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Eska Prima Monique Damarsiwi
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

 1 
Marketing Strategy In PT. Raflesia Ocean Logistics Bengkulu City Eddlyn Jervis; Sulisti Afriani; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

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Abstract

This research aims to find out marketing strategy at PT. Raflesia Ocean Logistics City of Bengkulu. This research was conducted using SWOT analysis method (Strength, Weakness, Opportunity, Threats). SWOT analysis is the identification of various factors systematically to formulate the right strategy for a company. From the results of the research shows the strength (Strenght) owned by PT. Raflesia Ocean Logistics Bengkulu city is 23.29. While weakness (Weaknesses) 10.55, so quadrant Internal Factor Analysis Strategy (IFAS) is 23.29-10.55 = 12.74. Opportunities of the strategy are 24.87, for threats as much as 13.57, so the quadrant of EFAS (Exsternal Factor Analysis Strategy) is 24.87-13.57=11.12 so that the position is in quadrant I in the SWOT analysis diagram. Companies should implement strategies that can support aggressive growth policies such as maintaining services and company performance, improving the quality of human resources by providing job training, and expanding the market such as adding cooperation links with planning new targets.
THE INFLUENCE OF PRICES ON CUSTOMER SATISFACTION ON DELIVERY SERVICES IN PT. SAP EXPRESS BENGKULU BRANCH Indra Gunawan; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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This study aims to determine the effect of price on customer satisfaction in freight forwarding services at PT. SAP Express Bengkulu Branch. The results showed that there was an effect of price on customer satisfaction at delivery services at PT. SAP Express Bengkulu Branch
Analysis Of Factors Affecting Purchase Decisions At National Scale Services And Local Kaur District Irlis Suanto; Neri Susanti; Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
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The purpose of this study was to determine the factors that influence purchasing decisions at the National and Local Scale Supermarkets of Kaur Regency. The sample in this research is 95 consumers. The sampling technique used saturated samples, namely by using the entire study population as the research sample. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results prove that social class, price, promotion, service quality and location variables have a significant influence on the dependent variable, namely purchasing decisions at the national and local scale supermarkets of Kaur Regency, and promotion has no effect on purchasing decisions on the local scale of Kaur Regency.
The Relationship Of Services And Promotion With Purchase Decisions At Dewi Cell Counter, Kaur District Restu Sukri; Karona Cahya Susena; Eska Prima M. D.
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.62

Abstract

This study aims to determine the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency and to determine the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency. The analytical method used is the Spearman rank correlation and hypothesis testing. Respondents of this study were 75 buyers. From the calculation of the spearman rank correlation coefficient for the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency, the calculated rho value is 0.863 which means it is very strong, because the correlation value lies in the correlation coefficient interval from 0.800 to 1,000, and from the hypothesis test with the t test shows that tcount > ttable (14,572> 1,666) then Ho is rejected and Ha is accepted means that service has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency. While the calculation of the spearman rank correlation coefficient for the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency obtained a calculated rho value of 0.777 which means strong, because the correlation value lies in the correlation coefficient interval from 0.600 to 0.799, and from the hypothesis test with the t test shows that tcount > ttable (10.535> 1.666) then Ho is rejected and Ha is accepted means that promotion has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency.
Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Devi Arsianti; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Abstract

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.
The Influence of Service Quality and Facilities with Pertamina Gas Station Consumer Satisfaction 21,385.08. Manna City, South Bengkulu Regency Pegi Ade Putra; Siti Hanilah; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.770

Abstract

This revolution era of oil fuel ( BBM) represent requirement of whole world society. Oil fuel not again bizzare goods because without existence of oil fuel hence entire/all activity and production will be burdened by for example motor and car can be run with existence of oil. Target [done/conducted] by this research is to know influence of[is quality of facility and service to satisfaction of consumer exist in SPBU 21.385.08 Town Paradise fruit Sub-Province of Bengkulu south. In this research of used sampel counted 120 people by using method of purvosive sampling with the meaning taken at random which is coincidence come to SPBU buy oil fuel. Result of got research by using meotde analyse doubled linear regression [is] the quality of facility and service have an effect on signifikan to satisfaction of consumer that is both variable of x its value of him 0,000. Base decision making if variable of signifikansi less than 0,005 hence expressed to have an effect on Value of VIF and of Tolerance both [of] variable of[is quality of facility and service both of the same value of VIF below/under 10 and tolerance above 1,0. Inferential that quality of is same facility and service - is same do not have symptom of multikolonearitas. From result of enumeration by using SPSS can know by coefficient value of determinasi of R is 0,843 so that R square equal to 0,711. Matter this means that Variable value of X have an effect on to variable ( Y) equal to 71,1 % while the rest 28,9 % influenced by other variable which do not check in this research
Influence Quality Of Service And Facility To Satisfaction Of Patient Take Care Of To Stay With Pain Of Assyifa Paradise Fruit Of Bengkulu South Aldi Zulfikar; Eska Prima Monique Damarsiwi; Nia Indriasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.839

Abstract

Health represent requirement of fundamental to society. More than anything else whole world a period now knocking over by virus of covid-19. Growing of level live society, hence progressively mount also society demand will the quality of kesehatan.Tujuan in this peneilitian that is to know influence of[is quality of Facility and service to satisfaction of patient take care of to stay with Pain of Assyifa Paradise Fruit of Bengkulu South. Method Analysis the used [is] method Test Validity, Test Rehabilitas, classic Test Assumption, Doubled Linear Regression, Kofesien Determensi and Test Hypothesis. Sampel in this research is patient take care of to stay with pain of Assyifa Bengkulu South amounting to 44 people. Result of from research showing Result of Analysis linear regression of bergaanda the is Y = - 1,086+ 0,335 X1 + 0,692 X2. so that this matter depict that variable of x1 and of x2 have an effect on signifikan to variable Y. Coefficient value of determinasi of R square equal to 0,986 . Matter this means that value quality of ( X1) and facility ( X2) have an effect on to satisfaction of patient ( Y) equal to 98,6% while 1,4 % influenced by other variable which we do not is checked in research. Of Neglect test of Crobach that is 0,06 which variable is quality of and facility very reliable to satisfaction of this matter patient is proved with coefficient value is quality of facility and service to officer performance above Neglect of Crobach which have been specified by that is 0,736 and 0,62. Result of classic assumption test [of] value of VIF and of tolerance the quality of facility and service do not influence satisfaction of proved patient with value of VIF and of Tolerence both below/under 10 and above 0,10.
Co-Authors ', Darmawansyah Abdul Rahman Agung Surya Pramata Ahmad Soleh Aldi Zulfikar Deli Efrianto Devi Arsianti Dian Safitri Eddlyn Jervis Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Helvoni Mahrina Hendri Antara Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Lita Afiana Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Nenden Restu Hidayah Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Pegi Ade Putra Putri Madalena Restu Sukri Sherly Gustianti Siswanto Siswanto Siti Hanila Sulisti Afriani Suswati Nasution Suswati Nasution Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Zuzeta Sundari