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Eska Prima Monique Damarsiwi
Universitas Dehasen Bengkulu
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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review

 1 
Influence Of Product Quality And Price On Customer Satisfaction At Sinar Oli Manna Shop, Selatan Bengkulu Regency (Case Study of Dunlop and Forceum Tires Customers) Darmawansyah Darmawansyah; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2192.447 KB) | DOI: 10.53697/emba.v1i1.64

Abstract

This research aim to to know: influence of[is quality of product to satisfaction of [cutomer/ client] of merk car tire of Dunlop and tire of forceum [in] [Light/Ray] shop of Oli Paradise Fruit Sub-Province of Bengkulu South. Method which [is] used in this research use method of deskriftif qualitative. Sampel in this research [is] [cutomer/ client] of tire [in] [Light/Ray] shop of Oli Paradise fruit of Bengkulu South counted 150 people during October month;moon 2020. Pursuant to result of Test-Drive of kuesioner consist of validity test with SPSS 22 and test of reliabilitas by using method of Cronbach'S Alpha. Technique analyse [at] this research use descriptive analysis method and doubled linear regression analysis. Result of research indicate that: Result of doubled Analysis linear regression [at] merk tire of forceum [is] Y = 39,206+ (- 0,005 X1 )+ 0,42 X2 + 4,713, coefficient value of determinasi of R square equal to this 0,05 matter explain that by partial the quality of product have influence which [is] signifikan to satisfaction of [cutomer/ client] [in] Shop [Light/Ray] of Oli Paradise fruit of Bengkulu South. While result of linear regression test [at] merk tire of dunlop Y = 24,831+ ( 0,013 X1)+ 0,452 X2 + 3,786, with coefficient value of R2 equal to 0,50. This matter depict that quality of price and product to satisfaction of [cutomer/ client] very is having an effect on [of] signifikan [at] [Light/Ray] shop of Oli Paradise fruit of Bengkulu south. Inferential that quality of price and product [at] merk tire of dunlop very to be compared to having an effect
Influence Of Product Quality And Price On Customer Satisfaction At Sinar Oli Manna Shop, Selatan Bengkulu Regency (Case Study of Dunlop and Forceum Tires Customers) Darmawansyah Darmawansyah; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i1.64

Abstract

This research aim to to know: influence of[is quality of product to satisfaction of [cutomer/ client] of merk car tire of Dunlop and tire of forceum [in] [Light/Ray] shop of Oli Paradise Fruit Sub-Province of Bengkulu South. Method which [is] used in this research use method of deskriftif qualitative. Sampel in this research [is] [cutomer/ client] of tire [in] [Light/Ray] shop of Oli Paradise fruit of Bengkulu South counted 150 people during October month;moon 2020. Pursuant to result of Test-Drive of kuesioner consist of validity test with SPSS 22 and test of reliabilitas by using method of Cronbach'S Alpha. Technique analyse [at] this research use descriptive analysis method and doubled linear regression analysis. Result of research indicate that: Result of doubled Analysis linear regression [at] merk tire of forceum [is] Y = 39,206+ (- 0,005 X1 )+ 0,42 X2 + 4,713, coefficient value of determinasi of R square equal to this 0,05 matter explain that by partial the quality of product have influence which [is] signifikan to satisfaction of [cutomer/ client] [in] Shop [Light/Ray] of Oli Paradise fruit of Bengkulu South. While result of linear regression test [at] merk tire of dunlop Y = 24,831+ ( 0,013 X1)+ 0,452 X2 + 3,786, with coefficient value of R2 equal to 0,50. This matter depict that quality of price and product to satisfaction of [cutomer/ client] very is having an effect on [of] signifikan [at] [Light/Ray] shop of Oli Paradise fruit of Bengkulu south. Inferential that quality of price and product [at] merk tire of dunlop very to be compared to having an effect
Co-Authors ', Darmawansyah Abdul Rahman Agung Surya Pramata Ahmad Soleh Aldi Zulfikar Deli Efrianto Devi Arsianti Dian Safitri Eddlyn Jervis Ferdian Fachrie Hero Putra Gayatri, Ida Ayu Made Er Meytha Helvoni Mahrina Hendri Antara Hilda Meisya Arif Hilda Meisya Arif Ida Anggraini Indra Gunawan Irlis Suanto Iswi Dana Utama Putra Junaidah Junaidah Karona Cahya Susena, Karona Cahya Lita Afiana Muhammad Rahman Febliansa Muhammad Rahman Febliansyah Muhammad Roky Pratama Nenden Restu Hidayah Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Pegi Ade Putra Putri Madalena Restu Sukri Sherly Gustianti Siswanto Siswanto Siti Hanila Sulisti Afriani Suswati Nasution Suswati Nasution Tawakal, Anzori Tito Irawanto Tito Irwanto Vellya Agustin Wagini Wahyu Ilahi Yanuardi Yanuardi Yesi Indian Ariska Yessy Indiana Ariska Yudi Irawan Abi Zuzeta Sundari