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All Journal PROSIDING SEMINAR NASIONAL Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Habitat Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal Jurnal Pariwisata JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Agro Bali: Agricultural Journal Jurnal Bisnis Tani AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Litbang Provinsi Jawa Tengah Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sungkai Mediagro Agribusiness Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian KOLABORATIF Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Roessali, Wiludjeng
Program Studi Agribisnis, Fakultas Peternakan Dan Pertanian, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Animal Agricultural Journal

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ANALISIS POLA SALURAN PEMASARAN DAN MARJIN SERTA EFISIENSI PEMASARAN AYAM BROILER PADA SISTEM KEMITRAAN DI KABUPATEN GROBOGAN (Analysis of The Pattern Marketing Channels And Marketing Margins With Efficiency Of Marketing Broiler Chicken Farming In Grobo Annisa, Rarastianevi; Marzuki, Sudiyono; Roessali, Wiludjeng
Animal Agriculture Journal Vol 4, No 1 (2015): Volume 4 Nomor 1 Tahun 2015
Publisher : Animal Agriculture Journal

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Abstract

ABSTRAK                 Tujuanpenelitian adalahmengetahui beberapa pola saluran pemasaran dan  marjin serta efisiensi pemasaran ayam broiler di Kabupaten Grobogan. Penelitian dilaksanakanbulan Oktober sampai bulan November 2014di Kabupaten Grobogan.Metode yang digunakanadalah survei.Data yang dikumpulkan meliputi data primerdan data sekunder. Analisis data pola saluran pemasaran dibahas secara deskriptif dan pengujian marjin pemasaran tiap pola saluran pemasaran di uji dengan independent sample t test. Hasil penelitian adalah terdapat 3 pola saluran pemasaran yaitu: pola 1, produsen - inti - pedagang besar - pedagang pasar - pedagang eceran - konsumen; pola 2, produsen - inti - pedagang besar - pedagang pasar - konsumen; dan pola 3, produsen - inti - pedagang besar - konsumen.Rata-rata marjin pemasaran adalah pola 1 (panjang) Rp 13.951 sebesar 37,57%, pola 2 (sedang) Rp 11.262 sebesar 30,33 % dan pola 3 (pendek) Rp 11.918 sebesar 33,00%.Marjin pemasaran pola (1 dan 2) dan pola (1 dan 3) terdapat perbedaan antara tiap pola, sedangkan pola (2 dan 3) tidak terdapat perbedaan antara tiap pola. Kata Kunci: Pola saluran pemasaran; marjin pemasaran; efisiensi pemasaran ABSTRACT The aims of this study is to know about various patterns of marketing channel, margin and efficiency of marketing boiler chicken at Grobogan Regency. This study was carried out in October until November 2014 at Grobogan Regency. Collected data were includes the premiere data and secondary data. Data analysis of marketing channel pattern discussed in the descriptive and marketing margin testing each test pattern in the marketing channel with independent sample t test. Study result is 3 patterns of marketing channels this is pattern 1: producer-core-wholesalers-market traders-retailer-costumers. Pattern 2: producer-core-wholesalers-market traders-costumers.Pattern 3: producer-core-wholesalers- costumers. The average marketing margin is  pattern 1 (long) Rp 13.951 amount 37,57%, pattern 2 (medium) Rp 11.262 amount 30,33 % dan pola 3 (short) Rp 11.918 amount 33,00%. Marketing margin of pattern  (1 and 2) and pattern (1 and3). There is difference between each pattern. While the pattern (2 and 3) there is no difference between each pattern. Level marketing on each pattern is a pattern of 1 (long) marketing efficiency 53,50%, pattern 2 (medium) amount 58,51% and pattern 3 (short) amount 57,43% the result of relatively efficient because the efficiency of marketing said to be efficient because more than 40% the price level of costumers.Keywords: Pattern marketing; channels; margin
Co-Authors 'iin, Huurin . Darwanto administrator, administrator Afma Bella Vista Agus Setiadi Ajeng Kusuma Dewi Al-amro, Imroatu Haiyin Andhika Ayu Anggrainingrum Andhika Ayu Anggrainingrum Annisa Maulina Wardhani Arif Fauzi Ariza Fuadi Arsela, Yola Bambang M. Setiawan Bambang Mulyatno Setiawan Berlian Syahrial Firdaus Al Farizqie Bimantara, Haidar Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Darwanto Darwanto Darwanto, . Desy Wulandari Djoko Sumarjono Dzulfriansyah, Mochammad Immam Edy Prasetyo Edy Prasetyo Eka Ferani Dewi Purwanti Ekowati, Titik Eva Maulida Ewin Rumapea Ezra, Mohammad Farah Kamila Fitriandini, Dinar Fitrin Yunita Florentina Kusmiyati Gary Yefta Herbeth Siagian Gitty Nadya Putri Gloria Matital Hasbitsaany, Muhammad Hasri Nurain Hermansyah, Dimas Hery Setiyawan I KETUT KARIYASA Iandri Dapa Mede, Abraham Ika Diah Ayu Safitri Ilham Dwipa Brahmantyo Intan Tsania Putri Ipandi Istanto Istanto Kadhung Prayoga, Kadhung Kamila Nur Imaniyah Komalawati Kustopo Budiraharjo Kustopo Budiraharjo Lam'aa, Nisrina Fauzia Lana Khusnia Shifa Lasana Farnesia Lucia Desy Sukmayanti lufita nur riza irma Maulidya Larasati Migie Handayani Mirza Andrian Syah Muhamad Rifan Ardhiansyah Muhammad Khevin Utama Muhammad Yusril Aditya Mas’ud Mukson Mukson Mukson Mukson Mukson Mukson Nun Maulida Suci Ayomi Nur Ayizah Nurfadilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Nurul Widya Anggraeni Oktafiani, Vika Tri Prasetyo, Dimas Adhi Pratiwi, Pusdima Rahma Pratomo, Muhammad Daffa Prayoga, Rangga Adi Priyo Sasmoko Priyo Sasmoko Purbayu Budi Santosa Purwoko, Agus Pusdima Rahma Pratiwi Raras Sekar Kinasih Rarastianevi Annisa, Rarastianevi Remaylian Nurani Remaylian Nurani Rizki Fajar Fitrianto Safitri, Ertiana Sembiring Depari, Muhammad Mukhlis Septaka T Riyadi Septi Putri Hardiyanti Setiawan, Bambang Mulyatno Siska Ardiana Siswanto Imam Santosa Siswanto Imam Santoso Siti Rohmatin Wisudawati Siwi Gayatri Sriroso Satmoko Suci Wulandari Sudiyono Marzuki Sunarso . Suryani Nurfadillah Suryani Nurfadillah Syam Lingga Wijaya Titik Ekowati Titik Ekowati Titin Mariyah Tri Winarni Agustini Veithzal Rivai Zainal Vini Anzani Vitus Dwi Yunianto Wahyu Dyah Prastiwi Wibowo, Ghina Nasywa Yanti Yosepha Rufina Br Sembiring Yola Arsela