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INNOVATION OF EDUCATIONAL MARKETING MIX IN IMPROVING COMPETITIVENESS AT AR RAHMAT JUNIOR HIGH SCHOOL BOJONEGORO Sahri; Prim Masrokan Mutohar; Agus Eko Sujianto
re-JIEM (Research Journal of Islamic Education Management) Vol. 6 No. 2 (2023)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v6i2.10012

Abstract

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at Junior High School Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and documentation. The results showed that Junior High School Ar Rahmat has innovated the marketing mix in several aspects, such as product innovation, price, promotion, and place. The innovation is directed to provide added value for customers and increase student’s and parent’s satisfaction. This research provides advice for Junior High School Ar Rahmat in innovating the marketing mix, such as improving service quality, expanding the reach of promotions, offering more varied educational programs, providing financial assistance, and collaborating with educational institutions or companies. This research can provide input for decision-makers in the world of education to innovate the marketing mix in an effort to increase competitiveness and customer value in schools.
Management Challenges in Implementing the Merdeka Curriculum Nur ‘Azah; Muh Ibnu Sholeh; Sahri Sahri; Bambang Wahrudin; Hawwin Muzakki
Al-Hayat: Journal of Islamic Education Vol 8 No 3 (2024): Al-Hayat: Journal of Islamic Education
Publisher : Al-Hayat Al-Istiqomah Foundation collab with Letiges

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35723/ajie.v8i3.711

Abstract

This study focuses on implementing the Merdeka curriculum from the perspective of its management challenges, exploring the experiences and perceptions of stakeholders related to implementing the Merdeka Curriculum at MAN Jombang and using a qualitative study, interviews, observations, and documentation as data collection techniques. Data analysis used data reduction, coding, and theme identification stages. To ensure data validity, the researcher applied source triangulation. The study findings indicate that implementing the Merdeka Curriculum faces challenges related to technology access and teacher readiness. Technology limitations, including unequal access to devices, hinder effective project-based learning, and administrative staff acknowledge the need for infrastructure improvements. Students appreciate the curriculum's focus on personal interests but need more guidance to navigate independent learning. Teachers have received training in project-based learning, but many teachers need help implementing new methods effectively. Although progress has been made, continued support, increased resources, and collaborative efforts among stakeholders are critical to successfully implementing the Merdeka Curriculum and improving educational outcomes. Limitations of the study include limited observation time and potential bias in participant responses. This study has yet to explore the long-term impacts of implementing the Merdeka Curriculum. Stakeholder collaboration research can provide deeper insights into practical strategies to address challenges and improve educational outcomes in Islamic education.
The Role of Schools in Shaping Moderate Awareness for Learners Sahri Sahri; Suudin Aziz
Cendekia Vol. 15 No. 02 (2023): Cendekia October 2023
Publisher : Fakultas Agama Islam Universitas Billfath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/cendekia.v15i02.489

Abstract

This article aims to discuss the role of schools in shaping moderate awareness in young people as an effort to prevent radicalization and identity-based conflicts. This research highlights the importance of schools as educational institutions and social environments in shaping students' attitudes, values, and behaviors. This type of research is a literature study. In carrying out data collection techniques, it is carried out by reviewing literature and relevant library materials in the form of books and articles. Meanwhile, analysis of the data is done in three steps, First, the determination of the design or model; second, the disbursement of main data or primary data, namely individual texts; and third, the search for contextual knowledge so that the research carried out is not in a vacuum, but relates to other factors. The result of this research is that the school is not only a place for the transfer of academic knowledge but also an institution that plays a role in shaping the personality and character of students. Teachers and teaching staff have a central role as role models who guide students toward moderate understanding and behavior. Through daily interactions with students, schools have the opportunity to teach values such as tolerance, mutual respect, and inclusivity.