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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Patanjala : Jurnal Penelitian Sejarah dan Budaya Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Metalingua: Jurnal Penelitian Bahasa ETNOREFLIKA: Jurnal Sosial dan Budaya Metahumaniora JURNAL LENSA MUTIARA KOMUNIKASI COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Midang Panggung
Tisna Prabasmoro
Fakultas Ilmu Budaya, Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Identitas politikus selebritas Ridwan Kamil dalam akun Instagram @ridwankamil Ananda Bintang Purwaramdhona; Muhamad Adji; Tisna Prabasmoro
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 1 (2024): Februari 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i1.16253

Abstract

Instagram has become a new public space in politics used to influence and attract public sympathy by a politician, one of whom is Ridwan Kamil. This article aims to explain the process of building and maintaining the identity of celebrity politician Ridwan Kamil on the Instagram account @ridwankamil as a way of carrying out a hegemony project. Mixed methods are used in this article through a corpus-based digital humanities approach, a theoretical framework of critical discourse analysis, hegemony, celebrity politicians, and self-presentation. The research results show two findings. First, Ridwan Kamil built the identity of a celebrity politician through his Instagram account by using visual images to show his physical characteristics. Second, Ridwan Kamil often uses the words "Bandung" and "West Java" as nodal points which refer to the area of political power he has, then uses the words "I" and "us" as well as three self-presentation techniques, namely self-branding, life streaming, and micro-celebrity to maintain the identity of celebrity politicians. This article argues that the identity of celebrity politicians is a hegemonic project because the chains of equality and the illusion of closeness created by celebrity politicians obscure power relations, but on the other hand, show themselves as rulers.
Co-Authors Abdul Hamid Amaliatun Saleha Amaliatun Salehah Ananda Bintang Purwaramdhona Aquarini Priyatna Ari J. Adipurwawidjana Ari Jogaiswara Adipurwawidjana Dade Mahzuni Deddy Setiawan Deddy Setiawan Dedy Setiawan Egi Budiana Eka Ayu Wahyuni Fajar Hanif Mubarok Ferry Parsaulian Pakpahan Hanifah Puji Utami Iqbal Abdul Rizal Jibril Bela Abdillah Ladinata Ladinata Lina Meilinawati Lina Meilinawati Rahayu Mega Subekti Muhamad Adji Muhammad Adib Al-Fikri Nu'man Zamaludin Nursyakillah Musakar Pangesti Rokhi Dewi Rasus Budhiyono Rasus Budhyono Sri Rijati Wardiani Teddi Muhtadin Tisna Gumilar Trisna Gumilar Wening Sari Anzailla Widyo Nugrahanto Widyo Nugrahanto