Dwi Miranti Iga Trisna Purnama Dewi Ningrat Isma Adila, Isma Karina Damayanti Khairun Alfisyahri. MJ Limantara, Gabriel Bias Christiadi Mirana Hanathasia MJ, Khairun Alfisyahri. Nahli, Syarifah Najwa Aisha Noer, Mochammad Kresna P., Jessica Rosa N. Pangerang, Cahyani Zalsabila Pipit Nurvina Prima Mulyasari Agustina Rachmandanu, Galih Rao, Saira Saima Rudy Gunawan Saira Saima Rao Saputra, Adrian Akbar Siska Ramadhani Stefani Wijaya Sulihtyaningrum, Eli