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Media Siber dan Search Engine Optimization (SEO): Melacak Motif, Adaptasi untuk Cari Untung, dan Upaya Menjaga Kualitas Jurnalisme Aryo Subarkah Eddyono
Expose: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i2.4346

Abstract

Media siber masif menjalankan logika SEO (Search Engine Optimization). Strategi SEO pada konten berita ditandai dengan memanfaatkan keramaian sebuah isu, lalu memfabrikasinya berulang-ulang dengan membuat tulisan sebanyak-banyaknya. Kata-kata kunci terkait isu yang tengah ramai itu ditanamkan terus-menerus di dalam isi berita. Akhirnya, berita-berita tersebut akan muncul di urutan atas mesin pencari. Artikel ini meneliti mengapa media siber (dalam hal ini adalah Kompas.com, Tirto.id, Tempo.co, dan Liputan6.com) menjalankan kebijakan SEO. Bagaimana redaksi beradaptasi dengan budaya, termasuk mengamati dinamika di dalam ruang redaksi (penolakan maupun penerimaan awak redaksi). Tak lupa, menganalisis upaya redaksi menjaga kualitas jurnalisme. Data diperoleh berasal dari wawancara mendalam, observasi, dan dokumentasi. Temuan penelitian ini adalah empat media yang diteliti menyepakati bahwa SEO adalah sebuah cara meningkatkan traffic agar iklan bisa tumbuh. Menjalankan SEO lalu tampil dalam halaman terdepan pencarian Google secara politis berarti juga mempertaruhkan nama baik menjadi yang terdepan di antara media lainnya. Empat media siber yang diteliti melakukan penyadaran ke awak redaksinya agar mau menjalani SEO. Redaksi juga membuat pabrik konten di daerah dan menyiapkan kebijakan target page view sehingga awak redaksi mau tidak mau patuh pada logika SEO. Menariknya, ada batas-batas yang sengaja dibuat agar redaksi, ketika menerapkan SEO, bisa menghasilkan berita yang berkualitas. Media yang diteliti khawatir jika terlalu patuh pada SEO akan berdampak pada nama baik media itu sendiri, takut mendapat cap sebagai media “budak” SEO dengan mengorbankan kualitas jurnalisme.
Peace Has No Deterrent Effect: The Handling of Violence Against Lampung TV and Lampung Post Journalists (2022) by Press Organizations Eddyono, Aryo Subarkah; P., Jessica Rosa N.
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

In 2022, Lampung Post and Lampung TV journalists experienced violence while covering. The perpetrator was a member of the security unit when he wanted to ask for clarity regarding certificates in the 2017 Complete Systematic Land Registration Acceleration Program (PTSL) at the National Land Agency (BPN) of Bandar Lampung City. The BPN security guard confiscated work tools and forced journalists to delete coverage such as photos or videos, until finally forcibly expelling journalists by pushing and closing the BPN building gate. This research aims to find out why such violence can occur and how the role of press organizations resolves cases of violence against Lampung Post and Lampung TV journalists. Data were obtained from interviews, observations, and document searches. The results of the study showed that violence against Lampung Post and Lampung TV journalists occurred due to a lack of understanding of the perpetrators of violence about the duties of journalists, weak law enforcement, and a lack of support from press companies to protect and provide understanding to their journalists in conducting coverage. Press organizations in Lampung have played their role in overseeing the resolution of cases of journalist violence through the Coalition of Press Freedom Defenders (KPKP) with a series of efforts, including providing statements of attitudes and legal opinions, encouraging the authorities to investigate cases, strengthening the authorities, and holding campaigns and public discussions. Unfortunately, the role of press organizations is still not optimal because not all press organizations are involved, press companies are ignorant, and victims take peaceful initiatives. Peace desision has no deterrent effect on perpretators.In 2022, journalists from Lampung Post and Lampung TV experienced violence while reporting. The perpetrator was a member of the security unit when they went to the National Land Agency (BPN) in Bandar Lampung City to ask for clarification about certificates in the 2017 Complete Systematic Land Registration Acceleration Program (PTSL). The BPN security personnel confiscated work tools and forced journalists to delete coverage such as photos or videos, until finally forcibly expelling journalists by pushing and closing the gate of the BPN building. This research aims to find out why such violence can occur and how the role of press organizations resolves cases of violence against Lampung Post and Lampung TV journalists. Data was collected through interviews, observations, and document review. The results of the study showed that violence against Lampung Post and Lampung TV journalists occurred due to perpetrators' lack of understanding of journalists' duties, weak law enforcement, and lack of support from press organizations to protect and provide understanding to their journalists in reporting. Press organizations in Lampung have played their role in monitoring the resolution of cases of violence against journalists through the Coalition of Press Freedom Defenders (KPKP) with a series of efforts, including providing statements and legal opinions, encouraging the authorities to investigate cases, strengthening the authorities, and holding campaigns and public discussions. Unfortunately, the role of press organizations is still not optimal because not all press organizations are involved, press companies are ignorant, and victims take peaceful initiatives. Peace initiatives do not have a deterrent effect on perpetrators.
Strategi Jaringan Radio Komunitas Indonesia (JRKI) dalam Menyelamatkan Eksistensi Radio Komunitas ARYO SUBARKAH EDDYONO
Komunikator Vol 4, No 1 (2012)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Community radio movement could be considered as media of resistance / counter hegemony. However, in fact, some community radios are far from expectations. Two community radio stations in Yogyakarta, which are Panaganti Radio in Terban and Angkringan Radio in Timbulhardjo, are not able to become media of resistance (Eddyono, 2011). Radio fails because government rules are too restrictive towards community radio. As a result, community radio cannot solve its own internal problems in order to survive for a long period. Moreover, this research could not get an answer about the role of Jaringan Radio Komunitas Indonesia (Indonesian Community Radio Network) in making a series of strategies to save the existence of community radio under its network, including Angkringan Radio and Panaganti Radio. This study used qualitative research and adopted Gramsci’s perspective on social movements and organic intellectual to understand the strategies which are used by JRKI to save the existence of community radio. As a result, JRKI strategies still have many weaknesses. JRKI is running out of energy in saving the existence of community radio. Keywords: Community Radio, Counter Hegemony, Democratization of Broadcasting, Battle for Positions, Organic Intellectual
Posisi Bahasa Jawa Jembersebagai Alat Komunikasi pada Masyarakat Banyumasan: Tinjauan Bourdieu di Desa Jatimulyo Kecamatan Jenggawah Kabupaten Jember Sulihtyaningrum, Eli; Eddyono, Aryo Subarkah
Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Vol 6, No 1 (2024): Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/bahasa.v6i1.958

Abstract

This research investigates the phenomenon of language competition between Megelen (a dialect of Javanese spoken in Banyumas) and Jemberan (a dialect of Javanese spoken in Jember) within the context of communication among multi-ethnic communities in the village of Jatimulyo. The aim is to understand the dominance of Jemberan Javanese and the reasons behind its usage in communication among the Banyumas community. A qualitative approach is adopted, employing Bourdieu's framework of social practice logic (agent-habitus-mode-field), with observations conducted in family settings, neighborhoods, and public spaces. Data is gathered through triangulation of sources including observations, interviews, and document reviews. Data analysis follows Miles and Huberman's qualitative analysis method (reduction, presentation, and drawing conclusions/verification). The findings indicate that Jemberan Javanese dominates as a communication tool due to its symbolic power, although Banyumas Javanese dialects are maintained as distinctions within family and neighborhood contexts. These findings support the view that Bourdieu's framework of social practice logic is dynamic and relevant for analyzing cultural phenomena such as shifts in language use. AbstrakPenelitian ini membahas fenomena persaingan bahasa antara bahasa Megelen (bahasa Jawa dialek Banyumasan) dan bahasa Jawa dialek Jember dalam konteks komunikasi masyarakat multi-etnis di desa Jatimulyo. Tujuannya adalah untuk memahami dominasi penggunaan bahasa Jawa dialek Jember dan alasan di baliknya dalam komunikasi masyarakat Banyumasan. Pendekatan kualitatif digunakan dengan mengadopsi kerangka logika praktik sosial Bourdieu (agen-habitus-moda-ranah), di mana observasi dilakukan pada ranah keluarga, rukun tetangga, dan ruang publik. Data diperoleh melalui triangulasi sumber yang melibatkan hasil observasi, wawancara, dan penelusuran dokumen. Analisis data menggunakan metode analisis kualitatif Miles dan Huberman (reduksi, penyajian, dan penarikan kesimpulan/verifikasi). Hasil penelitian menunjukkan bahwa bahasa Jawa dialek Jember mendominasi sebagai alat komunikasi karena kekuatan simbolik yang dimilikinya, meskipun bahasa Jawa dialek Banyumasan tetap dipertahankan sebagai distingsi dalam ranah keluarga dan tetangga. Temuan ini mendukung pandangan bahwa kerangka logika praktik sosial Bourdieu dapat dinamis dan relevan untuk menganalisis fenomena budaya seperti perubahan dalam penggunaan bahasa.
Life Drama of Digital News Daily Workers on YouTube Kompas.com; Fuch's Political Economy Perspective MJ, Khairun Alfisyahri.; Eddyono, Aryo Subarkah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.7926

Abstract

In the digital era, a number of media, both television and online, use YouTube to distribute their content in order to obtain alternative income. Kompas.com does it. Its digital workforce is geared towards these targets. This research aims to find out the practices of daily digital news workers on YouTube Kompas.com. Fuchs' views on digital workers were used as the basis for the research. The research is qualitative research with data collection in the form of in-depth interviews, observations and documentation studies. Interviews were conducted with managing editors, lead video producers, producers, video journalists, and content creators. The results of this research show that digital worker practices include coercion, alienation and appropriation. In the realm of coercion, it can be seen that the work received by workers is not free from pressure and is not commensurate with the wages received. In isolation, workers feel proud to work at Kompas.com even though the salary is not commensurate with the work they carry out and their personal lives are taken away. Appropriation, content that has high views and traffic generated by digital workers will be sold by the company, but the profits obtained are only for the company.
Trajektori Branding Politik di Indonesia: dari Kampanye Konvensional ke Politik Performatif di Media Sosial Adila, Isma; Eddyono , Aryo Subarkah
Journal of Politics and Policy Vol. 7 No. 1 (2025)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jppol.2025.7.1.2

Abstract

Indonesia’s political branding has undergone significant shifts as social media emerges as a dominant force in political communication. No longer limited to message distribution, platforms like Facebook, Twitter (X), Instagram, official websites, and TikTok have become spaces where political identities are constructed, narratives are shaped, and emotional bonds with voters are cultivated. This study analyzes five presidential election cycles (2009–2024) using Andreas Hepp’s theory of deep mediatization, which highlights how media reshape political logic and everyday communicative structures. Social media has evolved into a stage for political performance, where algorithmic visibility, affective narratives, and participatory trends are central to political appeal. Particularly on TikTok, political campaigns increasingly rely on influencers, memes, and emotional storytelling to generate virality and simulate proximity with voters.
Adapting News Production to Social Media Logics as a Revenue Strategy: The Case of Beritabali.com Asih, Irsanti Widuri; Eddyono, Aryo Subarkah
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology through in-depth interviews, the study finds that although Beritabali.com maintains its core news content on its website, it also produces tailored content for social media. This strategy is intended to attract advertisers as a source of revenue and to reach audiences who increasingly access news through social media platforms. To implement this strategy, Beritabali.comaligns with the logic of social media while continuing to uphold journalistic values. Given its financial and human resource limitations—both in terms of quantity and quality—the outlet engages interns with digital content production skills and adopts artificial intelligence (AI) tools to support content creation. The findings highlight the adaptive strategies employed by local media in a social media-driven environment and demonstrate how deep mediatization demands both technological innovation and shifts in newsroom culture.
Ditundukkan, Terasing, dan Imbalan Tak Setara: Praktik Pekerja Digital Media Sosial Suara.com Aprilie, Theresia; Eddyono, Aryo Subarkah
Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss1.art3

Abstract

The use of social media in mainstream media has become commonplace in the digital age. This raises issues of copyright, quality, and exploitation of digital labour, such as low wages and high workloads. This research aims to reveal the practices of the digital labour in managing Suara.com's social media accounts based on Fuchs' digital labour theory. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with digital labour managing Suara.com's social media accounts, non-participant observation, and analysis of internal documents and related publications. Through the study of the results associated with Christian Fuchs' digital labour theory, the results show that the digital labours are exploited in terms of workload, the absence of boundaries between personal life and work, and equal recognition of work results. This practice reflects the aspects of the digital labour exploitation, namely coercion, alienation, and appropriation.
Pengaruh Komunikasi Interpersonal terhadap Motivasi Pasien dalam Melaksanakan Pemeriksaan MRI (Magnetic Resonance Imaging) Elgusia, Reghina; Noer, Mochammad Kresna; Eddyono, Aryo Subarkah; Agustini, Prima Mulyasari
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal terhadap motivasi pasien dalam melaksanakan pemeriksaan MRI di RS X. Berdasarkan karakteristik responden yang melakukan pemeriksaan MRI pada bulan Mei, mayoritas responden berada pada rentang usia 21-30 tahun dan menggunakan jaminan kesehatan BPJS Kesehatan. Selain itu, sebagian besar responden berasal dari rujukan luar RS X, yang menunjukkan bahwa lebih banyak pasien dirujuk dari luar dibandingkan dari poliklinik dan rawat inap RS X. Hasil penelitian menunjukkan bahwa komunikasi interpersonal memiliki pengaruh yang signifikan terhadap motivasi pasien dalam melakukan pemeriksaan MRI, dengan pengaruh sebesar 77,7%. Koefisien regresi menunjukkan hubungan positif dan signifikan antara komunikasi interpersonal dan motivasi pasien (B = 0,557, t = 17,017). Temuan ini menegaskan pentingnya komunikasi interpersonal yang efektif dalam meningkatkan motivasi pasien untuk menjalani pemeriksaan MRI.
Penggambaran Kekerasan Seksual terhadap Perempuan dalam Film Like & Share Eddyono, Aryo Subarkah; Aprilie, Theresia; Limantara, Gabriel Bias Christiadi; Pangerang, Cahyani Zalsabila; Saputra, Adrian Akbar; Rachmandanu, Galih; Nahli, Syarifah Najwa Aisha; Fithranda, Erissa Novia
Komunikasiana: Journal of Communication Studies Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v6i1.30555

Abstract

Film Like & Share mengungkap kasus kekerasan seksual yang dialami remaja perempuan di ruang digital dan ruang nyata. Penelitian ini bertujuan untuk melihat gambaran praktik kekerasan seksual terhadap korban perempuan yang terdapat dalam film Like & Share. Metode penelitian yang dipakai adalah semiotika Roland Barthes untuk membongkar tanda-tanda terkait tujuan penelitian. Analisis dilakukan pada adegan-adegan dalam film yang menggambarkan kekerasan seksual. Adegan ini lalu diidentifikasi elemen sinematiknya untuk mengetahui makna denotatif, konotatif, dan mitos. Hasil penelitian menunjukkan bahwa kekerasan seksual yang ditampilkan dalam film Like & Share terbagi menjadi beberapa kategori yang terdiri dari cyber harassment, pelecehan, perkosaan, cyber grooming, ancaman disertai intimidasi dan penyebarluasan konten pornografi. Kekerasan tersebut tak lepas dari budaya patriarki yang memosisikan perempuan sebagai pihak yang dianggap menjadi penyebab dirinya menerima tindak kekerasan seksual. Perempuan rentan menjadi objek nafsu dan mendapatkan perlakuan tidak senonoh dari laki-laki. Ironisnya, masyarakat menjadi bagian yang melanggengkan konstruksi sosial terhadap kekerasan seksual.