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All Journal PROSIDING SEMINAR NASIONAL Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Habitat Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal Jurnal Pariwisata JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Agro Bali: Agricultural Journal Jurnal Bisnis Tani AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Litbang Provinsi Jawa Tengah Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sungkai Mediagro Agribusiness Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian KOLABORATIF Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Roessali, Wiludjeng
Program Studi Agribisnis, Fakultas Peternakan Dan Pertanian, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Mediagro

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ANALISIS PEMASARAN KUBIS (Brassica oleracea L. var. cagitata L) DI SUB TERMINAL AGRIBISNIS (STA) JETIS KABUPATEN SEMARANG Istanto Istanto; Wiludjeng Roessali; Agus Setiadi
MEDIAGRO Vol 12, No 2 (2016)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.601 KB) | DOI: 10.31942/mediagro.v12i2.1613

Abstract

The purpose of this study was to determine the marketing system and the number of marketing channels cabbage in Jetis STA Semarang District. This research method is descriptive qualitative by using primary and secondary data. Collecting data in this study by observation, interviews and questionnaires. The research location is in Jetis STA Semarang District. The number of respondents as 58 people consisting of five wholesalers respondents, and 3 employees STA Jetis respondents with method purposive. While 5 farmer respondents, 10 merchant middleman respondents, 15 merchants collector respondents, 15 retailers respondents, and 5 consumers respondents with a method Accidental sampling. The results showed that the cabbage marketing system that is in STA Jetis is conventional marketing systems, is marketing system that gives full discretion to each marketing agencies and agricultural producers to run each their business. The cabbage marketing channels in STA Jetis consists of seven patterns of marketing channels as follows: (1) Farmer - Traders Village - Collector - Wholesalers - Retailers - Consumer, (2) Farmers - Collector - Wholesalers - Retailers - Consumer , (3) Farmer - Traders Village - Wholesalers - Retailers - Consumer, (4) Farmer - Wholesalers - Collector - Retailers - Consumer (5) Farmer - Collector - Consumer (6) Farmer - Traders Village - Collector - Retailers - Consumer, and (7) Farmers - Collector - Consumer.   Keywords: Cabbage, channel marketing, marketing system.
Co-Authors 'iin, Huurin . Darwanto administrator, administrator Afma Bella Vista Agus Setiadi Ajeng Kusuma Dewi Al-amro, Imroatu Haiyin Andhika Ayu Anggrainingrum Andhika Ayu Anggrainingrum Annisa Maulina Wardhani Arif Fauzi Ariza Fuadi Arsela, Yola Bambang M. Setiawan Bambang Mulyatno Setiawan Berlian Syahrial Firdaus Al Farizqie Bimantara, Haidar Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Darwanto Darwanto Darwanto, . Desy Wulandari Djoko Sumarjono Dzulfriansyah, Mochammad Immam Edy Prasetyo Edy Prasetyo Eka Ferani Dewi Purwanti Ekowati, Titik Eva Maulida Ewin Rumapea Ezra, Mohammad Farah Kamila Fitriandini, Dinar Fitrin Yunita Florentina Kusmiyati Gary Yefta Herbeth Siagian Gitty Nadya Putri Gloria Matital Hasbitsaany, Muhammad Hasri Nurain Hermansyah, Dimas Hery Setiyawan I KETUT KARIYASA Iandri Dapa Mede, Abraham Ika Diah Ayu Safitri Ilham Dwipa Brahmantyo Intan Tsania Putri Ipandi Istanto Istanto Kadhung Prayoga, Kadhung Kamila Nur Imaniyah Komalawati Kustopo Budiraharjo Kustopo Budiraharjo Lam'aa, Nisrina Fauzia Lana Khusnia Shifa Lasana Farnesia Lucia Desy Sukmayanti lufita nur riza irma Maulidya Larasati Migie Handayani Mirza Andrian Syah Muhamad Rifan Ardhiansyah Muhammad Khevin Utama Muhammad Yusril Aditya Mas’ud Mukson Mukson Mukson Mukson Mukson Mukson Nun Maulida Suci Ayomi Nur Ayizah Nurfadilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Nurul Widya Anggraeni Oktafiani, Vika Tri Prasetyo, Dimas Adhi Pratiwi, Pusdima Rahma Prayoga, Rangga Adi Priyo Sasmoko Priyo Sasmoko Purbayu Budi Santosa Purwoko, Agus Pusdima Rahma Pratiwi Raras Sekar Kinasih Rarastianevi Annisa, Rarastianevi Remaylian Nurani Remaylian Nurani Rizki Fajar Fitrianto Safitri, Ertiana Sembiring Depari, Muhammad Mukhlis Septaka T Riyadi Septi Putri Hardiyanti Setiawan, Bambang Mulyatno Siska Ardiana Siswanto Imam Santosa Siswanto Imam Santoso Siti Rohmatin Wisudawati Siwi Gayatri Sriroso Satmoko Suci Wulandari Sudiyono Marzuki Sunarso . Suryani Nurfadillah Suryani Nurfadillah Syam Lingga Wijaya Titik Ekowati Titik Ekowati Titin Mariyah Tri Winarni Agustini Veithzal Rivai Zainal Vini Anzani Vitus Dwi Yunianto Wahyu Dyah Prastiwi Wibowo, Ghina Nasywa Yanti Yosepha Rufina Br Sembiring Yola Arsela