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All Journal Scientiae Educatia: Jurnal Pendidikan Sains International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Dimensi DKV Seni Rupa dan Desain Akses : Journal of Public and Business Administration Science Jurnal Desain Komunikasi Visual Sama Jiva Jnanam (International Journal of Social Studies) Berbakti
Edy Chandra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DESAIN PROMOSI VISUAL JAMU “ASEREHE” BAGI DEWASA MUDA BERBASIS RISET: Jamu “Aserehe” Visual Promotion Design for Young Adults Based on Research Edy Chandra; Mery Sevila
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 10 No. 2 (2025): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v10.i2.23236

Abstract

Jamu “Aserehe” Visual Promotion Design for Young Adults Based on Research. This study designs a visual communication system to promote the herbal drink “Aserehe” to Indonesian young adults. Addressing a persistent gap between the perception of jamu as “old-fashioned/bitter” and the lifestyle demands of convenience and freshness, the research adopts a research-based design approach to directly link empirical insights to design decisions. Methods include exploratory interviews (brand owner and early users; n = 6), a descriptive survey (n = 80) to map taste perception, brand image, and trial intention, and a focused group discussion (FGD; n = [fill in]) to validate creative concepts. Findings are synthesized into the 4A+A strategy—Aware, Appeal, Ask, Act, and Advocate—and operationalized across integrated outputs: Instagram assets (feed, stories, reels), e-commerce posters, flyers, and vouchers, and an activation booth design. The visual system balances contemporary cues (clean typography, fresh palette, expressive illustration) with markers of traditional identity (heritage narrative and functional benefits). Implementation yields a replicable set of application guidelines that supports consistent cross-channel execution. The study contributes to small-business communication design by demonstrating how consumer perception data can be transformed into measurable design requirements. Future research should evaluate pre–post effects (awareness, trial intention, and digital engagement) and test live activations to verify the effectiveness and durability of the 4A+A-driven system.
COMMUNICATION BETWEEN HINDU CULTURE AND THE TIONGHOA ETHNIC GROUP AT BATUR Edy Chandra; Bagus Ade Tegar Prabawa; I Nyoman Surpa Adisatra
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 2 No. 1 (2024): Volume 2 No. 1 2024
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v2i1.3906

Abstract

Indonesia is a country that has extraordinary uniqueness and cultural richness. This country consists of thousands of different tribes, races, languages, religions and customs. In the context of diversity, social interaction and cultural contact between various ethnic groups becomes inevitable. This process involves the exchange of ideas, values, and habits that influence each other. Tolerance plays an important role in interacting with different cultures. Tolerance is a basic element needed to foster mutual understanding and respect for existing differences. Among the many tribes and ethnicities that exist, the Chinese and Hindu ethnic groups in Bali have a long and complex history of interaction. Pura Batur in Kintamani District, Bangli Regency, is a concrete example where this intercultural interaction takes place. Intercultural communication at Pura Batur reflects the harmonious relationship between ethnic Chinese and the Balinese Hindu community. This interaction can be seen in various aspects, such as participation in religious ceremonies, cooperation in social and cultural activities, and mutual respect for each other's traditions and customs. This research aims to understand the dynamics of intercultural communication between ethnic Chinese and Hindus at Pura Batur, Kintamani District, Bangli Regency. Using a descriptive qualitative approach, this research will explore how social and cultural interactions occur, as well as the factors that influence communication between the two ethnic groups. Perception and communication between the two groups are influenced by history, religion, culture, and economics. Despite challenges, new perceptions are formed through daily interactions, reflecting good attitudes of adaptation and integration. Economic aspects become dominant in perceptions during communication between groups, especially in trading activities in markets and tourist areas. Trust and misunderstanding in communication influence social perception. This research shows that inter-ethnic harmonization in Kintamani is influenced by history, trade, multiculturalism and good communication, resulting in a peaceful and harmonious social life.
Perancangan Identitas Visual Sarihon Ban untuk Memperkuat Kepercayaan Merek dan Daya Saing Nara Nata, Naka; Edy Chandra
Jurnal Desain Komunikasi Visual Vol. 3 No. 1 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/dkv.v3i1.5417

Abstract

This study aims to design a new visual identity system for "Sarihon Ban," a local tire shop in Ciledug that has been operating since 2001, to strengthen brand trust and competitiveness amidst the dominance of modern automotive retail in the digital era. Despite having a strong historical reputation and customer loyalty, Sarihon Ban faces challenges in attracting new customers due to the lack of a professional and integrated visual identity. The research method employed is qualitative with a creative design approach, including data collection techniques such as field observation, documentation studies, and in-depth interviews with the business owner. Data were analyzed using Kapferer’s Brand Identity Prism framework to transform traditional values into a visual strategy relevant to the modern market. The design results established the concept of "Dynamic Professionalism," realized through an integrated wordmark logo. Key visual elements include a stylized letter ‘S’ forming an aerodynamic sports car silhouette, the letter ‘o’ representing a tire, the use of Speeday typography symbolizing speed, and a color palette of yellow and navy blue to create high visibility and a professional impression. This research concludes that consistent visual identity transformation across physical and digital media is a vital strategic intervention for traditional MSMEs to revitalize their brand image and ensure business sustainability in an increasingly competitive automotive market.
Pelestarian Budaya Lokal melalui Pembuatan Klangsah pada Masyarakat Hindu Kabupaten Sumbawa I Made Ngurah Oka Mahardika; Ni Nyoman Harnika; I Wayan Astraguna; Edy Chandra; Ni Wayan Wida Sasmining Prastiwi; I Komang Widya Purnama Yasa; I Gede Bayu Wijaya
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2026): ISSUE FEBRUARI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keberadaan masyarakat Hindu di daerah transmigrasi memiliki tantangan tersendiri dalam menjaga keberlanjutan praktik budaya dan keagamaan, khususnya terkait ketersediaan sarana upacara tradisional. Salah satu elemen penting dalam ritual keagamaan Hindu adalah klangsah, yaitu anyaman daun kelapa yang digunakan dalam berbagai kegiatan upacara keagamaan dan budaya. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Dusun Kanar, Desa Labuhan Badas, Kecamatan Labuhan Badas, Kabupaten Sumbawa, dengan tujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam pembuatan klangsah sebagai upaya pelestarian budaya lokal. Metode yang digunakan meliputi observasi awal, sosialisasi budaya, pelatihan partisipatif, serta pendampingan praktik pembuatan klangsah. Hasil kegiatan menunjukkan meningkatnya pemahaman masyarakat terhadap makna filosofis klangsah serta meningkatnya keterampilan teknis dalam pembuatannya. Kegiatan ini berkontribusi pada penguatan identitas budaya masyarakat Hindu di daerah transmigrasi sekaligus mendukung keberlanjutan praktik keagamaan berbasis kearifan lokal.
GIGECONOMY, STRENGTHENING HUMAN RESOURCES AND DIGITAL COMMUNICATION STRATEGIES TOWARDS DECENT WORK IN SUPPORTING SUSTAINABLE DEVELOPMENT (SDGs 8) IN MATARAM CITY Ni Luh Putu Anom Pancawati; Ida Ayu Nyoman Sutriani; Ni Nyoman Suli Asmara Yanti; Edy Chandra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18958491

Abstract

GIG Economyhave new flexible job opportunities especially for women who have dual responsibilities in society.This study aims to examine the influence of the GIG Economy, Human Resource Development, and Digital Communication Strategy on Decent Work in Supporting Sustainable Development (SDGs 8) in Mataram City. Using a sample of 100 female workers respondents who work in the digitalization sector (remote working). The independent variables are the GIG Economy, Human Resource Development, and Digital Communication Strategy with the dependent variable being Decent Work. This type of causal quantitative research uses multiple linear regression analysis as the data processing method. The sampling method is purposive sampling with accidental sampling as the sampling technique. The data collection method uses a questionnaire. The research instrument is tested with validity and reliability tests. Before analyzing the research data, a classical assumption test is first carried out, followed by a t-test and an F-test for drawing conclusions. The results of the study state that the GIG Economy, Human Resource Development, and Digital Communication Strategy have a positive and significant effect, both partially and simultaneously, on Decent Work. This means that job opportunities through the GIG Economy, improving the quality of skills and abilities in utilizing digital platforms collectively become an effective strategy in encouraging the realization of decent work for female workers and directly supporting the successful achievement of SDGs 8 in Mataram City.
Co-Authors Asep Mulyani Bagus Ade Tegar Prabawa Budi Darmo Dede Cahyanti Syahrir Dewi fortuna Eka Fitriah HARNIKA, NI NYOMAN I Gede Bayu Wijaya I Komang Widya Purnama Yasa I Made Ngurah Oka Mahardika I Nyoman Surpa Adisatra I Wayan Astraguna Ida Ayu Nyoman Sutriani Ina Rosdiana Lesmanawati Jemima Katherine Lemuela Matthew Agustino Mery Sevila Muspiroh, Novianti Nara Nata, Naka Ni Luh Putu Anom Pancawati Ni Nyoman Suli Asmara Yanti Ni Wayan Wida Sasmining Prastiwi Ria Yulia Gloria Rita Triasafifah Usfatul Aeni Vivi Sophie Elfada Yuyun Maryuningsih