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Journal : interaction communication studies journal

Dominant Dramatic and Resistance To Public Figure Communication Styles Ubaydillah, Ahmad; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5502

Abstract

This study analyzes how national online media construct and respond to the dominant and dramatic communication style of public official Purbaya Yudhi Sadewa. The research aims to (1) examine how media framing constructs Purbaya’s communication style, (2) identify the representation of dominant and dramatic communication characteristics in quoted statements and media narratives, and (3) explain media resistance mechanisms that emerge through framing practices. Using a descriptive qualitative approach, this study applies Robert N. Entman’s Framing Theory and James McCroskey’s Communication Style Theory. The data consist of news articles published by four national online media outlets, CNN Indonesia, Tempo.co, Kompas.com, and Detik.com, during the period from September 8 to November 30, 2025. Data were collected through documentation of selected news texts and analyzed by examining framing elements and communication style indicators across media outlets. The findings show that each media outlet constructs Purbaya Yudhi Sadewa’s communication style differently according to its editorial orientation. CNN Indonesia and Tempo.co tend to normalize dominant and dramatic communication as part of institutional authority through technocratic and policy-oriented framing, resulting in minimal media resistance. In contrast, Kompas.com produces normative resistance by evaluating communication style based on public communication ethics, while Detik.com emphasizes dramatic and confrontational elements, generating symbolic resistance through sensational and conflict-oriented framing. The study concludes that media resistance toward a public official’s communication style is not uniform, but is shaped by selective framing strategies and editorial priorities, demonstrating the media’s active role in constructing public perception rather than merely reflecting individual communication traits.
The Beautiful Construction of Meaning In @Beauty_Byaudy's Instagram Content Tivanka, Giza; Imawan, Khaerudin
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5667

Abstract

This study stems from the phenomenon of the prevalence of beauty standards on social media, which often portray women with bodies and faces considered ideal, yet these do not always align with reality. Amid this context, the Instagram account @beauty_byaudy offers a different perspective on the meaning of “beauty.” This study aims to understand how the meaning of beauty is constructed through the content posted by this account using Ferdinand de Saussure’s semiotic analysis. The study adopts a qualitative descriptive approach, with data gathered through observation, literature study, and interviews. The analysis is centered on five selected video posts, including their captions, hastags, and audience comments, to identify the meaning conveyed through visual and textual elements. The findings demonstrate a shift in the representasion of beauty, moving away from conventional ideals of physical perfection toward values such as self-acceptance, confidence, and the freedom o express oneself through makeup. In addition, the content highlights that skin conditions like acne and texture are normal and should not be stigmatized. The results indicate that the constructed meaning of beauty no longer emphasizes physical perfection but rather self-acceptance, self-confidence, and freedom of expression through makeup. These contents also affirm that conditions such as skin texture or acne are normal. This study concludes that social media can serve as a space to foster a more open and humanistic understanding of beauty. Moving forward, the research is limited in scope similar research is expected to expand the scope of study and incorporate direct perspectives from content creator.
The Power Dynamics of Sunda Wiwitan Traditional Leaders as Cultural Mediators in the Seren Taun Ceremony in Cigugur Village, Kuningan Regency Umam, Irfan; Imawan, Khaerudin; Adiputra, Novicky
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5684

Abstract

This study aims to examine the cultural meanings, communication practices, power dynamics, and the role of actor networks in the Seren Taun ceremony in Cigugur Village, Kuningan Regency. A qualitative approach was employed, with data collected through in-depth interviews, participant observation, and documentation. The findings indicate that the cultural meanings of Seren Taun are conveyed through symbols, such as rice in the ngajayak procession, the Buyung Dance, Angklung Buncis, and the rice-pounding (nutu) ritual, which represent values of gratitude, social cohesion, balance in life, and the continuity of relationships between humans, nature, and the divine. Furthermore, the study reveals that traditional leaders play a central role as cultural communicators through verbal and nonverbal strategies. Verbal communication is expressed through traditional speeches that reinforce cultural values and authority, while nonverbal communication is reflected in exemplary actions and the involvement of the younger generation in ritual practices. From the perspective of power relations theory, the authority of traditional leaders operates symbolically and persuasively rather than coercively, enabling cultural values to be accepted and internalized by the community. In addition, Actor-Network Theory highlights that cultural meanings are produced through interactions between human actors such as traditional leaders and community members and non-human actors, including ritual symbols and artifacts. This interconnected network ensures the continuous reproduction and transmission of cultural values. Overall, the Seren Taun ceremony functions not only as a ritual tradition but also as a sustainable medium of cultural communication that maintains the identity and continuity of the Sunda Wiwitan community amid social change.
The Construction of Rider Community Identity In Yamaha Indonesia’s Tiktok Content Aden Bagus; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5816

Abstract

The rise of social media, particularly TikTok, has prompted brands to act not only as producers but also as key players in shaping community identity. The research problem in this study arises from the scarcity of research examining how the identity of the rider community is constructed by automotive brands through short-form video content on TikTok. This study aims to analyze the construction of rider community identity built by the TikTok account @yamahaindonesia through linguistic, visual, and symbolic representations, as well as how that identity is interpreted by the audience. This study employs a descriptive qualitative approach, utilizing data collection techniques such as observation of Yamaha Indonesia’s TikTok content from November 2025 and in-depth interviews with three informants who are Yamaha riders and TikTok users. Data analysis was conducted using semiotic analysis of representation. The results indicate that Yamaha constructs the identity of the rider community as a cohesive, modern, and community-oriented group through the use of casual language, visuals of group riding, and consistent brand symbols. However, this identity construction still reflects a negotiation between community interests and brand promotional interests. This study concludes that TikTok functions as a strategic space for symbolically framing the identity of the rider community, however, it is recommended that the brand engage the community in a more participatory manner to strengthen long-term loyalty
A Unpacking Music Video Production Practices: Case Study: “Hollow” by Breacheven Muhammad Riffat Alfito; Khaerudin Imawan; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5967

Abstract

This study aims to analyze broadcasting production practices in the creation of the music video “Hollow” by the indie band Breacheven, which was independently produced using a do-it-yourself (DIY) approach. This research employs a qualitative descriptive methodology, utilizing in-depth interviews with the director and the band’s vocalist, along with an analysis of the audiovisual production process. The findings indicate that the production of the “Hollow” music video is not merely a technical activity, but a social and cultural practice that reflects values of independence, work flexibility, and the collective identity of indie musicians. During the production stage, broadcasting elements such as cinematography, lighting, and editing were applied adaptively by optimizing available resources, accompanied by meaning negotiation between the band and the director in developing the visual concept. Distribution was carried out through digital platforms, particularly YouTube and Instagram, representing decentralized broadcasting practices that enable independent dissemination without reliance on conventional media institutions. In terms of consumption, audiences were not positioned as indicators of commercial success, but rather as interpretative spaces for meaning-making and visual identity formation. This study concludes that independent broadcasting production through a DIY approach can serve as an effective strategy for local indie bands to enhance visual quality, maintain creative autonomy, and strengthen their presence within the digital music industry.
Communication Barriers Between Children and Parents On Whatsapp: A Case Study Of Students at Sindang Elite Junior High School Selpi Pebriyani; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6231

Abstract

Advances in electronic technology have transformed communication patterns within families, including communication between parents and children. WhatsApp has become an essential tool for maintaining connections when face-to-face communication is not possible. However, the use of WhatsApp in family communication does not always go smoothly and often presents various challenges. This study aims to identify and analyze the forms of communication barriers between parents and children via the WhatsApp app among students at SMPN Unggulan Sindang. This study employs a descriptive qualitative approach, using in-depth interviews with six informants comprising four students and two parents as the data collection technique. Data analysis was conducted by applying Communication Network Theory. The results indicate that the most prominent communication barriers include slow responses, differences in communication styles and digital literacy across generations, and tension between children’s need for privacy and parental control. While WhatsApp facilitates coordination and maintains connectivity, it has not yet fully succeeded in strengthening emotional closeness. These findings suggest that the success of digital communication within the family context depends not only on technical factors but also on mutual agreement and the management of communication patterns between parents and children.
Implementation of Electronic Word of Mouth (E-WOM) In Shaping The Brand Image of Avoskin Beauty Nabilah Syaharani; Khaerudin Imawan; Yanto Heryanto
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6265

Abstract

Brand image builds customer trust, particularly in social media, where open interaction between brands and consumers is encouraged. In the ever-faster flow of information, customers are no longer only the recipients of messages but also share information through Electronic Word of Mouth (E-WOM), especially in the skincare industry. Reviews, user experience, and digital recommendations from E-WOM influence how consumers perceive a brand. This phenomenon is present in Avoskin Beauty, where customer interactions on Instagram show how an individual’s personal experience can affect overall brand perception. The data were collected through in-depth interviews with a descriptive qualitative method. To analyze the effect of digital interactions on brand image formation, the analysis focused on the dimensions of intensity, content, and credibility of E-WOM. The results of the research show that the quality of information in E-WOM, such as honesty and relevance, is more important than the number of interactions. The brand values promoted, and the community participation, too, contribute to the consumer perceptions. Therefore, E-WOM could be a strategic element in the construction of a strong brand image through continuous social interaction on digital media.
Co-Authors Abdallah, Mohammad Raja Abdul Aziz Al Hakim Abdul Aziz Al Hakim Abdul Jalil Hermawan, Abdul Jalil Achdi Halim Achdi Halim Achdi Halim, Achdi Adam Ramadhan Aden Bagus Adiputra, Novicky Aghnia Dian Lestari Agnesti, Mega Ahmad Mubarok Aisah Detri Alan Firmansyah, Moch Aldi Febrian Jaya Ale Zidane Saputra Alfandi Fadillah Alfi Auliyansah, Muhamad Alianza, Ika Alifya Zafira Subakti AlqiHernanda Gymnastiar Aminullah, Raynaldi Ananda Farhan Tamamala Andang Buana, Teguh Andreyani Andreyani Andriany , Dian Anetta Livia Khanza Apredeah Monica Selvi Apriliyanti, Rena Asep Nurcahyadi Auliya Utami Aura Yulliananda Lesmana Azhar Maulidani Azhar, Faqih Azzahra, Putri Salsabilla Baraya Rizqy Ramadhan Billa, Putri Aoelia Tsalsa Cep Maulana Cikal Fazri Al Ghazali Cusniawati Cusniawati Cusniawati, Cusniawati Dea Fiqri Amalia Dedet Erawati Dedi Muhammad Siddiq Denis Firmansyah Devy Purwanti Darmawan Dewi Putri Yanti Dian Lestari, Aghnia Dwi Andika, Erlangga Elena Dwi Rostanti Erlangga Dwi Andika Fadhillah Shofa Lucyana Faiz Yassar Hakim Fakihani, Mukhamad Falah, Muhammad Bilal Faradila Imeliyanti Fatimah Azzahra Fatria Adipati Ramadhan Fiki Azkiya Fikriyasin, Cikal Aji Fitriana, Wilda G.R. Lono Lastoro Simatupang Gani Akbar, Muhamad Gayatri, Nabilla Putri Genta Tabah Ramadhan Hanna Mazlin Haryani, Salzabila Heddy Shri Ahimsa-Putra Herlina Nur W Ika Alianza Ika Amelia Ilham Muhammad Indra Sukma Wijaya Irma Nirmala Silki Isamayana Isamayana Kartini Kartini Kusuma, Wahyu Dwa Leni Rohida Lia Amalia Supandi Lulu Luqyana Najmi M. Deni Setiawan Maulidin, Nur Mazlin, Hanna Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Modesta Roganda Siboro Mohamad Alfian Yusuf Nurrahman Mohamad Rifaldy Mohammad Fajrul Falaakh Muflih, Hafizh Muhamad Gani Akbar Muhamad Muhamad Muhammad Andra Setia Putra Muhammad Azis Faturrohman Muhammad Faizal Zakky Muhammad Riffat Alfito Mukarto Siswoyo Nabila, Syalma Ghusti Nabilah Syaharani Nadia Putri Yunizar Najwa Zahira Nanda, Reyhan Alif Nirmala Silki, Irma Nirmalasari Nirmalasari Novi Amelia Ramadhan Novicky Alban Adiputra Novicky Alban Adiputra Novicky Alban Adiputra Nur Kiblati, Ersa Kireina Nur Maulidin Nur W, Herlina Nurcahyadi, Asep Nurilawati, Nurilawati Nurohmah, Sintiya Putri Nurul Chamidah Octavia, Venita Oktario, Muhammad Beno Otto Fajarianto Pipit Putri Mayangsari Putri Nurhalizah, Ratu Putri Salsabilla Azzahra Putri, Aprilia Sabila Putri, Ghina Fikriya Putri, Intan Sandika Putri, Meyrani Anggita Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Ragil, Muhammad Rahmah, Meilani Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Ramdani, Fadli Rattanaya, Kayla Regina, Revi Reizal Rizki Revi Regina rifal fathurrohman Rifal Fathurrohman Rifal Fathurrohman, Rifal Rifaldy, Mohamad Rismayanti, Rima Rizki Dwi Nur Fajrian Rizki Septian Firmansyah Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rohidin Safarina Bunga Suardi Safina Afrilia Mulyanti Salzabila Haryani Sarah Shafira, Siti Selfiani, Via Selpi Pebriyani Sesilia Maharani Setiadi, Mochamad Bilal Shendy Aulia Yusuf Silvia Dini Azzahra Siti Khumayah Siti Sarah Shafira Sofianti, Christina Eka Suardi, Safarina Bunga Subejo Suci Wulandari Sulaimah, Sulaimah Sunarru Samsi Hariadi Suslia ningrum Suyoto Suyoto Tazqiyatas Safira Teguh Andang Buana Tivanka, Giza Ubaydillah, Ahmad Umam, Irfan Umami, Roisatul Valda Fadhila Venita Octavia Vera Alfina Syifa Vika Vika Welly Wihayati Welly Wihayati Wilda Fitriana Winda Winda Winda Winda Yanto Heryanto Zalfa Khansa Ainiyyah